The future of digital marketing is here in UAE. Daily, new concepts and technologies are empowering brands and consumers like never before. Marketing Technologies or #MarTech is evolving every day. Where is your brand standing in terms of marketing? Is it ready for the future of marketing or not?
Are you leveraging the power of data to derive deeper insights? Before answering these bumbling questions, here are a few basics of current marketing technology trends a marketer must understand to establish one-to-one relationships with the target segments.
Artificial Intelligence:
Buzzing marketing technology for a digitally-enabled economy that can revolutionize the actions and maximize the chance of desired goal’s success. Some successful examples of AI in the UAE are robocops, 3D printing in construction, driverless cars, chat-bots, data insight tracking and analysis, etc.
Audience segmentation:
If RoI and increased sales are the endpoint goal of any marketing activity, then audience segmentation is the roadmap. Clearly, a segmented audience helps streamline communication themes and approach the customers in a better way.
Campaign automation:
This allows marketers to set up dynamic paths to track the actions taken by the lead. Basically, this process automates marketing, sales, and business operations through desired user action. Like, if a prospect subscribed to us for lead generation, our automated newsletters introduce them strategically to the concept and inspire them to take action, i.e. opt for a campaign.
Campaign metrics:
This concept has redefined digital marketing in the UAE with marketers seeking clarity on the parameters to gauge a campaign’s success. A Tip – Clearly defined campaign metrics or KPIs ascertain the return on digital marketing in terms of conversions and sales.
Consumer journey:
Digital touchpoints that are going to transform customers’ experience or journey with the brand. Usually, this is mapped through different mediums where a prospect can access you. Through newsletters, social media posts, blogs, or advertisements.
CRM:
The customer is always right and CRM utilizes, manages, and analyzes the customer interactions & data throughout the entire customer lifecycle. The idea is to improve relationships with customers, inspire them to trust the brand, and drive sales growth. CRM systems work to trace conversations/contacts between the customer and the company. If implemented well, this system can give relevant insights and data related to customers’ preferences, purchase history, and concerns. The collated data can thus, be used to provide a better customer experience in terms of products and services.
Marketing Automation –
Technology that eases out the marketing job and makes interactions seamless for the purpose is called marketing automation. Again, it is in the experimental phase, where digital agencies are trying every possible way to grab this technology and use it to build B2B and B2C connections and sales.
Omnichannel Campaigns:
Digital media has blurred the line between online and offline. There is no segregation as such to demarcate either an ad campaign or an offline event activity brought more engagement and conversions. Omnichannel campaigns combine the best of both worlds to secure successful campaigns and RoI.
These are a few of the terminologies that are relevant in the UAE’s digital marketing arena. Any marketer must make full use of these upcoming marketing technologies for assured growth over digital marketing platforms. These ways, we can bring marketing for the future beaming bright.
Keywords – marketing for the future, automation, Artificial Intelligence, Chatbot, tracking and analytics, RoI, Campaign Metrics, Campaign KPIs, MarTech, Marketing Automation, Audience Segmentation
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