Introduction
Be it on-season or off-season, the hospitality industry is always on its toes while digital marketing fronts are considered. But did you know what idea drives the search sessions for a hotel property on Google? Is it the wanderlust of the travelers, or business trips that drive travelers to destinations across the world?
As per statistics, more rooms are booked for the purpose of traveling and vacationing than for business trips. These leisure searches may require months of planning in advance and can even be booked last minute. That’s the versatility of the hospitality industry that caters to such a wide variety of audiences. Hence, better preparation and tracking of customers’ journey, both long-term and instant will always be a hotel brand’s priority. Tapping both categories of customers is an opportunity that no hotel marketer must miss.
Opportunities
Tapping into different buyer cycles and easing their booking experience is the very first marketing approach for any hotel marketer. Usually, trip planning is hounded by lots of doubts – whether the room booking will be comfortable, or will I get the best value for my hotel spending? Not just that, 69% of leisure travelers worry they’re not finding the best price or making the best decision while booking a trip. 1
It is the utmost duty of every hotel marketer to address such concerns. The time frame within which a prospect is planning hotel bookings or trip logistics may vary individual per se. This may prove challenging for marketers who are trying to stand out of the competition and increase their prospects for a travel planning journey.
What’s Next?
Now, that the hospitality industry is trying to tap into multiple target segments, efforts must be made to analyze different buyer personas and define their travel planning journey effectively. As part of this, each relevant search should be used as a source of insights. Data like repeated website visits, the bounce rate on booking page, viewed videos, brand searches on search engines is ideally traced to conceive and execute audience-driven campaign strategy.
Digital insights like these help hotel brands gain unparalleled insights into their target audience’s mindset and behavior. The search tracks here establish travelers’ intentions and give enough material to observe their intentions on digital media.
What do we do?
Digital marketing’s advanced analytics tools can help various hotel brands derive insights from a traveler’s behavior. Combined with creative intelligence, customer-centric strategies, and intuitive hotel service, these analytics can help the hospitality industry increase conversion rates. At Red Berries, our analytics expertise meets the insightful minds to achieve result-oriented strategies and operations. Tailored content writing to meet different search stages also helps the hospitality sector secure sales, be it on-season or off-season.
Red Berries Recommendation for Hotels
Continue your digital marketing Dubai campaign annually along with Web Analytics Configuration and Analysis for the best-performing digital marketing campaign. To know more, contact our team of digital experts for a digital marketing evaluation customized for the hospitality industry.
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