Tracking & Analytics

ROI on digital marketing and website development cannot be calculated without the implementation of appropriate conversion tracking tools and analysis of data on frequent basis. Either it’s an e-commerce or a brick & mortar store, every digital marketing campaign has a well-defined objective which is aligned to your business requirements which has to be evaluated. In order to implement a successful end-to-end digital marketing campaign, we need to understand the best industry practices which can be used for your campaigns. Also, we need to align our marketing efforts with your business needs to give you the desired results which will benefit you in the long run.

Your result-driven analytics agency

We at Red Berries have the expertise and required industry knowledge to track conversions and optimize campaigns based on what the data has to suggest. We constantly monitor and keep on working to grow your business by evaluating different digital channels to explore. Before we proceed with designing and implementing a campaign, we do in-depth research about your business, industry partners, competitors, and the overall market to get the idea of products and services offerings. This helps us to optimize our campaigns and to narrow down the target audience to give you the best results. Since the digital platforms are dynamic in nature, there are constant updates in the way conversion tracking and data analysis takes place. With keeping this in mind, our team adapts to these changes and revisit the ongoing campaigns to understand how can these changes be implemented in your current campaigns.

Conversion Optimization

Conversion optimization and tracking
“My site has so many visitors … but why does the sales figure look so dismal”
“My site has so many visitors … but so less customers”
Have these thoughts ever crossed your mind?

One of the reasons could be that the visitors were not proper or they unintentionally landed up in your page. Now, how to improve the convertibility. Conversion optimization is the way out.

Now again, “I have just implemented a new strategy … is it working?”

Implementation is important but it is more important to track it. Proper monitoring and feedback is necessary for optimal performance.

Conversion Rate Optimization is a multifaceted discipline. Conversion Rate Optimization may use several tools to achieve the desired results. Some of the tools/strategies are: Digital marketing, Web analytics, A/B testing (Split testing, Multivariate testing), Web personalization, Conversion-oriented web design, User surveys & feedback, Usability testing, Landing page optimization, etc.

In order to maximize the benefits of conversion optimization and tracking, one needs to have a holistic understanding of web usability best practices and knowledge of persuasive online marketing strategies, among other things.

Given the aforesaid complexities, it is important to hire a professional for a customized approach to optimize and track conversions. We at RedberriesDigital Marketing, Dubai will help you with the perfect strategy specially drafted for improving conversions that would meet your needs, saving you time & money.

Overall benefits that our campaign would provide are:

  • Generate more sales or leads on your website
  • Better conversion
  • Lower cost per click
  • Give competitive edge
  • Reach your target customer at the right time with the right ad
  • Keeping advertising budget under control
  • Better visibility of your products
  • Real time “trackability”
  • Increase in revenue and return on investment (ROI)
  • Better synergy with other verticals like, Search Engine Optimization(SEO), etc

Redberries FactFile:

63% of the online visitors complete their purchases offline.

Heat Map

Do you find Google analytics too overwhelming?
Have you ever seen a topography map showing contours with different shades?
Have you seen heat maps showing intensity of heat at various parts of a material?
Have you ever thought if it was only possible to know which area in a region generates maximum revenue for you?

It is possible to know which product is in demand in which region with the help of visual heat optimizers like, Google Heat Map. A heatmap is a visualization used to depict the intensity of data at geographical points. When the heatmap layer is enabled, a colored overlay will appear on top of the map. By default, areas of higher intensity will be colored red, and areas of lower intensity will appear green.

It will help you to understand your target audience, what drives them and what motivates them, their likings and disliking` s. It will also let you know where a customer clicks on a web page in your web site.

Weat RedberriesDigital Marketing, Dubai will help you with the perfect strategy that would meet your needs, saving your time & money.

