User experience (UX) refers to how simple and fun your customers are to use a particular eCommerce interface in layman’s terms. It makes no difference how well-designed your website is if your visitors cannot use any of its features.
Most websites only get one chance to make an excellent first impression. As a result, it’s critical that your eCommerce store’s user experience is both visually appealing and straightforward, or they won’t return. “People ignore design that ignores people,” said Frank Chimero, one leading UX designers.
To flourish, eCommerce web design in Melbourne and worldwide must go beyond superficial aesthetics. It is not enough for a website to appear friendly; it must also have a function for its visitors. Users want to transact on the site quickly; therefore, functionality is especially vital with eCommerce sites.
Mapping a customer’s user journey through a page and analyzing how they travel between pages might reveal issues with your website and bottlenecks. The various checkpoints of a website’s user experience can be divided into the following categories. Some aspects of your website may be well-designed, while others are not.
User Experience Principles in eCommerce Web Development
- The visual design of your branding, graphics, and video content on a page is known as user design.
- Information structure refers to how your content is organized (short paragraphs or bullet points)
- Usability refers to how valuable your menu is and how simple it is to navigate.
- The layout of your content and the flow of information on a page is known as interface planning.
- Page hierarchy refers to the consistency of your pages and how they are organized.
The necessity of making things clear, functional, and straightforward for the consumer is demonstrated by UX statistics. Believe it or not, only 5 users are required to assist you in identifying the issues with your website. (Source) To begin, you don’t need multiple testing groups. But, before you start planning your UX optimization approach, have a look at these data to see what you should be looking for.
These eye-opening statistics highlight the importance of good UX in today’s world, as well as user expectations, and will help you narrow down what you should focus on optimizing your website.
Statistics on User Experience in General
The following statistics provide a fast picture of the importance of user experience in the eCommerce world.
- The adoption of an intentional and purposeful user experience can increase conversion rates by up to 400%. (Source)
- Every dollar spent on user experience yields a return of between $2 and $100. (Source)
- Currently, just over half of businesses (55%) undertake UX tests. (Source)
- A terrible internet experience will be shared by 44% of shoppers with their peers. (Source)
- 91 percent of dissatisfied customers who don’t complain leave any feedback. (Source)
- When a page takes longer than three seconds to load, 53% of mobile site users abandon it. (Source)
- During the day, people open their phones every 5.6 minutes on average. (Source)
- Even if they enjoy the company, 50% of customers will use it less if the website isn’t mobile-friendly. (Source)
User Experience Statistics in eCommerce Stores
User habits have changed dramatically since computers were first introduced 30 years ago. They emphasize the growing tendency of many consumers to prefer to transact on their mobile devices rather than on their computers.
- Smartphones are used by 4 out of 5 mobile users to shop online (Source)
- Customers who have a bad mobile experience with a brand are 62% less likely to buy from them again in the future. (Source)
- If a form had automated email signup, 55% would avoid it. (Source)
- If a form needed too much personal information, 68 percent of users would not submit it. (Source)
- Laptops’ conversion rates are 3.94 percent, while conversion rates for mobile devices are 1.84 percent. (Source)
- The most aggravating aspect of mobile purchasing is enlarging a screen to click (Source)
- Mobile sales outnumber desktop purchases 52 percent of the time in the fashion eCommerce sector. (Source)
Success Stories in eCommerce User Experience Case Studies
There’s no need to start from scratch. Whether you work for a Fortune 500 firm or a small start-up, the best UX design concepts are universal since we’re all creating for people. The greatest eCommerce website design does not make size distinctions. Here are a few results from tech behemoths that are too wonderful to pass up.
- After altering the button text from “register” to “proceed,” Amazon saw a $300 million spike in sales. (Source)
- UX is credited with transforming Airbnb from a near-failure to a $10 million valuation. (Source)
- After implementing continuous scroll, Time.com’s bounce rate was reduced by 15%. (Source)
Summary of Ecommerce UX Best Practices for 2021
According to 77 percent of design agencies, poor website UX is a vulnerability for their clients.
It’s a feeling we understand entirely. Too frequently, businesses are preoccupied with how dazzling their website appears, undervaluing and neglecting appropriate wireframing and site mapping. It should be the other way around because the structure of your website and how it functions will determine the clarity of your service and the ease with which a streamlined user journey may be achieved.
Finally, the demands of the users come first, regardless of the specifics of your online eCommerce store or the boldness of your branding. Is your website’s user journey straightforward and straightforward? Then you add a modern, minimalistic design as the icing on the cake, and you’ve got yourself a winning mix.