Want to reach a highly targeted professional audience with your message?
Do you know the name of the world’s largest professional network? Yes, it’s LinkedIn.
LinkedIn surely houses professionals from any industry. And, it is very likely that we would find someone interested in our product there.
“There’s no clutter on LinkedIn – members are there to do business”
Do you use LinkedIn to generate new business? But, why will posting ads in LinkedIn help you grow?
LinkedIn ads are an excellent way to increase visibility and generate leads. LinkedIn is a powerful Pay-Per-Click (PPC) platform because you are able to target your ads specifically to your audience based on certain criteria like, Job title, Industry, Job function, Age, Gender, etc.
In addition to the above, professional members are more receptive to business messages. The Ad campaigns are easy to launch and manage, resulting in lower cost and time, helping generate better return on investment.
Any PPC program can target using keywords, interests, gender, age or location, but, LinkedIn provides an edge, as it helps to truly identify the core audience by delving deeper and targeting by company, job title, job function and groups. That gives an edge by providing the unique ability to tailor messaging and target the exact audience segment that you might need. These are unparalleled capabilities not only within the B2B space, but within the entire pay-per-click space.
When a company wants to connect with influencers and other individuals or companies within the same industry, they have to ensure that they have tailor-made ads for targeting these individuals. Many a times, companies are faced with obstacles such as lack of adequately specific ads and inadequate ad designing skills due to which they miss out on several opportunities for collaborations. Owing to this, the orginisation is not able to reach out to the potential audience who would be able to profit from the offerings, skills or the product that the comapny has to offer.
In order to ensure adequate reach and strong connections on a platform like LinkedIn, it is necessary to have a well-equipped as well as well designed ad campaign. Overall benefits that our LinkedIn PPC Advertising campaign would provide are:
Reach your target customer at the right time with the right ad
Drive right traffic to you
Generate quality leads
Generate higher click through rates (CTR)
Lower Cost per click(CPC)
Keeping advertising budget under control
Real time “trackability”
Better placement of ads
Increase in revenue and return on investment (ROI)
We at Red Berries Digital Marketing, Dubai will help you with the perfect LinkedIn PPC advertising strategy that would meet your needs, saving you time & money.
LinkedIn acts as a platform that enables professionals to connect with each other and access opportunities that could help them upgrade as well as publicize their business among other interested individuals. Whenever a blogger or a corporate professional wants to connect with influencers on the platform, he needs to create an ad campaign which he uses to get in touch with individuals amongst whom he can share his content. These ad campaigns need to cover aspects such as catering to a specific audience and ensuring that it reaches out to individuals who can in turn act as collaborators for content creation.
We at Redberries Digital Marketing, Dubai ensure that professionals, companies, brands and bloggers can effectively use the nuances of the platform in order to reach out to an influencer market that can really help in ensuring that the business in question can reach new heights. Moreover, by connecting with already established collaborators; businesses, brands and individuals will be able to tap into largely profitable realms of expansion which will help them considerably.
RedberriesDigital Marketing, Dubai provides the following services with regards to advertising on LinkedIn:
- Creating campaigns for Sponsored Updates, where company updates can be promoted through ad campaigns
- Using individual accounts of the employees in a business or company in order to sponsor company updates through individual ad campaigns
- Creating Business Ads accounts dedicated for the purpose of sponsoring updates for a particular business or brand through various ad campaigns
- Monitoring both CPC as well as CPM for the ad campaigns which are run on the platform
- Connecting with members on LinkedIn who may have liked, shared or commented on the status of the company, brand or blog, and approaching them for promoting company updates through sponsored ads which benefit them as well.
The most sought after skill on LinkedIn in the year 2014 was Statistical Analysis and Data Mining.