Many of us associate Social Media promotions for Brand Awareness, but how many of us do believe that social media can also drive in conversions. There are many marketers who segregate social media for AWARENESS, and Google ads for ROI conversions. So, if you also think the same way, then time for a reality check has come.
Social media is now one of the leading mediums pitched above conventional advertising mediums and platforms. It has engaged sizeable population across the world and given brands an opportunity to connect with their target segments with a post, or a campaign idea.
If you think there would be no proper reception among the target audience, then you might be undermining the popularity of social media. There are 71% of consumers, likely to purchase a product based on social media referrals. Other statistics reveal that more than half of marketers who’ve been using social media for at least two years reported it helped them improve sales.
All these trends point at one thing – to use social media for campaigns effectively and generate RoI. Many brands acknowledge that point, but don’t know HOW to achieve it? For such marketers, we have an easy way out. Tracking and analytics enable such marketing oriented brands to interpret the data generated from the campaigns and use it to catapult brand’s growth. Proper website analytics and configuration also enables brands track the traffic and their rate of conversions. Keeping a tab on this trend can enable brands track conversions and sales.
Social listening of audience behaviour through comments and online conversations also provides insights to determine which social strategies are/are not working and whether some adaptations are needed in the current plan.
Clarity of marketing goals is a must to ascertain the RoI and conversions on social media marketing. If Sales are the sole target, then all the social media activities will be centred on improving the desirability of product or service in addition to the sale ads. While running ads, following A/B testing also helps ascertain which communication route is performing better.
These are few of the tactics that ascertain RoI on Social Media Advertising if followed on a continuous basis. Wish to know how the prospects of Social media advertising in the UAE, then leave a comment below.