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What are Google’s 4 main advertising policy areas?

Google works hard to provide all users with a trustworthy, safe, and secure experience when searching the world’s information. This means that advertisers who use PPC marketing must adhere to the Google Ads Policy guidelines to ensure that their advertisements are truthful, appropriate, and safe.

  • Advertising on the Google Network is prohibited for certain types of content.
  • Prohibited practices: Things you can’t do if you want to advertise with us
  • Restricted content and features: Content you can advertise, but with limitations
  • Editorial and technical: Quality standards for your ads, websites, and apps

When will the system for enforcing Google Ads be implemented?

Beginning on September 21, 2021, Google Ads’ policy enforcement system will start with the following policies over three months:

  • Enabling dishonest behavior
  • Substances that the authorities have not authorized
  • Weapons, firearms parts, and related merchandise
  • Explosives
  • Weapons of Other Types
  • Tobacco
  • Ads will be informed when Google expands the strike-based system to cover additional advertising guidelines in the future.

How does the Google Ads enforcement system work?

If an advertiser violates any of the above policies, Google will issue a warning to that advertiser.
If there is a violation, Google will notify advertisers via email and a notification in their account.

Google’s Strike-Based Ads Method:

  • If you violate the policy for the first time, you’ll only get a warning.
  • The second time this rule is broken, the advertiser will receive a warning instead of a strike.
  • The second strike is given for the third infraction.
  • The third and final strike will be given for the fourth infraction.
  • Each infraction carries a penalty, and those penalties increase as the infractions accumulate.

What are the repercussions of a policy violation in Google Ads?

Temporary Account Hold: The first and second strikes will result in a brief account hold penalty.

After the first strike, your account will be put on hold for three days.
Strike two results in a seven-day account suspension.

Temporary account holders must correct any violations and resubmit an acknowledgment form before their ads can run again. Ad accounts will be released from temporary account hold once Google receives acknowledgment (once the 3 or 7 days have passed).

The account will be placed on temporary hold if the advertiser does not acknowledge or appeal the strike.

Advertisers have the option to challenge a strike decision. If the appeal is successful, the account will be unblocked, and advertising will resume as normal.

Note: If a strike is not successfully appealed, it will remain on the advertiser’s Google Ads account for 90 days.

Lastly, Account Suspension is the final sanction.

After a third strike, your account will be suspended. This means that advertisers will be unable to run or create any advertisements unless the suspension is overturned.

Account suspensions are tough to overcome, and advertisers should be aware that they will not create new accounts if they are suspended.

You should never have put yourself in that position, to begin with.

What steps can you take to avoid Google Ads Policy Violations?

If you are not certified in Google AdWords, you should avoid using Google PPC advertising on your own.

Look for Google Partners to help you with your project.

To become a Google Partner, a company must have at least half of its AdWords Managers certified and maintain an average ad optimization score of 80%.

These firms are well-versed in Google Ad policies, violations, and consequences, so no one else can manage your ads better.

If you want to see a return on your Google Ads investment (ROI), leave it to the experts.

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Paid Search for Small Businesses: Is it worth?

PPC was once ideal for small businesses. It enabled them to compete with far larger players and budgets. However, it appears that PPC is becoming more competitive year after year, with click prices rising and paid search in general becoming more complicated.

Google Ads makes it simple to get started with PPC and start paying Google.

If you don’t know what you’re doing, it’s very easy to spend your entire budget and receive very little in return. This can be especially difficult for small businesses, which frequently have much smaller budgets than the big players.

A large company can invest more money in testing and learning to determine what works best for them. If a company discovers that paid search advertising isn’t working for them, they can easily experiment with a different PPC strategy.

Small businesses do not always have this luxury. They do not have the budget to test and learn, whether due to budget constraints or other factors. They must get things right the first time.

What exactly is PPC?

Pay Per Click (PPC) marketing is a common abbreviation for Pay Per Click (PPC) marketing. It is a type of digital marketing in which the advertiser only pays when their advertisement is clicked.

