While SEO can be highly effective for a number of businesses / industries, it proves have a ‘Midas touch’ to a certain number of industries, even better than others. This makes them adopt SEO as their core marketing strategy while still garnering benefits from other marketing strategies as well.
If you are a SAAS (Software as a Service) or PAAS (Product as a Service) based system, then you must have something to offer others who are actively searching for you. SEO helps such businesses to get noticed by such customers when they are looking or searching for them.
So here is a list of 8 such businesses which can reap a lot of benefits from SEO. These are:
Those businesses which don’t have a brick and mortar store and rely solely on online sales are in dire needs of SEO to appear on top of SERPs. As inbound and outbound strategies are the only options to market products, SEO helps in expanding their visibility online. Such companies can generate more leads when exposed to the general masses with a defined and implemented optimization strategy.
Restaurants and Bars
Restaurants and bars benefit a great deal from SEO when they appear for searches catering to what cuisines they offer and at what location they are located; even in case of “near me” searches too. A well-carried optimization campaign can help them gain greater visibility, even more than their competitors and influence their online presence with local reviews.
Even less investment and limited time frame fetches them a great deal of visitors and thus, increases business opportunities.
Medical Service Providers
Businesses providing medical services benefit a lot from SEO in the way that they get visibility through local SEO implementation. This is possible by the addition of relevant and fresh content on the website, which helps search engines to rank them. Additionally, they can get themselves registered on local business directories for higher chances of appearing in searches local to their area of practice. This works great when the content is specific to their specialization.
Legal Service Providers
Lawyers and legal service providers avail the same benefits as medical professionals. Mostly, lawyers have a specific specialization and operate locally well. This gives them a better competitive edge over their counterparts and keyword opportunitiesa5E. Moreover, people looking for legal advice are quite specific with their searches, the way lawyers and service providers are specific about their services. This helps them target potential customers and connect with them.
Real Estate Business
Agents and real estate companies benefit best from local optimization as people are constantly looking for a particular kind of property, particular cities, zip codes etc. This helps local real estate companies and agents benefit a great deal with even casual ad posting. Moreover, they have better keyword opportunities and lesser competition. Registering business locally helps massively.
Now niche here refers to general business but catering to highly specific needs with an even more highly specific target audience. As they are clear about their keyword, possible searches and target audience etc., they benefit hugely with SEO. Though traffic is less, the audience is smaller in size but the quality of traffic and relevancy of the audience is much higher.
Pet Service Providers
Again, just like the above services, pet service providers like grooming, pet sitting, walking, vet, training and many others to count have a huge audience base. They too have a great quality of content on their websites (if any) and are benefitted by local SEO implementation. Saying so, reviews provide a great deal of helping hand. These service providers need reviews more for improved local rankings.
Small/Medium Businesses and Startups
Last but not least, just like niche based companies, there are small/medium businesses and startups which again benefit from SEO. Though not completely local, these businesses cater to certain demographics and targeting smaller yet particular niches. Startups benefit the most in initial stages due to the scope of scaling and less investment with considerable results in a short span of time.
And yes, these are some of the many businesses which make great profits when it comes to implementation of SEO. This list is not in any definite order based on the degree of benefits earned. So if you are planning to start a business, then this will give you a brief idea as to what all opportunities you have in store. If you think we missed out on something really important, then don’t forget to mention.