Social media platforms were launched with the idea of connecting people across the world to share their social & cultural happenings with their friends, family, and acquaintances, virtually. This aspect of social media is still relevant today. But it has also has been beneficial for many small, medium and large enterprises for branding, awareness and advertising purposes.
Major social media platforms have evolved in order to cater to the business needs of all sizes. Remember when your Instagram feed was in chronological order (a post which was posted first would appear on top). Now the most engaged post appears on top. Such tweaks in the algorithm have been hugely beneficial for businesses and social media platforms.
Factors improving the business ecosystem through social media:
Artificial intelligence and chatbots have played a huge role in the evolution of social media for businesses. Many automated chatbots have helped to increase business revenue even when they have an off day. Voice search is the new way of increasing brand presence as it is a more convenient method than typing.
Major social media platforms such as Facebook and Instagram keep on updating their algorithm and give a better result to advertisers. With the launch of WhatsApp for Business, customers can place an order through a message and they don’t need to fill up any form.
Listening to customer complaints and actioning them has been done over social media nowadays. This is due to the fact that social media requires an immediate response and customers grow more impatient with a delayed response through the traditional way of calling or emailing.
We will be seeing a huge change in the way we interact with products and services on Social Media. Messaging platforms for one, will be taking over the social media regime. Users will be invited to chat bots to solve queries, receive product information, register documents and resumes and to get instant solutions.
Stories will be the next big thing!
Users will be able to interact with their products via story advertising in a much proactive way with quick messaging and chatbots. This means you better get stories as a part of those good old content calendars.
The rise of the AR!
The Augmented Reality will improve ordering sequences, product showcasing and service understanding for consumers. You can bet that social media will be one of the most popular applications for the technology, bringing people together over vast distances, and providing an entirely new UI for social interactions.
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