Advertisers can use PPC marketing to place ads on search engines, third-party sites such as blogs, news sites, social media platforms, mobile apps, and video streaming sites, to name a few.

A marketer is typically required to provide three types of information for a PPC campaign. The following are the types of information required.

Criteria for keywords/audience

The advertiser would specify who they wanted to see their ads in front of. This can include people who are looking for a specific keyword or people who fall into a specific demographic.

Copy for advertisements

The ad copy could be text, an image, a video, or a combination of an image and text, depending on the campaign type.

Bid/budget

It is necessary to establish a maximum budget and the maximum amount that the advertiser is willing to pay for a click. The larger the budget, the more clicks the advertiser can purchase.

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Google Ads: How Much Do They Cost?

You’ve established your company and created a website where people can buy, use, or sign up for your products or services online. If you’re debating whether to run Google ads, you’re probably wondering, “How much do Google ads cost?”

Numerous factors influence the cost scale on the Google Ads platform, so there is no exact answer. With that in mind, here is our step-by-step guide to budgeting for Google Ads.

How much does Google advertising cost?

Because there is no set fee or minimum amount required to advertise on Google, the short answer is that you can spend as little or as much as you want. If your organization is a charity, text ads may be free because you may be eligible for Google’s free advertising spend.

However, just because you can spend as much money as you want on Google doesn’t mean you should. This is due to the large number of businesses advertising on Google, and it will take much more than, say, 5 AED to stand out from the crowd.

How much should I pay for Google advertising?

To make your ad spend count, spend enough to run ads where people are likely to see them, regardless of which network you want to advertise on:

  • The Google Search network.
  • The Google Search Partners network.
  • The Google Display Network (GDN).
  • YouTube.

Spend enough to run ads on the first page of search results to make your ad spend count when advertising on the Google Search Network. This is because most people do not look past the first page of search results – CRM software company HubSpot’s research from 2014 revealed that “75 percent of users never scroll past the first page of search results” – and if users find what they are looking for in the few results that they see before scrolling, they may not look at the rest of the first page.

Check that your ad spends on the Google Display Network results in viewable impressions rather than indiscriminate impressions to make your ad spend count.

Ad impressions on the display network are instances when an ad appears on a placement – a web or app page – which could be anywhere, including below the fold, which means people must scroll down to see it. Ad impressions are only considered “viewable” if at least 50% of the ad’s area is visible for 1 second. Video ad impressions are considered “viewable” if they are played for at least 2 seconds.

Check that your ad spends on YouTube is resulting in video views to make your ad spend count. A video ad may be visible to the user on YouTube, as it is with video ads on the Google Display Network, and the user may choose not to play it. A video “view” is recorded when the video is played for 30 seconds or more, or in its entirety if the video is less than 30 seconds long, or when the user acts because of the video, such as clicking on a link in the video to access a webpage.

Although users may scroll down and click on or view an ad, the rate of user interaction with ads is one of the factors that determine ad quality score, and ads with a high-quality score cost less than ads with a low-quality score (that have the same competition in the ad auction).

How much should I budget for Google Ads?

So, how much should you budget for show ads in places where people will see them? The cost of targeting keywords and placements varies depending on:

  1. Competition.
  2. Google defines the quality of your ad.
  3. The search volume of a keyword or the size of the site readership, app membership, or channel viewership of placement.
  4. Whether you have narrowed the targeting by any other means.

As a result, the best way to budget for new campaigns in your Google Ads Management account is first to determine how much money you have available to spend, then research all of the areas where you would want to show ads if you had an unlimited budget, then make a shortlist of the areas you would like to show ads in first and foremost, as many as the amount you have available to spend will allow, run your campaign, and finally see if a campaign is successful.

Finally, there is no minimum cost to advertise on Google Ads, so when budgeting for a new campaign, set a budget that you are comfortable spending over one month, choose how you want to spend it, ensure that your ads are getting impressions that are likely to be viewed, and then determine whether you need to pay more or make changes to the campaign to achieve greater visibility for your target keywords.

