Google has become a crucial aspect of our lives, but for online retailers even more so.
35% of product searches begin on Google, making it the main advertising platform for online stores. Advertisers can display both Google shopping ads and text ads as both have similar benefits.
Search ads that are generated dynamically from your Google Shopping Feed are known as “feed-driven text ads,” and they have a sizable audience. Advertisers can create these text ads to display relevant information about a product, like its name, price, and availability, when a Google search is done for that product.
Text advertising generated from product feeds is a terrific way for online sellers to boost their website traffic and often works in tandem with Google Shopping Ads.
How are Google Shopping Ads and Text Ads different?
Your Google Shopping feed is indeed a spreadsheet that tells Google how to find your products. The better your feed is, the more likely it is that a potential customer will see your ads. Google must crawl through your feed to figure out which adverts are relevant to a specific search query. Optimization for Google Shopping feeds works in the same way as optimization for search engines.
Feed-driven text ads, on the other hand, are created automatically depending on your shopping feed. They work like Google text ads in general, where you must bid on keywords. Using your shopping feed, it only takes a few minutes to make ads and keywords for different products and make sure they all match.
Even if Google Shopping is a crucial element of your advertising strategy, you may increase sales by displaying text ads next to shopping results. Google research shows that users are 83% more likely to click through to an eCommerce page when they see both text ads and shopping Ads at the same time.
Google Shopping Ads, on the other hand, have images, but not text ads. Also, text ads show hours of operation and store locations, but shopping ads don’t. therefore, product feed text ads are a more effective way of advertising on Google along with shopping ads.
Let’s go over some of the fundamentals of optimizing feed-driven text ads to ensure a steady stream of revenue for your online store.
- Start With Highlighting Important Product Details
It’s important to have a catchy title for your product. Consider this the initial stage in getting people to visit your website after clicking on your link. Your title needs to specify sizes, colours, sex, and customisation possibilities. Make sure your ad is as relevant as possible by including information that will help it get seen in search engines.
Without mentioning the necessary details, there is a high chance that your text ad might not run effectively or generate profitable results. Therefore, do your best at it.
Due to the constraints of the available character count, it is imperative that the most important and attention-grabbing information is included in the advertisement’s title. Also, try to include the most important product details early in the title in case it needs to be cut off. While you are at it, try to use the right details in the titles and descriptions of your Google text ad campaigns, as your keywords should match both.
- Incorporate Long-Tail Keywords Effectively
Google might not show ads for long-tail keywords and “low search volume” terms. As a result, they will be the ones that receive the fewest queries. You should use caution while using such terms, but you may not have a choice if you want to stay current and competitive.
You must use your brain to shorten lengthy terms, making them suitable for advertising. Ad efficiency is key to avoiding the abyss of low search traffic in an industry where your competitors may have infinite budgets. If you want your keywords to have an impact on your target audience, you’ll need to be sure they pass both your own standards and Google’s.
Also, try to avoid the “poor search volume” penalty but still make use of as much data as possible from your product feed. Trial and error will help you determine the longest qualifying keyword.
One more thing to add here is that it’s possible that effective long-tail keywords cost more to use. They’re valuable, and people are more likely to click on them than on generic ones. However, try to think of it as an investment as they have a higher rate of return.
- Mention Your Most Accurate Product Information
Customers’ confidence in you should be your first concern. If your website’s list of products isn’t up to date, don’t expect people to come back. What follows is crucial:
- Make sure the pricing and shipping details are correct.
- All products should have their own distinct title and ID. It’s a good way to keep track of past events and differentiate between different products.
- Arrange your product types such that the more general ones come first, and the more specific ones come last.
- Simply classify items according to their category.
- Make Most of The Character Limit for Text Ads
Google specifies an ideal character limit to mention the necessary details about your products online. Titles must be 30 characters or less, and each of the two descriptions can be 90 characters long. Ads will be rejected if they contain lengthy product names or feed characteristics. You must be smart about cutting text.
The product name can be used in both headlines, as well as throughout the whole body of the description. A higher quality score and more exposure to potential buyers will result from including the full name of your product in the ad. Avoid reducing the name of your product if you want your advertisements to be as effective as possible. Therefore, use the character limit to your advantage.
The Bottom Line:
Follow the advice given above to improve your feed-driven ads and make a complete advertising strategy. Putting together a text ad campaign can be hard, but the results will show in the number of people who buy from you.