More than just tasty food, a restaurant is an experience. So many things contribute to your restaurant’s excellence, from the delectable dishes you serve to the kind and professional service you provide and the pleasant atmosphere you’ve created.
Similarly, one of the most important things a restaurant can do is, you guessed it, have a website. Having a robust and polished web presence may boost your restaurant’s marketing, leading to more reservations, takeout orders, and word-of-mouth recommendations. Also, creating a fantastic website for your eatery doesn’t always need knowledge of HTML or CSS. If you follow the instructions below, you’ll have the site of your dreams in no time.
This step-by-step tutorial will help you establish a website for your restaurant, no matter what you offer (nachos and guac, avocado on toast and matcha, etc.)
- First things first, gather ideas and inspiration.
The kitchen isn’t the only place where inspiration may strike. Explore some of your favourite restaurants’ online spaces and read up on the current web design trends. Check through the websites of restaurants that are either close by or that provide a cuisine that you enjoy. Keep track of what you like and don’t like as you peruse these restaurant website examples and layouts to figure out how to construct your own site. You may use these tips to improve your own website design.
After that, you may begin conceptualizing potential features for your website. Do you see a full-screen photo greeting your guests, or would you rather kick things off with only a logo, like a restaurant’s or a bakery’s? Do you like your site visitors to use a menu to get around, or a single long-scroll page? Ideas like these are a great place to start when laying out the framework for your website.
- Utilize a tantalizing website template.
If you’re a chef, you don’t need to be a website designer to make your site seem as tasty as your food. Alternatively, you may pick out a template for a restaurant or food service that suits your tastes and requirements from a collection of professionally designed options. Each template is editable in a variety of ways, so you may use it as-is or as a jumping-off point to develop something truly unique. You are free to make any changes you like to these samples, from minor to major.
- Time to create and optimize a content strategy.
If you want to make a meal but don’t know what ingredients to use first, that’s like not knowing what webpages or sections you want on your website before you start editing it. Consider the kinds of features you’d like your site’s visitors to be able to access, such as a list of hours of operation or a photo gallery, and the kinds of information you’d like to share with them, such as the menu, contact information, promotional offers, or reserving a table.
- Don’t forget to develop a mobile-optimized website.
Smartphones have made web browsing convenient for a growing number of individuals. It’s crucial to make your website mobile-friendly so that customers can access it from their phones whether they’re on the road or just want to get some takeout from the comfort of their couches.
Keep in mind that you should streamline your content and menus for a better mobile browsing experience. If you want your site to look well on a mobile device with a much smaller screen, you should try to pare it down to the minimal essentials. Also, include a mobile-friendly font size and color scheme without sacrificing readability.
- Keep Search Engine Optimization in mind.
Your website might be the most beautiful and user-friendly in the world, but if it isn’t visible in search results — and in a prominent position — it won’t bring in any new consumers. You may improve your site’s visibility in search engine results when potential customers are looking for a company like yours by implementing SEO (Search Engine Optimization).
Other than that, local SEO should probably be your first priority as a restaurant owner. Signing up with Google my Business is essential since people frequently use the search engine to get answers to mundane concerns like “Where can I get a cup of coffee near me?” or “Where can I get some ice cream near me?”
If you own an ice cream shop in Rome, Italy, and you want more customers, optimize your site so that it appears in results for phrases like “ice cream in Rome,” “best ice cream in Rome,” and so on.
Whenever you make any changes to your business, such as adding a new location or altering your hours, be sure to update your website to reflect these changes. Finally, prepare to be overwhelmed with requests for assistance!