Search Engine Optimization Archives

February 23, 2021October 30, 2021

How to Execute a Link Building Strategy

There are several factors that you need for a link-building strategy to work. Starting from people, the process to tactics and measurements. Each of which is explained in detail to ensure you meet your objectives while executing a link-building strategy.

Main elements for effective link-building strategy?

The construction of links produces the best outcomes and effects. You need to note when planning an internal link-building approach not all links are identical and that there are primary factors that move success forward. More the effort you would take to get the right links, the more effective you’ll receive the output. Here are some of the main components you need to work on that make up an excellent relationship-building plan to help you understand what a superb connection profile looks like

People

The most important ingredient for success is hiring the right people. Only when you have reliable people to help with the execution, the planned strategy would be great if not it will be a failure. Link development naturally comes with a ton of rejections. When you hire people do not fail to ask about a time when they have experienced rejection, and how have they overcome that challenge? It’s probably not the best position for them if they can’t take rejection.

Steps involved in a successful link development

An established process
Good content team
Diversity of tactics
Key measuring techniques
The right people to execute the campaign

Process

The first thing to do is to establish a process at the start. This will help in important areas such as client onboarding, content creation, and reporting.

Many of these opportunities will never be found if work is not done in an efficient manner, for which you need solid processes in place. To understand what could have been done better revisit the processes after every campaign. These are called, “retrospective meetings” it helps to find areas for improvement.

When your goal is to achieve long-term success of your link development campaign, there are three main reasons you need to consider as the link strategy:

Understand how the competition is earning the links
To build links, what are the existing linkable assets that can be leveraged
Understand what content has to be created to build links in the future

Without a strategic vision do not start a link development campaign because there’s so much that goes into the process that doesn’t meet the eye while a link is developed.

Content

A well-done strategy should have the best opportunity to place organic backlinks. It should spark ideas on new content to create and also identify gaps in your content library. It’s critical to consider the customer journey while crafting the content. Your content should always provide the information that solves their challenge and be useful for your audience.

Measurement

A wide array of KPIs, include quality metrics, outreach and, industry averages. This helps us understand how the campaign is performing.

Decide what the most important KPIs are to be tracked:

Organic traffic growth?
Backlink growth?
(DA) Domain Authority improvement?
Keyword footprint growth?
Page 1 keyword growth?
All the above?

Take a record of baseline metrics at the start of the engagement. It is an important part of continuous improvement.

How important is link building for SEO?

Link building is so important because a large portion of your SEO campaigns capital would reap the benefit if done right.

Ensure that you place a heavy emphasis on internal link building for the following reasons:

(a) You will be rated high on Google and other search engines

(b) Google can find new sites quicker that links to your blog

(d) You will increase the traffic to your web page

Conclusion

It would be great if you had a website to create links before constructing links. Often, it would be led to the website’s home page. However, there are connections established to specialized such as analysis study, a blog post, graph, or, tool. These connections are usually built before building any campaign. It is complicated to build links to low-value web pages.

Keep in touch with Red Berries – The best SEO company in Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.

June 21, 2020April 29, 2022

Why SEO Is Important and What You Need to Know About SEO Trends 2022?

Why SEO Is Important: Ins and Outs of SEO in Dubai

The future is knocking on our doors with fresh opportunities. The time is right to analyze past actions and make future strategies regarding online business. Many of the brands and companies in Dubai are evaluating their online SEO marketing decisions and charting the future course of action. They know that SEO is a big game-changer in online marketing success. Brand marketers, therefore, have definitely realized that SEO is much more than keywords and search rankings.

Just like we need air to breathe in, we need Search Engine Optimization to breathe in the online marketing world. It is the elixir of goodness for all. Marketers now know this development really well and are ready to venture into the online world with the best of their knowledge and decisions. For such decision-makers, Red Berries Digital, Dubai helps businesses to tap into the potential Trends of SEO in Dubai for 2022 – Ins and Outs with expert insights.

SEO has become a bigger part of the game where the stakes are more and more is the return on investment. But the way how this game is played matters the most. The rules of this game are simple but need adaptations with the changing marketing arena. It is a completely transformative experience that the brands are looking for.

