Online Marketing for Arabian Travel Market in Dubai

Online Marketing for Arabian Travel Market in Dubai, 2015 – Gain Maximum footfall on this Travel event

Participating in a travel event like Arabian Travel Market’s is customary for many travel agencies, tour operators, luxury and wellness travel segments. The old school of marketing sees roadshow participation as a medium to collaborate with distant product marketers. Meeting prospects and generating leads is one of the prime agendas of this event. But in an event like this where around 2,700 exhibitors are exhibiting their finest products, how can a travel concern gain maximum in terms of footfall, established relationships, and great ROI. This question baffles many tour operators, making them think whether they should invest their resources and time somewhere else or not.

If you also feel that participating in a traveling roadshow has become more like a redundant ritual with no great returns, then you must not have come across the alignment of online marketing in Dubai along with the event. This is a new dimension to usual event marketing where companies promote their presence at Arabian Travel Market over digital space. Travel brands can extend their stall theme and invite visitors to enjoy a lot of other favorable deals once they visit their stall.

With the help of Digital Marketing in Dubai– the participants can engage with the target audience like prospective tourists, leading decision-makers, business managers over digital media and draw them to the event stall. The more, the merrier. Brands can also leverage one-on-one meetings and instead of just exchanging the cards, can take back home an exciting business opportunity.

The theme of family travel at ATM 2015 can also be used to define communication for the target groups. Even if brands are following the theme, they can still stand ahead of the theme with a crisp, clear, and appealing message over the digital world.

A simple change in the way you do event marketing can do great wonders to your travel business.

So, are you ready to practice this change? If yes, then contact Red Berries, an online marketing agency in Dubai that can draw the most for your company with streamlined event promotion.

Keep in touch with Red Berries – A Digital Marketing Company In Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.

Digital Marketing Services for PALME Middle East, Dubai

Digital Marketing Service for Middle East PALME 2015 – Shine at sound and light event

The future of light and sound technology is indeed a verdant one. The industry is enjoying the limelight of cutting-edge innovations and patronage of leading industries and business groups. As a result, such great innovations are reaching the customer at a faster pace. In such an interesting phase, it is a great outlet to exhibit these latest developments in exhibitions like Palme Middle East 2015.

Those companies interested in showcasing their innovations in light and sound at this prestigious exhibition should know a basic fact. Around 100 other leading brands from the sound and light industries also participate in this prestigious event. And the number keeps on increasing year by year. This fact does make the opportunity more competitive and interesting too for those participating in the event.

The exhibitors at Palme 2015 Dubai must try to make the most of this opportunity and stand out of the competition with the use of digital marketing. It can be a real game-changer for such brands thriving on innovation. Here’s a tip for such companies. They can align digital media and events together. Now, this is something that nearly all the digital agencies in Dubai promise, but fail to achieve targets. The reason behind this is a lack of foresightedness and an inability to focus on the bigger picture.

Here comes the role of Red Berries Digital, a digital marketing agency that can promise greater footfall to a company’s stall and profitable opportunities to liaison with prospective buyers. Brands and companies can literally shine through and make the most of Palme 2015 with a simple shift in the way how they work on events and digital media. Just a simple equilibrium is needed to get to the top of event marketing through digital media. Many brands have received positive returns with this innovative marketing idea of Red Berries Dubai. Yours can be the next.

Just fill in the query box here and get a surprise opportunity to shine through Palme Middle East 2015.

Keep in touch with Red Berries – A Digital Marketing Company In Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.

Digital Marketing Services in Dubai for Vicenzaoro Exhibitors

How Digital Marketing Services in Dubai can help participants in Vicenzaoro Dubai

Looks matter the most in the jewelry industry in UAE. The glitter, glamour, and class of every jewelry piece require a definite expression. Many jewelry marketers are trying different avenues for that distinctive presentation and make their jewelry designs look exquisite, original, and appealing,

Besides bedecking their stores with flamboyant gold sets on the stores, many jewelry brands are also participating in VICENZAORO DUBAI – 2015. Touted at the definitive global jewelry show, the event is set to capture the limelight of the jewelry industry in Dubai. Every jeweler is trying to leverage this 4-day event by focusing on their stands, stalls, branding, and other essentials.

