A thorough Google Ads Management can help you reach out to the relevant visitors to reach positive ROI
Want to capture the potent leads in the fiercely competitive SEO market? Proper Google Ads Management is a viable answer to drive in highly relevant visitors to your website, increase revenues, and generate more leads.
What we do?
As a Google adwords agency, we employ google search ads and reach out to the streamlined markets with our Google Ads Management services and get maximum ROI.
How we do It?
Our Google ads management foundations lay deep in the paid search campaigns and we’ve evolved with the same over the past 8 years.
With our Google Ad campaign manager experts, we offer vantage point to our clients with our close association with search engines.
More than keywords targeting, we as an adwords agency, monitor target behavior and customize our campaign’s messaging in real-time to reach users effectively.
Securing profitable Pay Per Click (PPC) campaigns can be a task, but not for Red Berries Digital. Our Google Ads Management experts here know how to gain maximum traction of the allocated budgets. Even in the case of competitive markets, Our Google Ads Management company has the key to stay ahead through our professional keyword management solutions. This is our way to stay ahead of paid ad competition and other Google Ads Management agencies in the UAE.
Get to know more about Google Ads Management before getting an agency to manage them for you. Have a read of the questions and answers below to get a better understanding. We will be glad to answer for further information about Google Ads Management if it’s not listed below. We are a Google Adwords Management agency and we are official Google Partners, we provide not just information but bring tangible results through the various features of Google Ads Management.
What exactly are Google Ads?
Opening a Google Ads account is the simplest and quickest way to get new traffic.
Google Ads, formerly known as Google AdWords, is Google's advertising system. Your advertisements appear alongside search results marked as "Sponsored Listings" and can also be listed on Google's Content network of related websites.
Google Ads Agency – Quick AdWords Understanding – Red Berries
As you may know, "search ads advertisers" only pay if a user clicks on the advertisement, which is known as a click-through, and the CTR is the ratio of clicks to impressions. The highest bid is not always the price an advertiser will pay; in fact, an advertiser will only pay one cent more than the next highest bidder; however, the bid is only one-factor determining ad placement. Other considerations include:
1. Quality Rating
2. Ad rank
3. User Relevance of the Ad
4. The caliber of the landing page
5. Simple Navigation
6. Quick load time
7. There will be no pop-ups, etc.
*Please keep in mind that the higher-ranked ad may have a lower cost per click than its competitors. Even if your ad is more relevant, you can compete with someone who has more money. Increasing your Quality Score can lower the actual cost of your clicks, so creating more relevant ads and improving landing pages, for example, can help you save money. And this is where our experience can make a real difference in your bottom line... Not to mention choosing the right 'keywords' and then the best' Keyword Match Types' for your campaign.
Management of Google Ads Process
- Conduct keyword research to identify opportunities and campaign focus.
- Examine current Google Ads and/or Bing accounts.
- Create new campaigns or restructure and optimize your current account.
- Create and implement dedicated landing pages, as well as conversion tracking for these pages.
- Run a test of a new campaign setup based on the agreed-upon budget.
- Launch new campaigns regularly.
Pay Per Click Management / Google Ads Management monthly
The keyword research required for pay-per-click campaign management can take a long time, and not all advertisers will know how to choose the best phrases to target. As a result, hiring a PPC management expert to handle pay-per-click campaigns is generally more productive.
Hiring a Google Ads Management company to manage your Google Ads PPC account can save you money by ensuring you're bidding on the right keywords. We also ensure that your ads do not appear for any searches that contain the keywords you are bidding on but are not performed by people looking for your product or service.
Aed 0/15 Minutes Consultation On Google Advertising
A brief phone call with a Google Ads expert to evaluate your Google Ads campaign.
1. Your Objectives
2. Your Company
3. Your Opponents
4. Google Adwords Campaigns
5. Your Webpage
Google Ads Campaign Setup from AED 2,500 per Month
- Account Setup
- Researching Most Profitable Keywords
- Conducting research and determining your maximum budget.
- Creating keyword bids
- Working to improve the quality of your ads.
