Isn’t it true that we’ve all made this error?
All traffic from social media and paid advertisements is sent to our home page.
Home pages are notorious for failing to persuade visitors to take a specific action quickly.
While your home page may summarize what you’re all about, it’s frequently the most generic page on your site.
They’re designed with various incentives and features to provide new users a place to start.
You’ll need to develop and build great landing pages if you want to engage the correct targeted consumer with highly relevant information.
You’ll improve conversions, but you’ll also save a lot of money on lead creation.
We’ll do the following in this article:
- Describe the key elements of a high-converting landing page.
- Incorporate the Problem/Solution/Benefit Formula into your presentation.
- List the Five Proven Headline Formulas for Increasing Conversions.
- For a successful landing page, provide copy guidance.
- In addition, we’ll send you our infographic on the Anatomy of a High Converting Landing Page.
What is the definition of a landing page?
A landing page on your website is a page that is meant to convert visitors into leads. It will be focused on persuading a particular target audience to take a specific action. A small form will typically appear on the website, allowing you to collect a prospect’s information in exchange for a valuable offer.
The Elements of a Successful Landing Page
- A Captivating Headline
Maybe the most crucial piece on the page, the title, grabs the visitor’s attention. It quickly informs the visitor that they have arrived at the correct location and that there is something in it for them.
It will most likely resonate with your brands or this particular facet of your business’s Value Proposition. It must be captivating and benefit-driven!
Is this a Google Ads campaign landing page? Consider a headline that closely resembles your ad’s message. It improves your Google Quality Score by making the page relevant to the user.
- Support Copy for Problem-Solving
With the headline, you’ve captivated your prospect’s attention; now, affirm that your offer meets the visitor’s demands in a phrase or two. What guarantee do you make to potential customers?
- A powerful call to action
By expressing a clear Call-to-Action, we must make it obvious what we want a prospect to do next (CTA). This is frequently accomplished by using button copy to finish the statement “I want to .”
Use dramatic color contrasts to make your CTA buttons or links stand out. To capture visitors’ attention, red or orange buttons are frequently employed.
- Reiterative Statements
Reinforcement Statements are used to emphasize or reinforce a concept. They’re generally a single statement with huge font size. And it’s usually followed by a call to action or a solution grid.
- Easy-to-understand solution grids
Our Solution Grid is a design structure that concisely defines the essential features or advantages. What are our answers to the significant issues facing the future?
To express the topic, use visuals or icons, brief subheadlines to punch up the advantage, and succinct body content to explain further.
A Solution Grid might be as simple as a three-item row or as complex as a grid with six, eight, or more points. A Solution Grid may also be used to highlight Next-Steps or How-to lists.
- Supporting Information in Depth
We frequently employ yin-yang sections to discuss sub-topics in greater depth — so named because we often swap material from the left to the right of the page for a friendlier design flow. Each section will include a subheading, supporting body content, a related image/icon, and an optional call to action.
- Bullet Points That Aren’t Too Long
By keeping things concise, bullet points make it easier for a prospect to understand the heart of your offer. Talk about their prospect’s problems and how your solution addresses them.
- Photographs of Heroic Figures
It’s just as vital to have great photos to have intriguing headlines. Include relevant and compelling visuals to pique the prospect’s interest. Video is an exciting and entertaining way to share your story.
- Obtaining Leads Form of Inquiry
Because the goal of a landing page is to collect leads, the opt-in form is essential. It must contain all of the information we require from a prospect to achieve a goal (download an eBook, sign-up for a newsletter, complete an application, or add to a shopping cart).
Offering a lead magnet (e.g., an eBook) at this step of the sales process might help us start a discussion and nurture that prospect with customized communication.
An opt-in form may be repeated twice or more times throughout a long landing page. Collect only the information you require.
- Social Validation
Prospects may not believe you, but they will listen to what previous customers say. Include relevant testimonials, reviews, and/or case study excerpts on the landing page. These might lead to further in-depth evaluations, but consider whether directing the visitor to another page is a brilliant idea for this landing page.
- Adaptive to mobile devices
Your landing page must be responsive – that is, it must be simple to navigate and use on all devices.
Other Design Options for Pages
Navigation should be removed
Remove distractions and any danger of them going elsewhere by deleting website navigation if you’ve brought a prospect to this page through online promotion with a clear call to action in mind.
Icons for Social Sharing
Include social sharing icons so that visitors may share the landing page with others on social media or save it for future reference.
Optimizing and testing
A/B Tests may be used to improve the conversion rate of a landing page over time. To find out what connects most with prospects, experiment with significant design changes and/or minor tweaks in headlines, content, pictures, and CTAs.
URL of the page
Your page URL is descriptive and contains your concentrated keywords is beneficial not just to visitors but also to Google rankings. http://acme.com/great-landing-page
Meta Tags for SEO
Always add a concise Page Title in your landing page’s meta tags. The Page Title should contain your focus keywords and succinctly convey what the page is about or what the prospect will gain. They’ll see this as the header in a Google organic search result, so make it enjoyable rather than a bunch of random phrases.