Overall benefits that our campaign would provide:

  • Better design of website/web page
  • Visual representation of the actions in your web-site
  • Optimize your website
  • Provide competitor analysis
  • Track traffic growth in a timeframe
  • Low Cost per click (CPC)
  • Efficient web design
  • Make search advertising easy
  • Higher conversion rate
  • Reach your target customer at the right time with the right ad
  • Better pricing strategy
  • Keeping advertising budget under control
  • Increase in revenue and return on investment (ROI)
  • Better synergy with other verticals like, Search Engine Optimization(SEO), etc

Redberries FactFile:

The top 3 paid ad spots get 41% of the clicks on the page.

Microsites

Microsites are made for a very specific objective. The purpose of it is to display the content relevant to a particular event or campaign. These pages do not appear on search engine platforms as to not confuse the website visitors between the primary website and a microsite. They are used to give a personalized experience to their visitors.

Even though they are made for a specific campaign, the branding of a microsite remains unchanged from its primary website. We ensure to match the overall tone of voice, color schemes, font types and keep it uniform on all the pages. This way, the appearance of a microsite looks similar to that of the primary website and ensures the visitors that the pages are part of the same brand.

We at Red Berries specialize in developing a microsite which does not only personalize your campaign message but also achieves an effective ROI through it. This is possible by constantly monitoring and optimizing the microsites as the campaign is going on.

Microsites Design & Development
We ensure that your microsites stand out from the rest in unique ways. It can be a challenging task to design a microsite which can achieve a higher conversion rate. But our team provides tailor-made solutions by understanding your requirements. We design and create a microsite by following the best industry practices.

Your microsite should be a much broader part of your campaign. This is the sole reason that our team makes sure to develop a microsite by following your brand guidelines. This has to be integrated not only for the microsite but for the overall campaign. All the related assets to the campaign (eg: social media post) should have uniformity throughout in terms of design and written content.

Microsites
Microsites are made for a very specific objective. The purpose of it is to display the content relevant to a particular event or campaign. These pages do not appear on search engine platforms as to not confuse the website visitors between the primary website and a microsite. They are used to give a personalized experience to their visitors.

Even though they are made for a specific campaign, the branding of a microsite remains unchanged from its primary website. We ensure to match the overall tone of voice, color schemes, font types and keep it uniform on all the pages. This way, the appearance of a microsite looks similar to that of the primary website and ensures the visitors that the pages are part of the same brand.

We at Red Berries specialize in developing a microsite which does not only personalize your campaign message but also achieves an effective ROI through it. This is possible by constantly monitoring and optimizing the microsites as the campaign is going on.

Microsites Design & Development
We ensure that your microsites stand out from the rest in unique ways. It can be a challenging task to design a microsite which can achieve a higher conversion rate. But our team provides tailor-made solutions by understanding your requirements. We design and create a microsite by following the best industry practices.

Your microsite should be a much broader part of your campaign. This is the sole reason that our team makes sure to develop a microsite by following your brand guidelines. This has to be integrated not only for the microsite but for the overall campaign. All the related assets to the campaign (eg: social media post) should have uniformity throughout in terms of design and written content.

The Reasons for Microsite Success

Crystal Clear Focus:

As microsites are independent of the primary website, it is crucial that the message is crystal clear and focused towards a specific topic. It would become ineffective and lose it’s purpose if it displays generic information about your business. It should promote the products or services for which it was made.

Consistent Website Designs:

Usually, a microsite is more appealing and aesthetic looking than it’s primary website. The written content and the design of a microsite should match that of the primary website.

Well Established Sales Funnel:

The main objective of a microsite is to get one message all across the page which can lead to a higher conversion rate. The entire strategy is built from customer journey point of view, from awareness about a product to make them purchase it. It has a very detailed sales funnel which helps your business to reach only the targeted demographic and achieve desired results.

Engaging Designs:

We are aware of the importance a microsite design has. We at Red Berries are specialized in designing microsites which not only gets users attention but also keeps them engaged on the page for a longer time. Website navigation, content, etc. are few of the many factors which we keep in mind while designing a microsite.

