Category: Blog

If you are finding it difficult to choose between Magento and Shopify, don’t worry as you are not alone. Both these brands are two of the most famous and widely accepted e-commerce platforms.

Shopify is capable of simplifying the process of creating online stores of business whether it is a startup or a high-volume business. It works on the model of a monthly fee.

Magento on the other hand is an open-source platform that is similar to WordPress and is also free to install and use but the user will need to pay for additional services like web hosting, domain registration, etc. It is more suited for enterprise-level businesses who have their development team workforce or coding knowledge.

We have differentiated between the two on a certain basis below for you to decide which platform fits your needs.

Convenience

Selecting a platform that’s very difficult to use will affect the process to establish the e-commerce store according to our requirement and this can harm the image of the brand.

Shopify is an all in one package with drag and drop features which lets you customize the store by organizing elements of the page according to your requirements.

Magento, on the other hand, is a little difficult to understand as it involves technical jargon and coding knowledge to create the store or else needs to rely on a web developer to create and manage the store.

Layout

The theme of the store acts as a base for the website store as this is what the consumers first see when they open the site and so the theme template needs to be selected accordingly to create a good impression and build up trust.

Shopify has a range of 10 free and 64 premium themes and all of its themes are mobile responsive and so it will look great on both devices. Shopify themes offer a lot of customization options such as new pages, color schemes, organizing elements, and much more, without any coding knowledge.

Some themes of Magento will require the help of a developer as it’s technical and also mostly its themes are slightly expensive compared to Shopify.

Business Development Tools

Ecommerce platforms require sales tools as it cannot function without one another. Let’s explore the features of both Shopify and Magento.

Some of the exciting features of Shopify are:

• Abandoned Cart Recovery
• Multi-Channel Selling
• Selling Digital Products
• Delivery Partners (USPS, DHL)

Magento has an inventory system with features such as bulk product import, multiple product options, revenue reports, and total visitor details. In terms of sales tools, Magento offers:

• Multi-Channel Selling
• Checkout Customization
• Abandoned Cart Recovery
• Discount Options (Percentage or Fixed)

Marketing Apps

To have a wide range of marketing tools is always useful for a business as it helps to connect with potential customers.

Shopify offers many marketing tools such as email campaign management through third-party networks with Seguno, Klaviyo, Constant Contact. Advertising and direct selling is also possible on platforms such as Instagram, Facebook, and Pinterest. Shopify also provides sites in multiple languages to help products sell in multiple languages in different territories.

Magento on the other hand is dependent on its marketplace for its marketing tools as there are different extensions for different marketing support work that needs to be installed and for its integration, coding knowledge or help from a developer will be required.

SEO (Search Engine Optimization)

SEO is necessary to gain more traffic on the store from search engine websites which lead to more customers and more revenue.

Magento edges Shopify in the SEO department. There are multiple in-built SEO feature options available such as SEO prompts and customizable URL options. For Shopify, a certain app or extension for any of the SEO related features is needed.

Magento has a lot of built-in SEO feature such as alt tags, customized URL’s and much more whereas in Shopify we need to rely on its Apps for SEO services

Price

The main difference between Magneto and Shopify is that Shopify is a hosted platform, while Magento is self-hosted. A hosted platform like Shopify takes care of all your hosting needs. All hosting costs are included within the monthly plan, with no additional expense required. Magento meanwhile is free to install, but you’ll need to pay for security, web hosting, domain, and so on.

Shopify has three packages to choose from, with fixed monthly rates. In contrast, the overall cost of Magento will depend on various factors.

It should be noted that Magento offers Enterprise packages for large-scale businesses. This price plan is specific to each business.

Magneto comes out useful for enterprises and businesses with complex and specific needs whereas Shopify is more for businesses who have simple e-commerce requirements. After weighing all the pros and cons, it depends on your business needs as to which one you should go for.

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There are two types of search results in Search Engines like Google, Yahoo, and Bing: Paid and Organic

SEM (Search Engine Marketing or Search Ads): SEM uses paid strategies to appear in the search results. This is done by buying traffic through paid search listing from search engines such as Google, Yahoo, and Bing. When a company pays Search Engines for clicks, the paid result shows up at the beginning of the search results.

