Healthcare industry is seeing exponential growth across UAE. With private sector moving into healthcare and increasing their share in the market, competition now is on to reach out to their prospective consumers.
Conventionally, offline advertisement was one of the most effective medium however with today’s interconnected world of internet with smart devices like phones or tablets connect to internet, potential consumers are changing this market space, as they are able to access information with a click of a button.
Most of the clinics and hospitals in Dubai have a very clear unique proposition on their websites, however it lacks the potential of being an eCommerce assert. A simple example would be to give consumers an option to make appointment with the doctors once they come the website.
On the other hand, the effectiveness of digital channels are not being harnessed to its potential . In present time a largely percentage of today’s consumers have a smart devise and they use these devises to get their information. Having said so, when it comes to marketing front lot of money is being spent in conventional offline media . Digital channels remains a second to offline channels or at best are used in silo therefore making it ineffective strategy .
Search engine like Google has reported high growth in search volumes, its related products,services in UAE. Google search influences a patient’s response much before he / she pays a visit to a clinic or a hospital. Considering this patient behavior, it is natural to ideally focus on digital marketing in Dubai for Health care segment. By incorporating Digital Marketing in Dubai, your media plan opens out to the ever expanding world of digital world. But this obvious facet is overlooked by the global healthcare industry. Did you know that, the stats reveal that the healthcare marketing is TWO YEARS BEHIND OTHER INDUSTRIES!
As a doctor or hospital, did you realize the growing importance of digital marketing in Dubai?
The time has come where hospitals, clinics and doctors can never overlook this concept of internet marketing in Dubai any more. According to Alpen Capital, UAE is one of the fastest growing markets for healthcare in the region. The trend is going the digital way where government health set-ups like Dubai Health Authority (DHA) are dispersing 35 per cent of their electronic services on mobile apps.
There is a lot of potential promise healthcare online marketing in Dubai holds in its scope. All what hospitals and healthcare companies need is the right kind of support and digital expertise from a top digital agency in Dubai. Here emerges the role of Red Berries Digital in picture. An expert digital agency in dubai with years of distilled experience in digital domain has right solutions to suit hospitals and clinics. Over the years of its journey, the agency has developed the proactive web marketing support to suit the intelligent needs of doctors.
Through this way, the best digital agency in Dubai is bringing ‘Doctors and Digital’ on a single platform and helping them find their firm hold over the world of websites, smartphones and mobile apps. Having worked with many doctors and understanding their peculiar requirements, the agency has developed a business model that can bring about a great revolution in the way healthcare industry functions in the Middle East zone. If looking out for digital expertise in medical field, the team at Red Berries Digital can surely help your clinic / doctors / hospitals in a much needed way.