10 Instagram Methods to Start Using

Are you regularly using new tools and tactics for your Instagram Account?

Instagram keeps rolling out new features that helps improve your brands performance, a way of sharing information to increase visibility and leads – from the use of hashtags, links in bios, to highlighting stories, and more.

Below, is a list of tactics for you to use and keep your account up-to-date with the latest features and increase not only performance and visibility, as well as create leads.

1. Feature your Product with Instagram Stories

Instagram stories is a great way to launch a product awareness campaign – you can explain what your product is, or its material, even its benefits through a series of stories one after anotherfeaturing simple points.

Don’t use your Instagram Stories to launch a brand awareness campaign, as most of the users viewing your stories are people who are already following you.

2. Provide Brand-Relevant Information

A second tactic that you should use - is to educate your audience. All educational campaign should be related to your brand, and centralize back to your product or brand values. For example, provide tips of the benefits of your product(s), facts relevant to your brand or deliverables in your brand/product(s).

3. Conduct a Q&A

Hand over your Instagram account to an Influencer or even Employee(s) to take over the Instagram stories. Create a question or theme for them to ask the users to participate in. You can do this once a week depending on the relevance of the Q&A and time frame.

4. Use Instagram Highlights to the Fullest

Hand over your Instagram account to an Influencer or even Employee(s) to take over the Instagram stories. Create a question or theme for them to ask the users to participate in. You can do this once a week depending on the relevance of the Q&A and time frame.

5. Early Feedback is Important

Hand over your Instagram account to an Influencer or even Employee(s) to take over the Instagram stories. Create a question or theme for them to ask the users to participate in. You can do this once a week depending on the relevance of the Q&A and time frame.

6. Use Snippets of your Music/Sound

Take advantage of your brands music and sound background that is used for your TV and radio commercials. Using it as your background music in video posts will not only attract attention, but over time they will instantly know the brand when hearing the first second of the post/ad.

7. Show Tutorials

Users nowadays like to recreate things on their own time. Create a series of videos for users to be able to make with DIY tools. It can be related to edible and drinkable items, home appliances, fashion, etc.

8. Have a Colour Theme

Give your product a colour theme that gives a visual representation of it when posting on your account. Say for example your product is related to lotion; giving it a background colour of baige and brown or even wood style theme is eye catching.

9. Cross-Promote Content

Partner with other brands that are part of your product line to cross-promote the content you have created topulltogether all your followers in one campaign.

10. Feature Reviews

Are you getting positive reviews? Don’t keep them for yourself! Feature them on your Instagram account always, as these also helps increase leads for your product/service. You can create a short video of the reviews that have been written, these can be published as a post, in your Instagram Stories or create a specific Highlight for Reviews. ENQUIRE NOW