Website Information Architecture Design

Kind of queries we have proudly resolved with our strategies:
“I have all the information I need to make this website click with the audience.
The only issue is I don’t know how to put it up there!”
“We know how to present the information the audience needs to know,
but we don’t know if the audience will accept it the way we wish to present it.”
“The substance I have on my website is same as that of my competitors.
I wish I could put it in a way that people would know my website is as efficient as others out there.”

The major concern here is putting the content of your website in such a way that it catches the attention of the users and makes them keep coming back.

This is where RedBerries is ready to help you out. We have a five-step approach to make your project successful.

• Discovery: This is where we connect with what your business is, getting a clear understanding of it.
• Planning: We prioritize information and build a marketing strategy that is required to make your website meet the demands of the customers.
• Design: We craft your website in such a way that helps your audience have a spectacular experience, allowing speed navigation, enhanced comprehension and efficiency.
• Development: Latest programming techniques are used to have thorough Quality Assurance for your project.
• Optimization: After implementation of your social media strategy we move to extended maintenance which is managing your online social presence. We do this time consuming part for you and you can focus on your core business.

Conducting ethnographic research can take place in the following steps:

• Recognize your users
• Prepare a questionnaire
• Conduct a survey
• Analyse the results
• Understand your users and create personas

Once you connect with your users, you can provide them with what they want in a way they prefer. This makes it easier to get traffic and popularize your product amongst the necessary audience.

Following this requirement eats away your time hence here we are at RedBerries, ready to assist you in every way possible so that your website could reach its true potential without any obstructions.

A persona is a fictitious representative of a sectional part of real people in the society. It breaks down the task of taking thousands of individuals into consideration and building the product around the similarities of these thousands of people in a few fictional characters. It is an essential part in knowing the users and eases the process of marketing to masses. Personas motivate and help take designing to another level of clarity, productivity and satisfying results. Basing your personas on ethnographic research helps in gaining a better notion of who your users are and what they actually want. Building your personas purely on one’s imagination will lead in typical stereotyping of the users and will prove to be inefficient and will lack comprehending who the users are.

RedBerries is an industry-leading digital marketing agency that can help your company stand out through strategic branding, innovative web development, and other innovative strategies.

We, at RedBerries, are firm believers that new ideas can change the dynamics of any game. It's a powerful factor that can make or break your brand in the future. As a comprehensively integrated marketing firm, we serve as a "one-stop shop" for businesses, government agencies, corporate groups, SMEs, and brands.

By combining our expertise in media with our ingenuity in thinking about how to use it, we can craft messages that propel innovation, strengthen your brand, and give you more control over your organisation. This is how we aim to deliver the best content marketing strategy crafted exactly how you want it to be.

How We Might Be The Best Agency to Hire?

You should know that content is more important than ever in the context of a digital marketing strategy. RedBerries knows the significance of content marketing and will create a content strategy that interacts with your current and potential consumers to increase trust, generate leads, cultivate connections, and ultimately turn prospects into lifelong customers.

Ultimately, your website should be on the first page of search results for people looking for your product or service, or as high up in the results as possible. And you need a strong content plan in order to do this.

It is the goal of search engines like Google to return results that are directly related to the user's query. Google's machine learning features allow the platform to evaluate the quality and value of website content. If your content is found to be useful, your website will move up in the Google rankings, get more visitors, and generate leads.

With this in mind, it is crucial that your website's content is consistent, informative, and of good quality. To achieve this, RedBerries’ talented crew might come of assistance.

Our Expertise

Experience Design is where we shine, helping you avoid problems and making sure your end result is consistent. We tackle issues with product design time, capacity, cost, usability, utility, and desirability by improving user interactions and happiness. What you'll get when you hire us for user interface and experience design is:

• Save time and effort by reducing the likelihood of creating solutions for the incorrect problem or target audience.
• Improve decision-making and resolve hidden development concerns to prevent scope creep, effort drains, and budget overruns.
• Make sure the user experience is perfect, streamline product interactions, and match features with user tasks.
• Raise your ROI and attract more users by making your product easier to use and more accessible.
• Boost user acceptance generally, opening the door for further development and extension of your product range.

