10 Points to Consider When Designing a Website

The internet world is rapidly changing with many users moving away from the traditional desktop or laptop computers and adopting tablets and smartphones. With that changeover, many new different design challenges are taken into account by developers when they build websites.

These simple phrases in website creation have a lot of importance. To save you from a website dud, let us take you through a journey. All that's involved in making Website Design & Website Development Strategy.

 

1. Research Information

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A start without research can lead to increased budgets, lack of productivity, disorganization. Take the case of a building. You can’t build a skyscraper in UAE without foundation, architectural plans and firm engineering. Same is the case with a website. Research provides a seamless start to digital goals.

Now you must be thinking where to start researching and referencing for a website.
The beginning point of it is to set Goals. You might want to drive in potent leads, or generate online branding or both. One reason could be charting out the ideal customer behavior after visiting your website. Either he should fill the contact form, or book a package online or place a query. Identify the ideal user journey. How he should respond to your website. Building up user connection is the first step for effective web design and development strategy.

Things to note while doing Research :

  • Identify the purpose of the website
  • Know more about your Target Audience
  • Set the customer expectation
  • Furnish your expectations to the digital agency

2. Planning

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Some people may wonder why use planning after loads of researching in step one. But as digital marketing experts in Dubai, we know the inevitability of planning in a successful website generation.

Here, all the pains you took during research, information gathering and knowing the customer will be used to develop the site-map, its topics or subtopics. This will take you one step closer to the user experience.

You involve the web development company in Dubai with your research, your ideal buyer’s demands, expectations and site navigation plan as well.
You also prioritize your backend technologies for website development during this phase.

3. Navigation

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Most of the designers use a lot of patterns, colors and effects on the websites while designing to make it look a lot fancy but in reality, “A lot” can cause confusion in the minds of the customers and the brand mind end up losing them. Navigation is the key when it comes to designing a website. It should be very easy to explore the components of the website for the customers and the designer should make sure that the customer is easily able to find what he/she wants from the website in the least amount of time which will lead to conversion. Navigation needs to be intuitive. One may design the best of websites for a brand but the User experience is something that would guarantee success or failure.

Content on the website plays a vital role as it communicates about the brand and its values. Having authentic and trustworthy content on the website is crucial. The designers should make sure that there is not too much of text on the page as it will make the website look cluttered, ensure that the readers get some time to rest their eyes and process the information. Delivering the right message that reaches the target segment and stays in their minds, will make them stay with your brand, so its very important to strike the right chord. Relevancy of the content is a must as one may have good quality content on the website but if it is not relevant to your target audience then it is of no use. So, detailed research needs to go behind what’s going up ,on the website. The design of the website should in a way complement the content on the page.

 

4. Content

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Content on the website plays a vital role as it communicates about the brand and its values. Having authentic and trustworthy content on the website is crucial. The designers should make sure that there is not too much of text on the page as it will make the website look cluttered, ensure that the readers get some time to rest their eyes and process the information.

Delivering the right message that reaches the target segment and stays in their minds, will make them stay with your brand, so its very important to strike the right cord. Relevancy of the content is a must as one may have good quality content on the website but if it is not relevant to your target audience then it is of no use. So, detailed research needs to go behind what’s going up ,on the website. The design of the website should in a way complement the content on the page.

5. Trust

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The brand should ensure that the website looks trustworthy. If the visual communication on the website is not aligned with the Brand communication on the different platforms, then the visitors will have trust issues about the brand and conversion will be a problem. Building credibility through the website will assure the potential customers to believe in your brand. Once the brand is able to instill the trust , customer turn loyal and rest all is taken care of.

6. Design

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Here comes the phase where you will see how your website is shaping up. It includes shaping up the look and feel of your website. The actual relevance of User Experience comes to the picture in this stage.

How navigation is designed? The nature of your product/service, color schemes, logo usage - all should combine together to create the best digital journey for the customer. In the first phase of designing, a web designer will provide you with a wireframe prototype of the home page, inside pages, and its overall look. This phase gives the mere ideas a perfect visual shape..

7. Development

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To transform your website’s prototype images into the real website, you need the support of web development. This is an actual phase where website is actually created.

The technical web designers use the visual and graphic elements of a website prototype and use them to create a functional site.
Starting from home page to inside pages, the whole website is completed technical. Forms, Content Management System or Shopping Carts are then made functional in this stage.