SEO (Search Engine Optimisation): : SEO uses Organic results that Google finds most relevant to the query by using organic strategies to appear in the search results. The organic listings in the search results are gained by consistent efforts of optimising the website on different levels. The way forward for SEO is, to begin with, a website that your customers enjoy, sell, and refine. By creating an organic footprint, our ability to improve our exposure to help people find our company will be further improved.

An effective and targeted Search Engine Advertising campaign can be created with the help of Search Engine Marketing (SEM) which is commonly known as (Search Ads). This will enhance the traffic to your website and will help rank the website on the Search Engine Page Results (SERPs) for the key phrases which are currently not ranked organically.

“SEO is free” is a common notion, but that is not quite true, getting your website on top of the Google search results takes time, attention and last but not least a budget to get the top results of a search engine. Although it is basically an upfront expenditure, it pays returns in the future, except for any maintenance costs. On the contrary, you must pay for one of your advertisements with SEM, for each click.

Using SEMs (Google ads) to target more difficult keywords and concentrate SEO efforts on longtail keywords, which have a lower search frequency and are easier to rank.

Four ways of using SEO, SEM (google ads), or for optimum exposure and traffic of search engines are given below.

• Run advertisements for competitive keywords.
• For ad-heavy keywords, use PPC and SEO.
• Usage SEO for informational keywords
• To monopolize the performance, use SEO and PPC.

Another big difference is that SEO takes a lot of time to work and deliver outputs, especially if the website is new, while PPC is almost instantaneous. So it depends better on the overall digital marketing objectives. You should resort to SEO if you want to develop a long-term online business without relying on paying traffic.

When to should you focus on only SEO

You Have a Very Limited Budget: You probably want to rely on SEO if you are a startup or a small company with a relatively small marketing budget. There could be no ROI for months or years in your SEO budget. However, it also makes more sense than to burn your PPC advertising marketing budget for one week only.

You Can Rank For Informational Keywords: We already know the keywords that are most interesting to us and how many people look for them. The next step is to use the data to prepare our marketing strategies by adjusting these keywords to our website, blog and social media. Informational keywords are terms like “What is X” or “How to X”. While search queries such as these cannot be very well converted, they obtain a lot of search volume. Then SEO would probably be your best bet, if you believe you can write great content on topics customers in Google look for.

You Can Wait: SEO and content marketing needs time to bring in the results. You can go for SEO, if you can take 6-12 months and wait for legit traffic to roll in Google search.

You’re Good at Link Building: High quality content creation is a core component of Google’s ranking. But that doesn’t suffice. You could also use a couple of separate link building tactics if you are serious in rating, in order to link other websites to you. The effort that we put into SEO is for gaining organic listings. SEM helps build a more powerful and targeted advertising campaign which will help you identify the words you are not organically ranked for on your website.

SEO and SEM are stronger when working together than they would individually work. You can use SEM (Search Ads) and work on the SEO campaign parallelly if you want to bring in quality traffic to your website. The important factor to remember is that both are only as good as the website that is being marketed. If the website does not have the quality that Google claims, both SEO and SEM won’t work and you will be disappointed. The goal is to gain visibility on the Search Engine Results Pages (SERP) and more importantly to drive traffic to the website. Each approach uses click-through rates (CTR) strategies which allows more people to click the search results.

Your marketing campaign will perform more successfully by having your SEO and SEM partnership work cohesively together. Request a free consultation. Reach out to us via email at ask@redberries.ae or call us on +971 4 295 7880 or +971 55 4140 870.

Web Analytics Configuration and Audit, an important aspect of SEO

Setting up Web Analytics Configuration on a website is fairly simple but deriving maximum results and ROI out of it is not so simple. To quote, in other words, Web Analytics Configuration is the future of marketing technologies that track the prospect’s imprints during different phases of browsing a website.

Let’s Know Web Analytics First

Web Analytics has lent a new and transparent approach to the marketing initiatives. To quote it as the most potent way of marketing technology or #MarTech in practice is not wrong. For easy understanding, we all know that Web analytics measures, collects, analyses and gives condensed web data findings to understand and optimize web page and digital imprints. The insights derived from Web Analytics audits can be used as an instrument to assess, review and improve the effectiveness of a website. Say, if the bounce rate of your website is very high, findings from analytics can help us find the probable reasons – if extra website loading time is leading the users to deviate from the initiated search. Or after scanning the content that is not too relevant can also lead to the bounce rate. Now, it’s on web analytics to ascertain the reasons and regulate it in time.

