So, you’ve created your Google Ads campaigns. You now want to see your adverts appear on Google. So you’re Googling some of your keywords, and all you get are advertisements from your competitors. Dammit!
There could be several reasons why your ad isn’t appearing on Google. Remember that just because you aren’t seeing your ad doesn’t imply that your potential consumers aren’t. In any case, it’s worthwhile to conduct an additional study to determine why you aren’t seeing your ad.
Here are 14 reasons why your ad isn’t displayed in Google Search.
1. Billing problems
First, check to see if your account is active. There could be an issue with your billing information. If there are any problems, a large red banner should appear when you log in to your account. Otherwise, you should be alright. To be specific, navigate to Tools & Settings > Billing > Billing summary.
2. Campaigns, ad groups, keywords, or ads that have been paused.
Then, go through your campaigns and ensure that all the movements, ad groups, keywords, and ads are enabled. Although it may appear straightforward, you may have overlooked something when you pushed everything live. Find your most crucial keywords and double-check that everything is working correctly.
3. Ads have not yet been approved.
It may take some time for your advertising to be authorized, especially if you have a new Google Ads account. Usually, it should go rapidly through the approval process. However, it may take up to 24 hours and 3 days in extreme circumstances. If this is the case, your only option is to wait. Unfortunately, there is no way to speed up the procedure.
4. Unapproved advertisements
Google offers a slew of criteria and policies that your ad must follow. Otherwise, your advertising will be rejected. Google’s advertising policies are divided into four categories: prohibited content, prohibited behaviors, restricted content and features, and editorial and technical. If your advertising is rejected, it will appear in one of these categories. If all the ads in an ad group are dismissed, no keywords in the ad group will be triggered.
5. Unaccepted keywords
Specific keywords are occasionally rejected. Again, this indicates that they do not adhere to Google’s advertising requirements. To identify these terms, go to your Google Ads account’s keyword tab and use a filter only to reveal unapproved keywords.
6. Bids with low CPC
Cost-per-click bids are sometimes lower than what is required to compete in an ad auction. It simply implies that your advertising is suitable for display, but your competitors outbid you. You’ll need to raise the cost-per-click bids on your keywords to get your advertisements to appear.
7. Low-Quality Rating
A low-quality score can prevent your adverts from being viewed like low CPC bids.
This is highly likely if you have launched your initial campaigns. The Quality Score is something you get by demonstrating to Google that the advertising you’re running is relevant to a user.
So, if your ad isn’t showing up due to a low-quality score, you can raise your CPC bids. Your cost-per-click will gradually reduce over time as you improve your Quality Score (by showing highly relevant advertising and landing pages). Again, you may go to your Google Ads account’s keyword tab and build a filter to find these terms.
8. Geographical targeting
You won’t be able to see your ad if you’re targeting a specific country or city and aren’t physically situated within that place. There are some exceptions to this rule. If you choose the targeting method “People in, or who show interest in, your targeted locations,” your ad may be shown if you include the place in the search query. It’s the default setting in your Google Ads account, so you’re probably utilizing it. We won’t get into a debate here, but you’re better off dividing your efforts and simply targeting people who are physically located in your target place. If you require any additional information, please contact us.
9. Targeting within a radius
Radius targeting is more complicated than standard location targeting. If someone is in a huge city like Dubai, Google knows exactly where they are. However, Google is less specific if targeting a narrower radius within Dubai. If Google isn’t clear to someone inside that radius, your ad won’t be shown.
The smaller the radius, the more likely it is that Google does not know, and you will not be able to view your ad.
10. Time management
If you use an ad schedule, your ad will not appear 24 hours a day, seven days a week.
Your account’s time zone determines the ad schedule. So, if you’re in a different time zone, you’ll need to alter your ad schedule accordingly. Your account’s time zone can be found in your account preferences.
11. Budgetary constraints
Your budget may be limiting the reach of your advertisements.
This indicates that your ad is still being seen, but it is being shown less frequently during the day. Instead of increasing your budget (which will almost certainly increase your spending), you can lower your CPC bids. As a result, your ad will appear lower in the ad ranking but more frequently.
Keep in mind that lowering your CPC bids may result in your ad not being shown for reason 6.
Reason 12: Personalized search
When determining ad rankings, Google uses “personalized search.” This implies that the order you see may differ from the advertising seen by others.
So, if a user views an ad several times (as appears to be the case with the branded ad) but does not click on it, Google will consider the ad less relevant and show it less frequently or at a lower position for this user.
13. Negative keyword phrases
Negative keywords prohibit your ad from appearing for specific (usually unrelated) search queries. However, they may also be obstructing your primary keywords at times.
Examine the shared negative keyword lists associated with your campaigns. Also, ensure that any negatives are checked on a drive or ad group level.
14. Bid alterations
If you use bid adjustments, this may result in your ad not being shown in some situations.
If you use a bid adjustment of -100% for (say) mobile devices, your ad will not appear when you search on a mobile device.
However, even if you have a bid adjustment of -50%, your ad may not be shown due to (yet another) reason number 6.
Hopefully, these explanations will help you understand why your ad is not displayed. Remember that just because your ads aren’t showing up on your device doesn’t imply no one else is seeing them. There could be several reasons why your ad is not being displayed.
If you wish to see your ad, we strongly advise you to use Google’s Ad Preview and Diagnostics Tool. This will prevent any personalized searches and allow you to switch devices, locations, and so on to see your ad.