Here are some of the reasons why good web design should be a top priority for E-commerce businesses

A well-designed website is essential for any E-commerce business. Consumers must be able to easily navigate a website to find what they are looking for. If customers have a positive experience while using a website, they are more likely to return and purchase again.

The same is true for in-store shopping: if you have difficulty finding what you are looking for, you are unlikely to return. So, whether online or in-store, a great user experience will guide customers smoothly through the shopping process, increasing customer satisfaction, and the company’s revenue.

In this blog, we’ll go over some of the most important aspects of E-commerce web design that ensure online stores are user-friendly, dependable, and retain customers.

1. An intuitive user experience throughout the online shopping experience

It’s as simple as that: a poor user experience prevents visitors from converting. This is why shopping cart abandonment (when visitors leave your site without making a purchase) is one of the most serious issues confronting e-commerce businesses today. Designers work hard to create smooth transitions, such as finding a product, adding it to the cart, and making the purchase.

To simplify the online shopping experience, designers must consider the following factors: accessibility, usability (for example, limiting the number of fields a user must fill out during the checkout process), and conversion without forcing users to commit.

Furthermore, smart product recommendations and personalized content are becoming increasingly popular among e-commerce businesses. Personalization can significantly improve the user experience and, as a result, the conversion rate. When designing user journeys, it is critical to keep this in mind.

2. Design that is responsive

With the rise in online e-commerce traffic via smartphones and tablets, having a consistent experience across multiple devices is critical. Websites that do not provide a mobile-friendly experience are likely to drive away customers and lose out to competitors who may be one step ahead.

Simplified interface design, micro-interactions that improve a user’s experience, image zoom support, content hierarchy, and page loading times are all practices to consider when designing mobile for E-commerce.

3. Simple navigation

A user attempting to purchase from your website should be able to find their desired item immediately. Your site’s navigation must be obvious and organized to direct and assist customers. With prominent categories and sub-categories, the navigation should be easy to find. After all, if a user cannot find an item, they will not purchase it!

A prominent search bar is an important feature that all E-commerce sites with large selections should think about. It enables users to find exactly what they are looking for.

4. A call to action

A call to action (CTA) directs visitors to the next step they should take, and in the world of e-commerce, a well-designed CTA can convert a visitor into a customer.

On the other hand, using a standard CTA may not be the most effective way of capturing users’ attention and encouraging them to take the next step. You want your button to stand out, but it can’t be too ‘aggressive.’ It must be consistent with the rest of the site.

When designing a CTA, keep the following factors in mind: contrasting colors, size, spacing, shape, and effective copywriting. We also recommend testing various CTAs to determine which version performs best with your customers.

5. Product photography of high quality

Because online customers cannot touch products before purchasing them, the best way to showcase a product is through high-quality photography. Customers will understand what you’re selling better if the items are photographed from various angles, realistic settings, and important product details highlighted. The addition of 360-degree product viewers is also a nice touch.

A consistent yet creative approach can go a long way in converting visitors into customers, increasing brand awareness, and allowing people to get an overall “feeling” of your company through the aesthetics of your photographs.

6. Content that is concisely written

Beautiful photography should always be accompanied by descriptive copy that is appropriate and detailed. It will assist customers in better understanding your product. Overcrowding an E-commerce website with copy can make customers feel overwhelmed. Let’s face it: no one wants to read long, boring paragraphs.

Condensing and shortening the copy makes the information easier to digest and encourages visitors to actually read it! Creative copywriting, like photography, can help you better appeal to your potential customers. Make sure the language is appropriate – for example, with younger audiences, a more fun, casual copy can be used.

Finally, there are more than six aspects of E-commerce web design to consider, but these are the most important. Keep in mind that no two E-commerce websites are alike!

Keep in touch with Red Berries – A web Development and E-commerce Web Design Company In Dubai to keep yourself updated on emerging issues in Digital industry, web design and development. If you have any question, require any help or you looking for an Digital Marketing Company In Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin.

