Since the last couple of years, content marketing has become very popular and has seen a huge shift with video content being the most preferred option. It is the best way to connect and associate with the target audience.
Yet, many companies do not prefer to opt for video content marketing. Rather, they prefer blogs and case studies as it is quite difficult to create fresh and engaging video content on a regular basis. We provide engaging social media marketing strategies that include video content to take your business to new heights.
This article will focus on various kinds of video marketing content and how it can be used to create brand awareness and influence the audience.
Blogs are always great but vlogs or video content is much better as it’s more engaging for the audience.
The majority of the companies heavily invest in the initial set of videos but then eventually stop producing more video content, assuming it is draining their budget.
That’s where vlogs come in as a cost-effective approach that is easy to create and shoot. It also engages with the target audience to build a unique brand image.
Interview videos are the best way to build and develop the brand because:
● It syncs the brand with a leader or an inspiring personality
● It helps in developing authority with efforts from a well-known person
● It gives a one on one experience to its audience as they get the answers to their queries
An ideal interview should be natural and not feel like it’s scripted. However, it should follow a set of rules and guidelines where the main aim should be to get out more detailed and less known facts about the person being interviewed as it makes the content more engaging.
Your content marketing gets driven by the information gained from these interview videos and with more and more similar content, it can help to gain more credibility and can also increase the reach of your content.
Webinars are a great way to provide advice and educate the audience or viewers. Most people attend webinars to learn something from them. Different types of webinar topics can include FAQs, product reviews, roundtable discussions, etc.
Also, webinars can be marketed through paid ads where people sign up for it through ads and this can bring traffic and generate leads.
It’s not necessary to create webinars on a daily basis compared to other video content forms. A weekly or monthly webinar is more than sufficient to generate a good amount of quality leads.
In the last few years, Ted Talks have been the most popular source for speeches and presentations. Speakers speak on several topics and at the same time, provide a platform with a global reach to express their views and opinions.
A presentation gives more convincing and sharable video content. Companies can give such presentations at small events or network groups and then share the video to their audience online to create awareness about it.
Video content is the way forward in current times and we have seen many unfamiliar faces appearing on OTT platforms such as Netflix and Amazon and achieving fame. Millennials love watching videos and they value the content being provided.
It is important to understand the audience’s taste and preferences and what they would love to watch. Tutorials or How-to videos work as it helps the audience to learn something new or ease their process.
Such quality content of videos helps to build trust which can lead to an increase in conversions for your brand, should the content be relatable.
6) Product Review
A product review video is a great content source for people and consumers especially those who are in considering purchasing from you and looking for expert opinions about the product. But in order for the review to gain traction, there should already be a follower base established on the platform so as to reach the masses.
7) Live Streaming
Live streaming videos is another popular and upcoming video marketing content method and this has seen the rise in user base on the Facebook live platform.
Live videos have a magnetic nature and also it has a FOMO aspect attached to them as these types of videos build up suspense and the audience is eager to know what will happen next, which builds curiosity among them.
Live videos can cover events such as product launches, Q&A Forums, behind-the-scenes looks, and much more and this makes the audience feel they are present at the event and builds a real-time community interaction.
Based on the different types of video content options as seen above, an agency/brand needs to prepare a video content strategy after understanding the brand, its goals, and what the audience wants.