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Product Listing Ads (PLA’S) – An Undisputed Brand Advantage

Product listing ads or Google display ads have brought the much-needed limelight to the products for sale on e-commerce. It has brought a favorable vantage point to many e-commerce retailers in the UAE to try and expand their market base via digital selling. By placing the product in the most coveted ‘top’ spot of a search engine result, Product display or Google shopping ad is boosting the thriving e-commerce sector. The informative way with which it displays photos of products derives more clicks, secures engagement, and accelerates e-tailers’ business.

According to WebFx, visitors who could see the product right at the formidable top spot of a SERP clicked on it were 50% more likely to make a purchase. But why product listing ads are a better alternative to boost sales and conversions.

There are different reasons why product listing ads rule the search engines. Here are few such reasons ruled out by professionals in digital marketing Dubai that make product listing ads a sure-shot success.

1. Informative and interesting way to showcase product  

Product listing ads appear whenever someone searches for a product in need. It bridges the gap between the prospect and the company advertising a product. A great product image, a compelling product description, authentic reviews, and price rule a search engine result page and make the advertising more effective, unlike its counterparts.

2. More engaging user experience

All the essentials of a product are placed in a concise and presentable form which gives it enhanced visibility amid the target audience. At a single click, a visitor can find all he needs and even convert into a customer. These ads secure higher click-through and conversion rates than text-rich ads. This increases the probability of a visitor engaging more with the brand by visiting a website or downloading a mobile application. These ads can also facilitate the sales funnel journey in a cohesive format.

3. Seeing is believing

The human eye and brain catch visuals before the text. So, in an instant, a product related to the search comes in front of the eyes, attracts the buyer’s attention, and results in a positive click-through rate. High-quality images placed strategically on the SERP secure better engagement and click-through rates than text ads.

4. Undisputed placement of the product

Being on top of search engines might look like a daunting task in the organic SEO process. Many SEO professionals work 24×7 to achieve the organic top-ranking spot. Google shopping ads enable marketers to secure seamless product placement on the top of the search engine result page, making Product Display Ad a clear-cut winner over its counterparts.

5. Automated match of product to meet user searches

Since user searches are dynamic in real-time, the Search Engines implement their automated intelligence to match the product with the user-initiated search. The exact results on any search query help e-commerce vendors secure authentic leads and conversions.

6. Advanced RoI tracking

Google Shopping / Product Display Ads have enabled marketers to mince the data and analyze the ad performance dynamically. The digital advertising experts can drill down the performance in real-time through quick insights and adapt to the market need accordingly.

After understanding the relevance of Product Listing Ads, we can easily say that these online display tools have given new exposure to the e-commerce industry in the UAE. With these advancements, marketers can promote their products, services, and solutions among their prospects, expand their markets, and monetize digital marketing for online selling.

Keep in touch with Red Berries – A PPC Agency in Dubai and a Digital Marketing Company in Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Company In Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin.

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Mobile App Development Life Cycle Decoded

When mobile app development Dubai is to be considered for mid-sized businesses, one must take intensive care while the mobile application development Dubai process is undertaken.

Numbers have shown that app development companies in Dubai are in big demand by businesses that are looking for a turnaround or upgrade.

  • The best mobile app development company in Dubai states that mobile apps account for more than half the total time spent on digital media.
  • Revenues generated by the use of native mobile apps are running into billions by the end of the year.
  • One of the mobile app development companies in Dubai propounds that an average consumer has about 30 apps installed on his smartphone.

Discovery-Research-Tech-Stack

With all these impressive numbers in place, it is important to understand the place and the process that you must consider while having your own mobile app developed. Having a grasp of your target audience and your competition is crucial and to get that knowledge, consider answering the following-

  • Who are your target users?
  • What is your business goal?
  • Which platform is best for you?
  • Which mobile app language is most convenient?
  • Which is the popular platform among your competitors?
  • What is your app development budget?
  • What is the timeframe needed for app development?
  • What marketing and promotional strategies do you have for your app?

Mobile App Goals and Objectives

Answering the following will put you in a position to develop an effective marketing strategy-

  • What problem does the app solve?
  • What features does it need to include?
  • What is the USP of the app?