Other Websites’ Links
It makes sense to include a lot of links on a home page to encourage a prospect to browse the pages that are most relevant to them. Keep connections to relevant help sites to a minimum on a single landing page to avoid distracting the prospect from your desired CTA.
Support through live chat
Live Communicate software, which allows you to chat with your online visitors, is one of the most powerful conversion tools for your online store. Even if you create a near-perfect landing page, there will always be people who have unresolved queries. Of course, answering all possible questions on your website would detract from its clarity. This is where live chat can help.
Formatting
Your page structure should reflect the styling developed for the website for clarity and a simple user experience.
Heading styles, body text, emphasis copy, call-out grids with icons, quotations, and CTA buttons should all follow a consistent pattern so that your material is well-structured and easy to scan or read word by word.
While specific details can be left to the design team, define all major styles in your content brief:
- H1 (just one per page), H2, H3, H4, H5, H6,
- Body Copy, Bullet Points, Numbered Lists, Emphasis Copy, etc.
- Copy with hyperlinks, Buttons
Image Selection for Heroes
Amazing graphics go with great landing pages. That’s all there is to it. As previously said, the picture you select should aid in promoting your campaign’s overall message. It shouldn’t be too vague or random, and it should assist in conveying precisely what you’re selling (no matter how good they look).
The following is a seven-step methodology for assessing hero images:
- Relevance of keywords (does the image support the specified phrases?)
- Clarity of purpose (does the image help explain the site’s message?)
- Design Support (does the picture contribute to a smooth page design that leads to the CTA?)
- Authenticity (does the image accurately represent your brand?)
- (Does the image have any added value? How can you improve your relevance? Demonstrate the advantages?)
- Desired Emotion (does the image depict desired emotions that cause you to take action?)
- Client “Hero” (does the featured image show the customer as a “hero” once this solution is implemented?)
Use the Problem/Solution/Benefit Formula to guide you.
- Make a difficulty for yourself. What is a common problem that your target audience faces? Identify it and make it stir!
- Offer a solution. Then, explain why your product or service is the most effective answer to their problem. Make sure your response addresses every aspect of their issue.
- Demonstrate an advantage. Now you can demonstrate to your prospect how much better life maybe if their problem is resolved.
Step 1: Identify the Target Audience for an Effective Landing Page
The first step in writing landing page text is to figure out who you’re going after.
Step 2: Decide on the action you want to take.
Now that we know our target audience, we need to figure out what action we want them to do.
A brochure should not be used as a landing page. It should not serve as a source of information.
The goal of a landing page is to get people to take action.
Step 3: Determine the root of the issue
After you’ve defined your target audience group and desired action, the following step is to discover the primary challenges that this segment has that your product/service might be able to solve.
This essential subject should be used in the Value Proposition and as a filter for the remainder of the text.
Step 4: Compose a Value Proposition
It’s time to construct our Value Proposition now that we’ve identified the primary problem for our target audience.
This is your company’s opportunity to show how valuable you are in the context of your audience’s demands.
Don’t bring up your name.
Let’s talk about the client.
Step 5: Assist your solution with its implementation.
After the headline and cover section, I propose adding a “Solution Support” section.
This might include a “Solution Grid” of three, four, six, or more assistance summaries or an in-depth essay that defines who you are, what you’re giving, and why visitors must have it.
Step 6: Compose a How-To.
As we go down our landing page, it’s time to talk about HOW we’ll be able to keep our promises to our clients.
Never begin with “how.”
People aren’t interested in how you do things unless they understand why you do them. However, after we’ve struck a chord with them and promised a real benefit that answers their concerns, it’s critical to discuss how we intend to deliver.
The “how” part of your landing page is dedicated to completing the story that you are the solution to their problem.
In this part, you have the most leeway to stray, but try to bring everything back to the fundamental problem in a way that encourages visitors to take the desired action.
Step 7: Be sure to include social proof.
Your landing page tells a story.
It tells a scenario in which YOU are the solution to your audience’s most pressing issues.
Social proof is one of the simplest ways to back up this claim.
Anyone can make claims, but if you can demonstrate that you’ve previously handled these issues for others, they’re far more inclined to believe you.
Step 8: Compose the final call to action
You’ve written the copy for your whole landing page at this point.
It’s time to tell them to do what you want them to do.
They appear to be intrigued.
They listened to the entirety of your pitch.
Make it clear to visitors what you want them to accomplish.
Conclusion
There you have it: a landing page with a slew of low-effort/high-impact elements that might pay off big time for your company.
It’s time to see how you can start putting these key skills to work on your landing pages.
Start by putting each of these elements into place, and you’ll be well on your way to captivating your visitors and converting them into clients.
Remember that consumer psychology may be unpredictable; the only way to know that we’ve created the optimal page is to keep testing. It’s always good to test several versions of your sites to discover which one performs best for your target market – optimization should become second nature to your organization.