Here’s How a Website Redesign Can Transform a Business

Your first thought might be that the web designer is exaggerating the value of their work. And in most cases, you may be correct. However, we are talking about a few clients significantly impacted by a website redesign because the changes run deep within the organization. So, what is website redesign?

What is a Website Redesign?

A complete website redesign entails rebuilding your website from the ground up, from the code to the appearance, functionality, and user experience. A website redesign, like renovating your office or shop, will improve the look and feel of your site, enhance it with new features, and ultimately drive better business results.

You can also choose to redesign only the backend or frontend components of your website (the backend is the code that powers your website’s functionality, and the frontend is the visual interface that visitors interact with).

What are the 3 Reasons to Redesign your Website?

1- The website redesign process scrutinizes your entire marketing campaign.

Redesigning a website is at the heart of any company’s marketing efforts. The process of planning website changes raises concerns about current marketing initiatives, such as the disparity between digital and traditional marketing spends, the evaluation of existing channels, and the exploration of additional digital marketing channels.

2- The more processes the website affects, the greater the organizational change.

At first glance, it appears that a website redesign would only affect marketing and sales. However, a well-designed modern website can disrupt many functions, including HR, Quality, Customer Support, and, in some cases, Manufacturing.

How does this work? Websites nowadays rarely serve solely as information sources. They have forms and functionality that allow data to be sent to and from multiple departments. A well-developed career section can help the HR department, which can help Manufacturing by making high-quality hires. A strong enquiry section can revitalize sales and marketing. A well-designed feedback section can activate the company’s quality control department. Everything is now interconnected.

3- Nothing succeeds more than success—the significance of a successful website.

A great website can be transformed into a lead generation machine. When combined with an excellent digital marketing program, it has the potential to accelerate and multiply any company’s turnover and top line. We’ve seen it repeatedly: a revitalized website propels a company into the marketplace, where it begins to take market share. It creates a virtuous cycle that feeds on itself and transforms the company’s outlook.

What are the Benefits of the Website Redesigning?

You will probably evaluate the need for a website redesign based on its returns, as you would any other type of business expenditure, to determine if it is worthwhile.

Because a good website redesign requires a significant investment, here are three major business benefits that justify and help pay for it.

1- Better branding

An updated website will help to reinforce your brand’s consistency. With a modern design, your website will promote consumer trust and brand recognition, which is why a website redesign can do wonders for your brand-building efforts.

Potential customers who find your company online will evaluate the trustworthiness of your company based on the overall design and quality of your website.

First impressions are essential, and your website’s design influences them 94% of the time.

If your website appears cheap and out-of-date, does not function properly, or provides a poor user experience, it may turn off potential customers.

On the other hand, a website redesign helps to keep your business relevant and enhances your brand image with a strong impression.

2- Improved search engine rankings

A well-designed website also means improved SEO. Your website’s redesign should consider search optimization from the code to the final responsiveness.

Finally, your site’s redesign will help you climb the SERPs, resulting in more organic traffic.

Furthermore, once people click on your link and visit your modern website, they are more likely to stay. Visitors will browse through your site and check out more pages if your site structure is optimized, lowering your bounce rate.

Finally, a well-designed website can attract more backlinks, giving you a strong push for even higher Google rankings and more referral traffic.

3- Enhanced information flow

The primary goal of your website content and information is to help potential customers learn more about your company, products/services, and, ultimately, close deals.

Whether it’s information about your company, your founder’s story, or simply educating them on your products and services, the primary goal of a website is to provide information that allows visitors to take the desired action (conversion).

Of course, people expect to have the information they always need right in front of them. And an optimal information flow is required to persuade visitors to consider your offerings and become paying customers.

After all, you’re probably aware that your website is the foundation of your company’s digital presence and that it has a significant impact on your brand and its perception. Maintain consistency across all of your marketing channels and customer touchpoints to become instantly recognizable (including your website).