Wireframe & Storyboard

One must strike a balance between prioritizing functionality, research, and app design to utilize the budget allocated for app development, judiciously. At this stage, you have a fair idea of the look and aesthetic appeal of the final rollout of the app. However, the following quotes can help you create a rather engaging wireframe-

Which ideas are the highlight of the brand?
How rich is the user experience?
How different is the mobile app from the web app?

The backend of Your Mobile App

As the wireframe developed will serve as the scaffold for structuring the app, the storyboard will impart a seamless and effortless user experience. Similarly, the backend of the app would need to be suitably supported, for example-

  • API
  • Data Diagram
  • Servers
  • Data Integration
  • Push Notification Services

It is often advised to opt for a Backend as a service (BaaS) platform to run your app on as they efficiently solve common challenges like scalability and paucity of in-house experts for mobile app management. One point to note- keeping your wireframe flexible and adaptive is surely an important task in order to overcome technical limitations.

Test The Prototype & Develop the App

At this step, the developer gets to evaluate the design concept, gather feedback, and pinout any non-functional link or flaw that could be a potential hampering in the smooth functioning of the app.

Calling in volunteers to test the app is again a good idea to gain a third person’s objective feedback on functionality and ease of use.

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Best Tools for Advanced Mobile App Development

App development companies in Dubai have spoken of various benefits extended by the best mobile app development company in Dubai. Right from establishing effective communication with customers and improving brand awareness, to targeting the right customers through apps and features like geo-location on push notifications. Mobile application development Dubai has helped multiple businesses to execute tasks seamlessly and effortlessly while attracting new customers and creating a loyalty base with the older ones.

In order to reap all the benefits of this, businesses are flocking to mobile app development Dubai and investing in a good platform. This in turn helps you attain new heights in no time.

Mobile app development companies in Dubai offer a plethora of high-end app platforms upon which you can run your business and here are a few of them-

React Native

Using JavaScript at its core, this is a native mobile app development platform that uses complicated UI and component-based UI. This allowed developers to use the same UI elements in both Android and native iOS formats.

The hot reload feature smoothens the running of new code while retaining the app’s indigenous state. This improves the efficiency of the developers on android as well as iOS platforms.

Ionic

This is a renowned HTML5 app development framework that offers a proper open-source SDK. Mostly used for building hybrid mobile apps through CSS and SASS. The default components and tools that incorporate JavaScript as well facilitate the development of highly interactive and easy interfaces.

Flutter

A relatively new player in the playfield, put forward by Google. This has a USP of app creation on Goog;e Fuchsia as well and has immediately shot to fame.

The hot reload functionality helps the developers to preview all the changes made in the code of the app. This leaves the space open for developers to experiment, solve the bug and add in new features. Although it is similar to React Native in certain ways, it stays apart from others in a reactive and declarative style which ups the startup time and the overall performance.

Xamarin

Finding its foundation on the c# programming sphere and running fruitfully on .NET common language infrastructure, this is a big favorite among many native app developers. It makes an extensive resume of data along with the application of business logic layers thereby proving advantageous for large data operations, image recognition, and offline mode.

Android Studio

Based on IntelliJ IDEA, accelerates the whole development process making the production faster with added options for app development.

Xcode

Known for working like Apple’s Integrated Development Environment, this is a popular pick for iOS app development. With a single window interface, the developers manage the app from scratch to delivery.

The cross functional support caters to other programming languages like C, C++, Java, Python and Ruby etc, The testing realm with it is also immaculate which interestingly, offers three testings to reduce bugs and make the application stronger and reducing the market time.

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Challenges Faced During Mobile App Development in 2021

The leading mobile app development company in Dubai has undoubtedly ushered in an era of connectivity and business productivity. App development companies in Dubai have reported a huge hike in the demand for compatible mobile app development Dubai, among many mid-sized businesses. A successful and well-received mobile application helps to drive revenue, but it requires strategic planning during mobile application development in Dubai.