There are some major developments with SEO that every marketer must know SEO Trends 2022

Inbound Links

Inbound links or back-links strongly indicate a brand’s worth. Make these traffic-driving links truly exceptional with highly relevant and valuable content for the target audience. Every word counts in content writing, so make sure you get the crisp, clear, and catchy content that meets today’s target’s eye.

If possible, use a relevant citation from an authoritative influence in your business’ field or expertise. This gives a great boost in brand awareness, positive brand image, and recall.

Mobile Marketing

Mobiles marketing is a necessity nowadays and marketers really understand that. From optimizing their websites for mobiles to concentrating on mobile SEO keywords, marketers should work on every possible way to make the most of the mobile search landscape and give users a highly sensible mobile experience.

Serve Audience over Multiple Platforms and Channels

Searches nowadays are highly fragmented. User’s fragmented behavior over online platforms reveals this fact. To deal with this, marketers must work towards building different online platforms, Go beyond Google and try to optimize brand presence over Wikipedia, Amazon, and mobile applications to make the most of online business share.

Long Tail Keywords Work – Really

Long-tail keywords really work. They streamline the search and present the best possible user-friendly experience, a must for specific online conversions. As a result, work towards using long-tail keyword phrases in all types of online communication for the best return on investment.

Rankings Not A Metric To Online Marketing

Rankings were an indicator of online media success, but not now. Due to the fragmentation of search traffic from different devices, the ranking has sort of deviated from its purpose. Instead of focusing on rankings, marketers must expand brand visibility across multiple webs, mobile and make full use of digital space.

Highly Personalized Content to Drive Brand Loyalty

Search marketing has become highly refined with personalized web experiences. The personalization is carried out on the basis of data collected from a person’s previous engagement, online behavior, buyer personas, and target conversions.

Social Engagement Can’t Be Overlooked

Social Engagement by building your brand’s voice over online platforms greatly matters to survive the online world. Through this, many brands in Dubai have distinctly positioned themselves as thought leaders in their field of work. This not only improves search visibility growth but also strengthens the organic search marketing strategy.

To Sum Up With, Organic Search Is Still Relevant

Organic search results still drive in the most visitors and businesses across different web platforms. Considering its importance, organic search optimization is a prominent tool and no marketer can afford to overlook it in the digital space.

Keep in touch with Red Berries – A Digital Marketing and SEO Agency in Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Company In Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin.

May 30, 2020October 30, 2021

Improving SEO Through Internal Link Building

Nowadays, small businesses want to increase their online visibility organically. Internal link building is one such Search Engine Optimization (SEO) tactic that will increase website traffic without incurring any additional cost. Internal link building is one of the many SEO tactics which can be used to improve search engine rankings.

Internal Link Building and SEO

Below listed are some of the factors which may affect the page rankings of your website:

Content: How relevant and accurate it is to the user’s search query and the overall quality of the content.
Social Sharing: Number of visitors who have shared your content on social media and their online credibility.
Links: Quality of inbound & outbound links.

Adding Internal Links to Your Website

You can add internal links on most of the CMS platforms quite easily by highlighting the text and clicking on the icon.

Ensure that when users click on the anchor text, it redirects them to a relevant page. The link of the page and the text on which it’s hyperlinked should be related.

Pages You Must Internally Link

The homepage of your website has the greatest “authority” as far as Google search engine is concerned. Content with links on the homepage will have higher credibility than other internal links. Product and services pages are usually considered to have the highest “authority” after the homepage. You will need to make sure that all the pages are somehow internally linked, whether they are blogs or various subpages of the website. This helps the users to redirect and access the information they want to quite easily.

Amount of Internal Linking You Should Do

There is no number set in stone when it comes to the question: how many internal links should be on a page? However, there are certain sets of guidelines that will help you determine how much linking is appropriate. Some of those are:

Help users to navigate easily through the website. Links are designed to help users navigate the entire internet and your website is no different from it.
Avoid linking pages that are irrelevant to the content. Use precise and accurate anchor text for internal linking.
Do not add links to the entire page. It makes content to read harder and may even decrease the quality score of your website.

These are some simple internal linking techniques you can apply to your website for no additional costs and increase traffic to your website, organically.

Keep in touch with Red Berries – A social media marketing agency in Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.

May 3, 2020October 29, 2021

SEO Tips & Marketing Strategies for COVID-19

The global pandemic has bought in uncertainty and increased anxiousness among the best of us. However, we can take this opportunity and improve your marketing & digital strategy. This will put your company on a speedy recovery track, post COVID-19, and give a competitive edge in the market.

