Introduction:
“How frequently should I be emailing my customers?” is a question most of our clients ask a prominent Digital Marketing Company in Dubai like ours.
This question is absolutely valid as nobody wants to bombard their customers with mail after mail. To achieve higher conversions and trust of the clients, one must come up with the perfect email marketing strategy. A strategy like no other so none of your customers have the desire to unsubscribe you from their email list or become uninterested in your product offering.
In order to keep your customers engaged rather than frustrated, let’s dissect how to determine the optimal email marketing frequency.
How Frequently To Email
You may influence engagement and return on investment (ROI) by selecting an email cadence strategy.
Under emailing customers makes your brand forgettable and affects open rates. Whereas, over emailing customers causes tiredness, which in turn leads to high unsubscribe rates.
The aim is to establish a routine, an unforced stream of communication that subtly promotes your business without being annoying.
Step 1: Segment, Shorten, and Send
These three guidelines should be followed at the outset of any email marketing campaign:
1. Segment
Customers might vary greatly. You can sort your list by actions, hobbies, and likelihood to buy. Increases in both open and click-through rates are noticeable results of this customization.
2. Shorten
Make sure your content is simple, to the point, and relevant. Extended, disorganized emails are not enjoyed by anyone.
3. Send
There’s no need to put pressure on yourself while scheduling messages with intent. Once your mail is ready and segmented, send it out with confidence. Just be consistent and thorough while sending out relevant mails. Just make sure of one thing that you’re not being naggy in any way and try to give your customers a reason NOT to unsubscribe.
Step 2: Develop an Effective Email Campaign
Email cadence should adhere to a rational pattern when advertising a campaign or sale. A campaign only needs three or four well placed emails. Not sending enough can lead to exhaustion and overexposure.
Step 3: Monitor, Evaluate, and Adjust
Analytics improve the smartness of your email marketing. Measure the impact rather than relying just on the number of opens or clicks.
Measure things like a higher conversion rate (be it sales or sign-ups), a lower bounce and unsubscribe rate. Other than that, don’t forget to look into an increased customer interaction rate with the emails you send out. Also check the different type of audiences and their behaviour towards your email marketing.
Run A/B testing whenever necessary, with changing send times, unique subjects, and mailing frequencies. Avoid burnout in anyway possible and gather all the useful info to pinpoint the ideal email send frequency for different types of audiences.
Step 4: Prevent Email Fatigue
Keep up with the times without being cliched by following these steps:
1. Work hours and time zones should be respected.
2. Never fail and stop from providing anything of value, be it a suggestion, explanation, or deal to your loyal customers.
3. Let clients pick between weekly, biweekly, or monthly communication frequency.
4. Clear off your email list from time to time.
Don’t forget that sometimes being silent can also serve as a rightful marketing tactic. Let customers ask for you, think about you, wonder where you are or what you’re planning now. Sending fewer high-quality emails can sometimes increase engagement.
Step 5: Put Yourself in the Customer’s Shoes
Just before you hit “send,” consider:
1. Would I be interested in getting this email?
2. Does it serve a purpose or merely occupy room?
3. At what point in their journey does the customer need this?
No algorithm can beat empathy when it comes to creating timing.
Important Clues
Some tips to note here is that you can increase engagement by segmenting your audience and personalizing your content in the best way possible. Avoid email fatigue and confusion by defining your cadence. Moreover, build loyalty and trust by focusing on value. Test and measure to refine frequency; think like a customer to keep communication human.
Conclusion
The art of email marketing outweighs the science behind it. As an advertiser, you should tweak to find the perfect sweet spot for your audience. You never know as what may not work for other firms might just work perfectly in your case.
Redberries assists brands in developing timing, content, and conversion-focused email marketing campaigns.
Are you prepared to rock the email game?
If you want your next email to be one that people eagerly anticipate opening, contact Redberries – A top Digital Marketing Agency Dubai.