Web Analytics Configuration

To get maximum analytics advantage, the configuration of Web Analytics is a must. The best part about Web Analytics Configuration is its customization and flexibility. Relevant and useful data in tune with your marketing objectives can be extracted via customized installation and configuration code. This kind of goal setting, if achieved, can ease out marketing initiatives in a great way. As a part of this activity, web professionals at Red Berries facilitate-
The definition and monitoring of objectives
The monitoring of campaigns
The analysis of online sales
With such amazing insights from Web Analytics Configuration, imagine the renewed possibilities of marketing insights! But this is not the end of it. Web analytics audits complete the function. Let us explore the relevance of analytics audit below.

Why Web Analytics Audit?

Web analytics audit is a tried and tested way to ascertain maximum value from an analytics tool. Business organizations can ensure tangible value from their investments in analytics. The companies with multiple websites, significant online advertising activities and concurrent digital campaigns can secure immense marketing advantage with web analytics audit.

Auditing analytics implementation has a lot of benefits. First among them is mapping analytics solutions with business strategy. This is done to maximize ROI on analytics efforts and investment. Various KPIs like- Conversion Rate, Goal Completion, Unique Visits, Recurring Visits, Visitor Loyalty and Visitor Regency can be tracked through regular website analytics audit.

If a business is in search for a fruitful digital marketing and a connected ecosystem, including a Website, Social Media Platform traffic, SEO traffic and Conversion metrics, then Web Analytics Configuration and Audit is the first benchmark for it.

Technical Audit:

An SEO Audit is conducted in order to understand where the website currently stands. SEO rankings help to increase the visibility of your website on search engine platforms and increase website visitors through specific keyword which in turn grows your business. Being an SEO company in Dubai, we ensure that the best practices are followed for an SEO Audit.

Our team has the expertise to carry out optimization practices to give your business the best possible results. Our team helps you provide with on-site and off-site optimizations for your website. We identify areas of improvement and provide suggestions, accordingly.

Once we agree on the SEO modifications, we will formulate a strategy and share with you. Once that is approved, we start optimizing the website to increase the brand visibility of your business. We only recommend services which will improve your website in the long run.

Quality of the Content

Content is still the king. Over the years, Google has focused a lot on improving the analysis of textual content. This helps for ranking it on the search engine, accordingly. This is a continuous process and as time goes by, further improvements can be witnessed.Good Content is the key when it comes to higher levels of engagement. Making content that is relevant and entertaining, is what the brands are currently trying to do through different ways including, partnering with influencers on different social media platforms, creating tutorials, videos on the brand story etc. Content generators are also making conscious efforts to use AR and VR in their content to leverage these new technologies to promise higher levels of engagement. Experts believe that AR/VR would replace, the infographics in SEO by providing the same information in the virtual world.

Featured Snippets:

Users require simple answers to question. And featured snippets deliver on it. A quick overview of an article can generate more leads than any other content. A question and answer type posts are working well for most of the websites.

Structured Data Becomes More Important:

Content of a blog/article has to have a structure. Either a chronological, bullet points or question and answer type, content must be displayed in a well-structured format. This helps Google to auto select rich snippets from your content.

User Experience:

SEO is of no use without understanding the user journey. A website which is optimized for mobile, loads faster and offers a seamless experience, will have a higher number of visitors and conversions.

AMP: Page Speed Boost:

Accelerated Mobile Pages (AMP) are mobile optimized pages which load quickly. As the usage of heavy HTML, CSS and image coding is removed, AMP can load content in an instant on mobile devices.

Voice Search:

Due to the rise of home devices and digital assistants, voice search has seen a significant increase in recent times. These devices also help to anticipate the question and is an interesting tool for search engines to improve their results. Its soon becoming a Voice search dominated world as per some of the field experts and they also believe that half of the online traffic would be voice queries. With Alexa, Siri, Google home and similar personal assistant apps, coming in the picture, people are not typing but prefer to ask their question to the gadget, sitting next to them. While looking for the query, people tend to search by asking questions using words from their day to day lives, so its important to use a similar content on the website so that it gets picked by the search engine immediately. By the end of the day its about solving the problem of the existing or potential customer by providing relevant information. So, 2019 appears to be more about voice search SEO.

Google’s Mobile First Index:

Mobile browsing has been outgrown compared to desktops. This has led to Mobile First Index by Google. Pages optimized for mobile will be ranked higher and shown first when searching through a mobile. Businesses need to adapt and start optimizing websites for mobile.