Below listed are some marketing & SEO tips your organization can action right now:

Customer & Employee Testimonials:

Get video testimonials from your customers & talk about the work culture of your firm by using employee testimonials. These can be done via Zoom, Google Hangout, etc.

Analyze & Edit Content:

Create an audit of the website content and edit each page accordingly. This will be an excellent opportunity to increase the visibility of the brand by adding appropriate content.

Host Webinars:

Conduct webinars to become a thought leader of the industry and increase your brand engagement. Webinars help to educate people from different walks of life and put your brand image forward.

Evaluate Other SERP Options:

Learn, analyze, and evaluate other search results such as paragraph snippets, data tables, and so on.

Respond to Online Reviews:

Most businesses fail to listen and do not reply to online feedback and comments. Replying to online reviews increases brand awareness and also shows that the company is actively listening to its stakeholders.

Switch to Digital:

If you have not already, it’s high time you consider moving your products or services online. Services can be sold online by describing them and having a call to action placed on the website.

Use Google My Business:

Google My Business (GMB) shows all the relevant information related to your company in a summarised format. This may include address, contact number, website link, a summary of your company, etc. Update GMB if the information is outdated.

Update Your Website:

When was the last time you have seen your company’s website? It is very common to overlook certain aspects of your website. Now is the time to update and fix them.

Delete Unnatural Links:

Remove all the unwanted and unnatural links from the website as it can have a negative impact on the search engine rankings. They may appear on the website unintentionally as well. Be aware of such SEO techniques as they may not give you the desired results.

Learn From Customers:

Understand consumer behavior and identify what it says. Google Analytics is a good starting point to understand which pages are most frequently visited and how long users stay on them. Analyze the leads and buyer data and see if there is a pattern emerging.

February 10, 2020October 31, 2021

Thinking Mobile Strategy to Boost Your SEO Impact

In today’s age, it is most certain that majority of the visits on social media sites come from mobile devices. Since the traffic source is identified, it becomes crucial for every organization to adjust and evolve their Mobile SEO strategy. This helps in regulating and grasping the traffic for better utility.

Mobile SEO Strategy

Stemming from the year 2015, there was generation of awareness about optimization of websites, especially with regard to the user interface. Mobile searches have definitely left desktop and other searches behind. This only emphasizes the necessity of the SEO upgrade.

By now, most organizations have understood the need for developing a proper mobile website. Sites which are dedicated to providing a decent customer experience may face complicated matters. In this case, SEO approaches need to be altered.

In totality, a mobile SEO strategy runs parallel to the mainstream approach. It can be further broken down in several aspects.

The content architecture has to be, first, kept in mind. The mobile screens are smaller in size which requires a different aesthetic approach. The information which is relevant, and least relevant should be placed according to for the mobile users.

Next, the location has to be kept in mind. Searches on mobile devices differ in terms of implicit data. This means that the search engines, may, more often than not, add extra or unnecessary information, than what is actually required. Even the addition of one or two extra or predictive words may dilute the traffic.

Page speed is another important factor. Often, the time it takes for a particular website to load is enough to drive the traffic away. Search experience needs to be credited with more attention. Especially, when a user is operating a mobile device, the patience level decreases, when compared to a desktop search. Thus, by using effective speed testing tools, and without bearing a loss, compressing images, the optimum speed can be achieved.

Conversational search is another important factor. Siri, Cortana, Alexa, and more are regular and popular entities now. Voice recognition in the latest technology asks for a better strategy for search engines. The different styles of queries need to be kept in mind when optimizing the voice search engine.

Lastly, user intent plays another crucial role. The key is to deliver what they asked for, exactly, what they asked for. Anything less or more will either leave the user unsatisfied or confused. Thus, the mobile SEO mechanism should focus on the exact need. This can greatly differ when a mobile device is being used. In this context, navigational direction and informative direction have to be considered.

At the crux, keeping in mind the abovementioned criteria while optimizing the search engines, especially on mobile devices, will aid a more responsive and active user interface. Personalization is always the key. Every user needs an intricate level of care which can only be provided through proper organization and strategy.

If you have any questions, require any help or you looking for a Digital Marketing Company In Dubai then, contact us today!