Microsite Concept Development
The word “Microsite” is usually also called a “branded blog” or a “communication platform”. Over the years, the word has evolved and web development aspect has been added to its meaning.

Microsites have become a popular way of segmenting and targeting different customer groups of a business, with a personalized message for each campaign.

Purpose of a Microsite

We’ve have created multiple microsites over the years for various purposes:

  • Lead Generation
  • Product or Service Promotion
  • Announcement of New Products or Services
  • Customer Specific Campaigns
  • Event Promotion

We provide tailor-made solutions resulting in high ROI for your business.

Frequently Asked Microsite Related Questions

Do we offer microsite hosting?

Definitely! We provide end-to-end solutions with web development including a microsite, landing pages, and website hosting.

What’s involved in creating and launching a microsite campaign?

While designing and developing a microsite campaign, many factors have to be considered as to in which direction the campaign will it lead to. Some of the factors we consider for campaigns are:

Size: Is your campaign local or global? Will you have visitors from different locations?

Channels: Will you be using various channels which can increase your visitors and does the hosting needs to support this traction?

Monitoring: Compile all the necessary data to evaluate and improve the ongoing campaigns.

Duration: How long is the campaign supposed to run? Will it be integrated with any other digital promotional activities?

Do we offer other digital and internet marketing services?

Yes! We offer a wide range of internet marketing services to assist you with cross-channel integrations.

A/B Testing

A/B Testing – The End or The Beginning?
Is advertising a guess and win game where designers, copywriters, and creative directors assume a desired connection with the audience?

Well, No! Long gone are the days when a lot of guesswork and assumptions defined an advertisement, a website layout, a mobile application interface, or even a social media post. With lots of moolah involved in digital marketing spends, major ad agencies in the UAE are now relying on A/B testing. Be it achieving desired marketing reach, connecting with the audience or gaining RoI, A/B testing is the go-to-process these days. Today, let us explore the nitty-gritty of A/B testing or Split Testing and find out how this process adds precision to the digital marketing initiatives.

What is A/B Testing?
Let us elaborate the procedure in the simplest possible way. Creative A v/s B, pitted against each other, which one will win or click with the target audience? Colours, theme, design aesthetics, navigation, grid-based patterns, copy that connects and user experience… Phew! So many elements with different permutation combinations, to find the best one out, digital agencies opt for A/B testing.

In simple words, the process is a way to compare two versions of a foresaid creative, typically by testing a target segment’s response to variant A against variant B. Based on it, we determine which of the two is better and more effective.

This is regarded as a popular method to test creative ideas with your audience to understand them and their needs in a better way. The process is on-going or going on at all times, therefore your site is constantly improving and you are also getting a closer understanding of your audience.

The process is a boon for digital marketing campaigns, and helps brands and agencies determine which website interface works with the audience seamlessly.

Is it a template-based process or involves creativity?
What if we say the successful A/B testing initiative involves both of them? While the creative aspect helps clear out any distractions and presents accurate message; grid-based templates enable fluid navigation and a positive visitor experience.

A balance of both increases the chances of improving conversion rates, much to the delight of marketers. And customers too are happy for a seamless browsing experience. Isn’t that a win-win for all the stakeholders? Well, yes! Seems that you all are excited! Now, what’s next! Let’s find out the reliable platforms where we can do A/B Testing for websites and landing pages.

The best A/B Testing tools for websites and landing pages
Optimizely is one of the best, and more recognised A/B testing platform across the globe, taking lead in the industry with an approximate 37% share of the market for web optimisation tools. Google Website Optimizer or Google Optimize is another tool that offers many features like website design and content placement (which can easily be experimented with) for free. The tool offers advanced targeting options and native integrations with the Google stack. This means discrepancy in data reporting is bought down to zero. Another advantage that comes with Google is unlike Optimizely it offers an indefinite free trial period with similar functions and features. The standard functionality is very similar with the availability of the functions like A/B testing, Visual editor, Targeting and Advanced reporting.