Keep in touch with Red Berries – A web Development and Web Design Company In Dubai to keep yourself updated on emerging issues in Digital industry, web design and development. If you have any question, require any help or you looking for an Digital Marketing Company In Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin.

9 Steps to a Successful Web Design for Your Company

Before creating a website, most people and businesses should think about a few things. Web design is both an art and a business. Getting the “formula” right is critical to success. Your website can look great, but you won’t see any results if you don’t get the fundamentals right.

When designing your company’s website, keep these nine points in mind.

1.Select a Web Design or Digital Marketing company that is well-versed in its field.

You will most likely require the services of a digital marketing or website design company that provides the tools needed to create an outstanding website. Choosing someone who understands all of the intricate details of designing and maintaining a website is critical to your success.

2. Decide on a name for your website.

Your website’s name should reflect not only your company but also your brand and identity. This will be the first thing people notice when they arrive at the site, and it will also be the last thing they remember. When they tell others about you, they will mention your website’s name. Most businesses, but not all, use their company name. When you’re getting ready to build your website, think about your name. When it comes to your visitors, it can make or break them.

3. Your website’s design should be ideal for your objectives.

If your goal is to sell cookies, your website should look like a cookie or have a cookie theme. Furthermore, because you intend to sell cookies rather than educate people about them, your website should most likely be heavily focused on selling things. Your landing page should begin with sales information, and your website should include all of the tools required to make sales. It is critical to have the right idea when creating your website to ensure that each visitor has a positive experience.

4. Select a theme that tells people everything they need to know about you.

The importance of visual identity in web business cannot be overstated. If your theme looks like a lawyer’s website and specializes in children’s clothing, you’ll come across as an expensive, not-so-fun children’s clothing store. Bright colors and “bubbly” letters will make you appear more fun and less severe. It is critical to establish your tone. A suitable color scheme, layout, and fonts can make or break your company’s online presence.

5. Establish attainable objectives

Expect less than a million visitors in your first month. In contrast, don’t expect anyone to show up. Establish monthly objectives for both content and design changes. If you notice that customers are always going straight to your chat line to talk, put more emphasis on that. In a website, it is critical to tailor things to the customer. Many businesses once believed that they could build their website and then leave it alone. That is no longer the case; today’s web users expect constantly changing content and interaction. People tire easily, and the last thing you want is for them to grow tired of you.

6. Use a lot of social media

Integrating at least three types of social media is critical for your website. Visitors will want to connect with you on Facebook, Twitter, Google, and any other platform they can find. The same is true for the content on your website; make it simple for them to share it on any site they choose. People prefer to do things by pressing one or two buttons. If you want them to share your content, make it as easy as possible for them to do so.

7. Add a lot of content to your website

Users of websites expect to have all of their questions answered quickly and thoroughly. It is critical to remember this. If you want people to use your service, you should be able to tell them everything they need to know about you in a few pages. Consider including a blog section if you want search engine users to find you. Blogs enable you to publish a large amount of content that readers may find interesting. If your company name or other information appears on each entry, you can continually direct traffic to your leading site and sales area. People see your blog posts and then visit your website. When everything goes as planned, you can expect a lot of traffic.

8. Provide customers with something to do

Almost any interactive item will keep customers from leaving your site as soon as they arrive. Most web design firms will provide you with specialized tools for incorporating interactive elements into your site. Customers will stay on your site for a more extended period if it is more interactive.

9. Make use of your analytics tools

Consider hiring a company that offers on-site analytics/statistics when building your website. These are crucial. Most stats systems allow you to see where users are “landing” or coming to your site. On your website, you can also see basic information about them and what they read the most. Making small changes regularly can keep your site fresh and relevant to your customers. If your customers always feel as if the site was designed specifically for them, they will stay longer, and you will conduct better business.

Finally, these techniques will not guarantee success, but they will give you a fighting chance against your competitors.

