YouTube is the media revolution of the 21st century that cable TV was for the 20th century. With the most popular videos having viewership figures in billions, YouTube has become a pervasive medium of entertainment and education. The subject matter of video content ranging from make-up to mathematics, with cat videos somewhere in between, this platform offers a massive landscape for advertisers.
YouTube as a medium of communication offers the qualitative benefits of TV, with far greater control over targeting of the desired market segment. Moreover, it is a highly interactive medium, with the inherent quality of generating direct feedback through comments/likes and direct call to action e.g. ‘click here’.
Redberries simplifies this world of YouTube by helping you find the right strategy based on very important questions like
- What type of content does my target audience view? Which channels should I target to reach them?
- Which type of ad should I go for-a simple display ad or a streaming ad, skippable or non-skippable?
- How will my brand image be affected by associating with XYZ channel?
- How will the choice of device of my target customer base affect my decision about the type of ad to be used?
Redberries suite of YouTube advertising services will help your brand in leveraging the power of YouTube:
- Accurate customer targeting based on in-depth research
- Data analytics of viewer behaviour, responses
- Performance analytics of ads
- Post campaign support for assessment, review and learnings
There has been an increase of 40% in the number of people watching YouTube as compared to March 2014, get your piece of the pie with Redberries.