On March 13, Google announced its release of a ‘broad core search ranking algorithm update.’ This suggests that they made a change to the manner in which results turn up on Google when you search anything.
What is Broad Core Update?
In simple terms, Google intends to replace spam results with related and quality content which helps the user. Therefore, the rank of pages changes according to validity and popularity. To answer the question of how to ‘fix’ ranks, Google tells webmaster that there is, in fact, no ‘fix’. Their ranks can only be changed or moved depending on the content they post, and to persevere to get a regular user number.
Google went ahead to point out that, while some of their updates are ‘actionable’ and noticeable with months of notice (e.g.: Speed Update), others aren’t so easy to amend or simply cannot be amended and therefore require little notice.
What Webmasters think about Broad Core Update?
Webmasters are of a mixed opinion regarding Broad Core Update. While one cannot deny how crucial this update will be in terms of eradicating spam websites, still webmasters feel that they should be informed of any changes in advance (regardless of how much they can influence).
This, they feel should be how Google repays them for the little contribution they have in its popularity, as the growth of online learning, and digital usage seems to be steady and plays a minor role in the fame Google has. In their opinion, these updates may not seem to be very troublesome but can prove to be ‘turbulence’ inducing for their site statistics and other decisions in the business and even political areas.
What Google says about Broad Core Update?
Google, however, justifies itself by providing data to support its choices. A visible and permanent state of fluctuation in the SERPs has been observed, and Google only attempts to stabilize it, and maybe keep it from going out of hand. This not only provides benefits to various sites, but also motivates webmasters to create and continue creating the best content they possibly can.
This is also Google’s way to keep up with the changing and shifting trends. It is also an opportunity to eradicate or shake up sites which can be labeled as ‘spam’, ‘invalid’ or ‘irrelevant’. As digital and machine learning continues to grow and maintain its popularity, the ‘flux’ remains inevitable and Google finds this as the only way to tackle it.
The relevance of Broad Core Update
So, no matter how much one sees it as inconvenient, Google validates it with data which suggest the necessity of these updates. Maybe, the style and manner of announcing it can change, but is beneficial despite the small-scale inconveniences it causes. Google continues to give the same advice of facing the ranks and ‘fixing’ them – to be creative with the content. That’s the best way to stay relevant on this Search Engine and maintain rankings in the long run.
Broad Core Update : The Takeaways
Therefore, as someone who produces content, like Content Marketers or juggle with rankings like Search Engine Specialists, please note that you should continue applying the following advice to its best. Be creative; follow trends and moderate audience reactions. Optimize and provide content which people would want to see and even recommend to others. Improve the ‘onsite experience’ and try to see what would attract users. Do not waste the time you could spend applying this advice by grieving over what is actually transparency, and beneficial. Instead, choose to see where you can begin your improvements. And then, you will realize how Broad Core Update can actually work wonders for SEO success of a brand/product/service. Agree with us? Share your thoughts in the comments section below.