Keep in touch with Red Berries – A web Development and Web Design Company In Dubai to keep yourself updated on emerging issues in the Digital industry, web design, and development. If you have any questions, require any help or you looking for a Digital Marketing Company In Dubai then, contact us today!.

For all the latest web design and development updates & news from the industry, like us on Facebook, follow us on Twitter and Linkedin.

Custom website design solutions in Dubai with Red Berries – The Process

Imagine going to a library that houses more than 10,000 books, wouldn’t you be excited about that! What if all these books were stored in one massive heap, would it even be useful to have such an enormous collection, absolutely not! While it is essential to have a web presence, an intelligent web design is essential to make your website meaningful.

One might be tempted to think of web design as being concerned with visual aspects of a website, however, planning and creation of visual elements are only a part of web design and we offer the best website design services in Dubai.

Decisions about website design include considerations about the intent of the website, the functions it is supposed to perform, the intended audience, and the amount of expected traffic. Red Berries is a web design company that has geared to formulate the right web design framework in accordance with requirements specific to your business.

Unlike any other web design company in Dubai, this is how our process for website designing works – Firstly, we understand your company in depth. Then our web design company team analyzes your competitors and industry in general to understand more about the products/services being offered. Lastly, through our data-driven expert knowledge, user experience journey data, we build you a highly responsive web design that goes beyond your company’s needs.

A website is one of the primary modes of communication today and says a lot about your organization. A cluttered news website can turn away several readers and even tarnish reputation. A bad experience on an e-commerce site can result in lost sales and deliver customers right to your competitor’s lap. Even an internal site created as an information directory will not find acceptance amongst employees if the design is poor.

Dubai web design company like us is just what you need. Red Berries’ expertise as a web design company ensures a compelling and engaging experience in every site visit:

  • Improved usability leading to an increase in attention span and repeat visits.
  • Enabling the website design to be a strong tool for branding
  • Showcasing the professional intent and sending the right message
  • Simplifying access to information

Website designing, or web designing, in its totality, comprises of several aspects:

  • Site structure
  • Information flow
  • User experience/user interface design
  • Navigation ergonomics
  • Design elements such as layout, color schemes, iconography

Our web design company specializes in creating custom website designs in Dubai that capture user attention and increases engagement. We understand that each business has unique offerings. Our team is well experienced and therefore, can successfully implement a website design based on your needs. Our web design company team conducts brainstorming sessions to present you with a custom website design solution desired by you. We factor in the user journey, search engine optimization, web hosting as part of the process. Our web design company works closely with your team to gain inputs about your business and industry. This helps us deliver a quality-based solution that can drive growth for your business.

For all the latest web design and development updates & news from the industry, like us on Facebook, follow us on Twitter and Linkedin.

How much does it cost to build an ecommerce website in the United Arab Emirates?

In UAE, the costs of an eCommerce website can range anywhere from AED 5,000 to AED 300,000+.

● If you’re a startup looking for a quality 5-10 page website, the cost will go between AED 5,000 to AED 10,000.
● Mid-sized 10-30 page website will cost up to AED 15,000 to AED 25,000.
● High-complexity eCommerce websites cost from AED 25,000 upwards.

But which factors influence website development expenses? How to plan your budget to get your eCommerce platform up and running on the first shot without costly mistakes?

What to consider when assessing the cost of an eCommerce website

Without a clear budget, you can easily end up overspending. We will break down our eCommerce cost analysis into the following major expenses:

  • Ecommerce platform type
  • Domain name
  • Hosting
  • Developers’ time
  • Design
  • SSL certification
  • Features and functionality
  • Content
  • SEO
  • Maintenance

Answering the following questions can help you determine your eCommerce website costs upfront:

Ecommerce platform vs custom development: which one do I need??

