93% of all marketers say that they do content marketing.
But with so much content being produced, distributed and shared, how do you make your efforts stand out?
First let’s understand why having a content strategy is important.
Having content is great but you ought to have a strategy that makes your content attractive and impressive. More people would prefer to watch a video about the information they want rather than reading about it on wikipedia. Encyclopaedia has immense amount of content but the way it is put is why the dust resides on it the most in comparison to other books in the library. Not exactly the same but it gives a vague understanding on how having content is different from having a content strategy.
The Content Strategy Alliance defines content strategy as, “Getting the right content to the right user at the right time through strategic planning of content creation, delivery, and governance.”
So you see it’s more than just putting up information in fancy words. It requires professionals and experts to build an effective content strategy. The better your content strategy is, the more traffic you get. The content needs to be distributed purposefully across the website which is easily accessible and understood. Photos, videos and articles are just few forms of your content, RedBerries helps you explore your options and also use the above mentioned age-old mediums of putting your content in a unique way.
Following are the few aspects that need to be taken into consideration for effective content strategy and RedBerries is more than willing to help you with achieving content that is:
- Shareable in all of its various forms
57% of purchase decisions are made before a customer ever talks to a supplier, and by 2020, customers will manage 85% of their relationship with an enterprise without interacting with a human.