User experience

At the end of the day everything needs to have a user-centric approach for it to succeed. The attention spans have gone down and to ensure that the customers or the potential customers stay on the site, the businesses will have to go an extra mile to ensure the site scores well on User experience and take a call on revamping their sites which is critical for online success. Users are looking forward to having a seamless experience of the site ,on all the devices. This is not a new trend but will stay as one of the most important ones, as we keep going ahead in the future.

Blockchain

Blockchain is comparatively a new technology and is considered to be a complex one by few but can prove to impact the SEO world in a big way. This technology enables decentralization of the internet space and will make the information or the data sharing to be more public and secure and is believed to affect the big fishes like Google. Another plus about Blockchain is that it would decrease the Click-frauds by identifying real people based on their online activities. Once people would become more aware of the concept of Blockchain, consumers would want to see the websites with blockchain codes so it is important that the SEO companies look at integrating with Blockchain services in the coming future.

Artificial Intelligence

AI and machine learning have a humongous potential of enhancing the customer experience and can be used by the SEO firms to their business advantage. They can help to monitor the customer lifecycle and generate deeper insights about how the buying decision is being made which can a game changer for the brands.

Rank Brain:

A machine learning based search engine algorithm, RankBrain is the third most important factor when it comes to search engine rankings factors. Google has not disclosed all of the 200+ search engine factors but has stated that RankBrain is one of the most important factors.
Rank Brain basically makes a guess for an unfamiliar word or phrase and matches up with the words or phrase which may contain similar phrases to it and filter the results accordingly. This displays search queries or keyword which would otherwise never been shown. It has allowed Google to boost up its algorithm testing speed to choose from the best content for a particular keyword search.

TF-IDF:What is TF- IDF?

Full form of TF-IDF is Term Frequency-Inverse Document Frequency. It is a Google text analysis ranking factor to show the importance of a word or a phrase in blogs/articles. It takes a deeper look into the value of the content and displays it to the relevant audience who are looking for it.

TF-IDF does two things mainly. Firstly, it factors how often a word is displayed. Words like “a”, “the”, “is”, are more frequent in general. This is the “Term Frequency” part, which tells you the frequency of word repetition.

Secondly, it assigns the value to each word. The more frequent a word is repeated, the lesser it is valued. This is the “Inverse Document Frequency Part” as the relationship it has with more repeated words is inverse. If more unique words are used, higher is the value of the content.

How does it matter for your search engine rankings?
Google ranks quality content higher and considers it more valuable than any other. By reducing the frequency of repeated words and focusing on unique, targeted keywords, your blog or website can see better results.

E-A-T Score: E-A-T stands for

• Expertise.
• Authority.
• Trustworthiness.
Google ranks content higher on search rankings which meets the above three factors. Red Berries, the best SEO company in Dubai suggests these to improve your E-A-T Score:

Include Author Details:

It is crucial to include details of the author such as name and their biography. This helps Google to understand the E-A-T of the writer, who has published the content and if they have any other similar content produced elsewhere on the internet.

Personal Branding:

Content with negative reviews will lower your website rankings and lead to fewer visitors to your website. Choose content creators who have a positive influence and are reliable for the information they share. More reliable the author higher will be your ranking.

Low E-A-T Content:

Not only the E-A-T of individual authors, but the E-A-T of your website will be also ranked lower as your website may have multiple contents from different authors who may have negative reviews. Ensure to edit and remove any content from lower ranked authors.

Technical Security:

Security is another aspect of trustworthiness. If your website doesn’t have a secure checkout, you won’t be able to grow your business. Users trust a website which offers security. Ensure to buy an SSL certificate for your website.

User-Generated Content (UGC):

UGC posts are not verified authors. That doesn’t mean a UGC post will have lower E-A-T score. But the value of content generated by the user is a ranking factor. A UGC post with accurate information will have higher E-A-T score for the whole website and vice versa.

Breaking Down Google’s Desktop “People Also Search For” Box.