Choosing the best way to start an online shopping business is not easy. There’s plenty of platforms for online commerce. However, not all of them are capable of handling the increased traffic. Open source eCommerce website development platforms are not as secure and flexible as customized websites. Custom development can deliver solutions powered by voice recognition, augmented reality, artificial intelligence, the Internet of Things, and a headless eCommerce approach. A well-designed website will show your customers that you take them seriously.

Costs involved: Most basic eCommerce website templates cost up to AED 1,000 but installation and customization can cost up to AED 7,000.

How much will a domain name cost?

A domain is your company’s online house. It could be purchased for a period of 1 year after which you will have to renew it.

Costs involved: AED 20 – AED 200/per annum depending on .com, .net, .ae etc.

Will I need support for hosting?

If yes, use an appropriately-priced host. If no, look at free hosting options. Most SaaS platforms offer some level of hosting, although it can be limited in the amount of storage, traffic, and even the number of orders. Because ecommerce websites are meant to generate revenue, it is advisable to have hosts that offer support.

Costs involved: AED 400 onwards.

How much does it cost to hire developers?

A good cost analysis should also include the allocation of developers’ time. Rates can vary due to many factors, including expertise, experience, location, and market conditions.

Costs involved: AED 7,000 + depending on developer rates and skills.

What kind of web design do I need?

If you want to distinguish yourself from your competition, go for world-class design. If you simply want to sell and compete, go with something more affordable. Good UX design is a roadmap for your clients to make a quick purchase in one go, however, it will increase the final cost of your website.

Costs involved: UX design typically costs up to AED 35,000 – AED 55,000.

What SSL certificate should I use?

SSL stands for “Secure Sockets Layer.” SSL certificates are used to establish a secure, encrypted connection. Without SSL a web store will be vulnerable to hackers. The biggest reason to pay for an SSL certificate instead of going with a free version is liability protection. This means that in the event of a data breach, you are insured based on your warranty level.

Costs involved: SSL certificate from globally reputed brands starts from AED 914/year and upwards.

What features do I need?

Functionality is of key importance. A typical site should integrate the following features:

  • Registration
  • Navigation
  • Reviews
  • Flexible check out
  • Multiple payment options

Create a list of features your online store needs. Customizing advanced features will naturally require a bigger budget.

Costs involved: AED 18,000 to AED 185,000 (initial investment).

What kind of content should I create?

As marketing mavens say, content is king. For an online store, you’ll need product images and descriptions. The cost of copywriting is directly proportional to the number of pages.

Costs involved: Visual elements of an ecommerce website typically cost from AED 1,800 to AED 7,500. As to copywriting, expect to pay from AED 200 to AED 1,800 per page or article.

What kind of SEO work for a higher Google ranking do I need?

If you want to beat all of your competitors, you’ll need a lot of SEO support. If you’re just looking to compete, basic SEO may suit your needs.

Costs involved: AED 1,100 – AED 5,500 per month.

Do I need website maintenance?

Keep in mind that your website will require continuous investment for improving the functionality when initial development gets completed. Just like your health can fall apart without a healthy diet, regular workouts, and check-ups, so can your website. Ecommerce sites need routine maintenance to ensure that all of the components are working properly. The cost of maintenance is again dependent on the features and functionality.

Costs involved: AED 3,000 to AED 30,000 per month.

How to lay a solid foundation for the future of your business?

Ecommerce is one of the best ways to make money online. Statista predicts almost 5 billion digital buyers in 2022, a figure likely to reach 6.5 billion by 2023. Most successful eCommerce stores pay off their initial investment in the first year or less.

ecommerce website development company
eCommerce website development company

You can build an eCommerce website, even if you are on a tight budget. If you’ll find the right website design company in Dubai or eCommerce website development Dubai you’ll be able to greatly reduce the cost of development without affecting quality. We recommend being thrifty and only spending when it is essential for your business.

How much will it cost to develop an app like InstaShop in the United Arab Emirates?