While there are software and programs to calculate your product’s ranking, responsiveness, and speed, user testing is the only way to understand the way users are interfacing with your product. It gives direct input on how your target audience uses your product. It shouldn’t be confused between technical testing like market research or assurance testing. These are tests undertaken by real people, who would eventually end up using your product. These tests give real experience results which are important to determine any bottle-necks in design and software before the product is launched and used by people.

Simply put while technical testing solves problems that we think may arise, user testing actually pinpoints the problems that they may face during real-time usage. As trivial as it sounds, user testing plays a pivotal role in determining a product’s success or failure. Regular user testing has been revealed to enhance customer satisfaction, reduce the need for customer support and save money in designing by efficiently solving bottlenecks that have a direct impact on customer retention and increase – all this directly through user-testing.

How does User Testing work?

Unlike other tests that provide a quantifiable result, user testing is more qualitative in nature. User testing sessions involve one user (from a similar background as your target audience), the product loaded on a computer or mobile, and a facilitator who instructs the user to finish various tasks. The facilitator will closely monitor the software in case any issues crop up – all the while taking detailed notes about the user behavior. In many cases, user testing also includes recording an audio-visual clip of the user with the product to capture nuances on screen. This is possible with several software that captures the user’s facial expressions and tracks them to their on-screen activities. In this way, the testing reveals expressions like in the context of what’s happening on the product screen – confusion, interest, stress, etc.

The advantages of usability testing:

• it increases the probability of usage and repeats usage
• it reduces the possibility of the product failing
• more users are content, which increases business

Given the complexities of user testing, it is important to hire a dedicated professional who scientifically approaches user testing. We at RedberriesDigital Marketing Dubai will help you with the perfect user testing suited to your business needs, saving you time & money.

Experienced User UX Design & User Experience Development Services
in Dubai, UAE

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  UX

  While designing a website or a mobile app, one of the most important factors to take into consideration is how ...

  READ MORE
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  Information Architecture

  Website Information Architecture Design
  Kind of queries we have proudly resolved with our strategies:
  “I have all the information I need to ...

  READ MORE
• 
  

  Personas

  Creating personas started in mid 90s.
  It was picked up by several companies but was considered as an activity that distracted ...

  READ MORE
• 
  

  Accessibility

  Countries like Australia, Brazil, Ireland, Japan, Israel, Italy, Norway, United Kingdom, etc. have taken an initiative to support Web accessibility. ...

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• 
  

  Content Strategy

  93% of all marketers say that they do content marketing.
  But with so much content being produced, distributed and shared, how ...

  READ MORE
• 
  

  User Experience

  UX/UI design is about solving problems, not just creating beautiful interfaces.
  What is User Experience and why is it so important? ...

  READ MORE
• 
  

  User Testing

  You have done everything right with your website – it is SEO friendly, it looks good and is made keeping ...

  READ MORE

Recently, one of our clients was really concerned about the Ad-blocking software that people have started installing on their Internet browsers. While the situation is not bleak as several websites have started surpassing and sidelining their blocks while others request the internet users to turn them off in order to access their requested websites. But still digital marketing often finds these tricky situations as challenging.

We sometimes fail to cope up with the wave of technological products that have captured the market in recent days starting from Smart watches to Virtual Reality headsets. But what remains common amongst these all is the presence of Smart phones and their potential of growth. It’s well-known that now internet users on mobiles have surpassed the number of internet users depending on desktops and laptops. And also, advertisement blocking on mobile devices is still not possible as against the desktop software.

