In this dynamic digital ecosystem, your business needs a relevant a marketing strategy that keeps up with the technology to ensure ideal consumer journey. With the ‘Viral’ phenomenon rising up, brands are all the more inspired to lead an example in digital marketing success. For that purpose, we bring to you some effective techniques and strategies to help up ace the digital marketing in the UAE.
1. Visual content
Nowadays, we all have information overload. So, instead of bombarding the target segment with overdose of content, why not curate Visuals that convey clear, concise information. Also, the brain processes visuals 60,000 times faster than text which makes it even more important to have visual content to establish brand identity in digital place. To name a few, infographics, photo-shoots, animations and website design are the key visual content drivers in the UAE’s social media world.
2. Interactive content
Digital media is all engagement, interactions and conversations. This basic brand need is the basis for interactive content requirement. As the name says, this content requires active participation by the user. Brand engagement through animated GIFs, polls, quizzes and contests adds a wholesome way of engaging with the target segment and involves them in a total user experience.
More than just a momentary connection, these tactics invite users to be a part of the brand experience. This is one exciting prospect with which one-time visitors can turn into brand loyalists.
3. Live video
Before we begin, let us introduce you to some stats related to video content. 55% of people watch videos online every day. By 2017 end, it is estimated that online video will account for 74% of all online traffic. Now, these trends showcase that video demands are on the surge and offer potential opportunity to connect with consumers.
To double up the excitement, many brands choose Live Video experience. With real-time customer interactions, live videos add humanistic approach to the brands. This makes it one of the great reasons to up the social media communication. Possible prospects of live video can feature interviews, expert addressing live customer queries, snippets of an event, etc.
All these elements, if utilised well, could immediately add a new lease of life to a brand’s digital marketing efforts.