Development of an application like InstaShop costs approximately AED 35,000 – AED 70,000 in the UAE. It is identical to the creation of any other app – the price will depend on your goals, technical complexity, architecture, design, and location of your outsourcing partner.

In Dubai where reaching a store requires lots of patience, the grocery delivery app is a lifesaver. People love that they can order food online and get it delivered without any hassle.

A custom mobile app not only provides a platform to order conveniently but also works as your one-stop solution for increasing customer engagement. Also, it eliminates the need for renting a shop.

Understanding development costs

Whenever it comes to cost estimation, the example of building a dream home could be used. You’ll have to decide if you want to construct a home or buy a flat, select the correct number of rooms, facilities, and furniture. Your decision will depend heavily on your budget – and the same is true for mobile applications. The average grocery app development budget is comprised of the following components:

  • Technology stack that is used to create a grocery app.
  • Platform – whether it will be created for Android or iOS or both.
  • UI/UX design of the app. It is defined based on usability, user-interaction, and expected user experience.
  • Testing that is an essential component which helps identify the flaws in the app’s performance.
  • Number of third-party integrations.
  • Complexity – more features means higher cost.
  • Technical documentation that provides detail of the mobile application’s overall architecture framework, the scope of the project, requirement, and features.

Grocery delivery app features

An online delivery service typically includes the app for customers, app for deliveries, and admin panel. The number of features influence the cost.

Must-haves:

Customer app

  • User profile
  • List of stores
  • Items in stock
  • Order page
  • Payment gateway
  • Order status
  • Order history
  • Notifications

Delivery app

  • Profile
  • List of orders
  • Map for navigation

Admin panel

  • Customer data
  • List of stores
  • Items in stock
  • Revenue

Later on you can add as many features as you want, including coupons and reward system, referral programme, groups and forums, and chatbots.

You can’t expect to build an amazing app for just a few dollars. But at the same time, spending a ton doesn’t automatically translate to success. The high cost does not always speak about quality. The most crucial factor is choosing the right software development partner. Select a vendor who is experienced in your niche, has worked with well-known brands, and has a substantial portfolio.

Final words

It is quite evident that the future of grocery delivery apps will shine as they save consumers’ time and energy. Whether you want to create an online presence of your store or start your online business, building an application provides many opportunities for entrepreneurs. Here is some fascinating statistics:

  • According to CNBC, online grocery sales will take 20% of the market by 2025.
  • IRL has revealed that 55% of people (aged between 25 to 34) purchase groceries online.
  • 72% of consumers prefer online grocery shopping.

Demand for delivery apps has grown tremendously. If you want to be a part of this thriving industry, you’ll need to find a website design agency in Dubai that has a good knowledge of the local market.

10 Website Development Trends in Dubai You Should Hear About!

Every year as seasons change, so do website development trends guiding developers in new directions all over the world especially in a city like Dubai. It’s quite common to see the use of progressive website applications for one and all. To be able to catch up, you might consider hiring a Dubai-based digital marketing agency or a website design company.

To succeed it is imperative that you investigate the trends and focus on website development technology and to help you with it, partner with a Dubai-based digital marketing agency or a website design company.

Here’s presenting a list of the latest website development trends you should watch out for!

 1. Progressive Web Applications (PWAs)

The PWAs deliver a range of surprising advantages; they work offline, create an experience for visitors that they are familiar with, while also being light as well. Compared to local applications, the development process is less demanding. The PWA administrators closely watch only one codebase.

  2. Artificial Intelligence

To process a lot of data, Artificial Intelligence gives you the highest level of customization, only displaying relevant customer information by using the customer’s past purchasing history, site visits, etc. With each visit, the AI platform gathers more and more information about clients enabling it to make more pertinent recommendations. With the aid of numerical and cognitive analysis, the websites gain the potential to process the information on a large scale to better serve customers.

