SEO matters the most for any business and its overall impact is tremendous for the growth and sustenance of any business. The process is rewarding as well as equally exhilarating. A rightly formulated SEO strategy can empower a business and make it future-ready. The process is an ongoing, long-term initiative, which requires equal participation from an online SEO agency as well as YOU.
Today, we’ll tell you how to choose an SEO agency that will perfectly fit the needs of your business.
Who should do SEO for you?
- The one who Is practicing SEO
- Not the one that sent you an e-mail promising SEO out of the blue No SEO without knowing you and your company well.
- Not the one who guarantees you a #1 ranking Beware of what they say.
- Not the one who says they will do everything that needs to be done for SEO.
Do they practice SEO for themselves?
Local SEO: Find us on the first page of Google search results for the keywords below.
We are on the first page of Google Search. We have done it for ourselves, and we can do it for you.
Go To Their Website
A website is required at the very least for a digital marketing agency; after all, they are a digital corporation. Examine their website’s appearance and functionality: Is it visually appealing? Is it simple to use? Is the text grammatically correct? Is there information about their services, client reviews, accolades, and press releases on their website?
You should be impressed by their website. Otherwise, proceed.
Check Out Their Work
Any agency worth its salt should let the work speak for itself.
Inquire about their project portfolio. A well-established firm should be able to show you at least thirty projects. Any less, and you may be dealing with a new agency (nothing wrong with that, but having a proven track record helps).
Go There In Person
Just because an agency is digital doesn’t imply you can avoid face-to-face meetings. Indeed, face-to-face contact is an excellent method to acquire a sense of agency. It’s also an ideal approach to detect any red flags.
Visit their office and observe them in operation. There are instances when you can tell if something isn’t quite right.
Inquire About Their Business License
Any digital marketing agency in Dubai should have a business license. If the agency you’re dealing with doesn’t have one, you should avoid doing business with them.
Meet With Your Possible Account Manager
It is not just the agency with which you work that is important; it is also who they assign to you.
Request a meeting with your prospective account manager and his superior. Inquire about their creative direction, managerial style, and conflict resolution methods. Treat the session as if it were a job interview, which it should be because you’re screening them for a position.
Meet The Director
Leadership can reveal a lot about the company’s strategy and culture. Is the CEO someone whose values you share? Who believes in the same things as your brand? Is she or he self-assured and has a strong work ethic?
If you answered yes to all of those questions, that’s a huge plus.
Contact Their Clients
How they handled previous accounts is the best indication of how they will handle your account. Request to speak with their clients to gain a better understanding of how they operate.
Some questions they should ask their clients: Is the agency delivering on its promises? Are they simple to deal with? Do they adhere to deadlines? Are their campaigns beneficial to the company?
If they’ve previously handled clients well, you can be confident that they’ll do the same for you.
Begin With A Small Project
There’s no way of knowing how a digital marketing agency will work unless you start working on a project. But it doesn’t mean you can’t put them to the test.
Hold off on going all in and instead assign them to a small project. If they do well, you can assign them to a larger project. If not, you haven’t squandered too much time or money.
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