8. Testing and Delivery

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Even after the website is complete from the development front, still you can’t term it complete. Reason – it’s not TESTED. Testing gives your website a final functionality review of pages, forms, and backend scripts. Browser compatibility is also checked during the phase for website’s proper visibility upon every click. Nowadays, digital marketing agencies in Dubai offer mobile visibility optimization as well. Remember, don’t hurry up to bring your website LIVE. The testing phase removes the scope of any hindrance on any user’s visit and assures seamless web experience. Accomplishment of this fact completes the website development. Well, Almost! As the vehicle with which the website will be visible on the global scale, i.e. SEO backend work completes the website. This is a long-term process that aims at organic ranking of your website on search engines. After all such efforts, finally, you can say hi to the world with your Live Website.

 

9. Search Engine Optimization

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The web design needs to be aligned with the SEO in order to produce successful results. It is important to include important constituents in the design which drive traffic to the website. It is also important that the website is supported by all the devices to maximize the reach. Including tags, keywords etc in the design is important so that the site is easily detected in the online search. SEO helps in enhancing the reach of your brand and hence the visibility increases and so does the awareness. The prime focus of any brand is creating awareness about the brand and then everything comes to play as far as the strategies are concerned. Search Engine Optimization is a need of the hour while you design a website because at the end of the day, every brand wants to have its presence felt to their target audience and SEO does act as a catalyst by enhancing the visibility of the website.

 

10. Maintenance

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Now, once your website is complete is NOT the end of the process. Website is a dynamic tool that requires proactive support from digital marketing agency in Dubai as per the changing times. You might require , page additions or blog postings. To keep the dynamic nature of the website, ideally customers like you take a website maintenance service. These are the phases which assure you of steadfast success on the search marketing front. But before going to hand over a web development project, choose the best digital agency in UAE for your company. Trust your instincts and go for nothing but the best. Considering the recent scenario, it is extremely important for the brands to have an online presence in this Digital world. The online presence doesn’t just include designing a website but also ensuring that it is done smartly. It doesn’t mean investing a fortune in creation of website but identifying the right style of website that fits your business model. Being one of the best web design agencies in Dubai, UAE. we know how better website design can lead to increased customer traffic and better customer engagement. However, a poor design can lead to losing potential customers. As they say a website is the “Digital Face” of the brand so make it your best one!

If you have any question, require any help or you looking for an Digital Marketing Company In Dubai then, contact us today! Follow us on FaceBook Instagram for newly updates.

Importance of Website Maintenance for Dubai Based Firms

What does website maintenance mean in Dubai?

Frequently auditing the website for bugs, mistakes and keeping the content of it updated is called website maintenance. Website maintenance should be done as frequently and regularly as possible so as to keep the website running smoothly, increase traction and improve the SEO and Google rankings of the website.

Why should Dubai-based firms invest in website maintenance?

Often, new businesses in Dubai make a temporary website or don’t invest a lot of time initially while building a website. These businesses may fail to reach their website goals & objectives even if they have aesthetic-looking websites as they may not be updated or there could be broken links or the website doesn’t load time, the reasons are infinite. Here are some top reasons why your website needs a regular checkup:

Google Rankings:

Google rankings have been highly influential when it comes to searching for a business, product, or anything that the user is interested to look for. Dubai being a tech-driven city, most of the users first search on Google and browse through only the first page of Search Engine Results Pages. You need to ensure that your website’s Search Engine Optimization (SEO) has been done accurately and need to check that as regularly as possible. You need to update the keywords, on-page content, blogs, news articles (if any) on the website to have a better SEO.

User Engagement:

You need to ensure that your website is user-friendly and people who aren’t aware of your business can easily understand, interact and browse through the website. A hassle-free digital browsing journey will not only increase website traffic but may also help you grow your business through new genuine leads.

Secured Website:

This is one of the most important aspects of website maintenance especially if you are e-commerce based in Dubai. You need to ensure that the users entering personal information on your website won’t be hacked or misused by third-party integrated platforms in any way. Ensure to update your Content Management System (CMS) for security and get an SSL certificate for checkout/payment pages.

Catching Up with Trends:

The more aesthetic and user-friendly your website is the better chance of getting more business. Websites have evolved a lot since the inception of the internet. To stay ahead of the competitors, identify the upcoming new trends on improving the digital journey of your website and identify ways to implement them on your website.

What are the things you need to consider for website maintenance?

There are plenty of tasks that have to be taken care of on a weekly, monthly, quarterly, and yearly basis.

Weekly basis:

  • Ensure all pages are loading without any bugs
  • Backup your latest version of the website and cross-check if it has been saved
  • Updating the software and CMS plugins
  • Check if the forms are working properly
  • Remove unwanted comments from blogs and pages
  • Check for broken links on all pages & fix the links

Monthly basis:

  • Checking the load speed of the website and ensuring nothing is slowing it down
  • Make security scans and ensure everything is in order
  • Collect the data and analyze the website statistics for last month
  • Update existing or add new blogs

Quarterly basis:

  • Audit the website and suggest improvements
  • Check for creatives that may need to be updated on the website.
  • Audit all aspects of SEO to ensure they are effective
  • Test and modify pop-ups, forms, call to action on a website

Yearly basis:

  • Change the references to current year (eg: copyright year)
  • Check pages for grammar, typos, grammar, and accuracy
  • Remove unwanted email addresses from the website database
  • Renew the domain name

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How Much Does website maintenance Cost?

