The Social Media space has been changing with every passing year in terms of the number of applications, platforms, the way consumers use and interact and the way information is shared. Due to new technologies coming in, there is an immense number of tools being developed in the Social Media space to attract the audience and keep them engaged. Companies through Social Media are trying to reach the audience and trying to bring them authentic information to build a trust and connect with them. Companies are trying to monitor and understand the media consumption habits of the customers which are changing with changing time.
It is very important for the Digital Marketers to stay abreast with the trends for 2019 which are expected to be popular in this year. Here are the 5 trends for 2019 which are expected to be huge in the Social Media Marketing.
1. It’s all about what you see
Video content is going to be more powerful in 2019.As per an industry expert, 80% of the content we consume is video hence Marketers could concentrate on generating more original content. YouTube as a platform continues to thrive as more and more YouTubers are joining in and making incredible content to keep the audience engaged. The Live videos seem to gain popularity through YouTube, Facebook and now Instagram. Brands can utilize the feature to stay up in the feeds of their customers.
2. Content remains the King
The quality of the content is the key and will continue to stay one in 2019. It is important for the brands to concentrate on the content which they are putting up on the Social Media platforms.
Content is what the audience interact with and trusts the brand if the content is good. Content creators are continuously struggling with the challenges like repetitive content, irrelevant content hence it is important that brands come out with original and relevant content and personalize it as per the target audience to stay relevant in the business.
It is expected that in 2019, the business which use personalization to enhance the customer experience as one of their main strategies are likely to succeed. There is abundance of information available online but due to social media platforms, it is easy for the brands to identify and target their audience with targeted offers. Personalized emails are another way brands are trying to use the power of technology and information to make the experience for the customers to be more personal.
4. Social Listening
It is crucial for the brands to know what the customers must say about their brands. Twitter, Facebook, Instagram, Snapchat are some of the ways the customers voice out their opinions about their experiences with the brands, it could be good or bad. Brads need to be aware of what is being said by the people online. Various Social listening tools are out in the market which are trying to gauge customers’ opinions about the brands and helping brand to correct or align their strategies accordingly.
With the advent of Artificial intelligence, the Chatbots have come in the scene are going to grow more in 2019.Facebook, Amazon and Google are already using Chatbots on their platforms and have been prompt in adopting the AI to enhance the customer experience. Millennials seem to be adapting to the changing technology at a faster pace so the brands which aim to target them must be using AI to stay in the game. IT is predicted that by 2020, 85% of the interactions will be through Chatbots.