Throughout time, the automotive sector has expanded dramatically. Mass manufacturing was previously only available through lengthy lead times, cold calls, and visits to dealerships; now it can be ordered with a single mouse click.
Consumers have unprecedented access to information, which has completely altered the car-buying process.
Sadly, tens of thousands of dealers all use the same template for their websites, meaning that customers are being presented with the same bland selection of products and service with similar content. You may set yourself apart from the competition by adapting your design to provide customers with the most convenient and pleasurable purchasing experience possible.
Here are the top recommendations for automobile web design to get you started if you feel lost.
The search box is where everyone begins. This is the first stage of the trip. When a potential customer conducts a search using a term like “automotive” or “vehicles,” you want your brand’s or dealership’s website to appear towards the top of the search engine results page. But, it is no longer sufficient to just optimize your desktop website for keywords as automobile purchasing is another industry that has shifted to mobile devices.
Without further ado, let’s get to the web designing suggestions.
- Optimize the convenience of buying automobiles on your website.
Cold phoning potential clients is no longer the norm; thus, salespeople have moved on from that method. But phoning them after they’ve filled out a form is a much more effective strategy. Now that you’ve established that all-important first contact, your sales call won’t come off as random and unwelcome.
So, what can you do to improve the sales process and close more deals?
- Make it possible for customers to complete necessary documentation without visiting a dealership by providing an online portal.
- Ensure all your forms are optimized. Make sure there is just one page required to schedule a test drive, an appointment for servicing, or to obtain further information.
- Give them an idea of what their monthly payments would be by providing them with repayment calculators.
- Customers would like it if they could save automobiles they were considering for further review. You can also let them “email all car information to yourself” or download brochures.
- The best automobile websites have easy and mobile-friendly navigation.
The sole objective of a website’s navigation is to facilitate the user’s smooth and efficient discovery of required data. Dealerships who sell automobiles must ensure that their customers can access the company’s navigation system. Two groups of car shoppers exist: those who have a clear concept of what they want, and those who need some guidance.
If a customer knows exactly what they’re looking for, they may bypass the search box and go right to the product page. Customers remaining in the research phase of their purchase process can utilize the search box to narrow their selection of automobiles. Regardless of the demographics of your clientele, you must ensure that both types of visitors have access to the right content.
Therefore, having an easy to open website with mobile-friendly navigation a must-have for the automotive industry in 2023.
- Use a combination of endless scrolling and a “load more” button on each page.
Most companies employ pagination when designing content for many pages. The potential for a higher bounce rate is the only real drawback to this function. While using infinite scrolling, automobiles will continue to load as the user moves down the page.
Combining the best parts of each of these approaches is the optimal strategy. A user has more command over the browsing experience when unlimited scroll is combined with pagination.
- A captivating call-to-action button.
A website’s call-to-action buttons should be organized in a logical hierarchy to encourage visitors to click the most crucial one first. One method for accomplishing this goal is to direct site users to the buttons using optimization strategies such as color, design, trigger phrases, and so on.
You can choose from the following four button types:
- Call to Action Button:
This button is the most crucial one on your website, hence it’s normally a different color than the rest of the buttons. A call-to-action button’s wording may read “BOOK A TEST DRIVE,” for instance.
- Default Button:
This simple call-to-action button may be used repeatedly throughout your layout. ‘EMAIL US’ may be the default wording on a button.
- Primary Button:
This is a secondary CTA that should be included in the design of your website. One of the most important buttons may read “CALL US” for instance.
- Tertiary Button:
For less crucial tasks, use the tertiary button. A tertiary button’s label may read “CALCULATE REPAYMENT,” for instance.
Now that you know how to make your automotive website stand out, utilize these simple tips to your advantage. Soon, you will start reaping amazing results with higher user engagement and online sales.