How to Leverage Mobile-Optimized Content for Digital Goals – 2016?
Mobile is the in-thing for marketers these days. From responsive sites to mobile apps or connected social media world to the precise e-mailer strategies, mobile-optimized content is ruling the markets in 2016.
Marketers, agencies and even tech-solution providers have woken up to the emergence of mobile-optimized content creation and development. To help such a mobile-savvy community, here we present the ways with which the world can curate a solid mobile content strategy in sync with their brand / company.
1. Achieve Content Effectiveness Through Strategy
Content relevant now, can become stale, if not revived with time. Even a research conducted by CMI 2016 B2B Content Marketing Benchmarks, Budgets, and Trends report states that only 30 percent of B2B marketers say their organizations are effective at content marketing. The remaining ones are literally struggling in keeping the content flag flying high. By now, every marketer knows content is king and content engagement is queen. If how to achieve that balance if baffling the marketer or brand manager in you, then all you need is a road-map or a content strategy. Featuring elements like tonality, messaging, voice and consistency, brands can achieve that content effectiveness and connect with their customers and followers in the highly relatable and interesting way.
2. Content Must Deliver Value
From ‘Me’ marketing to ‘You’ marketing, content has changed its approach in an unimaginable way possible. Within inches of screen, all you need is to hit the right chord among the buyers, project the need for a product / service and redefine value. This ways, a customer feels emotionally connected. Influencer blogs / tweets / posts can work a great deal in achieving value based content goals.
3. The Era of the “Informed Customer” Will Dawn
With lots of content available online, buyers are aware that this can help them make better decisions. Apparently, when buyers search anything, most of the times, the medium is mobile. So, mobile optimized content featuring qualitative content is the only way with which brands can actually facilitate positive interactions with informed customers.
4. Visual Content to Facilitate Awareness
Did you know, Cisco forecasts have indicated that by 2017, video will account for 69 percent of all consumer Internet traffic. Brands have resorted to this shift and so are the digital agencies in Dubai, all trying to crack the code in terms of appealing video campaigns.
With all such trends, it is important to leverage such trends in your content strategy to reap maximum marketing returns. Agree with us? Or have some suggestions. Do share your views in the comments section.