The cost of website maintenance depends on the type of website which has been created. Small personal blogs may not cost much compared to e-commerce websites, as e-commerce websites have a lot of things that can be changed/modified. There could be websites that are made for marketing purposes alone whereas there could be custom-built websites that could cost a lot more than even e-commerce websites. The reason is that custom website takes a lot more energy and time, hence they are more
expensive.

Factors to consider before buying a website maintenance package

Following are some of the many factors one should consider before buying a website maintenance package:

  • Size of the website
  • The goal of the website
  • Customized content (if required)
  • Outdated website
  • Time dedicate to website maintenance
  • Experience with website maintenance
  • Growth of business

 

Keep in touch with Red Berries – A Digital Marketing and website design agency in Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.

What Is The Price Of Web Design Service In Dubai?

There are a number of variables which are involved in deciding the website design dubai price. Before asking for the cost, you need to ask, what is that you want from a website? What purpose does your website serve?

Some of the reasons you might need a website are for:

  • Building Awareness
  • Create an online shopping business
  • Showcasing your work
  • Building credibility
  • Generating new leads & conversions

 

How much does Web Design Service for a business cost?

Web Design Cost


Informational or Small Business Website
AED 5,000 - AED 10,000

Corporate Website
AED 15,000 - AED 35,000

Database Driven Website or Website Application
AED 6,000 - AED 75,000

Ecommerce Website
AED 15,000 - AED 125,000

Hosting Price


Informational or Small Business Website
AED 500 - AED 1,000

Corporate Website
AED 3,000 - AED 5,000

Ecommerce Website
AED 3,000 - AED 10,000

Database Driven Website or Website Application
AED 4,000 - AED 10,000

 

 

Types of Websites

Let’s break down types of websites into four main categories; basic, medium, large corporate & e-commerce websites, and look at their approximate website design Dubai price.

Basic Corporate Website: A basic corporate website acts as the storefront of the business is no longer than 5-10 pages. Its aim is usually to display information and not generate leads, as a business for them is earned through years of relationship building.Annually / Limited Period Only

Starter Static Website Design - AED 5,000 to AED 9,000.

  • Responsive / Mobile Friendly Layout
  • Website Hosting: AED 500 - AED 1,000 Per Year
  • You own your website code.
  • Search Engine Friendly Code
  • Photo Gallery
  • Design Customization
  • Dynamic Functionality

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Medium Corporate Website: These websites have slightly more content than basic corporate websites, but they serve the same purpose of displaying information. These websites are slightly more complex as well in terms of functionality when compared to basic websites.

Professional Static Website Design – AED 9,000 to AED 15,000

  • Responsive / Mobile Friendly Layout
  • Website Hosting: AED 500 - AED 1,000 Per Year
  • Professional Business Portfolio & Photo Gallery
  • Design Customizations
  • 24X7 Support
  • Monthly AMC is not part of this
  • Dynamic Functionalities
  • Administrative Dashboard

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Large Corporate Website: Bigger and complex they become, higher will be the cost. A large corporate website has much more functions and interactivity than a medium website.

Dynamic Website Design– AED 15,000 to AED 35,000

  • Responsive / Mobile Friendly Layout
  • Premium Hosting: AED 3,000 - AED 5,000 Per Year
  • Design Customization
  • Dedicated Project Manager
  • Professional stock photos & Icons
  • Upto 5 Modules Integration
  • Database Setup, Regular Updates & Server Maintenance
  • Monthly AMC is not part of this
  • Administrative Dashboard
  • Selling Capabilities
  • Custom Designs

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E-commerce Websites: For an e-commerce website, the cost of it really depends on the number of features which are required and the number of products listed on the website. It can also be built in phases to test it out first and check if it’s working smoothly with few products.

E-commerce Store with CMS - AED 15,000 to AED 125,000

  • Upto 25 Responsive / Mobile Friendly Pages with (100 to 1,000 + products)
  • Premium Hosting: AED 4,000 - AED 10,000 Per Year
  • Dedicated Project Manager
  • Professional stock photos & Icons
  • Modules Integration
  • Regular Updates & Server Maintenance
  • CMS setup with Administrative Dashboard
  • Complimentary logo designs
  • Flexi Payment Integration
  • Custom Solutions

Reach out to us for a free consultation

Once you know why exactly you require a website and what will it be used for, we can start developing it based on your needs.