“People also search for” is a feature offered by Google which displays frequently search queries after you have initially entered a search query. This feature relies on most searched queries before or after the original query was typed into the search bar.
People who share similar interests with the original search query will most likely click on these queries and redirect themselves to a new search result page. This shows us that there is a behavior pattern among users for search queries.
Being an SEO agency in Dubai, we know that SEO requires constant nurturing to boost ROI in an organic way. Some factors worth considering while conceiving an SEO strategy include:
• Potential traffic levels
• Keywords Competition
• Past performance of keywords for Benchmarking
• Searcher intent (i.e. Are they just looking, or are they ready to buy?)
• Industry trends and predictions

If followed well, an SEO goood Strategy is bound to bring long-term rewards in terms of ROI and organic conversions. Request a free consultation. Reach out to us via email at ask@redberries.ae or call us on +971 4 295 7880 or +971 55 4140 870.

In the changing era of the digital world, use of mobile devices and connected objects is increasing rapidly. This has shown a tremendous impact on the use of mobile for quick search. Gone those days when mobile was just for the sake of calling and gaming. Shopping is an addiction. Millennials even consider it a hobby. It brings pleasure, the adrenaline from the money spent, and satisfaction.

Mobile users for online orders have been growing steadily since… wait!

For 10 years mobile browsing has claimed such a huge percentage of global internet traffic. Do you know why?
No?
Stay here and have a look at these numbers.

Averagely people spend 1.7 seconds of their time on the mobile phone. 3 out of 4 smartphone users prefer customized home screen applications for quick search.

Globally Mobile users are developing each day with spending power and time; Needless to say, it is now a single point of attraction for people to shop online. Digital shopping trend using mobile has given rise to a notable phenomenon.

One of the mind-blowing facts of emerging digital markets is that cellphone is a one-stop search for entire Y and Z generations and has a tradition of outperforming the rest of the world.

Access to shops through smartphones has proved to take things to the next level. The forecasts by experts for the next years stand as evidence.

What is driving users to make more use of phones for placing orders?

Faster navigation-
Due to slow browsing experience through websites, nearly 40% of people have been diverting their source from website to phone searching.

Payments made using mobile devices-
Nearly 75% of online shoppers prefer mobile payments over other ways. It gives a kind of luxury for making payments wirelessly.

Personalization of services-
Almost 98% of mobile users choose to pay brands who offer them a personalized experience or service.

Easy keywords to search-
Nevertheless, mobile SEO has been already personalised by digital marketing experts for easy navigation, quick loading times, and smooth experience that easily steals users attention at its best.

Why limit the pros of cellphone usage to its handy experience, when it continues to be a pro in rapid developments in cloud technologies. The technology has paved the way to save records, access to more information, see cloud computing and better security of information.

To sum up, cell phones act as a personal assistant for its users– after all, it is a smartphone for a reason.

With security software becoming obsolete today, there is a great threat to cybersecurity. On average, every thirty-nine seconds, a digital hack takes place. Most of these hacks are against small privately-owned businesses that are less secure and hence, makes it easy for hackers to break-in. Here are some tips that can assist you in ensuring that your online business is secure:

1. Invest in Advanced Security
In order to keep all systems attached to the main hub securely, ensure that all the various types of software are installed by IT personnel only. Revoke installation access of unverified software by non-IT employees and ensure to audit the website & software at least once in a month.
Additionally, install a web security program that routinely examines any kind of vulnerabilities. It will add an extra layer of security.

2. Stay Updated
Employees need to know different cybersecurity dangers that exist and how to deal with them. Educating your employees regularly will safeguard your company and client’s data and prove beneficial, especially, for those who do not have an IT-related degree.

Here are some additional security threats that you should be mindful of:

AI Fuzzing: Nowadays, AI-empowered bots are accessible that continue sending random unknown software to servers in order to test their destruction point. On a large scale, these AI fuzzing methods can prompt widespread DDoS attacks.

Cloud Vulnerabilities: Organizations are susceptible to cyber-attacks nowadays due to the increased dependency of cloud services. Information from cloud software is stolen using loopholes in their privacy policies.

Machine Learning: Machine learning algorithms, without much of a stretch, can become a problem if programmers add a bug which can harm the framework.

Smart Contract Manipulation: Smart contracts are becoming mainstream, with cryptocurrencies such as ethereum & bitcoin witnesses’ growth. Imagine a scenario wherein some authority or person can control the blockchain of these cryptographic forms of money use. The financial sector would be in chaos as they could control all the data.

Deep Fake: Phishing is now advancing. Hackers use PC vision to make clone bots that can impersonate people and make a substitute variant of what they said.