But amidst all these arrangements, the jewelry marketers forget to take an important step in event marketing in Dubai. This marketing is an essential aspect that assures footfall to a brand’s stall.

Jewelry brands that are keen on getting a maximum share of interactions with the target audience should align their event marketing with online marketing in Dubai.

The buzz built around an event over the online platforms not only creates brand awareness but also stirs up the interest of jewelry lovers. It engages them through a variety of designs, high-quality standards and pulls them out of their den. As a result, jewelry designing companies and brands can secure get high engagement in an event by drawing people towards your stall. Just through the use of social media. Isn’t that great? We think that it’s a great way to look at events from a social perspective.

With the VICENZAORO DUBAI event a few weeks ahead of us, now is the time to align event marketing with one of the top digital marketing agencies in Dubai and reap the long-term benefits. Red Berries, a Leading digital marketing agency in Dubai can help you achieve this desired alignment with their expertise in the digital media and jewelry industry. With coherent communication aimed to draw in more business for jewelry brands and designers, the best digital agency in Dubai provides advancement in digital marketing Dubai.

Kick start your digital marketing for this VICENZAORO DUBAI – 2015!  Contact Red Berries now.

Keep in touch with Red Berries – A Digital Marketing Company In Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.

Digital Marketing Services in Dubai for GETEX

Digital Marketing Services in Dubai for GETEX – get the best of your marketing efforts!

Gulf Education and Training Exhibition (GETEX) Dubai, is nearing now and marketers are on their foot to look after the stall set-ups, branding, communication, and whatnot. Obviously, they have to represent their educational institution at the number 1 education show in the region. Also, these astute marketers know that they’ll get to meet around 20,000+ parents and students, aspiring professionals across 40+ nationalities. Now those are whopping numbers.

And by participating in this renowned educational exhibition in Dubai, each marketer aims to turn the numbers to its side by securing the target’s interest. But that’s not an easy task. With thousands of exhibitors promoting 2,500+ undergrad & post-grad courses, it becomes a fairly tough task to leverage differentiation in communication and presentation.

In such a case, online advertising can help a great deal by helping educational institutions and professional career counselors to find that differentiating edge. Events and online marketing may look distant apart to a marketer, but a proper alignment between these two mediums can actually do wonders for a university brand.

An institution can promote its best facets in terms of its USPs over social media. Building buzz and making your education brand perceptions favorable over digital media and can even ensure more footfalls around your stall.

All in all, you can double up returns on efforts, time, and resources invested in setting up your stall by aligning digital marketing with an event like GETEX.

Now, you must be thinking about what a week of activity of digital marketing can do. Trust us, even a week of dedicated efforts on the digital front can do wonders for your exhibition event. Red Berries, a digital agency in Dubai, can help educational institutes leverage the maximum mileage out of any event.

Kick start your digital marketing for this GETEX!  Contact Red Berries now.

Keep in touch with Red Berries – A Digital Marketing Company In Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.

Digital Marketing Can Help Universities a lot!

Digital Marketing for Universities in UAE

As a country, UAE has always given the highest priority to education. With the presence of 120+ universities, the country has already given students great choices in education and career development. The high numbers of educational institutions have not only opened up choices for students but also have intensified competition as well.

Each university is trying to distinguish itself in an aspirant’s eyes through the innovative use of digital media. They are trying everything, right from promoting assured placements, showcasing their campus lifestyle, teaching faculties, etc. But is that all enough to engage the youth? Or there’s more that’s needed to engage the vibrant youth sector in the UAE.

Digital marketing has the answer to all these questions. It can help universities and institutions promote their courses and target prospective parents and students. It works in simple ways where strategic decisions are implemented to create a favorable aura around a university among students and parents. Students are the primary targets as they carry a university’s name all through their life. For them, it’s one of the most important decisions of life they take. In such a need, it is suggested for colleges and institutions to reaffirm a belief that they are the best for students.

As the admission time is nearing, all universities are gearing up to attract a sizeable number of students for the new sessions. Everybody will be trying to put their best foot forward through a mix of digital and social. Still, there’s a humongous gap between the queries and conversions. The reasons are many. There’s a lot of competition – each university is trying to capture students’ and parents’ interests alike. Another possible reason is that universities are assigning their digital marketing management to agencies that show a flowery picture, but show no returns. An experienced digital marketing agency doesn’t do that. It doesn’t stay with IF’s and BUT’s but gives a clear picture of the ROI on each dirham spent.

This clarity will give universities an edge over others and will increase the number of admissions for the upcoming session. So, all PR officers and marketing managers of a university must take a cue from the better side of digital marketing in UAE. With the effective support of digital marketing, universities can secure maximum returns in terms of higher inquiries and an increase in the number of admissions.

Red Berries, a leading digital agency in Dubai can help universities gain the most out of this upcoming admissions cycle. With its experience in strategic marketing, it can help the education sector in UAE secure maximum mileage & engagement out of digital campaigns and secure higher admissions.  Contact Red Berries now

Keep in touch with Red Berries – A Digital Marketing Company In Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.

Digital Marketing Trends for Social Media to look out!

Spring of 2015 has arrived and it has brought with it numerous social media changes and updates to look out for. With Facebook killing its organic reach, the social media managers are keeping a close eye on the sale-ability and ROI on social media platforms. For they know ‘boost posts’ and draining money is not the only solution. For this purpose only, these digital experts are making every possible effort to catch up with the trends and keep the social reach challenges at bay. Have a look at such digital marketing trends that are catching fancy of many marketers in Dubai.

Google Will Depend on Social Media for SEO

This feature has again reinstated the fact why we should not stop posting social updates on social platforms. The organic marketing ecosystem at SEO welcomes SOCIAL SIGNALS. It means whatever you post on Facebook, Twitter or G+ will come up in a Google Search. Thus, it can be said that SEO teams must rely on Social Media to leverage limelight on search engine platforms like Google.

This revelation has also brought to the fore the culmination of SEO and Social Media Marketing teams as well. Remember, it’s all about how marketers can get the most of the online world. The clients’ just expect direct returns on money they are investing on SEO and Social. Therefore, it becomes essential for both the teams to work for a common and clearly defined goals rather than working in different directions. As per this, the Social Media Managers must have knowledge about SEO’s strategies and their eventual benefits. This can even help them prune the content marketing strategy – the base that helps in channelizing the digital marketing goals effectively.

Content Marketing and Digital Marketing Trends can help in Reaching a Contented User

Content marketing will be the ANSWER on how to promote your business on social. Remember, it’s the content that bridges the gap between the user and audience. It even offers value to the customer and engages him in a better way. The businesses which are relying on a solid content strategy are winning big on Facebook, Twitter and other social platforms. Even a well written blog works well for such clients, who want to come across as thoughtful in front of customers.

Websites Should be Mobile-Friendly

It is a biblical connotation for every brand to have a mobile-friendly website. No brand can afford to be away to a user’s reach. And this forms the crux of mobile optimized websites. This is also because of the drastic shift in the way people’s search engine practices. Nearly 80 % of the internet users have a smartphone and it is bit obvious that mobile search is giving a tough competition to the PC or Laptop initiated searches. Also, the mobile-friendly websites are important because nearly half of the engagement on social comes from mobiles. Thus, it can be said that being on mobile is a doorway to a lot of digital opportunities, and hence a way forward trend of 2015.

New Twitter Search Engine Seeks for Tweets to be more Optimized

Twitter recently released the new and more powerful Twitter search engine that can track through every tweet ever published. It means the way to structure tweets matters the same way as compressing the message in 140 characters. The hashtags, images, links and the right keywords in your Tweets will give you more visibility upon an initiated search.

Implement Buyer Personas in Digital Media Strategy

If you are into digital marketing, you must be aware of buyer personas? These are nothing but a semi fictional representation of your ideal target customer. A detail introspection and analysis of the TA enhances the way how you communicate over social media. This will even make the online and social experience more human in nature, and hence more engaging. The digital media in Dubai has sprung up with a lot of innovations and demands on the digital front. And the year 2015 is going to change how people consume communications online. It is even going to be demanding from a marketer’s end who are on a look-out from engagement to conversions. In all such requirements, one should take assistance from a digital agency in Dubai that not just promises a fancy picture, but paints it as well in terms of ROI on digital marketing.

Keep in touch with Red Berries – A Digital Marketing Company In Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.

One-Size Doesn’t Fit All When it Comes to Digital Marketing in Dubai

How is digital marketing in Dubai implemented?