 3. Internet of Things

The Internet of Things can best be explained as the correlation of computer devices in daily life objects via the Internet. It collects massive data from servers, processes to transfer it to the cloud networks thereby leading to almost no delays in the system. It assures high security of all the user’s data via smartwatches, small display computing devices.

 4. Chatbots

Over the years, Chatbots have seemingly seen making the rounds across websites. Chatbots unified with machine learning algorithms respond to visitor queries without the human element. The Chatbots respond with smart innovative solutions to common queries, and if it is too complex pass it along to the administrator. It is a cost-effective method for most businesses as it replaces the customer care representatives. By retaining a Dubai-based digital marketing agency or a website design company, they can assist with setting up chatbots on your website.

 5. Voice Search Optimization

This type of technology is gaining popularity as it is simple. Users simply speak into their computer or cell phone devices for either something they are looking for or a place they need to go to. The entire experience helps users while they are busy with other tasks, say driving or cooking, the search engine or application just replies via voice with the answer they’re looking for.

 6. Single-page Applications (SPA)

It is a single-page application working inside a browser and does not require frequent reloading as it is being used. Unlike the traditional web apps, one does need to wait for the page as the SPA loads only the first time it requested to. The page stays the same, even if the content may change, hereby giving visitors easy scrolling. The SPA is ideal for users with low internet connections.

 7. Single-page Websites

It is a website that contains a single page without any others like the about or any other etc.

Its content is fully loaded on the first and only page with navigation links to check different information across it. They are quite neat as well as detailed giving an intuitive user journey.

By having the most essential information on a single-page website, it is easy to retain the user’s attention. The best part about these websites is that their design and development are fairly inexpensive as well as can be done quickly and easier to optimize for smartphones.

 8. Accelerated Mobile Pages

This is quite useful for commercial websites, as they sell more than non-AMP pages because of the main simple reason — most people prefer faster service.

 9. API-first Approach

It is a software intermediary that enables communication among different software. It is said to be as similar as when one places an order at a restaurant to a waiter who passes it along to the chef inside and then brings it to the table. In the same way, API takes your requests to a system and comes back with a response through seamless connectivity. Consider hiring a digital marketing agency or a website design Agency in Dubai to help you set up the API system effortlessly.

It is effective as it allows the recycling of the code between the projects, which means lower development costs; as well as give startups the chance to benefit from the technologies that may seem too out of the budget for them.

 10. Motion User Interface (UI)

It is extremely useful to employ transitions, animations, and such to develop engrossing web pages.

Motion User Interference is the best in the business to live up to your web interface. It is especially helpful to increase visitor engagement that leads not only to a great experience but also increases the time they engage with your website.

It is time, we all realize that technology has revolutionized web development like never before.

Red Berries Website Design Company in Dubai
Red Berries Website Design Company in Dubai

Given the way, business seems to become more virtual in a city like Dubai, it is essential for you to keep these website development trends to keep up in the market. Additionally, consider a consultation session with a digital marketing agency or a website design company in Dubai with all your website development questions.

It’s Time to Optimize your Website as well as M-Commerce Presence in Dubai!

Let’s say we could rewind the clock? Go back in time to the early 90s in Dubai. Would you have worried about your website design then? Perhaps, yes, but not as much as you would now, today you may even consider hiring a digital marketing agency based in Dubai to get it done right! Today, most of the world prefers to shop online and this trend calls for you to invest in hiring the perfect website design company or perhaps a digital marketing agency based in Dubai to optimize your website!

Customers in Dubai today do most of their online purchases via smartphones. This continues to grow as cellphone technology progresses that directly impacts the customer’s purchasing habits, whether they do a website purchase or in-store purchase. Customers especially in Dubai make informed decisions by browsing sites, check out online reviews posted on social media platforms.

This calls for the development of aggressive mobile commerce strategies that target sales growth while also giving the best user experience. Otherwise, it won’t be long before the others surpass you in the market race.

Let’s begin with the most important question.

What is M-commerce?