April 21, 2019October 30, 2021

Businesses that need SEO Services in Dubai

While SEO services can be highly effective in Dubai for a number of businesses/industries, it proves to have a ‘Midas touch’ to a certain number of industries, even better than others. This makes them adopt SEO as their core marketing strategy while still garnering benefits from other marketing strategies as well.

If you are a SAAS (Software as a Service) or PAAS (Product as a Service) based system, then you must have something to offer others who are actively searching for you. SEO helps such businesses to get noticed by such customers when they are looking or searching for them.

So here is a list of 8 such businesses which can reap a lot of benefits from SEO Services in Dubai.

Online Businesses

Those businesses which don’t have a brick-and-mortar store and rely solely on online sales are in dire need of SEO to appear on top of SERPs. As inbound and outbound strategies are the only options to market products, SEO helps in expanding their visibility online. Such companies can generate more leads when exposed to the general masses with a defined and implemented optimization strategy.

Restaurants and Bars

Restaurants and bars benefit a great deal from SEO when they appear for searches catering to what cuisines they offer and at what location they are located; even in the case of “near me” searches too. A well-carried optimization campaign can help them gain greater visibility, even more than their competitors, and influence their online presence with local reviews.

Even less investment and limited time frame fetches them a great deal of visitors and thus, increases business opportunities.

Medical Service Providers

Businesses providing medical services benefit a lot from SEO in the way that they get visibility through local SEO implementation. This is possible by the addition of relevant and fresh content on the website, which helps search engines to rank them. Additionally, they can get themselves registered on local business directories for higher chances of appearing in searches local to their area of practice. This works great when the content is specific to their specialization.

Legal Service Providers

Lawyers and legal service providers avail the same benefits as medical professionals. Mostly, lawyers have a specific specialization and operate locally well. This gives them a better competitive edge over their counterparts and keyword opportunities. Moreover, people looking for legal advice are quite specific with their searches, the way lawyers and service providers are specific about their services. This helps them target potential customers and connect with them.

Real Estate Business

Agents and real estate companies benefit best from local optimization as people are constantly looking for a particular kind of property, particular cities, zip codes, etc. This helps local real estate companies and agents benefit a great deal with even casual ad posting. Moreover, they have better keyword opportunities and lesser competition. Registering business locally helps massively.

Niche-based companies

Now niche here refers to general business but catering to highly specific needs with an even more highly specific target audience. As they are clear about their keyword, possible searches and target audience, etc., they benefit hugely from SEO. Though traffic is less, the audience is smaller in size but the quality of traffic and relevancy of the audience is much higher.

Pet Service Providers

Again, just like the above services, pet service providers like grooming, pet sitting, walking, vet, training, and many others to count have a huge audience base. They too have a great quality of content on their websites (if any) and are benefitted from local SEO implementation. Saying so, reviews provide a great deal of helping hand. These service providers need reviews more for improved local rankings.

Small/Medium Businesses and Startups

Last but not least, just like niche-based companies, there are small/medium businesses and startups which again benefit from SEO. Though not completely local, these businesses cater to certain demographics and targeting smaller yet particular niches. Startups benefit the most in the initial stages due to the scope of scaling and less investment with considerable results in a short span of time.

And yes, these are some of the many businesses which make great profits when it comes to the implementation of SEO. This list is not in any definite order based on the degree of benefits earned. So if you are planning to start a business, then this will give you a brief idea as to what all opportunities you have in store. If you think we missed out on something really important, then don’t forget to mention it.

Keep in touch with Red Berries – A Digital Marketing and SEO agency in Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.

April 11, 2019October 29, 2021

Google Algorithm Update: SEO Broad Core Update what you must know?

On March 13, Google announced its release of a ‘broad core search ranking Google algorithm update.’ This suggests that they made a change to the manner in which results turn up on Google when you search anything.

What is Broad Core Update?

In simple terms, Google intends to replace spam results with related and quality content which helps the user. Therefore, the rank of pages changes according to validity and popularity. To answer the question of how to ‘fix’ ranks, Google tells the webmaster that there is, in fact, no ‘fix’. Their ranks can only be changed or moved depending on the content they post, and to persevere to get a regular user number.

Google went ahead to point out that, while some of their updates are ‘actionable’ and noticeable with months of notice (e.g.: Speed Update), others aren’t so easy to amend or simply cannot be amended and therefore require little notice.