It also integrates A/B Testing functionality with the Google Analytics 360 Suite, making Google Analytics, Google Tag Manager, AdWords and the other features of Google’s interface available to you. So, if you are running a PPC campaign or want to track conversion and compare between two of the landing pages, then Google Optimize is your go-to space.

Conclusion
Upon knowing the process, we can surely say that A/B Testing is a beginning to more transparent, accurate and seamless approach in the creation of digital marketing assets. It fits the digital strategy goals like a glove and allows brands to make the most of their budgets. So, have you resorted to testing your website to see how user–friendly it is? If not, then connect with our Digital Ninjas and find out the best potion for refreshing brand presence.

Do we offer other digital and internet marketing services?

Yes! We offer a wide range of internet marketing services to assist you with cross-channel integrations.

Do we build landing pages?
Absolutely! As a digital marketing agency, we provide a wide range of digital services, one of them is building landing pages for your digital marketing campaigns.

Our priority is to help your business grow by satisfying your expectations and meeting your goals. We keep this in mind while designing the online marketing campaign and ensure it is aligned with your long term goals. We identify your goals, understand your requirements and take action, accordingly. This allows us to collaborate successfully and redirect the users where we want to.

Once we understand your goals and requirements, we start designing landing pages and create necessary written & visual content, keeping your brand voice in mind. We always assign a clear call-to-action for users’ to get higher conversions. We also keep in mind the user journey and understand how they will interact on the page.

There are various types of lead generation pages we can build. We identify what suits you the best and follow the “less is more” approach towards it. We do not display any content which may distract the user and make them leave the page. Landing pages are made for a specific campaign and hence, our goal is to present all the information relevant to it.

We keep the content simple yet persuasive. Our goal is to not only display all the relevant information about the campaign but also keep them engaged and eventually take action. This is not possible without having a clear and concise copywriting. Our creative team has the experience and the ability to write extraordinary content. Attracting users and keeping them on the page to take an action is the end purpose of a landing page, which our team can help you accomplish.

We Prioritize Design
We give the landing page content and design an equal amount of importance. We create a landing page which meets your requirements and has all the right elements for your campaign. We design pages in such a way that it captures all the possible information about the user visiting the page.

We also keep in mind the fact that the user journey can start from any device. We create responsive landing pages which are compatible with different devices, orientations, and specifications without losing any information. This helps your brand to have consistency throughout its online campaigns. Landing pages on any device should be able to attract user attention and keep them engaged on the page.

Once the campaign is launched, our team monitors it frequently and send you performance reports. We identify areas which are working for us and which needs to improve, in order to get better results and increase your ROI.

Importance of Testing
Testing is an essential part of the overall digital campaign as we customize landing pages based on your requirements. What may work for one campaign may not work for another, and therefore we keep trying out various elements on the landing page to optimize it.

What Do We Provide?
We at Red Berries always strive to provide you with the best possible service and achieving maximum efficiency. Our services help you to grow your business while saving you hours of analyzing your landing page. Our team has the experience and the ability to deliver results within a tight timeline.

What Can Our Landing Pages Deliver?

  • Identify your goals, understand your requirements and take action.
  • Start designing landing pages and create necessary written & visual content.
  • Identify what suits you the best and follow the “less is more” approach.
  • Keep the content simple yet persuasive.
  • Attracting users and keeping them on the page to take action is the end purpose.
  • We do not display any content which may distract the user.
  • Frequently Asked Questions

Can you integrate landing pages with an email marketing campaign?
Definitely! As we provide a full range of digital services, we highly recommend integrating email marketing with the landing page.

Keeping the user journey in mind, we design our campaigns by keeping all the content consistent through all the mediums and platforms. Written & visual content is either exactly the same or similar on all the online marketing platforms.