3. Strengthen Your Presence
By enabling two-factor authentication (2FA) on all applications, your devices are fully-proof secured. An ‘authenticator’ application is presently offered by Google and Microsoft. This application can be used with any framework which is employed in an organization. A code is sent to your mobile phone which is available through the application receiver. It guarantees 2FA security of all applications.

Users prefer to have a decent loading speed while they are browsing the website. The speed of a site is the basic focus of a technical audit. Here are a few methods on how you can improve the speed of a WordPress site:

1. Top-Quality Hosting 

Choosing a good host is one of the ways to enhance the performance of your website. A host that uses a dedicated server with a VPN could be a good choice which will guarantee a balance between cost, speed, and comfort. Avoid shared hosting by all costs as it could result in slowing your site. 

2. Using the Latest Tech

Regularly updating technology helps increase the speed of a WordPress website. Having PHP, HTML, and other web technologies updated to the latest version which can have better features and upgrades that will help speed up the website.

A decent host deals with these things all alone and will notify you if the PHP version is obsolete. It is advisable to audit the PHP setup when you sign into the facilitating backend and can control which PHP version is to be used

3. Have a Simple Theme

Using a lightweight theme is a good way to speed up your site. Identify a theme that incorporates what you require and has the capability to add functionalities later on to it with the assistance of plugins. Avoid themes that offer a variety of features that you will not be using. They can hinder the site with their weight and can lead to very slow, load time.

4. Database Maintenance Checks

The database center may get stalled after some time. Hence frequent database maintenance checks are a must. Few tools like WP-Optimize and WP-Sweep can help in keeping the database lean and usable.

Ensure to keep an eye on the wp_options table as it can disturb the site speed if not checked. The Advanced Database Cleaner is a good plugin to maintain these checks.

5. Compress Images

It is essential to learn how to compress the picture size for speeding up a WordPress site as it is one of the main reasons why a website would load slowly. An excellent way to decrease the size of the picture without losing the quality is by compressing them. ‘ShortPixel’ is a good tool that naturally compresses the picture before you transfer it onto a WordPress site.

Creating an online presence for your e-commerce website is a painstaking task. Apart from working on your store’s visibility and providing non-stop customer service, you must outreach the number of visitors.
Here are a few e-commerce approaches that will win you extraordinary benefits and assist you with remaining on an edge.

1. Leave it up to CTA
Sites usually have a ton of data, thus making it difficult to spot the CTA amidst so much data and pictures. You would agree that the buy button takes up the maximum screen area on the best internet business stores. Therefore, users decide what is needed from them and let them make the choice as per their needs.

2. Ease in navigation
Selling is the main purpose of building your e-commerce website. Avoid making it confusing for your users with additional components and opt for a clean menu with the required information mentioned in the right place. Users will be able to take action easily if the navigation is simple.

3. Include a search bar
A search bar has a huge impact on the website, and visibility is of utmost importance. A search should help your user get what they require. Ensure this is done through a single click, instead of skimming through a hundred products to find what is required.

4. Utilize premium hosting
Premium hosting might be risky to invest in a digital platform; however, speed is a significant factor of premium hosting. Investing in premium hosting is worth the investment as it takes away the issues of slow loading time, site crashes, errors, and glitches.

5. Simplified checkout process
A lengthy checkout process can discourage a sale and result in a bounce rate. Ensure all unnecessary steps are disposed of, and the user is immediately taken to the checkout page for details and finally to the payment page.

6. Encourage profile creation
Apart from having a guest login, leave the decision of making a profile to your users by providing them with a few advantages once created. You can be guaranteed that users will re-visit and make a profile if they are happy with your services.

7. Detailed item description
A well-written item description should help the user get answers to all their questions. It should mention the significance of the item, the important features, variations that are available, and most importantly be detailed enough and valuable to the user.

Ins and Outs of SEO in Dubai.

The future is knocking our doors with fresh opportunities. The time is right to analyze past actions and make future strategies regarding online business. Many of the brands and companies in Dubai are evaluating their online SEO marketing decisions and charting the future course of action. They know that SEO is a big game changer in online marketing success. Brand marketers, therefore, have definitely realized that SEO is much more that keywords and search rankings.

Just like we need air to breathe in, we need SEO to breathe in the online marketing world. It is the elixir of goodness for all. Marketers now know this development really well and are ready to venture into the online world with the best of their knowledge and decisions. For such decision makers, Red Berries Digital, Dubai helps businesses to tap into  the potential Trends of SEO in Dubai for 2020 – Ins and Outs with expert insights.