What do Webmasters think about Broad Core Update?

Webmasters are of a mixed opinion regarding Broad Core Update. While one cannot deny how crucial this update will be in terms of eradicating spam websites, still webmasters feel that they should be informed of any changes in advance (regardless of how much they can influence).

This, they feel should be how Google repays them for the little contribution they have in its popularity, as the growth of online learning, and digital usage seems to be steady and plays a minor role in the fame Google has. In their opinion, these updates may not seem to be very troublesome but can prove to be ‘turbulence’ inducing for their site statistics and other decisions in the business and even political areas.

What does Google say about Broad Core Update?

Google, however, justifies itself by providing data to support its choices. A visible and permanent state of fluctuation in the SERPs has been observed, and Google only attempts to stabilize it, and maybe keep it from going out of hand. This not only provides benefits to various sites but also motivates webmasters to create and continue creating the best content they possibly can.

This is also Google’s way to keep up with the changing and shifting trends. It is also an opportunity to eradicate or shake up sites that can be labeled as ‘spam’, ‘invalid’, or ‘irrelevant. As digital and machine learning continues to grow and maintain its popularity, the ‘flux’ remains inevitable and Google finds this as the only way to tackle it.

The relevance of Broad Core Update

So, no matter how much one sees it as inconvenient, Google validates it with data that suggest the necessity of these updates. Maybe, the style and manner of announcing it can change but is beneficial despite the small-scale inconveniences it causes. Google continues to give the same advice of facing the ranks and ‘fixing’ them – to be creative with the content. That’s the best way to stay relevant on this Search Engine and maintain rankings in the long run.

Broad Core Update: The Takeaways

Therefore, as someone who produces content, like Content Marketers or juggles with rankings like Search Engine Specialists, please note that you should continue applying the following advice to its best. Be creative; follow trends and moderate audience reactions. Optimize and provide content which people would want to see and even recommend to others. Improve the ‘onsite experience’ and try to see what would attract users. Do not waste the time you could spend applying this advice by grieving over what is actually transparency, and beneficial. Instead, choose to see where you can begin your improvements. And then, you will realize how Broad Core Update can actually work wonders for the SEO success of a brand/product/service. Agree with us? Share your thoughts in the comments section below.

Keep in touch with Red Berries – A Digital Marketing and Best SEO Agency in Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Company In Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.

January 14, 2018October 30, 2021

15 reasons why your website needs an effective SEO strategy

We have had steep progress in the past 3 years with Google’s SEO updates and the spontaneous renovation of the search engine platform. However, This year seems quite promising for the tech giant! So let’s see what’s in stock for us:Gradually, our online interactions have evolved to become more visually appealing and engaging. Over the past few years, faster internet speeds, more visual-friendly social media platforms, and a general public desire to engage with more images and videos have led to a surge in visual online interactions.

We will be seeing an abrupt increase in voice searches that will accommodate a different platform for SEO altogether. Why should we be prepared? This will not only increase the chances of getting our business listed across all search engine platforms but also bring an eventual uproar in competition.

Here are 15 reasons why your website needs an effective SEO strategy:

Quality Traffic:

SEO is a “pull” marketing strategy wherein users who are looking for a particular product or service will visit your website. You do not need to convince or persuade your target market through SEO.

Grows Your Business:

Investing in SEO will eventually pay you off as you will see a positive spike in your leads and sales. This happens due to an effective optimization strategy of your website and targeting relevant users through keywords.

No Paid Advertising:

There are no “ Sponsered” tags attached to SEO as it is an organic method of marketing and reaching out to the target audience. You do not need to run ads or have creative content. All you need to do is optimize your website effectively so that it ranks high on search engine platforms.

Builds Trust & Credibility:

Search engine platforms such as Google & Bing are owned and operated by reputable companies and they have a very complicated algorithm to rank websites on top for a particular set of keywords. If your website ranks on top or on the first page through certain keywords, that automatically implies that you are a trustworthy brand.

Influences Purchase Decisions:

Due to the trustworthiness of the search engines as mentioned above, users are influenced to make purchases from a website that rank higher organically as they are a credible source to buy products or services from.

Increase Brand Awareness

SEO helps to build brand equity and increase awareness among users about your brand as it ranks on top and the brand name is registered in the users’ minds if frequent searches are made through those keywords.