To overcome the hurdles imposed during mobile app development, it is most recommended to hand over the task to the best mobile app development company in Dubai. The pandemic engendered some unprecedented problems at communication and business conduction, and rising to the occasion has been the digitalization of businesses where an important aspect has been app development.

The challenges being faced by mobile app developers are as follows-

Lack of Expertise

Developing mobile apps is one of the more complicated processes in the developer’s realm as they have varied platforms, stacks, and technologies to pick and choose from.

Most businesses opt for mobile apps to facilitate the business but the web and traditional IT system approaches are very different. Businesses mostly lack this level of skill to execute the product development lifecycle of a mobile app.

At this point, a mixed-source model strategy should be implemented to pick and choose the parts of the product being developed internally and those being outsourced. A significant improvement in the quality of the product is witnessed along with better customer experience and lower internal costs.

Lack of Information Security Safeguards

As mobile apps are designed to cater to consumers immediately and in the context of personal convenience, the first problem that arises in this scenario is the security breaches that could potentially affect the highly sensitive personal data. Often, apps are developed with ease, which overshadows the security requirements, leaving the user’s data vulnerable and exposed to nefarious digital elements.

The government, along with technology developers, have implemented stricter data and privacy policies. For mobile apps to be more efficient, testing, stronger validation controls, efficient data management, and complete perimeter security are required. Businesses must invest in companies that maintain the highest standards of continuous development, integration, testing, and deployment.

Device Fragmentation

This implies the variety of devices available with multiple operating systems. The most widely used strategy is the development of native apps and is the most expensive, resource-intensive, and time-consuming for the developers.

But the advent of cross-platform apps allows the user to have the same native app experience for the users which in turn creates a richer customer experience and retains a loyalty base.

Lack of API Strategy

The primary task of API is to connect the business functions and intermediaries to enable certain actions to the user interfaces. If the APIs fall short of the app’s functionalities, they need to be redesigned and developed from the scratch

Big Data Management

Quintillions of data bytes are generated every single day which are continuously analyzed and processed. This data serves as the source for evolving insights and metrics that influence businesses. Apps handling this need to be strong enough to render data processing better without disrupting the flow of business.

Keep in touch with Red Berries on Facebook, Twitter, and other social media sites for daily Digital updates.

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Digital Marketing: How to Sail Startups in Dubai Post Lockdown?

4 Digital Marketing Tips for Dubai Startups

The global pandemic might have brought the entire world to a standstill, but digital marketing startups in the UAE are signaling a change. The change to make the most of opportunities, the change to push the business ideas with a fresh excitement like never before, even amid the limitations. Governments around the world might have enforced lockdowns and advised people to stay at home, but start-ups continue to prosper due to a superpower called technology in our hands. Being ‘online’ is ‘the new normal.’ We all are experiencing the transition ourselves where a huge chunk of the population, who had never contemplated online shopping before, are now going online for their daily needs. In fact, data shows that consumer demand for e-commerce services in Dubai has increased by 300 percent during the pandemic.

For start-ups, being ‘online’ is the biggest advantage. Besides, let’s not forget that nearly 98.98 percent of the UAE population are active social media users, and on average they spend over 7 hours daily on the internet. This means that if you are a startup in Dubai, you cannot ignore the importance of digital marketing. Your customers are online, and so should you.

There has been a steep increase in competition in the online advertising space with every company trying to muscle its way in and capture the largest market share. Here are a few digital marketing tips for startups that can help your business stand out from the crowd by capturing your audience’s attention.

1. Search Engine Optimization (SEO):

While advertising and marketing campaigns are important to target your customers with what you have to offer, it is also equally important to focus on increasing your organic traffic. This means that your website needs to list the first few results on search engines when your potential customers search for products and services you offer.

This can take time and investment and if you’re unsure how to go about it, you can always look for digital marketing companies in Dubai to make your website optimal and increase its organic traffic.

2. Pay-Per-Click Ads:

Some customers may not scroll down on the search results and simply click on the ads that are displayed on top of search engine results. Therefore, by using the pay-per-click advertising model, you can place your ads at the top of the search results to drive traffic to your website. Hence, whenever a potential customer searches for the products and services you offer, your ad will appear before the organic search results. While working on boosting your SEO, you can drive traffic to your site with these ads too.

