The most widespread misunderstanding regarding e-commerce website design is that putting items in a shopping cart means you’ve made a purchase.
Customers arrange their purchases before going to checkout, something most site designers fail to recognize. Some buyers even use it to keep track of their “must-have” items.
As a result, having a shopping cart does not imply that you have made a sale. It simply implies that when it comes to internet buying, your clients have distinct habits and their buying behavior will change from time to time. As a website development company in Abu Dhabi, we have in-house strategies built to decrease cart abandonment of customers and to increase sales of our clients that can yield a return on investments.
As a result, we’ve compiled a list of 10 unique ideas for designing the greatest shopping cart for your online store:
Send people an email when they add a new item.
It’s as simple as altering the number on the cart symbol to send a confirmation that a consumer added an item to their cart. There’s a chance you’ll miss that figure, especially if you’re a first-time buyer.
Use a supplementary or visible signal to draw the buyer’s attention to the fact that there is a new product in the basket. A pop-up notification is a perfect example. In fact, while creating an e-commerce website, user experience designers recommend that online behaviors mimic real-world activity. The use of online animation helps to simulate a real-life situation. In this scenario, the experience results in an item being removed off the shelf and placed in a cart.
However, you must be careful not to abuse these animations. It’s important to move about, especially when you’re on a budget.
Show the summary of the product
Before checking out, your buyer will generally review the product summary one last time. That’s why you must tell them all the crucial detail there is to know. This is when the product description comes into play. Your product description should be succinct and to the point. It is quick to read, simple to comprehend, and contains critical information about your product.
It may comprise of:
- Image of the product
- A brief summary of the product
- A description (color, size, and quantity)
- Details about shipping and payment
Keep in mind that a product summary that isn’t clear might lead to cart abandonment. As a result, a thorough product overview is essential.
Use a CTA and a hierarchy of information
Information hierarchy is a design paradigm in which information is shown in order of significance. This explains why a title appears at the top of the page at all times.
When it comes to e-commerce site design, the reasoning behind your product content must be taken into consideration. The product name, description, photos, and call-to-action buttons are all included. However, the idea is to keep things simple and plain. Apart from that, employing a variety of colours enables you to attract the user’s attention, so make good use of them.
Important facts should be highlighted. Make your CTA stand out by using a unique colour. To assist arrange your website, use columns, and lines.
Upload thumbnails that are acceptable
You may highlight a product by uploading suitable product thumbnails. As a result, it’s critical to submit the correct one. When we say “suitable,” we’re referring to a thumbnail that is related to a product. Another consideration is the thumbnail’s size. You may post a huge photograph that just shows a portion of the product. There are also instances where the picture is too tiny; it seems stretched and distorts the appearance of the goods. In any case, this isn’t going to assist you to promote your items online.
Use well-known payment methods
When it comes to establishing an e-commerce firm, payment alternatives are crucial. In the meanwhile, it creates friction between the retailer and the buyer. Allowing payments through credit cards and PayPal is no longer sufficient. It’s critical to analyze your market’s most popular digital payment platforms, depending on their use. Bank transfers, cash on delivery, and mobile wallets like Google Pay, BharathPay, or Paytm are all examples of this.
Provide a quick and easy checkout procedure
The information you should give your consumers should be quick and to the point. It should also be simple to understand, and customers should be able to quickly visit the cart page.
Additionally, the longer your clients stay on a basket page, the more likely they are to abandon it. Your primary objective is to get the consumer to the checkout page as rapidly as feasible.
Provide information on free delivery.
Customers who like straightforward pricing structures are typically drawn to companies that provide free shipping. This is also a significant competitive advantage that you may use for your company.
How can you give free delivery to your consumers while also trying to keep your costs in check? You can include the cost of shipping in your price. Despite the fact that it may appear to be a short-term loss on your side, this tiny sacrifice can result in significant rewards. Because you may persuade a customer to make a repeat purchase and convert them into an advocate.
Use comforting components such as trust seals and other reassuring motifs
One of the most important components in gaining a customer’s confidence in an e-commerce site is the use of trust seals. They are more important than peer reviews or a reliable design.
Include a link to continue shopping
Have you ever been on the verge of checking out only to discover that you need to purchase another item? A “continue shopping” option may be useful in this situation. However, one of the most prevalent e-commerce blunders is failing to provide a “continue shopping” option on the checkout page.
The greatest online marketplaces, on the other hand, may take advantage of this chance to provide upsells. Once they achieve a particular amount, they can get free delivery and other relevant items to assist boost sales.
What you believe your clients want and what you think they want might sometimes be quite different. As a result, it would be beneficial if you reconsidered how your e-commerce shipping basket encourages users to buy. Contact us for bespoke services.