More than ever before, brands worldwide are integrating video marketing into their marketing plans. This seems to be an obvious and natural progression especially since the number of people using mobile phones is increasing every year. Additionally, individuals all around the world are gradually gaining access to faster and quicker internet and, as a result, internet speed is no longer a barrier to viewers watching online video as much as it formerly was.
Let’s look at 9 steps a digital marketing company in Dubai can consider when developing a B2B video marketing plan for a brand or company:
- Identify Strategies
The need for a well-thought-out video marketing strategy for your company’s success is essential. The most vital part of an effective video marketing strategy is that it blends in with your other marketing efforts. Note that video marketing is not a stand-alone strategy for attracting new clients. It must be used in conjunction with other marketing approaches and plans that you have implemented within your company.
- Set Targets
Nothing is more crucial than deciding on your objectives before you begin. To set goals for your marketing video, you must first establish the film’s purpose.
The most effective way to set a target is to have a single goal for both video and other marketing strategies. This will also assist you in concentrating on the video’s content as well as its style, ensuring all is consistent.
- Variation Within B2B Marketing Videos
B2B marketing videos do not all fall into the same category. In fact, depending on what you’re attempting to do with the film, they can be rather different.
You can have a video ad with an instructive approach for Facebook, or you can integrate a testimonial video on your product or service’s homepage.
There are several kinds of business-to-business marketing videos, but these are the most common: testimonials, case studies, tutorials, demos, or real time webinars.
- Self – Explanatory
Your content doesn’t have to be complicated to be effective; a video needs to help your target audience grasp what you’re offering in terms of a service or a product. Ensure your video introduces itself and gives the audience solutions that your product will bring them, all while maintaining a semi-formal, light tone.
Remember that no one appreciates watching dull videos that are filled with corporate buzzwords and offer no fun element.
- Keep Your Content Concise
When it comes to writing content for the web, we all know that the longer the text, the higher the conversion and traffic. However, things are a little different when it comes to marketing video analytics. Generally, the shorter the video, the higher the level of interaction.
According to a survey, 75% of B2B marketing videos are less than 2 minutes long. If you make a good video, even a minute-long video can rapidly capture a viewer’s attention.
It doesn’t really matter how long the video is as long as it gets the point across and gets the customer thinking about your offering. However, keep in mind that in some circumstances, a lengthier video may be required, this usually happens when a potential buyer has shown interest and you now need to go into depth and explain extensive details of your product/service.
- Create Storyboards
The first step in creating a fantastic marketing video for your company is to create a storyboard. A storyboard will not only assist you in comprehending the visual outline of the film, but it will also assist all other people engaged in its creation in understanding what you require from the video.
If the film offers a behind-the-scenes look at your staff, for example, you can demonstrate how their day at work goes and what activities they do. If it’s a selling online tutorial, you’ll need to outline the process, go into more detail with visitors, etc. Both the layout and the storyline must specify what people must do in the video and how they must perform in their roles.
- Clearly Identify A Budget Breakdown
Once you have the storyboard and strategies in place, chalk out a clear budget breakdown for your video campaign. Make a list of everything you’ll need, including rental equipment, production team, locations, etc.
- Ignite The Emotional Connection
Many marketers believe that logic is the key to success in B2B marketing, but research shows that including an emotional connection in your content can help you make a stronger influence on your audience. Make sure the emotions aren’t too strong; they shouldn’t overrun the scene.
The main goal of including an emotional element is to make the audience appreciate your video for reasons other than the product. Many B2B marketing films today have a sense of mystery as well as a sense of joy.
- Evaluate The Final Cut
The video has been finalised; you’ve seen its commercials on numerous social media platforms. After the video’s consumer journey is complete, you’ll need to monitor the indicators that served as KPIs at the outset of the project. This allows you to receive feedback on the video’s performance, allowing you to determine how effective the strategy was. Some of the most common KPIs, established by social media agencies in Dubai, for marketing videos are views, conversion rate, clickthrough rate (CTR), and social media shares.