For a startup, this is especially beneficial since you only pay for the number of clicks your ad receives, as opposed to a flat fee, making a cost-effective way to bring more customers to your platform.

3. Content Marketing:

Direct marketing is important to create brand awareness and to increase brand visibility. But aggressive direct marketing strategies can be off-putting for customers. Therefore, an easy way to create interest and conversation around your products and services is content marketing. Using this strategy, you can generate curiosity and interest among your potential customers through inexplicit and subtle ways that gently nudges them to explore your products and services.

For instance, you could create content on the problems and challenges that customers face and provide valuable insights on how they can be resolved using your products or services. Because your potential customers are interested in resolving their issues, quality content can drive them to your platforms to test out your offerings.

4. Display Ads:

Pay-per-click ads help you capture customers who are searching for products and services you offer. Display ads, on the other hand, can help you attract customers who are not actively looking for your offerings. If you target the right platforms and websites for your display ads, it can turn out to be quite effective with a good return on investment.

While these are some basic tips to keep in mind while devising a digital marketing strategy for your startup, it is important to keep in mind that the list is not exhaustive for the sake of brevity. Some other strategies Dubai startups should consider include social media marketing, influencer marketing, and remarketing, which refers to targeted ads for people who have shown interest in your product or service but have not purchased them, among various others.

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How Will AI Impact Digital Marketing of the Future in the UAE?

Artificial Intelligence today has made a visible positive difference in how brands interact with their target consumers and how they have been handling digital marketing strategies. We are living in an environment that is rapidly going through changes every day. Hence, it has become important to be constantly aware of what is happening around us. In such an unpredictable environment, it is complicated to predict what the future holds for us. However, with the tools and techniques, we can certainly get an idea about what we might expect in the coming years.

Hence, before diving deep into the concept of artificial intelligence and how it impacts the future of digital marketing, it is essential to get our foundation strong and understand what exactly does artificial intelligence mean.

What is Artificial Intelligence?

Artificial Intelligence is the genre of computer science that creates robots acting like humans. These robot-like humans are expected to make decisions that are logical and primarily based on the data. Unlike humans, Artificial intelligence makes use of a rational and logical approach for analysis of the data. The entire exercise is done to come up with different products that help multiple sectors.

Here are some AI-related digital marketing trends that will enhance in the future:

Chatbots will become more sophisticated.

In the past, it is already evident how chatbots store multiple types of applications right from covering the customer queries to help in driving sales. Consumers today are used to the concept of chatbots and are very comfortable in interacting with them. However, we will experience that chatbots will become more sophisticated in the future because it will become challenging to distinguish between chatbots and humans. As per recent research, many customers still do not know that they are interacting with bots.

There will be a rise in voice search.

There will be another spin-off effect in the digital marketing sector due to the increased use of AI-powered assistants will be the growing demand for searches that will be spoken instead of the written ones. The data currently states that about 60% of the customers have used voice searches to find business information in the previous years, and more than half of them have been using voice search daily. It is all a matter of convenience.

The Role of AI in Digital Marketing

Customization of the User Experience

Experts suggest that personalization is the most vital area where AI breaks in. The only thing that helps keep the user coming is the ‘hassle-free and smooth’ user experience. As per the companies providing SEO services in the UAE, it is possible to catch a single customers’ report through the searches, buyer persona, purchase pattern, etc., with intelligent algorithms.

Reach the Target Audience.

It is cumbersome to gather the traditional customers’ database, filter it, and analyze it later. But it is not the same with AI as it penetrates deep into the data, which is easily extractable from several sources. It would help if you learned about the impact of artificial intelligence on digital marketing when running a business. It means it will open the doors to reach the target audience who can add value to your brand.

Content Curation

Besides generating the content, AI also curates it. You need to know that it is challenging to create engaging content. It takes a lot of time and energy to sift something down. The main endeavor is to create awareness so that people tend to buy your product or service.