To put it simply, performing any kind of financial transaction or any purchase made via a website or application means you are essentially involved in M-commerce aka mobile commerce. It is the ability to trade from any corner of the world especially in a city like Dubai via a smartphone. The advent of m-commerce has caused the entire world of business a bit of chaos and pushed the growth of services including but not limited to mobile banking, online ticket purchases, and more.

There are 3 types of M-Commerce groups:

Mobile Commerce
Mobile Commerce

Mobile Banking-

It is banking via a specific mobile application or website developed by the bank.

Mobile Payments-

Simply put any payments done via cell phone devices by pay by card or cash.

Mobile shopping-

It is typically similar to e-commerce, the distinction is how you access your website. When site visitors access your website via their cellphone they are engaging essentially in m-commerce or mobile shopping. By optimizing your application as well as your website to suit all cell phone devices, you enhance the overall shopping experience for all your customers.

We’ll take you through a few practices for optimizing sales via your website or mobile application.

Ensure The Website is Mobile Responsive

To guarantee your brand thrives digitally make sure your website is mobile responsive to all devices regardless of whether your brand has an application or not. By doing this, even if the user chooses to use your application or website, they enjoy a smooth, friendly experience to either purchase the product or engage in your service.

By having this, you cut the cost of building a special application and benefit’s the user as they don’t need to download a separate application just to browse your store or avail of your service. By arming yourself with a powerful reactive website, you create a strong presence online.

If designing the website in-house seems like a challenge for your team, partner up with a website design company or digital marketing agency in Dubai with years of experience to create such a site to reach a wider audience and ultimately boost sales.

One-hand Input is Key-

Everyone has a different way to use their cellphone. Most users as you would notice anywhere you go, use their smartphones with only one hand. While others use both their hands, it is all about how and where they are using it. Most people tend to be on the former side i.e one-handed calling for the need for your website to be navigated for either both hand usage or single.

It is however ideal to design a one-hand friendly website. By placing the most essential elements of the website in the easy-to-reach area on the site, that way any user is free to explore it effortlessly.

Another way to focus on one-hand input optimization is to invest in the design and interface of the shopping cart. If you have created the design in such a way that it can be used with a single hand, you’ve truly captured your user’s heart.

Enhance the User Interface (UI)-

Another great way to gain and keep visitors to your website or an application is to have a great User Interface. To make an amazing UI, the key is placing the elements minimalistically.

It is best to keep things tidy and neat rather than have several UI elements. They tend to distract users and ultimately, they will leave faster than they came onto the website or an application. To have a more lasting impression on users, make sure to improve your UI as often as possible. You can choose to hire a Dubai-based digital marketing agency to help you enhance your UI as well as your overall digital presence.

Effortless Payment Options-

The best way to speed up sales via your website or an application is by giving them the most effortless payment system.

Another way would be to offer to accept all types of currency from all corners of the world. By having this in place, you give clients peace of mind but also encourages them to complete their purchase rather than ignore the cart.

Make sure to also research what payment gateways are most preferred by your customers. If you can crack what is the most preferred credit or debit card or payment vendor and use that accordingly on your application or website, you’ve bagged customers.

Strengthen your Automation Tools and your AI Software-

The world of websites and applications is constantly growing to fulfill all of its user’s needs. It is quite a blessing that we live in the world of Artificial Intelligence (AI), where there are so many services out there to arm your business to cater to all of its requirements.

Once you’ve set these systems up, they analyze your visitor’s behavior patterns to acquire insights to target customers and fulfill their requirements accordingly. To enrich their website experience further, you could also you Machine Learning algorithms to examine their purchasing habits to present the products or services they would be interested in.

These are a few steps that could help enrich your website or application and boost sales.

We also recommend you consider hiring a digital marketing agency or Website Design Company in Dubai to assist you with setting up or upgrading your M-Commerce or website’s digital presence.

Act now or you will be left behind in the race.