Recently, one of our clients was really concerned about the Ad-blocking software that people have started installing on their Internet browsers. While the situation is not bleak as several websites have started surpassing and sidelining their blocks while others request the internet users to turn them off in order to access their requested websites. But still digital marketing often finds these tricky situations as challenging.
We sometimes fail to cope up with the wave of technological products that have captured the market in recent days starting from Smart watches to Virtual Reality headsets. But what remains common amongst these all is the presence of Smart phones and their potential of growth. It’s well-known that now internet users on mobiles have surpassed the number of internet users depending on desktops and laptops. And also, advertisement blocking on mobile devices is still not possible as against the desktop software.
The onslaught of apps & games on mobile & tablet devices has increased the domains where customers can be targeted and has also brought innovations to the advertising methods. Marketing campaigns need to keep up with these innovations in mobile advertising and redesign campaigns to be much more effective and relevant to the target customer base.
- Careful selection of Mobile Advertising method which suits your needs
- Targeting relevant websites and Apps for impact
- Tracking traffic and audience behavior for better campaign planning and implementation
- Ensuring lower costs and higher output compared to traditional methods
- Depending on business related parameters as against just market and outreach parameters wherever possible.
- By 2017, mobile devices will make up 87 per cent of the total sales of Internet enabled technology.
- 87% of millennials always have their smartphone at their side, day and night
- 78% of Facebook users are mobile only.
- 64% of decision makers read their email via mobile phones.
(Data Reference CMOCouncil.org)
The phenomenal rise of smartphones has brought marketers closer to ‘the future of marketing’. Not only that, the medium has prepared them for use ‘marketing for the future’ gain maximum benefit for their brands and companies. Such is the exciting world of mobile advertising that lets such marketers reach the customers direct to their smartphones.
The making of the mobile ad success story owes its glory due to the presence of customers. If statistics are to be believed, 2 billion people at present have the power of smartphones. And these demigods are always-on this powerful device, while chatting, social networking, searching, reading news and the list is endless. Wherever they go, their mobiles follow, letting brands and companies use this opportunity and lure them with exciting offers and great deals.
Such is the extent of its growing popularity that mobile media time is now greater than desktop and other media. People wake up to and sleep with phones. 78% of millennials spend over 2 hours a day using their smartphone. And if they come across something relevant from your brand, then results will surely make a difference.
This moment of truth has brought a new awakening for brands. Now, CMOs are more than willing to invest in this advertising medium. They know the benefits of advertising on mobile are many. Assured ROI, incredible conversion rates are just few of the advantages. Kickstarting mobile marketing campaigns acts as an elixir for growing sales and marketing growth.
It is to note that 70% of searches conducted on a mobile device lead to action within an hour. A well conceived mobile strategy coupled with effective messaging and call-to-action can bring this assured return in a timely manner.
If you are wondering which way to go while advertising on mobile platforms, here’s the choice. Mobile search advertising offers brands visibility over an initiated search on smartphone. These text ads cater precisely to the immediate demand of a user and convert faster. Mobile display advertising is another popular way of advertising on these gadgets. Just a click or a swipe from a customer on this visual ad can bring the conversion effectively.
Second type of smartphone advertising belongs to mobile social media ads. Around 78% of Facebook users are mobile only. Also, these smartphone users are spending more leisure time on social media. Thus, offering more scope of advertising on social media. There are different types of mobile social advertising, ranging from click-to-website, sponsored posts, app ads, e-commerce ads, video promotion and the list is endless. Just choose rightly from the paid social ads choices and rule the smartphone world.
Third important way of utilising mobile advertising is via app-advertising. In-app advertising is the in-thing for marketers as there is a strong possibility of finding and targeting the customer right there. In fact, users spent 86% of their time on apps in 2014, as per Smartinsights.com. This in itself establishes the premise for the success of mobile app-advertising. Rising use of apps and their ever increasing downloads also fuel the great side of this innovating campaign.
One important tenet to be considered before being captivated by the goodness of mobile ads is to strike a perfect balance between brevity and connect. Connecting with consumers on a personal level and addressing their on-the-go needs is the basic premise for the success of smartphone advertising. If that’s achieved, there’s a great possibility to soar ahead of competition and gain great returns as well. Sounds interesting! Well, there’s more to the exciting world of mobile advertising that can be leveraged in UAE and the Middle East markets.
Red Berries Digital can give you this golden chance to maximise the mobile advertising prospects through effectively engaging campaigns and secure maximum engagement. One of the few digital agencies in UAE to have mastered this science and art effectively, the agency can help you gain maximum mileage out of mobile campaigns. Wish to know more? Reserve a chat session with Team Red Berries and open up the possibilities for successful mobile web campaigns.
Redberries FactFile: 35% of sales made worldwide in 2014 were made through Mobile devices against the 18% on computers.
All queries are answered within 10 hours during work days and within 16 hours during holidays.