Are you thinking whether to go Google adwords or Yahoo! Bing Network (YBN)?
Here are some facts that might help you:
Cost per click(CPC) in YBN is significantly lower than AdWords, ranges between ~37% to ~77%
Cost per mile rates(CPM) in YBN are higher than Adwords.
Google brought a path-breaking change in advertisement through Google Adwords, the first 100 percent measurable advertising platform, to us. It is the logical first choice for paid search advertisers for two reasons: superior impressions and click-through rates. However, due to the aforesaid advantages of YBN, i.e., lower CPCs and CPMs and less competition for ad position, it is a choice worth considering.
Google Adwords has become a very competitive place for online businesses primarily due to Google’s massive search volume. And that’s why we’re pointing you in the direction of a slightly less competitive, cheaper and friendlier network: The Yahoo! Bing Network. Weat RedberriesDigital Marketing, Dubai suggest you to at least consider YBN as an alternative, which will help you get sales results far more quickly.
Given the several complexities in putting up the effective online marketing strategy, it is important to hire a professional for a customized approach. We will help you with the perfect strategy that would meet your needs, saving you time & money.
Overall benefits that our campaign would provide:
- Low Cost per click (CPC)
- Significantly lesser competition
- Make search advertising easy
- Higher conversion rate
- Reach your target customer at the right time with the right ad
- Better pricing strategy
- Keeping advertising budget under control
- Real time “trackability”
- Increase in revenue and return on investment (ROI)
- Better synergy with other verticals like, Search Engine Optimization(SEO), etc.
The unique searchers on the Yahoo! Bing Network spend 23%more online than the average Internet searcher and 4.3%more than Google searchers.