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A Comparison of Website Visitor Tracker vs. Google Analytics: Which Platform Should You Use?

The distinctions between Google Analytics and website visitor tracker software will be discussed in this post. We’ll also try to illustrate why, even with Google Analytics, a tracking program is still required.

Why Isn’t Google Analytics Enough?

There are currently over 2 billion web pages on the internet.

For obvious reasons, if a website is to prosper in such a competitive market, it must constantly update itself in accordance with user interests.

Because user interests differ from one company to the next, visitor monitoring software can assist a website in determining which organizations are accessing it. That’s something Google Analytics won’t be able to assist you with.

Website Visitor Trackers and Google Analytics are not the same things

B2B website visitor trackers and Google Analytics aren’t interchangeable. Both systems function in various ways and have different areas of concentration.

Google Analytics gives you statistical information. B2B tracker, on the other hand, assists you to determine which organizations are accessing your website.

If you run a sales website, B2B tracker software is crucial since it aids in direct sales prospecting and lead generation, which is recruiting prospects and nurturing them into prospective clients.

Google Analytics: How It Works

Google Analytics tracks website traffic and provides statistics to the website owner.

It organizes the data into several categories so that the website owner may evaluate their site from all angles.

To put it another way, Google Analytics responds to three questions:

How much and when do you see traffic on your website?

What are the origins of the visitors? Or, to put it another way, where did most of your website’s visitors come from?

Which pages/areas of your website do users spend the most time on?

To report the numbers of your interest, Google Analytics uses the following styles:

  • Acquisition
  • Real-time
  • Conversions
  • Audience
  • Behavior

Google Analytics: A Critical Examination

Users of Google Analytics have endless customization choices, allowing them to grasp what is occurring on their website quickly.

There is, however, a catch.

Because these limitless possibilities allow the user to customize the platform to their liking, it adds to the complexity.

To fully profit from the platform, one must devote a significant amount of effort to learning various complicated aspects.

To recap, Google Analytics only gives statistical data for the webmaster to see. It takes no steps to help consumers enhance their online experience or turn visitors into buyers.

Tracking software for websites (B2B IP Tracker)

Website monitoring software/B2B IP tracking software monitors the IP addresses that visit your site, determines which organizations or businesses these IP addresses belong to, and reports the firms that have visited your site in a simple dashboard.

As a consequence, the tracker assists you in reaching out to the organizations that visit your site and interpreting their behavior on your site. You’ll be able to approach these firms knowing precisely what they’re looking for!

The Advantages of Website Tracking Software

Compared to Google Analytics, a B2B visitor tracker does a lot more work. Here’s a rundown of what it can accomplish for you.

  1. Prospecting for sales

The program aids in the identification of enterprises and companies that visit your website.

The tracker aids sales prospecting by assisting you in identifying relevant firms and their activity on your website.

  1. Identifying a Relevant Market

You can’t just hope that visitors will stumble onto your website.

A visitor monitoring program may help you determine the most promising sites to target your marketing efforts, making you more proactive in drawing traffic.

  1. Increasing Conversion Rates

Using visitor monitoring software improves your chances of turning visitors into paying clients.

You may communicate and follow up with the firms who visit your site now that you know who they are. This will help you increase conversions.

Features of a Website Visitor Tracker

The data analytics provided by the website visitor monitoring software is simple to understand. The following are the main analytics it gives:

  • Hits
  • Source
  • Keywords
  • Total Number of Visitors
  • Page Views in Total
  • Total time spent on-site
  • The Entire Visitor Experience
  • Companies Organized by Channel
  • Companies Sorted by Keyword

Returning vs. New Table & Graphic

The tracker improves sales by assisting you with:

  • Triggers
  • Categories
  • Integration into society
  • Notifications in Real-Time
  • Company’s LinkedIn Plugin
  • Phone number, website address, and email address
  • A common misunderstanding
  • Website, IP monitoring software, can match IP addresses to businesses, but it can’t assist you in identifying the people that visit your site.

According to internet protocols and GDPR, this is because it is regarded as a data breach and wholly unlawful behavior.

Google Analytics vs. Website Visitor Tracker

Google Analytics is a tool that focuses on anonymous quantitative analysis.

It just provides numerical information about traffic and website visits. It can inform you how well your website performs and how far you’ve progressed over time.

The B2B visitor tracker, on the other hand, concentrates on qualitative analysis.

It enables you to identify at the very least the company that is responsible for your frequent visits. Furthermore, it assists you with steps to improve the visitor experience at your site and assist you in converting web views into clients.

What is the best tool to use?

Google Analytics and B2B visitor tracking software perform two types of jobs.

While Google Analytics can assist with quantitative analysis, B2B IP tracking software can assist with qualitative analysis.

Finally, consider combining the two techniques if you want to improve the performance of your website and, as a result, generate sales leads.

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Effective Techniques On How To Grow Your Business

Growing and retaining a customer base is always difficult – some business expand their sales revenue by chance, while for others it takes focused effort and the correct methods to grow and retain a customer base – a task that a digital marketing agency in Dubai can support with.

Acquiring the right sales leads is the key to achieving your long-term sales goals. A lead becomes a prospect once you’ve determined if they’re a good fit or if they’ve expressed an interest in what your organization has to offer. Only then are they considered a well-targeted lead.

A well-targeted lead is the most crucial component, without that you will not be able to generate growth in your business. Furthermore, all the sales offers, proposals, marketing tactics, etc., will be a series of wasted efforts if there are no potential leads being put through to the sales funnel.

This article discusses a couple of effective methods to help generate sales leads and expand your business:

Identify Your Buyers Needs

Understand the process a customer goes through to become aware of a problem they are facing, the choices they consider, and why they decide to purchase from your brand.

Ensure you have the answers to the following questions:

  •  What is the problem that we are trying to resolve for them?
  •  What is our typical customer’s biggest source of inconvenience?
  • What is it that drives them to take action?
  • What is the most effective technique to engage with them?
  • Why should they be interested in what we have to offer?

Once you have identified your most valuable qualities, you need to implement practices that listen to your potential customers’ needs and convert them into actual sales.

Apply A Widespread Multichannel Method  

By increasing the number of times your leads see you or interact with you, you may drastically improve your chances of converting them into customers.

Traditional and non-traditional approaches must all be activated:  social media, website content, direct calls, live chat, email, SMS, etc.

Research has shown that it usually takes 2-3 times for a customer to interact with your brand before a buying decision is made.

Respond to inbound leads with outbound solutions

If your promotion, advertising, or content resulted in an inbound lead, that means your marketing efforts are on the right track. Move a step further and nurture those leads by sending them personalized emails, direct SMS messages, or calling them if necessary.

Respond Swiftly

According to research, the chances of a lead qualifying are 21 times higher when addressed within 5 minutes as compared to 30 minutes.

Imagine how low our chances are if we wait a day or two to reply to a lead!

A good lead-to-close system takes care of this by activating a task and notifying an internal sales representative to reply within 5 minutes of receiving a fresh inbound lead.

Examine Missed & Neglected Opportunities

“No” typically implies “not right now.”

Reassess your rejected or missed prospects. There’s a good chance that even if you weren’t chosen six months ago, you made such a good impression that you’ll be reconsidered now that the timing is right or that other options have proven unsatisfactory.

Invest time and money into marketing to these potential customers. Email campaigns, local events, blog postings, and phone calls are all effective ways to stay in touch.

Discover Potential Leads On Social Platforms

Facebook and Instagram are excellent sources of B2C leads and have also proven useful for B2-B businesses. Additionally, LinkedIn provides a more targeted supply of clients, with users who are more interested in learning about the business and the industry.

Use social media to seek client suggestions, announce special promotions, and provide further information about your business.

Furthermore, once the leads have been generated in the system, you can use social media to communicate with them and learn more about their needs and interests.

Obtain References From Existing Customers

Your leads are less inclined to believe you when you rave about how great you are, as compared to what your existing consumers are saying.

Rankings, evaluations, and recommendations are all effective ways to get people’s attention. Proudly showcase your Google reviews and ratings wherever you go. Place such comments on your website. Moreover, don’t be hesitant to ask your clients to refer you to their friends and co-workers.

Improve Your Sale Processes

There should be a plan in place to collate contact information once you’ve determined your desired leads and the channels you’ll utilize to reach them.

Leads are typically funneled to a lead capture page or landing page, which invites visitors to provide their contact information in exchange for an incentive such as a coupon, a gift, discounts, etc.

It is imperative that you have a CRM or Marketing Automation software in place so that it helps maintain and keep a track of sales leads, and also engage them further via email, SMS, and retargeting messages on social and online platforms.

Gain Organic Traffic Via SEO

While paid digital ads might prove to be a quick fix for generating leads, search engine optimization (SEO) can provide continuous organic traffic to your website. You can rank high with search engines like Google and offset the massive investment of ad campaigns by focusing on keyword researched quality content, posted on landing sites and blogs.

In a competitive sector, a company cannot completely avoid paying for ads, but if you rank well on Google with the help of an SEO agency in Dubai, this organic route will provide you with a steady stream of leads at a cheaper cost conversion.

In summary, lead generation is not simple, but it is an essential process for any company to succeed. Firms should never rely on a single source; instead, they should have several sources of leads to support and maximize business growth.

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How Do You Select A SEO Agency In Dubai?

SEO matters the most for any business and its overall impact is tremendous for the growth and sustenance of any business. The process is rewarding as well as equally exhilarating. A rightly formulated SEO strategy can empower a business and make it future-ready. The process is an ongoing, long-term initiative, which requires equal participation from an online SEO agency as well as YOU.

Today, we’ll tell you how to choose an SEO agency that will perfectly fit the needs of your business.

Who should do SEO for you?

  • The one who Is practicing SEO
  • Not the one that sent you an e-mail promising SEO out of the blue No SEO without knowing you and your company well.
  • Not the one who guarantees you a #1 ranking Beware of what they say.
  • Not the one who says they will do everything that needs to be done for SEO.

Do they practice SEO for themselves?

Local SEO: Find us on the first page of Google search results for the keywords below.

We are on the first page of Google Search. We have done it for ourselves, and we can do it for you.

Go To Their Website

A website is required at the very least for a digital marketing agency; after all, they are a digital corporation. Examine their website’s appearance and functionality: Is it visually appealing? Is it simple to use? Is the text grammatically correct? Is there information about their services, client reviews, accolades, and press releases on their website?

You should be impressed by their website. Otherwise, proceed.

Check Out Their Work

Any agency worth its salt should let the work speak for itself.
Inquire about their project portfolio. A well-established firm should be able to show you at least thirty projects. Any less, and you may be dealing with a new agency (nothing wrong with that, but having a proven track record helps).

Go There In Person

Just because an agency is digital doesn’t imply you can avoid face-to-face meetings. Indeed, face-to-face contact is an excellent method to acquire a sense of agency. It’s also an ideal approach to detect any red flags.

Visit their office and observe them in operation. There are instances when you can tell if something isn’t quite right.

Inquire About Their Business License

Any digital marketing agency in Dubai should have a business license. If the agency you’re dealing with doesn’t have one, you should avoid doing business with them.

Meet With Your Possible Account Manager

It is not just the agency with which you work that is important; it is also who they assign to you.
Request a meeting with your prospective account manager and his superior. Inquire about their creative direction, managerial style, and conflict resolution methods. Treat the session as if it were a job interview, which it should be because you’re screening them for a position.

Meet The Director

Leadership can reveal a lot about the company’s strategy and culture. Is the CEO someone whose values you share? Who believes in the same things as your brand? Is she or he self-assured and has a strong work ethic?
If you answered yes to all of those questions, that’s a huge plus.

Contact Their Clients

How they handled previous accounts is the best indication of how they will handle your account. Request to speak with their clients to gain a better understanding of how they operate.
Some questions they should ask their clients: Is the agency delivering on its promises? Are they simple to deal with? Do they adhere to deadlines? Are their campaigns beneficial to the company?
If they’ve previously handled clients well, you can be confident that they’ll do the same for you.

Begin With A Small Project

There’s no way of knowing how a digital marketing agency will work unless you start working on a project. But it doesn’t mean you can’t put them to the test.

Hold off on going all in and instead assign them to a small project. If they do well, you can assign them to a larger project. If not, you haven’t squandered too much time or money.

Claim your Free SEO Audit for your website!

Keep in touch with Red Berries – The best Google Ads Management Agency in Dubai to keep yourself updated on emerging trends in Digital Marketing. If you have any questions, require any help or you looking for a Digital Marketing Agency In Dubai then, contact us today!. Also like us on Facebook, follow us on Linkedin and Twitter for more updates.

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How to Execute a Link Building Strategy

There are several factors that you need for a link-building strategy to work. Starting from people, the process to tactics and measurements. Each of which is explained in detail to ensure you meet your objectives while executing a link-building strategy.

Main elements for effective link-building strategy?

The construction of links produces the best outcomes and effects. You need to note when planning an internal link-building approach not all links are identical and that there are primary factors that move success forward. More the effort you would take to get the right links, the more effective you’ll receive the output. Here are some of the main components you need to work on that make up an excellent relationship-building plan to help you understand what a superb connection profile looks like

People

The most important ingredient for success is hiring the right people. Only when you have reliable people to help with the execution, the planned strategy would be great if not it will be a failure. Link development naturally comes with a ton of rejections. When you hire people do not fail to ask about a time when they have experienced rejection, and how have they overcome that challenge? It’s probably not the best position for them if they can’t take rejection.

Steps involved in a successful link development

  • An established process
  • Good content team
  • Diversity of tactics
  • Key measuring techniques
  • The right people to execute the campaign

Process

The first thing to do is to establish a process at the start. This will help in important areas such as client onboarding, content creation, and reporting.

Many of these opportunities will never be found if work is not done in an efficient manner, for which you need solid processes in place. To understand what could have been done better revisit the processes after every campaign. These are called, “retrospective meetings” it helps to find areas for improvement.

When your goal is to achieve long-term success of your link development campaign, there are three main reasons you need to consider as the link strategy:

  1. Understand how the competition is earning the links
  2. To build links, what are the existing linkable assets that can be leveraged
  3. Understand what content has to be created to build links in the future

Without a strategic vision do not start a link development campaign because there’s so much that goes into the process that doesn’t meet the eye while a link is developed.

Content

A well-done strategy should have the best opportunity to place organic backlinks. It should spark ideas on new content to create and also identify gaps in your content library. It’s critical to consider the customer journey while crafting the content. Your content should always provide the information that solves their challenge and be useful for your audience.

Measurement

A wide array of KPIs, include quality metrics, outreach and, industry averages. This helps us understand how the campaign is performing.

Decide what the most important KPIs are to be tracked:

  • Organic traffic growth?
  • Backlink growth?
  • (DA) Domain Authority improvement?
  • Keyword footprint growth?
  • Page 1 keyword growth?
  • All the above?

Take a record of baseline metrics at the start of the engagement. It is an important part of continuous improvement.

How important is link building for SEO?

Link building is so important because a large portion of your SEO campaigns capital would reap the benefit if done right.

Ensure that you place a heavy emphasis on internal link building for the following reasons:

(a) You will be rated high on Google and other search engines

(b) Google can find new sites quicker that links to your blog

(c)  You’ll enjoy enhanced trustworthiness and reputation

(d) You will increase the traffic to your web page

Conclusion

It would be great if you had a website to create links before constructing links. Often, it would be led to the website’s home page. However, there are connections established to specialized such as analysis study, a blog post, graph, or, tool. These connections are usually built before building any campaign. It is complicated to build links to low-value web pages.

Keep in touch with Red Berries – The best SEO company in Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.

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Why SEO Is Important and What You Need to Know About SEO Trends 2022?

Why SEO Is Important: Ins and Outs of SEO in Dubai

The future is knocking on our doors with fresh opportunities. The time is right to analyze past actions and make future strategies regarding online business. Many of the brands and companies in Dubai are evaluating their online SEO marketing decisions and charting the future course of action. They know that SEO is a big game-changer in online marketing success. Brand marketers, therefore, have definitely realized that SEO is much more than keywords and search rankings.

Just like we need air to breathe in, we need Search Engine Optimization to breathe in the online marketing world. It is the elixir of goodness for all. Marketers now know this development really well and are ready to venture into the online world with the best of their knowledge and decisions. For such decision-makers, Red Berries Digital, Dubai helps businesses to tap into the potential Trends of SEO in Dubai for 2022 – Ins and Outs with expert insights.

SEO has become a bigger part of the game where the stakes are more and more is the return on investment. But the way how this game is played matters the most. The rules of this game are simple but need adaptations with the changing marketing arena. It is a completely transformative experience that the brands are looking for.

There are some major developments with SEO that every marketer must know SEO Trends 2022

Inbound Links

Inbound links or back-links strongly indicate a brand’s worth. Make these traffic-driving links truly exceptional with highly relevant and valuable content for the target audience. Every word counts in content writing, so make sure you get the crisp, clear, and catchy content that meets today’s target’s eye.

If possible, use a relevant citation from an authoritative influence in your business’ field or expertise. This gives a great boost in brand awareness, positive brand image, and recall.

Mobile Marketing

Mobiles marketing is a necessity nowadays and marketers really understand that. From optimizing their websites for mobiles to concentrating on mobile SEO keywords, marketers should work on every possible way to make the most of the mobile search landscape and give users a highly sensible mobile experience.

Serve Audience over Multiple Platforms and Channels

Searches nowadays are highly fragmented. User’s fragmented behavior over online platforms reveals this fact. To deal with this, marketers must work towards building different online platforms, Go beyond Google and try to optimize brand presence over Wikipedia, Amazon, and mobile applications to make the most of online business share.

Long Tail Keywords Work – Really

Long-tail keywords really work. They streamline the search and present the best possible user-friendly experience, a must for specific online conversions. As a result, work towards using long-tail keyword phrases in all types of online communication for the best return on investment.

Rankings Not A Metric To Online Marketing

Rankings were an indicator of online media success, but not now. Due to the fragmentation of search traffic from different devices, the ranking has sort of deviated from its purpose. Instead of focusing on rankings, marketers must expand brand visibility across multiple webs, mobile and make full use of digital space.

Highly Personalized Content to Drive Brand Loyalty

Search marketing has become highly refined with personalized web experiences. The personalization is carried out on the basis of data collected from a person’s previous engagement, online behavior, buyer personas, and target conversions.

Social Engagement Can’t Be Overlooked

Social Engagement by building your brand’s voice over online platforms greatly matters to survive the online world. Through this, many brands in Dubai have distinctly positioned themselves as thought leaders in their field of work. This not only improves search visibility growth but also strengthens the organic search marketing strategy.

To Sum Up With, Organic Search Is Still Relevant

Organic search results still drive in the most visitors and businesses across different web platforms. Considering its importance, organic search optimization is a prominent tool and no marketer can afford to overlook it in the digital space.

Keep in touch with Red Berries – A Digital Marketing and SEO Agency in Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Company In Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin.

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Improving SEO Through Internal Link Building

Nowadays, small businesses want to increase their online visibility organically. Internal link building is one such Search Engine Optimization (SEO) tactic that will increase website traffic without incurring any additional cost. Internal link building is one of the many SEO tactics which can be used to improve search engine rankings.

Internal Link Building and SEO

Below listed are some of the factors which may affect the page rankings of your website:

  • Content: How relevant and accurate it is to the user’s search query and the overall quality of the content.
  • Social Sharing: Number of visitors who have shared your content on social media and their online credibility.
  • Links: Quality of inbound & outbound links.

Adding Internal Links to Your Website

You can add internal links on most of the CMS platforms quite easily by highlighting the text and clicking on the icon.

Ensure that when users click on the anchor text, it redirects them to a relevant page. The link of the page and the text on which it’s hyperlinked should be related.

Pages You Must Internally Link

The homepage of your website has the greatest “authority” as far as Google search engine is concerned. Content with links on the homepage will have higher credibility than other internal links. Product and services pages are usually considered to have the highest “authority” after the homepage. You will need to make sure that all the pages are somehow internally linked, whether they are blogs or various subpages of the website. This helps the users to redirect and access the information they want to quite easily.

Amount of Internal Linking You Should Do

There is no number set in stone when it comes to the question: how many internal links should be on a page? However, there are certain sets of guidelines that will help you determine how much linking is appropriate. Some of those are:

  • Help users to navigate easily through the website. Links are designed to help users navigate the entire internet and your website is no different from it.
  • Avoid linking pages that are irrelevant to the content. Use precise and accurate anchor text for internal linking.
  • Do not add links to the entire page. It makes content to read harder and may even decrease the quality score of your website.

These are some simple internal linking techniques you can apply to your website for no additional costs and increase traffic to your website, organically.

Keep in touch with Red Berries – A social media marketing agency in Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.

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SEO Tips & Marketing Strategies for COVID-19

The global pandemic has bought in uncertainty and increased anxiousness among the best of us. However, we can take this opportunity and improve your marketing & digital strategy. This will put your company on a speedy recovery track, post COVID-19, and give a competitive edge in the market.

Below listed are some marketing & SEO tips your organization can action right now:

  • Customer & Employee Testimonials:

Get video testimonials from your customers & talk about the work culture of your firm by using employee testimonials. These can be done via Zoom, Google Hangout, etc.

  • Analyze & Edit Content:

Create an audit of the website content and edit each page accordingly. This will be an excellent opportunity to increase the visibility of the brand by adding appropriate content.

  • Host Webinars:

Conduct webinars to become a thought leader of the industry and increase your brand engagement. Webinars help to educate people from different walks of life and put your brand image forward.

  • Evaluate Other SERP Options:

Learn, analyze, and evaluate other search results such as paragraph snippets, data tables, and so on.

  • Respond to Online Reviews:

Most businesses fail to listen and do not reply to online feedback and comments. Replying to online reviews increases brand awareness and also shows that the company is actively listening to its stakeholders.

  • Switch to Digital:

If you have not already, it’s high time you consider moving your products or services online. Services can be sold online by describing them and having a call to action placed on the website.

  • Use Google My Business:

Google My Business (GMB) shows all the relevant information related to your company in a summarised format. This may include address, contact number, website link, a summary of your company, etc. Update GMB if the information is outdated.

  • Update Your Website:

When was the last time you have seen your company’s website? It is very common to overlook certain aspects of your website. Now is the time to update and fix them.

  • Delete Unnatural Links:

Remove all the unwanted and unnatural links from the website as it can have a negative impact on the search engine rankings. They may appear on the website unintentionally as well. Be aware of such SEO techniques as they may not give you the desired results.

  • Learn From Customers:

Understand consumer behavior and identify what it says. Google Analytics is a good starting point to understand which pages are most frequently visited and how long users stay on them. Analyze the leads and buyer data and see if there is a pattern emerging.

Keep in touch with Red Berries – A Digital Marketing and SEO Agency in Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Company In Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin.

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Thinking Mobile Strategy to Boost Your SEO Impact

In today’s age, it is most certain that majority of the visits on social media sites come from mobile devices. Since the traffic source is identified, it becomes crucial for every organization to adjust and evolve their Mobile SEO strategy. This helps in regulating and grasping the traffic for better utility.

Mobile SEO Strategy

Stemming from the year 2015, there was generation of awareness about optimization of websites, especially with regard to the user interface. Mobile searches have definitely left desktop and other searches behind. This only emphasizes the necessity of the SEO upgrade.

By now, most organizations have understood the need for developing a proper mobile website. Sites which are dedicated to providing a decent customer experience may face complicated matters. In this case, SEO approaches need to be altered.

In totality, a mobile SEO strategy runs parallel to the mainstream approach. It can be further broken down in several aspects.

The content architecture has to be, first, kept in mind. The mobile screens are smaller in size which requires a different aesthetic approach. The information which is relevant, and least relevant should be placed according to for the mobile users.

Next, the location has to be kept in mind. Searches on mobile devices differ in terms of implicit data. This means that the search engines, may, more often than not, add extra or unnecessary information, than what is actually required. Even the addition of one or two extra or predictive words may dilute the traffic.

Mobile SEO strategy
Mobile SEO strategy

Page speed is another important factor. Often, the time it takes for a particular website to load is enough to drive the traffic away. Search experience needs to be credited with more attention. Especially, when a user is operating a mobile device, the patience level decreases, when compared to a desktop search. Thus, by using effective speed testing tools, and without bearing a loss, compressing images, the optimum speed can be achieved.

Conversational search is another important factor. Siri, Cortana, Alexa, and more are regular and popular entities now. Voice recognition in the latest technology asks for a better strategy for search engines. The different styles of queries need to be kept in mind when optimizing the voice search engine.

Lastly, user intent plays another crucial role. The key is to deliver what they asked for, exactly, what they asked for. Anything less or more will either leave the user unsatisfied or confused. Thus, the mobile SEO mechanism should focus on the exact need. This can greatly differ when a mobile device is being used. In this context, navigational direction and informative direction have to be considered.

At the crux, keeping in mind the abovementioned criteria while optimizing the search engines, especially on mobile devices, will aid a more responsive and active user interface. Personalization is always the key. Every user needs an intricate level of care which can only be provided through proper organization and strategy.

If you have any questions, require any help or you looking for a Digital Marketing Company In Dubai then, contact us today!

Keep in touch with Red Berries – The best SEO company in Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.

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Businesses that need SEO Services in Dubai

While SEO services can be highly effective in Dubai for a number of businesses/industries, it proves to have a ‘Midas touch’ to a certain number of industries, even better than others. This makes them adopt SEO as their core marketing strategy while still garnering benefits from other marketing strategies as well.

If you are a SAAS (Software as a Service) or PAAS (Product as a Service) based system, then you must have something to offer others who are actively searching for you. SEO helps such businesses to get noticed by such customers when they are looking or searching for them.

So here is a list of 8 such businesses which can reap a lot of benefits from SEO Services in Dubai.

Online Businesses

Those businesses which don’t have a brick-and-mortar store and rely solely on online sales are in dire need of SEO to appear on top of SERPs. As inbound and outbound strategies are the only options to market products, SEO helps in expanding their visibility online. Such companies can generate more leads when exposed to the general masses with a defined and implemented optimization strategy.

Restaurants and Bars

Restaurants and bars benefit a great deal from SEO when they appear for searches catering to what cuisines they offer and at what location they are located; even in the case of “near me” searches too. A well-carried optimization campaign can help them gain greater visibility, even more than their competitors, and influence their online presence with local reviews.

Even less investment and limited time frame fetches them a great deal of visitors and thus, increases business opportunities.

Medical Service Providers

Businesses providing medical services benefit a lot from SEO in the way that they get visibility through local SEO implementation. This is possible by the addition of relevant and fresh content on the website, which helps search engines to rank them. Additionally, they can get themselves registered on local business directories for higher chances of appearing in searches local to their area of practice. This works great when the content is specific to their specialization.

Legal Service Providers

Lawyers and legal service providers avail the same benefits as medical professionals. Mostly, lawyers have a specific specialization and operate locally well. This gives them a better competitive edge over their counterparts and keyword opportunities. Moreover, people looking for legal advice are quite specific with their searches, the way lawyers and service providers are specific about their services. This helps them target potential customers and connect with them.

Real Estate Business

Agents and real estate companies benefit best from local optimization as people are constantly looking for a particular kind of property, particular cities, zip codes, etc. This helps local real estate companies and agents benefit a great deal with even casual ad posting. Moreover, they have better keyword opportunities and lesser competition. Registering business locally helps massively.

Niche-based companies

Now niche here refers to general business but catering to highly specific needs with an even more highly specific target audience. As they are clear about their keyword, possible searches and target audience, etc., they benefit hugely from SEO. Though traffic is less, the audience is smaller in size but the quality of traffic and relevancy of the audience is much higher.

Pet Service Providers

Again, just like the above services, pet service providers like grooming, pet sitting, walking, vet, training, and many others to count have a huge audience base. They too have a great quality of content on their websites (if any) and are benefitted from local SEO implementation. Saying so, reviews provide a great deal of helping hand. These service providers need reviews more for improved local rankings.

Small/Medium Businesses and Startups

Last but not least, just like niche-based companies, there are small/medium businesses and startups which again benefit from SEO. Though not completely local, these businesses cater to certain demographics and targeting smaller yet particular niches. Startups benefit the most in the initial stages due to the scope of scaling and less investment with considerable results in a short span of time.

And yes, these are some of the many businesses which make great profits when it comes to the implementation of SEO. This list is not in any definite order based on the degree of benefits earned. So if you are planning to start a business, then this will give you a brief idea as to what all opportunities you have in store. If you think we missed out on something really important, then don’t forget to mention it.

Keep in touch with Red Berries – A Digital Marketing and SEO agency in Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.

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Google Algorithm Update: SEO Broad Core Update what you must know?

On March 13, Google announced its release of a ‘broad core search ranking Google algorithm update.’ This suggests that they made a change to the manner in which results turn up on Google when you search anything.

What is Broad Core Update?

In simple terms, Google intends to replace spam results with related and quality content which helps the user. Therefore, the rank of pages changes according to validity and popularity. To answer the question of how to ‘fix’ ranks, Google tells the webmaster that there is, in fact, no ‘fix’. Their ranks can only be changed or moved depending on the content they post, and to persevere to get a regular user number.

Google went ahead to point out that, while some of their updates are ‘actionable’ and noticeable with months of notice (e.g.: Speed Update), others aren’t so easy to amend or simply cannot be amended and therefore require little notice.

What do Webmasters think about Broad Core Update?

Webmasters are of a mixed opinion regarding Broad Core Update. While one cannot deny how crucial this update will be in terms of eradicating spam websites, still webmasters feel that they should be informed of any changes in advance (regardless of how much they can influence).

This, they feel should be how Google repays them for the little contribution they have in its popularity, as the growth of online learning, and digital usage seems to be steady and plays a minor role in the fame Google has. In their opinion, these updates may not seem to be very troublesome but can prove to be ‘turbulence’ inducing for their site statistics and other decisions in the business and even political areas.

What does Google say about Broad Core Update?

Google, however, justifies itself by providing data to support its choices. A visible and permanent state of fluctuation in the SERPs has been observed, and Google only attempts to stabilize it, and maybe keep it from going out of hand. This not only provides benefits to various sites but also motivates webmasters to create and continue creating the best content they possibly can.

This is also Google’s way to keep up with the changing and shifting trends. It is also an opportunity to eradicate or shake up sites that can be labeled as ‘spam’, ‘invalid’, or ‘irrelevant.  As digital and machine learning continues to grow and maintain its popularity, the ‘flux’ remains inevitable and Google finds this as the only way to tackle it.

The relevance of Broad Core Update

So, no matter how much one sees it as inconvenient, Google validates it with data that suggest the necessity of these updates. Maybe, the style and manner of announcing it can change but is beneficial despite the small-scale inconveniences it causes. Google continues to give the same advice of facing the ranks and ‘fixing’ them – to be creative with the content. That’s the best way to stay relevant on this Search Engine and maintain rankings in the long run.

Broad Core Update: The Takeaways

Therefore, as someone who produces content, like Content Marketers or juggles with rankings like Search Engine Specialists, please note that you should continue applying the following advice to its best. Be creative; follow trends and moderate audience reactions. Optimize and provide content which people would want to see and even recommend to others. Improve the ‘onsite experience’ and try to see what would attract users. Do not waste the time you could spend applying this advice by grieving over what is actually transparency, and beneficial. Instead, choose to see where you can begin your improvements. And then, you will realize how Broad Core Update can actually work wonders for the SEO success of a brand/product/service. Agree with us? Share your thoughts in the comments section below.

Keep in touch with Red Berries – A Digital Marketing and Best SEO Agency in Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Company In Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.