- Optimisation of landing pages
- Account Management
- Personalized Campaign Options
- Examine Keywords
- Develop New Ad Variations
- Increase KPI Values
- Make Budget Changes
- Complicated Campaigns
- Conversion Monitoring
- Incorporation of advanced features (Dynamic remarketing, RSLAs, ROI Tracking, etc.)
- Consistent account optimization. Your account is monitored and optimized daily.
- Audits of keywords
- Copywriting Services
Things to Know About Google Ads Management: Split Testing of Landing Pages
Professionals in online advertising know how to find the best keyword phrase options for your bidding based on other bid levels, how frequently the terms are searched for, and other factors.
A Wide Range of Matching BID’s
PPC experts are familiar with variations in PPC campaigns, such as “broad matching” your bid to have your ad appear in similar relevant results.
Variations on Keywords
PPC marketing can be highly complicated when dealing with thousands of variations and keywords and optimizing ads for each. To ensure the best PPC campaign results, PPC professionals will take the time to test variations and monitor results for you.
When running a Google ad, you have three bidding strategies to choose from. These are the cost per click (CPP), cost per impression (CPI), and cost per acquisition (CFA) (CPA). You must select one of these options based on your advertising strategy and plan. Speak with our Red Berries team to determine which option is best for your company’s objectives.
Google will evaluate your ad and several other factors to ensure that it provides value to your customer. The higher your quality score, the more exposure you’ll get from Google, allowing you to outbid your competitors even if they bid higher.
We ensure that your ads are only shown to people looking for what you have to offer. We accomplish this by providing that your ad does not appear for key phrases unrelated to your offering.
It is the method by which Google places your ad. Ad rank can be calculated using the formula $$ = Ad rank to beat/Quality Score + $0.01, which explains why quality scare is essential. Having a good Google AdWords agency on your side will give you the best chance of achieving a high ad rank and, as a result, a better ad position. Our AdWords management service is priced at AED 2,500 per month. Get a Free Quote Right Now!
A successful Google Ads Management campaign must consider questions such as:
Who is your target audience? If you're going to launch a campaign, you need to know who you're going after. Otherwise, you will waste money by targeting the wrong people in the wrong place, increasing your expenditure while decreasing your returns.
What services or products do you provide, and why? Are you looking for short-term gains or long-term strategic goals?
You must create keyword-rich ad campaigns that highlight your brand. A keyword planner and thorough research will assist you in determining what works best for your target audience.
Set up analytics to see how your campaigns are performing and where you need to improve. Visit our Google Analytics blog to learn more about what Red Berries can do for you.
Sitelinks (in-depth) and more...
For instance, at Red Berries we have used the following techniques to make AdWords Creatives stand out:
Deep dive into site links
2-line site links increase CTR by 20%, and
3-line Sitelinks increase CTR by 30%.
Location Expansions – a 10% increase in CTR
We will assign a dedicated AdWords Management Manager to manage your ad campaigns and the above-mentioned factors such as landing pages, download speed, navigation ease, and so on. Whatever your budget or growth stage, we will design an AdWords Advertising Campaign that will deliver consistent and affordable lead generation and sales locally, nationally, or internationally. If you don't think AdWords is right for your company, look at our pages on related social media advertising and other topics. Please see our contact information below.
Audit of Google AdWords
Not interested in active management? We will audit your account and provide you with a recommendation report that you can implement yourself. Your comprehensive report will be chock-full of specific tips and recommendations for your account to implement on your own time.
Get a Free Quote Right Now!
Consultation on Google AdWords
The keyword research required for pay-per-click campaign management can take a long time, and not all advertisers will know how to choose the best phrases to target. As a result, hiring a PPC management expert to handle pay-per-click campaigns is generally more productive. Here are some more reasons to hire a PPC professional:
Not getting the results you need for your business? We can assist you.
We provide a full Google Ads Management Service in which we do all of the work for you, bringing more visitors to your site at a lower cost and converting more visitors to sales. This service can help you save money on your advertising budget by not overbidding keywords or bidding on keywords that will not bring you qualified traffic. You only pay for visitors to your site because Google Ads are pay-per-click (PPC). We can help you save money and increase conversions from your Google Ads advertising.