Gain Market Share:

Have the first-mover advantage by consistently optimizing your website and being the first option for your audience. Majority of the users do not visit the second page of search results. If your website ranks on the first page, users will come to you.

Improves Website Click-Through Rate:

Higher the search engine ranking, more numbers of clicks to your website. This helps your business by attracting more potential long-term customers and increasing website traffic.

Affordable:

Compared to search and social media advertising, SEO is much more affordable as you have to spend nothing on advertising and invest only in optimizing your website which gives invaluable returns in the long term.

Website Security:

An SSL certificate for your website will have a positive impact on the search engine rankings of the website. Secured websites are ranked higher on search engines and therefore increase it’s visibility to the audience.

Drives Offline Sales:

Along with your website traffic, you will also observe an increase in phone calls and store visits due to SEO. This directly shows the results of having an effective SEO strategy.

24/7 Promotion:

Even if your business operates for 8 or 12 hours, your SEO never stops promoting your business. It is a 24/7 promotion that doesn’t rest even on weekends, making your brand visible at optimal times for your target audience.

Decrease Your CPA:

Cost per customer acquisition (CPA) is relatively low compared to any other form of online marketing. This is because there is no advertising cost and you only need to invest in resources and effectively implement an appropriate SEO strategy for your website.

Measurable:

SEO is quite easily quantified. Conversions on a website and where they came from can be tracked down. Also, the organic traffic it has received with specific days and times can also be monitored.

Improves the UX of the website:

Optimization of the website leads to an increase in website speed, user-friendly design for mobile, and removing the clutter of unwanted files from the website which might be slowing it down. This helps to give a smooth user experience to the audience visiting the website and increases the conversion rate.

Irrespective of the nature of your business or which industry you’re based in, you need to invest in Search Engine Optimisation (SEO) to grow your business and increase organic traffic to your website. SEO helps to optimize your website ranking on leading search engine websites such as Google, Bing, and so on.

Every penny not spent on optimizing the website for search engines means you are losing new business opportunities. Consumers and clients nowadays search for a product or service on search engine platforms before making a final purchase decision.

Want to know how you can get yourself ranked on the first page of Google? RedBerries are up to sketch with the SEO standards in the region and have helped their clients grow by ranking them up for their services. Grow your business with SEO, the RedBerries way!

July 20, 2014October 31, 2021

Who should do SEO? Is it an SEO Agency in Dubai or your IT Team?

Tips on how to choose right SEO Agency

or your IT Team – Who will be a better choice for your website’s SEO?. Third Mythbuster of SEO.

SEO is perceived as something technical. And in-house IT team is perceived to be the experts in technical computing. This technical commonness makes most of the companies assume that IT team can handle SEO role with great ease. This is one prominent reason why many business organizations in Dubai appoint IT teams to perform continuous online and search optimization.

But, delegating this important web promotion strategy has its share of ups and downs. IT team serves broad functions and is adept in many technical areas. But that doesn’t qualify for dynamic SEO Dubai markets. Such heavy online-dependent markets require great concentration and a streamlined way of carrying out this important optimization function.

It cannot be denied that a part of search engine optimization requires technical expertise, like making a website crawlable, setting up redirects, codings, etc. However, the special online promotion function requires more to it in terms of marketing, promotion and content building. All such are mixed creatively to form a perfect SEO strategy suiting a particular organization in focus.

Appointing in-house IT team for SEO lacks vision for it doesn’t helps the businesses gain maximum benefits even for a continuous exercise. If compared with the work strategy of SEO company, the IT departments lack optimism. They just follow management orders and are not online marketers. They require outsourcing for everything, including content creation as well.

Contrarily, the digital agency Dubai are equipped wholly to suit the web optimization. Facilitated with the strengths of digital marketers including account managers, SEO content writers, and marketing professions, such an agency is specialized in their work. They work as per a defined strategy to strengthen a website and facilitate its functioning constructively.

Red Berries is one of the leading digital agencies in Dubai holding specialization in SEO. As a part of its SEO awareness campaign, the agency is readily busting out myths regarding the same. And the third busted myth is that SEO should be delegated to experts. The companies should not expect multi-tasking from the existing IT Team. Instead, they should hire experts in the field for a more accountable SEO job.

If you have any question, require any help or you looking for an Digital Marketing Company In Dubai then, contact us today!