E-tail is the new retail in this mobile-smart world. When we say both the concepts complement each other, we mean it. Mobile is changing customer’s behavior. Right when the product is in the mind, be it home or travelling or office, all a customer needs is a mobile search to satiate their curiosity. Same ways, while in a store or a mall, shoppers commonly initiate the searches related to the product. All these trends suggest one thing – Digital Marketing is a key driver for a thriving retail economy. It has been observed by Google that 70% of smartphone users who bought something in a store first turned to their phone for information about that purchase.
That’s a very interesting stat for retail sector which is always up for new surprises for its new customers. The new thing about retailers is the approach to expand the retail markets to the digital world through the e-commerce portals.
E-commerce products that have visibility over mobiles have better rates of conversions, hence continuous activity in terms of offer, range and product category always brings revenue. Here’s an interesting stat that says 91% of smartphone owners purchased or plan to purchase something after seeing an ad they described as relevant.
To connect their E-commerce brands with the target segments in the UAE, marketers are employing a versatile marketing strategy to provide a cohesive experience for any shopper. This includes personalized content / shopping items curated as per their search history, retargeting them effectively, and tracking conversions through advanced analytics configuration and timely audits of traffic from multiple devices.
Conversion rates for an e-commerce portal are directly proportional to the page loading time on mobile loading website. To ensure mobile traffic is engaged effectively, website page loading time should be reduced as much as possible. Because for every second delay in mobile page load, the conversions can fall by up to 20%. Reducing page loading time, and improving website UX is the best way with which digital marketing agencies in UAE can definitely drive in more engagement and more business.
How we can help?
The dynamic world of e-retailing and e-commerce portals call for dynamic and RoI based marketing strategies. Be it developing and managing an e-commerce retail store to conceiving and executing social media and Google AdWords strategies, RedBerries has done it all. The result-oriented strategies gain a defining edge with the regular analytics reviews and tracking audits. Every search is a potent source of insight for us and our professional team knows how to implement these shopper insights to the benefit of the brand. The data mining helps us design customer-centric strategies that in turn facilitate better conversions for the retail sector digitally.
To sum it up, retail world is a unique ecosystem these days. Not just it is bridging real world with digital world, it is also ensuring a cohesive shopping experience for any shopper. At RedBerries, our main aim is to make digital search sessions engaging and social media alive with positive buzz. Contact our team of digital experts to understand the prospects of digital marketing for a retail brand.
Retail Digital Trends- 78% of consumers have spent more time researching a brand or product online than they have researching in a store.