Often website owners lose focus on site structure and concentrate on optimizing their website content. One should realize that site optimization starts with the site structure. Focusing on optimizing the content on websites with poor-quality site structure is similar to building a house on the sand rather than rock.
Building a site structure might be comfortable at the beginning compared to maintaining a proper site structure which gets difficult later on. The site created is for the consumers rather than the ones who created it. Hence it is better to avoid crucial site structure errors. This will cost to fix them in the later years. Below are useful ways to avoid blunders in your site structure.
Not linking your main articles
If you do not want Google to regard your main articles as less important, and rank them poorly, you should ensure that your important articles should be visible and easily fetched by search engines. Some people make the biggest site structure mistake by forgetting to link to the main articles. If an article receives only a few internal links, search engines will have a more difficult time fetching it and valuing it. Connect the main article links to other blog posts or related topics.
Make sure these main articles are visible and easy to find for your consumers. It should be possible for the consumer to navigate to your main articles in just a maximum of two clicks from the homepage.
Not using breadcrumbs
A big mistake when it comes to site structure is that many people do not use breadcrumbs. Following are the advantage of using breadcrumbs:
– Breadcrumbs show how a page fits into the website’s structure
– It helps users to navigate through the website easily
– It helps search engines determine the structure of the website
To add breadcrumbs to your site. There is a breadcrumb plugin for WordPress.
Not splitting the categories
All the categories should be similar in size. Sometimes one category can slowly grow much larger than the rest. It gets hard ranking with blog posts when they’re part of a very large category. Check the size of your categories regularly so that you can split them.
Avoid too many tags
Ensure to connect each post with the right tag that you have created. Restrict multiple unique tags (s). When you add tags posts don’t become linked. You can ensure that tags are not used more than once or twice.
Failing to visualize your site structure
Do not fail to visualize the site’s structure. Visitors would appreciate it when they can navigate by themselves through the site with ease. The categories of your site or blog should be on the menu on your homepage. Don’t let your menu be cluttered. Provide a clear overview of the menu. The menu helps visitors understand how your website is structured hence spend some time optimizing your menu.
Missing to link the underlying pages
Get the direct link to all your pages which is kind of the hierarchical post. This creates different levels in your pages. That is, it creates a parent page on top, followed by child pages. Ensure to link your underlying child pages to a parent page. This helps users navigate through the site.
Fix it right away
When it comes to SEO strategy, the site structure is an essential aspect. Google or any search engine can find out the most important articles of your website by the structure of the website.
Work with an Expert
You can save a lot of stress and be confident.
Define Your Needs
Have specific needs while working on the site structure. This will help you define the goals of the website.
Focus on Your Visitors
The website is to be customized for the users and not for the developers.
Optimize Your Content
Everything on your website including the images and content should be optimized.
Pay Attention to Essential Features:
The following should be the primary focus.
● Loading speed
● Page length
● Image size and
● Overall dimension
Common Mistakes to Avoid
Some developers confuse mistakes for impressive features. These mistakes include;
● Avoid hiding your main content
● By using too many tags and not the essential ones
● Avoiding too many calls to action
● Not providing ease of navigation to the website
● Usage of low-quality images for the websites
● Starting a website without optimizing the site structure or the site content
● Poor loading speed of the website
A site structure can be like the foundation of a website. The entire website may get affected if you make a mistake in your site structure. Fixing these mistakes might cost more resources, time, and energy hence you should create a way in which the site structure is maintained well from the beginning.
If you’re looking for a web design company in Dubai? Get in touch with us. Let’s have a conversation about how we can help find a way to make users say “wow” to your website or app.