We have had a steep progress in the past 3 years with Google’s SEO updates and the spontaneous renovation of the search engine platform. However, 2018 seems quite promising for the tech giant! So let’s see what’s in stock for us:
Gradually, our online interactions have evolved to become more visually appealing and engaging. Over the past few years, faster internet speeds, more visual-friendly social media platforms, and a general public desire to engage with more images and videos has led to a surge in visual online interactions.
Machine learning will be the trendsetter for SEO. How you say? Everything you do or operate will eventually have an AI that learns to adapt. This concept will be heavily implemented in the search engines we use on a daily basis.
This brings us to Google’s announcement of Rank Brain and mobile-first index that will eventually bring about the change in machine learning as we understand it today. Considering that 60% of the user’s today search from a mobile device, the mobile-first index will help businesses get them ranked faster.
We will be seeing an abrupt increase in voice searches that will accommodate a different platform for SEO altogether. Why should we be prepared? This will not only increase the chances of getting our business listed across all search engine platforms but also bring an eventual uproar in competition.
RedBerries are up to sketch with the SEO standards in the region and have helped their clients grow by ranking them up for their services. Grow your business with SEO, the RedBerries way!
Want to know how you can get yourself ranked on the first page of Google?
Irrespective of the nature of your business or which industry you’re based in, you need to invest in Search Engine Optimisation (SEO) to grow your business and increase organic traffic to your website. SEO helps to optimize your website ranking on leading search engine websites such as Google, Bing and so on.
Every penny not spent on optimizing the website for search engine means you are losing new business opportunities. Consumers and clients nowadays search for a product or service on search engine platforms before making a final purchase decision.
Here are 15 reasons why your website needs an effective SEO strategy:
SEO is a “pull” marketing strategy wherein users who are looking for a particular product or service will visit your website. You do not need to convince or persuade your target market through SEO.
Grows Your Business:
Investing in SEO will eventually pay you off as you will see a positive spike in your leads and sales. This happens due to an effective optimization strategy of your website and targeting relevant users through keywords.
No Paid Advertising:
There are no “ Sponsered” tags attached to SEO as it is an organic method of marketing and reaching out to the target audience. You do not need to run ads or have creative content. All you need to do is optimize your website effectively so that it ranks high on search engine platforms.
Builds Trust & Credibility:
Search engine platforms such as Google & Bing are owned and operated by reputable companies and they have a very complicated algorithm to rank websites on tops for a particular set of keywords. If your website ranks on top or on the first page through certain keywords, that automatically implies that you are a trustworthy brand.
Influences Purchase Decisions:
Due to the trustworthiness of the search engines as mentioned above, users are influenced to make purchases from a website which rank higher organically as they are a credible source to buy products or services from.
Increase Brand Awareness
SEO helps to build brand equity and increase awareness among users about your brand as it ranks on top and the brand name is registered in the users’ mind if frequent searches are made through those keywords.
Gain Market Share:
Have the first mover advantage by consistently optimizing your website and be the first option for your audience. Majority of the users do not visit the second page of search results. If your website ranks on the first page, users will come to you.
Improves Website Click Through Rate:
Higher the search engine ranking, more numbers of clicks to your website. This helps your business by attracting more potential long term customers and increases website traffic.
Compared to search and social media advertising, SEO is much more affordable as you have to spend nothing on advertising and invest only on optimizing your website which gives invaluable returns in the long term.
An SSL certificate for your website will have a positive impact on the search engine rankings of the website. Secured websites are ranked higher on search engines and therefore increases it’s visibility to the audience.
Drives Offline Sales:
Along with your website traffic, you will also observe an increase in phone calls and store visits due to SEO. This directly shows the results of having an effective SEO strategy.
Even if your business operates for 8 or 12 hours, your SEO never stops promoting your business. It is a 24/7 promotion which doesn’t rest even on weekends, making your brand visible at optimal times for your target audience.
Decrease Your CPA:
Cost per customer acquisition (CPA) is relatively low compared to any other form of online marketing. This is because there is no advertising cost and you only need to invest in resources and effectively implementing an appropriate SEO strategy for your website.
SEO is quite easily quantified. Conversions on a website and where they came from can be tracked down. Also, the organic traffic it has received with specific days and times can also be monitored.
Improves the UX of the website:
Optimization of the website leads to an increase in website speed, user-friendly design for mobile and removing the clutter of unwanted files from the website which might be slowing it down. This helps to give a smooth user experience to the audience visiting the website and increase conversion rate.