Digital Marketing Trends

The future is knocking our doors and it’s the right time to think over what’s next in terms of digital marketing in UAE. As Expo 2020 is nearing year by year, UAE is witnessing a surge in its experimental streak and embracing innovations of all kinds. The year 2017 will prove to be yet another year that will connect the country towards its innovative digital goals. Wishing to know how, then do refer to the pointers covered in this blog post.

Augmented reality to rule the realm – The rise of PokemonGo in 2016 has brought in immense possibilities for the concept of augmented reality. Not only it has caught the frenzy of millions of app users, but marketers also are toying around the idea on how to blend different technologies and gadgets for an immersive and incredible user experience.

The dawn of Display Ads: Display ads are yet to experience the peak time, and that’s what we are hoping out in for 2017. But this has to come with *Conditions Apply. Sans poorly targeted ads and the rising use of ad blockers should be dealt with extreme expertise to squeeze in maximum ROI out of display ads.

Video Content to win again – Video content has witnessed a revolution in the past one year, and the trend is going to continue for 2017 as well. V-logs, Facebook videos, landing page videos, product explainers, sassy reviews, Snapchat and not to forget, videos embedded in email format are going to be the rulers of video content creation and curation.

Standing out in Content Marketing, emmm tough – No two ways while thinking about content marketing as an undisputed leader of the digital marketing. But hey, the content you are preparing is being churned out regularly by the competitors as well. So naturally, standing out in the plethora of content will be increasingly difficult. But don’t stress a lot. Rightly formulated content strategy in tune with emerging digital marketing trends like video with engaging narrative / story can do wonders.

Hail the Mobile Power – Still not optimised your website for mobile? Then make a resolution for a responsive mobile optimised website in the beginning of 2017. Why we are saying this? There is a reason. With Google concentrating over mobile websites and scrutinising mobile SEO endeavours over desktop searches, it is customary to hail the mobile power in 2017 to get good user response in the UAE.

Interconnected Internet of Things – 2016 gave us a new era of connectivity with the successful launch of wearable devices. The upcoming year will exploit the Internet of Things trend for bigger purpose. Connected cars, appliances, health devices and what not – all will see new possibilities in Internet of Things. But wait, the opportunities come with a security threats as well, which will be curbed via strong passwords and two-step authentication.

3D Printing to steal the thunder – Next in the line is 3D printing, the concept which is extremely practical and attracting a lot of attention of UAE infrastructure ministry. As per the announcement, “All the buildings to be built in the future by the ministry across the UAE will be 3D-printed in line with the national agenda of the country and the UAE 2021 vision.” Now, that’s a breakthrough in technology and 2017 will link us with the possibility on how the country will utilise this technology in marketing and other sectors such as education, medicine, etc.

Exercise Power Responsibly over Social Media – Social media can play a positive role in UAE’s future. But before that, we need to use the medium responsibly. Verification of content and news before posting on social media is one such way with which organisations can use social media productively, engage the users and fulfill digital marketing goals.
Did we miss out any upcoming digital marketing trend in the blog post? Do share your ideas, views and opinions on the possibilities of digital marketing with us.

Keywords – Augmented Reality, digital marketing in UAE, Internet of Things UAE, Mobile Optimised Website UAE, 3D printing UAE, Social Media Trends, Content Marketing UAE, Video Content, Video Marketing