Thus, professionals who work at digital marketing agencies in Dubai state that AI is will impact the future of digital marketing in a significant way.

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Here are some of the reasons why good web design should be a top priority for E-commerce businesses

A well-designed website is essential for any E-commerce business. Consumers must be able to easily navigate a website to find what they are looking for. If customers have a positive experience while using a website, they are more likely to return and purchase again.

The same is true for in-store shopping: if you have difficulty finding what you are looking for, you are unlikely to return. So, whether online or in-store, a great user experience will guide customers smoothly through the shopping process, increasing customer satisfaction, and the company’s revenue.

In this blog, we’ll go over some of the most important aspects of E-commerce web design that ensure online stores are user-friendly, dependable, and retain customers.

1. An intuitive user experience throughout the online shopping experience

It’s as simple as that: a poor user experience prevents visitors from converting. This is why shopping cart abandonment (when visitors leave your site without making a purchase) is one of the most serious issues confronting e-commerce businesses today. Designers work hard to create smooth transitions, such as finding a product, adding it to the cart, and making the purchase.

To simplify the online shopping experience, designers must consider the following factors: accessibility, usability (for example, limiting the number of fields a user must fill out during the checkout process), and conversion without forcing users to commit.

Furthermore, smart product recommendations and personalized content are becoming increasingly popular among e-commerce businesses. Personalization can significantly improve the user experience and, as a result, the conversion rate. When designing user journeys, it is critical to keep this in mind.

2. Design that is responsive

With the rise in online e-commerce traffic via smartphones and tablets, having a consistent experience across multiple devices is critical. Websites that do not provide a mobile-friendly experience are likely to drive away customers and lose out to competitors who may be one step ahead.

Simplified interface design, micro-interactions that improve a user’s experience, image zoom support, content hierarchy, and page loading times are all practices to consider when designing mobile for E-commerce.

3. Simple navigation

A user attempting to purchase from your website should be able to find their desired item immediately. Your site’s navigation must be obvious and organized to direct and assist customers. With prominent categories and sub-categories, the navigation should be easy to find. After all, if a user cannot find an item, they will not purchase it!

A prominent search bar is an important feature that all E-commerce sites with large selections should think about. It enables users to find exactly what they are looking for.

4. A call to action

A call to action (CTA) directs visitors to the next step they should take, and in the world of e-commerce, a well-designed CTA can convert a visitor into a customer.

On the other hand, using a standard CTA may not be the most effective way of capturing users’ attention and encouraging them to take the next step. You want your button to stand out, but it can’t be too ‘aggressive.’ It must be consistent with the rest of the site.

When designing a CTA, keep the following factors in mind: contrasting colors, size, spacing, shape, and effective copywriting. We also recommend testing various CTAs to determine which version performs best with your customers.

5. Product photography of high quality

Because online customers cannot touch products before purchasing them, the best way to showcase a product is through high-quality photography. Customers will understand what you’re selling better if the items are photographed from various angles, realistic settings, and important product details highlighted. The addition of 360-degree product viewers is also a nice touch.

A consistent yet creative approach can go a long way in converting visitors into customers, increasing brand awareness, and allowing people to get an overall “feeling” of your company through the aesthetics of your photographs.

6. Content that is concisely written

Beautiful photography should always be accompanied by descriptive copy that is appropriate and detailed. It will assist customers in better understanding your product. Overcrowding an E-commerce website with copy can make customers feel overwhelmed. Let’s face it: no one wants to read long, boring paragraphs.

Condensing and shortening the copy makes the information easier to digest and encourages visitors to actually read it! Creative copywriting, like photography, can help you better appeal to your potential customers. Make sure the language is appropriate – for example, with younger audiences, a more fun, casual copy can be used.

Finally, there are more than six aspects of E-commerce web design to consider, but these are the most important. Keep in mind that no two E-commerce websites are alike!

Keep in touch with Red Berries – A web Development and E-commerce Web Design Company In Dubai to keep yourself updated on emerging issues in Digital industry, web design and development. If you have any question, require any help or you looking for an Digital Marketing Company In Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin.