The effectiveness of any online business’s search engine optimization strategies is critical to its success. If you want to make a lot of money from your online store, make sure that all of your content appears on the first pages of search engines. Even though SEO is such an important issue, it is often overlooked when redesigning a website. In most cases, website designers will focus on the aesthetics and physical appearance of the website. Beautiful websites are a must-have. But what is the point of having a beautiful website if it is not found in search engines?
Website redesigning is typically a large-scale project that necessitates significant technical and financial resources.
However, if you relaunch a website that does not speak the search engine language, the entire project may fail. How can you ensure that all of your old website’s SEO value is not only retained but enhanced? How can you ensure that your new website speaks search engine language? To answer these questions, you must avoid the following SEO mistakes when redesigning your website.
1.Viewing SEO as an “After-Design” Practice
The first mistake that most website owners make when redesigning their websites is failing to consider SEO from the start! Most designers will push it to the end of the web design process or, worse, delegate SEO optimization duties to individuals who are less qualified to handle them. As a result, they end up with a website that isn’t well-optimized for SEO. You should understand that SEO is a team sport whose success is dependent on the effectiveness of web design and redesign processes.
You’re probably wondering where SEO fits into the web design process. Throughout the process of redesigning your website, you must keep SEO in mind. From the prospecting stage to the launch date, SEO should always be a top priority. I recommend that you create an eCommerce SEO migration checklist before beginning your redesign journey. It will assist you in becoming more acquainted with everything you should do.
2.Having a Web Design That Isn’t Responsive
Web design has a significant impact on SEO, and any mistakes made during web redesign could cause your site to fail. To get the most out of your web redesign efforts, you must create a website appealing to both the human eye and search engine crawlers. The notion that web design is solely about aesthetics is deceptive and should be avoided. Your online presence will be influenced by the design of your website. As a result, it is the key to increasing your visibility in search engines.
An excellent web design will produce perfect search engine rankings, whereas a poor web design will harm your search engine rankings. What is unappealing to the human eye is also unattractive to search engines. If the design of your website is unappealing to users, the majority of them will abandon it. When search engines notice that people leave your website in large numbers, they will almost certainly lower your rankings.
Failing to address an out-of-date web design is a big mistake that could jeopardize your SEO success.
When redesigning your website, you should spend money on high-quality visuals. This is because high-quality visuals significantly impact the amount of time a user spends on your website. According to statistics, 38 percent of web visitors will leave a website immediately if the design is not appealing. As a result, a visually appealing design will keep visitors on-site for a more extended period, positively impacting the site’s conversion rates and SEO.
Failure to implement a mobile-friendly design.
Having a mobile-friendly website can have a significant impact on SEO. For a long time, Google has emphasized the importance of mobile friendliness. Google announced an algorithm update in 2015 for websites that did not provide an excellent mobile experience. The impact included a drop in rank in search engine results pages for websites that were not mobile-friendly.
The number of people who use mobile devices has significantly increased, particularly in recent years. According to Statista, there were 3.5 billion mobile users in 2019. This figure has risen since then. If you want to capitalize on the massive traffic coming from mobile devices, you should consider making your website more mobile-friendly during your next redesign project.
Failure to Implement Appropriate Security Protocols
The presence or absence of online security tools, measures, and protocols can significantly impact SEO. Security is a concern for everyone who uses the internet, not just SEO specialists and web designers. Every click your users make on your website leaves a trail of personal, sensitive data that must be safeguarded at all costs. As a result, the security of user data and privacy concerns have been incorporated into every aspect of the website design process.
Google announced in 2015 that an SSL certificate on a website would be used as one of the key factors in ranking websites. It is also used as a tiebreaker when two or more websites are tied in all other ranking factors.
To ensure that you reach the top of search engine results pages, you must purchase and install an SSL certificate. You must include SSL installation as part of your website redesign process. Never relaunch a website that may jeopardize user data or privacy.
Failure to Perform an SEO Audit on Your Old Website
Another SEO mistake that most designers make when redesigning their website is failing to conduct an SEO audit on their previous site. An SEO audit will assist you in identifying some of the areas that require improvement. It will also help you identify some of your last website’s errors that were a threat to SEO. Furthermore, the SEO audit will inform you which aspects of your SEO strategy are working and which are not. After you’ve seen what you lack in terms of SEO, you’ll need to create a unified website redesign strategy that addresses all of the flaws discovered during the SEO audit.
Failing to Consult Your User Experience Team
Redesigning your website is a collaborative effort that necessitates the participation of individuals from various backgrounds. It is not something that should be left solely to web designers. The UX team is one of the most critical team members in redesigning an SEO-optimized website. The primary goal of a website is to provide the best possible user experience. When redesigning your website or implementing positive SEO, you must keep your users engaged and encourage them to take action.
Allowing your website visitors to find exactly what they are looking for and having clear and intuitive paths to enable users to see what they are looking for will improve the user experience. When redesigning your website or implementing positive SEO, you must keep your users engaged and encourage them to take action.
Allowing your website visitors to find exactly what they are looking for and having clear and intuitive paths to enable users to see what they are looking for will improve the user experience. A positive user experience will lead to an increase in the number of satisfied customers. Your SEO will benefit as a result of this.
Failing to migrate blogs and articles from your old site to the new site
When redesigning your website, you must ensure that all valuable blog content, articles, white papers, videos, and images are transferred from your old site to your new site. Even though it is difficult, transferring your valuable content is critical to retaining your current SEO value.
Blog pages and articles that your customers found exciting and captivating. You should be aware that redesigning your website is only meant to improve your existing website and has nothing to do with creating something entirely new.
Failure to Complete Redirect Mapping Properly
It is critical to ensure that the URLs from your previous website correspond with those of your redesigned website when redesigning a website. This ensures that any website visitor who clicks on an old link will not receive the 404 error. Most web designers disregard some web pages from senior websites because they do not generate the same traffic as the top pages. However, regardless of how little traffic a page receives, you must redirect all your website’s web pages. To avoid SEO blunders, redirect old content to a new web page with a similar copy.
Finally, redesigning and launching a new website can be a daunting task, especially if you want to keep your old website’s SEO value. If you can avoid these SEO blunders, you will be able to quickly align your new site’s search engine rankings with the performance of your old site. The best way to approach the redesign process is to plan ahead of time and budget for it. You should also look for an experienced website designer. A good website designer will assist you in relaunching a perfect website that will increase the value of your SEO and improve your rankings in search engine results pages.