Is it a mix of SEO and Social? If not, then what are the other prevalent digital marketing prerequisites that score well for your business? If you doubt answering such questions, then you definitely need to brush up on your digital quotient.

The paid advertisement on Facebook, Google, or Bing can never assure you of greater ROI on investment. The same is the case with social media pages. Being on all famous social media platforms is not a sure-shot deal for digital success. If you think following these rights for digital marketing in Dubai is the key to success, then why do many clients after trying out the online marketing in Dubai, switch back to the old world – Word of Mouth or referral marketing.

Because they feel it’s not working for them. But does that highlight that the paid side of social and digital marketing efforts is futile. If you think so, you are wrong again.

Think Digital Marketing in Dubai as Clothing. There is not a single size that fits skinny as well as fat bums. Each set of users have different requirements, ideas, and expectations from the cloth they wish to pay for.

The same is the case with digital marketing in Dubai: different thoughts, ideas, and expectations result in your kind of marketing plan than something that’s originally yours.

When it comes to promoting your business on the Internet, there is no one-size-fits-all strategy. This calls for clients and top digital marketing agencies in Dubai to come together and brainstorm to come up with ideas that suit their business. These questions can be set along the lines of identifying the right target audience.

Their age, gender, hobbies, and interests should also be considered while devising the right campaign. Even their internet usage habits should be considered while scrutinizing the way for web marketing in Dubai.

All these steps allow you to know your audience in a better way. They even help you shortlist the communication motives as well. After doing all this, you can identify the size of digital marketing strategies that suit your business and budgets.

If you are into selling a product or a service, you can reach out to potential customers through email marketing. OR if you are into B2B marketing, promoting on Linked in can be your obvious choice for productive liaisons.

If you are individually targeting users or consumers, then Twitter / Facebook are the best platforms. OR you can also improve your SEO rankings to achieve the objectives.

It is a bit obvious that each platform employed during digital marketing in Dubai has a better purpose or translated targets to be reached than following the conventions. It is like finding your way to get your kind of digital marketing in Dubai.

Ideally, the agency needs your inputs to find out your kind of digital marketing efforts. So, it is suggested for you consider the pointers required to come across your own digital strategy than blindly imitating someone. Remember, you are investing your hard-earned money. So, it’s better to weigh the situation before spending it.

Keep in touch with Red Berries – A Digital Marketing Company In Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.

Online Reputation Management Services-Forever Inevitable!

Online Reputation Management in Dubai.

Recently our office received a frantic call from a prospect asking if we can remove some of the negative comments that are popping up in between the search results while searching for his brand. These results, he said, are killing his business like a slow poison. We made research on his brand the quality of the product. We did independent market research by consulting a cross-section of his product vendors and users.  Simultaneously we collected the statistics on the damage he had on the online front. What we found was that the product is good and users were happy. It was a single unhappy customer slamming the brand left and right through social media, blogs, and forums. Because search engines have the habit of bringing the forums and blogs to the top of the search results, the brand got denigrated and the unwary potential customers would not know the story behind it!

Reputation matters! Because we all are humans and humans love getting associated with something that’s reliable, trustworthy, and consistent. This reputation is the sole reason why many brands like Coke, Nestle, Cadbury’s, etc are loved and admired by consumers worldwide. But is this feel-good factor enough to retain the customers’ love intact?

In this digital world, goodwill remains intact only with the personification of brands over social media. Leading digital marketing agencies in Dubai are now utilizing social media platforms to echo the brand’s promise. Over there, the brands are humanizing themselves to reach the brand followers over social media.  This continuous exercise is also helping brands in getting a positive online reputation in Dubai too.

Besides representing the brand online, social media management is also helping build online reputation too. This means equipping a brand to deal with customers’ opinions, feedback, and criticisms over social platforms.

If an unhappy customer writes some negative feedback on your Facebook / Twitter page and slams it as bad, online reputation services equip you to deal with it constructively. It gives you the confidence to reach out to a customer and convert negative perceptions into positive ones. It can be surely said that social media marketing Dubai & reputation management in Dubai go hand in hand.

Remember, social media is not Vegas where whatever you do remain there only. It stays on social media history for a lifetime. So, it requires constant monitoring and effective representation from experienced digital marketing professionals to respond to a comment or feedback. And transform it into the positive one. Or both.