Google Ads Campaign Goals
Product & Brand Consideration
Brand Awareness & Reach
Local Store Visits & Promotion
Create a campaign without a goal’s guidance
Google Ads Campaign Types
Reach customers interested in your product or service with text ads
Run different kinds of ads across the web
Promote your products with shopping ads
Reach and engage viewers on Youtube and across the web.
Reach your business goals with automated ads on Google across the web
Run ads on Youtube, Gmail, Discover, and more.
The most targeted form of advertising is Google Ads. When people are searching on Google search, they are telling you exactly what they are looking for, and your ad can show up alongside those searches quaries withthe help of Google Ads. Hence this is the reason why it’s called the most targeted form of advertising. You can set up conversion tracking on your website which makes Google Ads pretty much the most trackable form of advertising.
The disadvantage of the traditional medium is the advantage of the digital medium. For instance, take print and radio as an example, it is difficult to know the ROI- Return on investment. It may give you an idea on the whole if the store gets crowd after your print or radio ad. By implementing Google Ads, you may know
- Cost per lead
- You can target the ad at different times
- You can implement AB testing and know which is best of the two ads, and then run the one that performs better.
- All this output is important to achieve through print or radio.
Absolutely not. Google Ads is an advertising platform. It has a vast network of advertising at various locations and through different campaign types. Some of them include the following:
- SEM or Search ads
- GDN or Display ads (banners you see on websites)
- Remarketing (Marketing to different people who have been on your website)
- YouTube (banners and video)
- Gmail ads (There are ads that appear as small snippets at the top of your email sections)
The formats vary for each of the above, it could be text display ads, static banners, animated banners, videos, or lightboxes. A Google Ads Management agency can help you choose the right type of Ad Type for you.
Cost is the main difference between SEO (Search Engine Optimisation) and Google Ads, which is also known as Search Engine Marketing (SEM). There is no cost associated with any traffic that is gained through SEO but there is the cost incurred while you try to set SEO right. You don’t pay for this traffic because it brings traffic through organic search and referral traffic. SEO should be a mandatory element of your digital marketing mix but it is often overlooked and underestimated by both business owners and web developers.
Google Ads is fast to set up, and quick to generate traffic than SEO. Both are ongoing investments. There are two forms of pays when it comes to Google AdWords, you’ll only pay for AdWord clicks when people are interested in your products this is called PPC (Pay per click) or the other way is CPM (Cost per thousand impressions of your ads) The click through rate of your organic listings may increase due to running a paid advertising with Google because the organic SEO link would subtly be present below the paid ads. The organic search ranking will not change because the Google Ad campaigns and SEO are not interlinked.
- Understanding your advertising objectives
- A good understanding of your products to plan the targeting message to the right target audience
- To learn if the products belong to the Volume category or to a value category this will drive the ROI
- Deciding which campaign types are most appropriate based on the target group
- Keyword research: You should have a mix of general keywords, brand keywords, competitor keywords
- Writing copy for many different adverts
- If it’s a Google Display ads, creating or providing input to several different banner adverts may be a probability
- Ensure to set up conversion tracking within Google Analytics as objectives, though its time consuming, it will be handy in making the right decisions.
There are some great staff at Google but may not be able to help with more detailed elements like tracking ROI and discussing the best objectives to set up in Google Analytics to measure as per your company’s goal. They are not out to sabotage your account, but you will never get as much input and expertise as you would get from a good Google Ads Management and Digital Marketing agency in Dubai.
There are many ways Google Ads Management agencies charge. The main fee variations are:
- Number of campaigns and Number of ad groups
- Fixed fee plus a percentage of spend
- Fixed fee per month
- We are not in favor of the percentage of spend model.
- More campaigns mean more things to manage and optimize, but it probably also means your budget will work better.
- Pricing is based on the complexity of your requirements. You can add a group to increase performance, we’ll just add it in.
We as a Google Ads Management and Digital Marketing agency in Dubai, spend time optimizing your account then trying to get more money to add in a few new advert groups. If there is more you would like to know about AdWords Get in touch with our Google ads management team and we’ll add it to these questions.