What are the 15 questions that you need to ask your PPC Agency?

Every day, new developments occur in the world of paid search. Moreover, as Google’s algorithm evolves, so does the challenge of advertising your business online. The question then arises, how can a company gain an advantage in a market where all competitors are shooting for the same goal?

If you want to know the answer to this question (which may be difficult for many people to understand), it is this: hire the right PPC team. Do homework before hiring a PPC agency or switching if your current team needs to produce results.

If you are wondering how to select the best PPC firm, your search ends here. Let us check out what questions are worth asking to find the best PPC agency:

1- Is pay-per-click (PPC) advertising efficient?

Before signing up with a PPC firm, inquire whether they think Google Ads would benefit your company. What effect will it have, and how will it be useful?

Your agency should inform you how Google Ads can help your company succeed. The best PPC firm should also give you an idea of the return on investment.

Agency personnel should be able to answer this question confidently; if they cannot, you may want to reconsider your choice.

2- Is your company recognized by Google as an official partner?

Your agency’s legitimacy and authority will be established by its status as a Google partner, the most relevant accreditation available. As a result, you can rest assured that the team you are joining or already working with has invested time and energy into developing the necessary competencies. Verify that the PPC company you choose is a Google partner. It is likely because they lack the expertise needed to provide for you if they cannot.

3- Please provide examples of similar accounts or sectors you have successfully managed.

When evaluating a company’s experience level, the proportion of satisfied customers is crucial. It demonstrates their reliability. You can tell if they are new to the game or have the necessary expertise by looking at their experience level in the field.

Inquire with your PPC company about case studies from related fields. Besides stats, you can also ask for examples of how successful their commercials were for other businesses like yours. If the agency needs to provide sufficient resources, it is likely because they do not have them, which suggests they need to become more familiar with the ins and outs of the field.

4- How long will it take for you to learn about my company and activate the account?

The reason for this inquiry is to determine roughly when your advertisements can be expected to begin appearing. Some agencies may take a long time and money to have your ads up and running. A good advertising agency should take around a week to learn about your company and launch your commercials. Therefore, you should inquire into this because doing so will free up resources that can be better applied elsewhere in your company.

5- How do you plan to enhance my marketing initiatives?

Ensure that you inquire about campaign optimization with your PPC firm. You will learn about their methodology and the range of pursuits they typically undertake. Typically, they establish a solid account structure, followed by a detailed budget. If you have an existing account, the agency can look it over, find any problems, and advise on how to fix them. If you still need an account, they will help you create one solid from the ground up.

After setting up their account, they will then identify high-performance PPC keywords through bidding. Following that, they get to work on your advertising initiative and launch it to the public. After it goes online, the score quality is optimized by looking at factors like ad relevancy, predicted CTR, landing page experience, etc.

6- To what extent will phone calls be a part of the data you collect to analyze your conversion rates?

Get the scoop on conversion tracking by constantly probing your agency. It is vital to keep tabs because it provides insight into how a user perceives your website. The first step is to figure out what the client’s business wants. Visitors to your website engage in various actions, such as signing up for a newsletter, completing an online registration form, and making phone calls to your company.

While some clients could care less about phone calls, agencies need to track all of their clients’ activity and conversion rates. If phone calls are the primary source of revenue, measuring conversion rates from such calls is crucial. It is the customer’s responsibility to communicate the business’s goals to the agency so that the agency can better serve the client. You can use it to pinpoint the specific steps clients take before buying.

7- In relation to remarketing efforts, what is your general approach?

Again, setting a remarketing objective is the first step in remarketing a campaign. Assume, as a customer, that your prior advertising effort brought in many visitors to the website but failed to produce the desired results in terms of new business. A remarketing strategy would be implemented in this scenario to help close the gap and reach the desired outcome.

You will learn that the strategy divides customers into distinct groups based on their level of engagement. So, you own an online store. After that, your company may compile a list of clients.

People who have visited your website and pages, those who have progressed to the checkout step, those who have abandoned their carts, and those who have completed the purchase are all included.

Each consumer segment can be individually targeted with promotional communications that remind them of your products and services and encourage them to purchase.

Consequently, it would help if you were upfront with your agency about the objectives you want to pursue. Furthermore, please inquire as to what steps they plan to take to remarket your campaign.

8- Which bidding method will help me reduce my Cost per Conversion the most?

The company’s objectives should heavily influence the bidding process. Talk to your service provider about what you hope to accomplish. There are numerous approaches to bidding that can be applied to various commercial objectives.

To increase site visits, you should employ a bidding approach that aligns with your goal. A different approach would be taken if the site previously received many visitors but failed to turn them into leads.

It is also important to note that some customers base their expectations for business on a ratio, such as spending AED 300 on bidding to bring in AED 1800 in revenue. Because of this, it is crucial to talk about your needs with your agency so that they can assist you in developing a bid strategy.

9- Do you have tools for analyzing your competitors and automating your business?

Various resources ensure that a campaign goes off without a hitch. You can save time and gain useful information from them, allowing you to better plan your advertising campaigns. Excellent PPC tools include Optmyzr, Opteo, Wordstream PPC Advisor, SEMRush, and Spyfu. Ask your PPC firm about the plugins and add-ons they employ for advertising.

Having familiarity with the software and add-ons they employ is crucial. You can tell if they are using the appropriate extension for the keywords they have selected. Your company’s use of the appropriate tools and extensions reflects its awareness of modern marketing practices and its ability to capitalize on them.

10- If Google Ads and Google Analytics are giving different results, what gives?

The reason for asking this is to identify problem areas in your performance. If you use both Google Analytics and Google Ads, you will see they each have their dashboard. Google Ads only displays information exclusive to Google Ads, while Google Analytics includes data from all the website’s traffic sources.

Both dashboards’ data are consistently inconsistent with one another. Attribution models are mostly to blame for this discrepancy. Google Analytics and Google Ads may use different attribution methods. With the use of attribution models, you can decide how much weight each ad interaction should be given in determining the success of a campaign—A time-decaying, location-based, data-driven, linear model with a focus on the last and initial clicks.

For Google Analytics, the last click is the only attribution model available; however, there are several options for Google Ads.

11- My campaign is not generating any leads; what should I do? / How do you turn underperforming campaigns into successful ones?

It would help if you inquired as to the efficacy of your PPC firm by inquiring about their methods, track record, credentials, and overall outlook. Inquiring about the result significantly affects measuring performance and allocating resources. Your marketing campaign may have a different effect; therefore, you should inquire about their action plan.

However, asking for the results is a tricky circumstance in which you must go cautiously. You cannot do anything else than test it out. If you allow your PPC firm some time to work within your budget and see how they do, you will have a good idea of whether or not to continue working with them.

One of the most effective digital marketing firms, EvenDigit, boasts a 97% success record among 657 clients. With a total PPC budget of AED 13,016,105., we were able to attract 250257 PPC leads. Even with this, the website generates an average of 13,491 orders every month across various industries, including PPC.

12- What have you learned from using automatic bidding?

Talking to your PPC agency about this is a must. The majority of PPC platforms have helpful automated bidding features. Nonetheless, some organizations use their own internal automated bidding systems, which have unfettered access to the settings and data of the campaign. There are benefits and drawbacks to both strategies. However, the best PPC firms employ their automatic bidding mechanism in addition to the default options. Before hiring an agency, you should find out if they have the expertise to help you fix your problems.

13- How would you handle a drop in return on investment (ROI) from intelligent shopping?

Intelligent shopping campaigns in Google Ads are a must for any online retailer. Furthermore, a decrease in return on investment (ROI) is a problem that nearly every company faces at some point. Each organization finds its unique way of approaching and coping with this issue. Asking potential organizations this question will help you learn more about their methods and approaches.

14- How do you check and enhance the data feed for an online store?

The owner of an online store typically deals with thousands of items. As a result, improving the data feed is critical for advertising items, staying ahead of the competition, and maximizing return on investment. When it comes to improving data feeds, each organization has its unique strategy. Find out if the agency relies on manual processes or if it makes use of feed management solutions.

15- How do you plan to implement ad testing and optimization?

Your content is the campaign’s true selling point. The visitors’ attention and motivation to visit the website and take action are both piqued by ads with appealing language. Therefore, you need to be aware of the methods and resources the agency employs when developing, testing, launching, and fine-tuning ad content. Do they employ split-testing or A/B testing to determine which option is more popular? Do they conduct extensive keyword analysis before beginning the writing process? To what extent do they rely on automated content tools, as opposed to human authors, to produce new and relevant content? Do they write catchy, attention-grabbing headlines and calls to action? Evaluating their previous work is a good idea, so be sure to ask for samples.

Finally, feel free to contact us if you are considering changing providers or if you need an astute strategist for your PPC advertising. We promise to assist in the meteoric rise of your company.