The onslaught of apps & games on mobile & tablet devices has increased the domains where customers can be targeted and has also brought innovations to the advertising methods. Marketing campaigns need to keep up with these innovations in mobile advertising and redesign campaigns to be much more effective and relevant to the target customer base.

• Careful selection of Mobile Advertising method which suits your needs
• Targeting relevant websites and Apps for impact
• Tracking traffic and audience behavior for better campaign planning and implementation
• Ensuring lower costs and higher output compared to traditional methods
• Depending on business related parameters as against just market and outreach parameters wherever possible.
• By 2017, mobile devices will make up 87 per cent of the total sales of Internet enabled technology.
• 87% of millennials always have their smartphone at their side, day and night
• 78% of Facebook users are mobile only.
• 64% of decision makers read their email via mobile phones.

(Data Reference CMOCouncil.org)

The phenomenal rise of smartphones has brought marketers closer to ‘the future of marketing’. Not only that, the medium has prepared them for use ‘marketing for the future’ gain maximum benefit for their brands and companies. Such is the exciting world of mobile advertising that lets such marketers reach the customers direct to their smartphones.The making of the mobile ad success story owes its glory due to the presence of customers. If statistics are to be believed, 2 billion people at present have the power of smartphones. And these demigods are always-on this powerful device, while chatting, social networking, searching, reading news and the list is endless. Wherever they go, their mobiles follow, letting brands and companies use this opportunity and lure them with exciting offers and great deals.

Such is the extent of its growing popularity that mobile media time is now greater than desktop and other media. People wake up to and sleep with phones. 78% of millennials spend over 2 hours a day using their smartphone. And if they come across something relevant from your brand, then results will surely make a difference.

This moment of truth has brought a new awakening for brands. Now, CMOs are more than willing to invest in this advertising medium. They know the benefits of advertising on mobile are many. Assured ROI, incredible conversion rates are just few of the advantages. Kickstarting mobile marketing campaigns acts as an elixir for growing sales and marketing growth.

It is to note that 70% of searches conducted on a mobile device lead to action within an hour. A well conceived mobile strategy coupled with effective messaging and call-to-action can bring this assured return in a timely manner.

If you are wondering which way to go while advertising on mobile platforms, here’s the choice. Mobile search advertising offers brands visibility over an initiated search on smartphone. These text ads cater precisely to the immediate demand of a user and convert faster. Mobile display advertising is another popular way of advertising on these gadgets. Just a click or a swipe from a customer on this visual ad can bring the conversion effectively.

Second type of smartphone advertising belongs to mobile social media ads. Around 78% of Facebook users are mobile only. Also, these smartphone users are spending more leisure time on social media. Thus, offering more scope of advertising on social media. There are different types of mobile social advertising, ranging from click-to-website, sponsored posts, app ads, e-commerce ads, video promotion and the list is endless. Just choose rightly from the paid social ads choices and rule the smartphone world.Third important way of utilising mobile advertising is via app-advertising. In-app advertising is the in-thing for marketers as there is a strong possibility of finding and targeting the customer right there. In fact, users spent 86% of their time on apps in 2014, as per Smartinsights.com. This in itself establishes the premise for the success of mobile app-advertising. Rising use of apps and their ever increasing downloads also fuel the great side of this innovating campaign.

One important tenet to be considered before being captivated by the goodness of mobile ads is to strike a perfect balance between brevity and connect. Connecting with consumers on a personal level and addressing their on-the-go needs is the basic premise for the success of smartphone advertising. If that’s achieved, there’s a great possibility to soar ahead of competition and gain great returns as well. Sounds interesting! Well, there’s more to the exciting world of mobile advertising that can be leveraged in UAE and the Middle East markets.

Red Berries Digital can give you this golden chance to maximise the mobile advertising prospects through effectively engaging campaigns and secure maximum engagement. One of the few digital marketing agencies in UAE to have mastered this science and art effectively, the agency can help you gain maximum mileage out of mobile campaigns. Wish to know more? Reserve a chat session with Team Red Berries and open up the possibilities for successful mobile web campaigns.