SEO has become a bigger part of the game where stakes are more and more is the return on investment. But the way how this game is played matters the most. The rules of this game are simple, but need adaptations with the changing marketing arena. It is a complete transformative experience that the brands are looking for. There are some major developments with SEO that every marketer must know.

Inbound Links

Inbound links or back-links strongly indicate brand’s worth. Make these traffic driving links truly exceptional with highly relevant and valuable content for target audience. Every word counts in content writing, so make sure you get the crisp, clear and catchy content that meets today’s target’s eye.

If possible, use a relevant citation from an authoritative influence in your business’ field or expertise. This gives a great boost in brand awareness, positive brand image and recall.

Mobile Marketing

Mobiles marketing is a necessity nowadays and marketers really understand that. From optimizing their websites for mobiles to concentrating on mobile SEO keywords, marketers should work on every possible way to make the most of mobile search landscape and give users a highly sensible mobile experience.

Serve Audience over Multiple Platforms and Channels

Searches nowadays are highly fragmented. User’s fragmented behaviour over online platforms reveals this fact. To deal with this, marketers must work towards building different online platforms, Go beyond Google and try to optimize brand presence over Wikipedia, Amazon, and mobile applications to make the most of online business share.

Long Tail Keywords Work – Really

Long tail keywords really work. They streamline the search and present the best possible user friendly experience, a must for specific online conversions. As a result, work towards using long tail keyword phrases in all types on online communication for best return on investment.

Rankings Not A Metric To Online Marketing

Rankings were an indicator to online media success, but not now. Due to fragmentation of search traffic from different devices, the ranking has sort of deviated from its purpose. Instead of focusing on rankings, marketers must expand brand visibility across multiple web, mobile and making full use of digital space.

Highly Personalized Content to Drive Brand Loyalty

Search marketing has become highly refined with personalized web experience. The personalization is carried out on the basis of data collected from a person’s previous engagement, online behavior, buyer personas and target conversions.

Social Engagement Can’t Be Overlooked

Social Engagement by building your brand’s voice over online platforms greatly matters to survive the online world. Through this, many brands in Dubai have distinctly positioned themselves as thought leaders in their field of working. This not only improves search visibility growth but also strengthens the organic search marketing strategy.

To Sum Up With, Organic Search Is Still Relevant

Organic search results still drive in the most visitors and business across different web platforms. Considering its importance, organic search optimisation is a prominent tool and no marketer can afford to overlook it in the digital space.

Nowadays, small businesses want to increase their online visibility organically. Internal link building is one such Search Engine Optimization (SEO) tactic that will increase website traffic without incurring any additional cost. Internal link building is one of the many SEO tactics which can be used to improve the search engine rankings.

Internal Link Building and SEO

Below listed are some of the factors which may affect the page rankings of your website:

• Content: How relevant and accurate it is to the user’s search query and the overall quality of the content.
• Social Sharing: Number of visitors who have shared your content on social media and their online credibility.
• Links: Quality of inbound & outbound links.

Adding Internal Links to Your Website

You can add internal links on most of the CMS platforms quite easily by highlighting the text and clicking on the icon.

Ensure that when users click on the anchor text, it redirects them to a relevant page. Link of the page and the text on which it’s hyperlinked, should be related.

Pages You Must Internally Link

Homepage of your website has the greatest “authority” as far as Google search engine is concerned. Content with link on the homepage will have higher credibility than other internal links. Product and services pages are usually considered to have the highest “authority” after homepage. You will need to make sure that all the pages are somehow internally linked, whether they are blogs or various subpages of the website. This helps the user’s to redirect and access the information they want to quite easily.

Amount of Internal Linking You Should Do

There is no number set in stone when it comes to the question: how many internal links should be on a page? However, there are certain sets of guidelines which will help you determine as to how much linking is appropriate. Some of those are:

• Help users to navigate easily through the website. Links are designed to help users navigate with the entire internet and your website is no different from it.
• Avoid linking pages that are irrelevant to the content. Use precise and accurate anchor text for internal linking.
• Do not add links to the entire page. It makes content to read harder and may even decrease the quality score of your website.

These are some simple internal linking techniques you can apply to your website for no additional costs and increase traffic to your website, organically.