Splash pages are meant for B2C or B2B Market?
Both of them! A landing page is optimized when we try and use different elements for various campaigns. We use the best industry practices to grow your business and provide tailor-made solutions to match your requirements.

Landing Page Design Services Dubai

A landing page helps to increase conversions as we give the users what exactly they want. Websites are useful to share generic information about your brand but landing pages direct your visitors to the exact product or service they are looking for. This enables us to simplify the decision-making process for the users.

At Red Berries, we follow best practices and methods to achieve desired results. We design landing pages which can capture users’ attention and direct them to act on it. Since landing pages are made for specific product or service, the content is minimal and focused on highlighting it’s Unique Selling Prospects (USPs).

Do we build landing pages?
Absolutely! As a digital marketing agency, we provide a wide range of digital services, one of them is building landing pages for your digital marketing campaigns.

Our priority is to help your business grow by satisfying your expectations and meeting your goals. We keep this in mind while designing the online marketing campaign and ensure it is aligned with your long term goals. We identify your goals, understand your requirements and take action, accordingly. This allows us to collaborate successfully and redirect the users where we want to.

Once we understand your goals and requirements, we start designing landing pages and create necessary written & visual content, keeping your brand voice in mind. We always assign a clear call-to-action for users’ to get higher conversions. We also keep in mind the user journey and understand how they will interact on the page.

There are various types of lead generation pages we can build. We identify what suits you the best and follow the “less is more” approach towards it. We do not display any content which may distract the user and make them leave the page. Landing pages are made for a specific campaign and hence, our goal is to present all the information relevant to it.

We keep the content simple yet persuasive. Our goal is to not only display all the relevant information about the campaign but also keep them engaged and eventually take action. This is not possible without having a clear and concise copywriting. Our creative team has the experience and the ability to write extraordinary content. Attracting users and keeping them on the page to take an action is the end purpose of a landing page, which our team can help you accomplish.

We Prioritize Design
We give the landing page content and design an equal amount of importance. We create a landing page which meets your requirements and has all the right elements for your campaign. We design pages in such a way that it captures all the possible information about the user visiting the page.

We also keep in mind the fact that the user journey can start from any device. We create responsive landing pages which are compatible with different devices, orientations, and specifications without losing any information. This helps your brand to have consistency throughout its online campaigns. Landing pages on any device should be able to attract user attention and keep them engaged on the page.

Once the campaign is launched, our team monitors it frequently and send you performance reports. We identify areas which are working for us and which needs to improve, in order to get better results and increase your ROI.

Importance of Testing
Testing is an essential part of the overall digital campaign as we customize landing pages based on your requirements. What may work for one campaign may not work for another, and therefore we keep trying out various elements on the landing page to optimize it.

What Do We Provide?
We at Red Berries always strive to provide you with the best possible service and achieving maximum efficiency. Our services help you to grow your business while saving you hours of analyzing your landing page. Our team has the experience and the ability to deliver results within a tight timeline.

What Can Our Landing Pages Deliver?

  • Identify your goals, understand your requirements and take action.
  • Start designing landing pages and create necessary written & visual content.
  • Identify what suits you the best and follow the “less is more” approach.
  • Keep the content simple yet persuasive.
  • Attracting users and keeping them on the page to take action is the end purpose.
  • We do not display any content which may distract the user.
  • Frequently Asked Questions

Can you integrate landing pages with an email marketing campaign?
Definitely! As we provide a full range of digital services, we highly recommend integrating email marketing with the landing page.

Keeping the user journey in mind, we design our campaigns by keeping all the content consistent through all the mediums and platforms. Written & visual content is either exactly the same or similar on all the online marketing platforms.

Splash pages are meant for B2C or B2B Market?
Both of them! A landing page is optimized when we try and use different elements for various campaigns. We use the best industry practices to grow your business and provide tailor-made solutions to match your requirements.