Improvement of social media presence is the essence of this concept.  The benefits of online reputation services equip you to handle negative views and overcome them with a positive approach. Other advantages include increased traffic to your company’s website, great exposure, and brand-building power online. Once you master the techniques of web reputation service, nothing in the world can actually stop you from being with your customers in a better way.

Another goodie point of best online reputation management is the improvement of your company’s popularity on search engines like Google, Yahoo!, Bing, etc.  We may say ‘one-shot many targets’ can be achieved through this miraculous process.

But remember, free online reputation management doesn’t even come in a dream. It takes a lot of you to bring the best of brand reputation management. The first step is to identify a reliable online reputation management company where you can get the best online reputation management and improve your company’s goodwill and prestige online.

Red Berries Digital has come a long way in supporting businesses and brands in getting the best reputation online. It is one such agency where clients can share their reputation concerns and get them addressed in a promising way. Because the passionate people out there know that online reputation management for your company matters.

Prevention is better than cure! Armor yourself now to kill the threats on your brand. Red Berries can assist you to kill these threats before they creep into the first page results of search engines.

Contact us now to have your online brand reputation managed.

Keep in touch with Red Berries – A Digital Marketing Company In Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.

How to hand pick the Top Online Marketing Agency in Dubai

There are many different agencies sprouting up like daisies these days. But just because they are new does not mean that they can satisfy what it is that you are looking for. There is quite a difference between just okay and excellent.

Here are three signs on how to differentiate Top Online Marketing Agencies in Dubai:

1-      Look at the work culture

There’s creative and then there’s meh. A thriving social media and online marketing agency in Dubai will be productive instead of just waiting for prompts from clients. Because an outstanding digital advertising agency in UAE strives for excellence, its members should have the initiative to give you what you need and the options to improve on your ideas. It should be a fun and creative process. An excellent online advertising agency should promote excellent work culture to help its employees develop into the best people that they can be.

2-      The pool of people should say something

When you enlist the services of an agency, the kind of people working for it should say something. Are they courteous and professional to you? Can they give you viable options for your ideas and can you see yourself working with you for a long time? Are they the kind of people whom you would want to partner with for a long time? Do you really want to deal with pompous people who ignore your requests? Take a close look at the people who man your online advertising companies in Dubai, you should never feel like you are being short-changed as a client.

3-      Are you satisfied with the results?

A leading online advertising agency should be able to deliver what you expect as a client. Otherwise, if things can be compromised, they have to inform you ahead of time. Also, what you get should not be just okay, they should be excellent.

The bottom line is that you can only hire the company that gets the job done at the end of the day. Look at your digital advertising agency in UAE and see if it is one that you’d like to patronize. Red Berries is not only modern in methods but also excellent in service. Give our services a try and see why most, if not all of our clients, decide to stick with us for the long haul.

Keep in touch with Red Berries – A Digital Marketing Company In Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.

What Google Santa has got for you this Christmas?

Google Santa on Christmas

Christmas is the season of giving. Many exchange gifts and share goodness all around. Even Google santa epitomizes the spirit of giving. It gives you not only an online digital marketing platform to be searched at, but also gives you lots of goodies. Searchability is one such goodness that comes with it. Online advertising and Marketing give you the power to come on search results. The industry is also offering many other wholesome benefits to enjoy online. Besides equipping your online brand marketing, it is even empowering users with original and authentic content information.

There are loads of other benefits that Google Santa has brought for your brand this Christmas. One is mobile search. It has given brands exposure of reaching out as many hands as they can through mobile search Marketing. The gifted benefit is going to reach great heights in the coming year where mobile SEO will continue to grow. Prerequisites to derive the benefits of this gift include a mobile-friendly website and work on mobile marketing.

Google Santa has also brought a gift of integrated SEO and content management wherein quality content with relevant SEO writing is bringing benefits to both the users as well as website owners. The former is getting a better and streamlined information bank to be accessed upon Google search. The latter are also receiving numerous views, follows, and better search-based business opportunities. All this online goodness is a part of Google’s gifts this holiday season. And the best part is that anyone in the world can enjoy this goodness.

Even Businesses and Organizations in UAE can also make the most of this opportunity by improving their prospects on mobile SEO in Dubai. Also, they can work towards SEO and content integration and welcome the new 2015 with a bang.

Keep in touch with Red Berries – A Digital Marketing Company In Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.