Redberries Utilizes Data-Driven Paid Search Expertise For Its Clients

We have a wealth of knowledge in paid search management and pay-per-click advertising as digital experts. We pride ourselves on our consultants' practical, innovative, and data-driven approach to paid marketing. While we prioritize innovative ad language and concepts that surpass your competitors, we will make sure that your budget is monitored successfully. Depending on your needs, we provide a wide variety of administration and paid search advertising options.

Google Paid Search Ads – Quick Understanding

As you may know, "search ads advertisers" only pay if a user clicks on the advertisement, which is known as a click-through, and the CTR is the ratio of clicks to impressions. The highest bid is not always the price an advertiser will pay; in fact, an advertiser will only pay one cent more than the next highest bidder; however, the bid is only one-factor determining ad placement. Other considerations include:

1. Quality Rating
2. Ad rank
3. User Relevance of the Ad
4. The caliber of the landing page
5. Simple Navigation
6. Quick load time
7. There will be no pop-ups, etc.

*Please keep in mind that the higher-ranked ad may have a lower cost per click than its competitors. Even if your ad is more relevant, you can compete with someone who has more money. Increasing your Quality Score can lower the actual cost of your clicks, so creating more relevant ads and improving landing pages, for example, can help you save money. And this is where our experience can make a real difference in your bottom line... Not to mention choosing the right 'keywords' and then the best' Keyword Match Types' for your campaign.

Call Extenders

We will assign a dedicated Google Ads Manager to manage your Search Engine Marketing Ad campaigns and the above-mentioned factors such as landing pages, download speed, navigation ease, and so on. With a relevant budget based on the competition of your industry, we will design an Search Engine Advertising (SEA) Campaign that will deliver consistent and affordable lead generation and sales locally, nationally, or internationally.

Audit of Google Ad services

Not interested in active management? We will audit your account and provide you with a recommendation report that you can implement yourself. Your comprehensive report will be chock-full of specific tips and recommendations for your account to implement on your own time.

Get a Free Quote Right Now!

Consultation on Google Ad Services

The keyword research required for pay-per-click campaign management can take a long time, and not all advertisers will know how to choose the best phrases to target. As a result, hiring a Google Ad Services expert to handle pay-per-click campaigns is generally more productive. Here are some more reasons to hire a Google Ad Services professional:

A successful Google Search Engine Advertising campaign must consider questions such as:

Who is your target audience? If you're going to launch a campaign, you need to know who you're going after. Otherwise, you will waste money by targeting the wrong people in the wrong place, increasing your expenditure while decreasing your returns.
What services or products do you provide, and why? Are you looking for short-term gains or long-term strategic goals?

You must create keyword-rich ad campaigns that highlight your brand. A keyword planner and thorough research will assist you in determining what works best for your target audience.

Set up analytics to see how your campaigns are performing and where you need to improve. Visit our Google Analytics blog to learn more about what Red Berries can do for you.

For instance,  at Red Berries we have used the following techniques to make the Search Ads stand out:
Deep dive into site links
2-line site links increase CTR by 20%, and
3-line Sitelinks increase CTR by 30%.
Location Expansions – a 10% increase in CTR

Satisfaction Guaranteed Since You Are Our First Priority

We're not in it for the short term; we want to create a long-term relationship with you, assisting you in achieving the outcomes you desire with paid search today and in the future.
An overwhelming majority of our customers say that working with RedBerries is like having their own in-house staff. Having open lines of communication with us allows you to stay informed about what's happening and make necessary adjustments along the road.

With PPC And SEO, You Can Get The Best Of Both Worlds

We Offer Cost-Effective Services
If you can rank organically for expensive keywords, you may redirect those ad budgets to other, more smart uses with us.

You Get More Data Than Before
With the data you get from SEO and PPC, you can improve the overall strategy of your marketing campaign.