The internet world is rapidly changing with many users moving away from the traditional desktop or laptop computers and adopting tablets and smart phones. With that changeover, many new different design challenges are taken into account by developers when they build websites. These simple phases in a website creation have a lot of importance. To save you from a website dud, let us take you through a journey. All that's involved in making Website Design & Website Development Strategy.
1. Research Information
A start without research can lead to increased budgets, lack of productivity, disorganization. Take the case of a building. You can’t build a skyscraper in UAE without foundation, architectural plans and firm engineering. Same is the case with a website. Research provides a seamless start to digital goals.
Now you must be thinking where to start researching and referencing for a website.
The beginning point of it is to set Goals. You might want to drive in potent leads, or generate online branding or both. One reason could be charting out the ideal customer behavior after visiting your website. Either he should fill the contact form, or book a package online or place a query. Identify the ideal user journey. How he should respond to your website. Building up user connection is the first step for effective web design and development strategy.
Things to note while doing Research :
- Identify the purpose of the website
- Know more about your Target Audience
- Set the customer expectation
- Furnish your expectations to the digital agency
Some people may wonder why use planning after loads of researching in step one. But as digital marketing experts in Dubai, we know the inevitability of planning in a successful website generation.
Here, all the pains you took during research, information gathering and knowing the customer will be used to develop the site-map, its topics or subtopics. This will take you one step closer to the user experience.
You involve the web development company in Dubai with your research, your ideal buyer’s demands, expectations and site navigation plan as well.
You also prioritize your backend technologies for website development during this phase.
Most of the designers use a lot of patterns, colors and effects on the websites while designing to make it look a lot fancy but in reality, “A lot” can cause confusion in the minds of the customers and the brand mind end up losing them. The navigation is the key when it comes to designing a website. It should be very easy to explore the components of the website for the customers and the designer should make sure that the customer is easily able to find what he/she wants from the website in the least amount of time which will lead to conversion. Navigation needs to be intuitive. One may design the best of websites for a brand but the User experience is the something which would guarantee success or failure.
Content on the website plays a vital role as it communicates about the brand and its values. Having the authentic and trustworthy content on the website is crucial. The designers should make sure that there is not too much of text on the page as it will make the website look cluttered, ensure that the readers get some time to rest their eyes and process the information. Delivering the right message that reaches the target segment and stays in their minds, will make them stay with your brand, so its very important to strike the right cord. Relevancy of the content is a must as one may have good quality content on the website but if it is not relevant to your target audience then it is of no use. So, a detailed research needs to go behind what’s going up ,on the website. The design of the website should in a way compliment the content on the page.
Content on the website plays a vital role as it communicates about the brand and its values. Having the authentic and trustworthy content on the website is crucial. The designers should make sure that there is not too much of text on the page as it will make the website look cluttered, ensure that the readers get some time to rest their eyes and process the information.
Delivering the right message that reaches the target segment and stays in their minds, will make them stay with your brand, so its very important to strike the right cord. Relevancy of the content is a must as one may have good quality content on the website but if it is not relevant to your target audience then it is of no use. So, a detailed research needs to go behind what’s going up ,on the website. The design of the website should in a way compliment the content on the page.
The brand should ensure that the website looks trustworthy. If the visual communication on the website is not aligned with the Brand communication on the different platforms, then the visitors will have trust issues about the brand and conversion will be a problem. Building credibility through the website , will assure the potential customers to believe in your brand. Once the brand is able to instill the trust , customer turn loyal and rest all is taken care of.
Here comes the phase where you will see how your website is shaping up. It includes shaping up look and feel of your website. The actual relevance of User Experience comes to the picture in this stage.
How navigation is designed? The nature of your product / service, colour schemes, logo usage - all should combine together to create the best digital journey for the customer. In the first phase of designing, a web designer will provide you with a wireframe prototype of home page, inside pages and its overall look. This phase gives the mere ideas a perfect visual shape..
To transform your website’s prototype images into the real website, you need the support of web development. This is an actual phase where website is actually created.
The technical web designers use the visual and graphic elements of a website prototype and use them to create a functional site.
Starting from home page to inside pages, the whole website is completed technical. Forms, Content Management System or Shopping Carts are then made functional in this stage.
8. Testing and Delivery
Even after the website is complete from the development front, still you can’t term it complete. Reason – it’s not TESTED. Testing gives your website a final functionality review of pages, forms, and backend scripts. Browser compatibility is also checked during the phase for website’s proper visibility upon every click. Nowadays, digital marketing agencies in Dubai offer mobile visibility optimization as well. Remember, don’t hurry up to bring your website LIVE. The testing phase removes the scope of any hindrance on any user’s visit and assures seamless web experience. Accomplishment of this fact completes the website development. Well, Almost! As the vehicle with which the website will be visible on the global scale, i.e. SEO backend work completes the website. This is a long-term process that aims at organic ranking of your website on search engines. After all such efforts, finally, you can say hi to the world with your Live Website.
9. Search Engine Optimization
The web design needs to be aligned with the SEO in order to produce successful results. It is important to include important constituents in the design which drive traffic to the website. It is also important that the website is supported by all the devices to maximize the reach. Including tags, keywords etc in the design is important so that the site is easily detected in the online search. SEO helps in enhancing the reach of your brand and hence the visibility increases and so does the awareness. The prime focus of any brand is creating awareness about the brand and then everything comes to play as far as the strategies are concerned. Search Engine Optimization is a need of the hour while you design a website because at the end of the day, every brand wants to have its presence felt to their target audience and SEO does act as a catalyst by enhancing the visibility of the website.
Now, once your website is complete is NOT the end of the process. Website is a dynamic tool that requires proactive support from digital marketing agency in Dubai as per the changing times. You might require , page additions or blog postings. To keep the dynamic nature of the website, ideally customers like you take a website maintenance service. These are the phases which assure you of steadfast success on the search marketing front. But before going to hand over a web development project, choose the best digital agency in UAE for your company. Trust your instincts and go for nothing but the best. Considering the recent scenario, it is extremely important for the brands to have an online presence in this Digital world. The online presence doesn’t just include designing a website but also ensuring that it is done smartly. It doesn’t mean investing a fortune in creation of website but identifying the right style of website that fits your business model. Being one of the best web design agencies in UAE, we know how better website design can lead to increased customer traffic and better customer engagement. However, a poor design can lead to losing potential customers. As they say a website is the “Digital Face” of the brand so make it your best one!