Variables that decide the cost of the website are:

  • Number of Pages
  • Types of Features
  • Expected Traffic
  • Content Editing Technology (Content Management System)
  • Marketing Tools (CRM, Email Marketing, etc.)
  • Content (Either provided by you or written by the agency)

 

Technology

There are various technological tools provided. We provide you with the one which is most suitable for your business needs. Our solutions at Red Berries our customized for each client as we understand that each business is unique.

Size of the Website

Size matters a lot as it affects the loading time for a website. Also, if you have more pages on the website, it will cost you more to develop it.

Website Design

When it comes to website designs, a variety of options are available. From a simple corporate website with plain designs to funking looking one with bright colors, a wide range of design options are available. You need to understand your brand voice and we can help you design a website, accordingly.

Depending on the complexity of website design, the price of developing one may vary. The end goal of a website should be for a customer to interact with you and makes sure they take action on it.

Website Functions

The more complex the website functions are, the higher will be its costs.  E-commerce websites for example, have many features which are to be taken care of. Secure payment gateway, options to add/remove multiple products, promo/discount codes, etc. are few of the many functions required by e-commerce websites. Hence its development cost is higher as well, compared to a basic website.

We also need to consider the third-party integrations with your websites such as CRM, ERP or Email Marketing Solution, for example. This will also increase your cost for web development but it will also automate your business.

Content Management System

Content Management System (CMS) is one of the most crucial parts of your website. This is where the written and visual content is added, edited and updated. There are many CMS tools available such as WordPress, Drupal, Joomla, and so on.

Which CMS option is best for you depends on who will be updating your website from your firm. Is it a technical or an administrative person? Once that is decided, we can develop a solution that is easy and effective for you to maintain and update.

Factors to consider before choosing a website design company Dubai

Here are some factors you can consider before making a final call on which web development agency you want to work with:

  • Profile & Experience in Dubai: Their services and past experience.
  • Budget: Agencies working within the given budget.
  • Communication: Frequently updating your team on progress.
  • Understanding: Meeting your requirements and fulfilling it.

 

Keep in touch with Red Berries – A web development and Website Design company in Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.

Website Design Dubai Companies focus on Visitor Engagement

Wondering how to increase engagement on your website?

Visitor Engagement on Website is an active word in the realm of internet marketing in Dubai. It involves generating activity around the website and thus the brand or the company and keeps the user involved. Is that really easy? Or is it another complicated way of marketing and promotion in Dubai?

No, it’s not that complicated. It’s all about the thoughtful way of Communicating, Conversing, and Connecting with the visitors on the internet platform with Effective Web design and Development Strategy.

Communicating, Conversing, and Connecting – The 3 C’s

Now, these three C’s are not going to happen so easily. Let’s consider social platforms. If you think one creative post from your end will generate hundreds of likes and page follows on a social platform, your expectation might go wrong. There will be times when there will not be even a single like. Or there will be times when the inspiring nugget you posted will generate not only likes but initiate conversations.

But this uncertain customer response must not discourage you to continue the endeavor towards visitor engagement. Before beginning this active idea, you must know that it surely is a time-bound process wherein the content you post online will help you build continuous online representations over the internet and build connections with the users.

The more Visitor Engagement on the Website, the better Lead Conversion.

Engaging user online is like bringing their attention span to your page through interesting content – be it a creative image, a compelling user tip, an inspiring post. Instead of hard-hitting ways, this side of online marketing involves a soft side to it. This visitor engagement also takes with it a real and responsive approach to dealing with the customers.

Now, you must be thinking about what’s in for me if I go for customer engagement. It is life. Yes, quite literally it is. In the current milieu, it is synonymous with brands’ life.

How is that possible? Let’s explain. The customers every business wants to target are already overwhelmed by the promotional advertising tactics. They are tired of knowing that a brand can do this or that. Now, they know how to mute this blatant promotion and save themselves from the market’s noise.

It is criminal to do the same set of promotional activities, without realizing that instead of benefits, it is lethal to businesses’ present and future.

Engagement, in this case, comes up as a balm for BOTH the companies and the customers. For companies, it brings up their real side and persona in communicating their ideas, inspirations, and other knowledgeable informative nuggets for the customer. Amongst users, it brings happiness and satisfaction thriving upon a mutually beneficial alliance.

Engagement is surely a great way to keep the users hooked on your web content, posts, and images. And once the initial connection is set, you can look out for active conversations and a favorable internet marketing presence.

It is surely worth it to invest the time, money, and resources over engagement. Digital agencies like Red Berries can help you achieve that edge to engagement.

Keep in touch with Red Berries – A Digital Marketing and website design agency in Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.