Media Planning

Enhance marketing performance through media planning
If trends are to be believed, the share of marketing budgets spent on social media is expected to more than double over the next five years, from 11% today to 24% by 2020. Now that’s massive! Keeping up with such massive trends, we need precise Media planning to justify the increased marketing budgets. This is a wise way of planning and allocating funds to invest in media planning and reap fruitful digital marketing results.

Why Media Planning is all important these days?
Marketers are very well aware of the changes brought in with the digital economy and are leaving no stone unturned to ensure the maximum returns on media spends. 93% of Marketers use social media marketing for Business, and naturally follow the budget bifurcations defined by their digital agencies. At times, they give their allocated budgets for a campaign / event / activity and seek the best possible use of resources for its success. But is it that simple that it may sound. We don’t think so. Let’s explore the reasons below.

Changes in the role of Media Planning
With the changing times, the concept of media planning too has taken a complete overhaul. Digital marketing agencies and clients need to grasp new tools and technologies to keep up with advancing media planning trends. The advent of digital media has brought forward various challenges in utilising technologies like automation, data analytics and advanced reporting tools. But with these challenges, another opportunity lies behind over how to augment a campaign’s performance and enhance its success rate. Now, how do we do that? Well, Digital Experts at Red Berries Digital have an answer to it.

Media Planning in UAE
In a globalized economy, digital marketing surpasses all the barriers. The country like UAE is a global business hub that attracts large scale digital marketing activity and whopping marketing spends as well. It would not be difficult to say that the country is inviting the world to tap in the global economy through geo-targeting and demographic targeting of digital advertising. In our own experience, we have worked with some esteemed clients who have expressed their interests in refined targeting spanning diverse countries. This may look tricky in first look, but trust us – advanced media planning can ease out this complex and large-scale media buying and executions.

While employing the power of analytics and automation, we blend creative capabilities and visual aesthetics to achieve maximum advantage for our clients.

How to gain maximum RoI over Media spends?
60% of marketers identify “measuring ROI” as one of their top three social media marketing challenges. Keeping this in mind, we have developed a tried and tested strategy to gain maximum mileage over digital spends.
Our digital marketing practices employ transparency to channelise the full value of their ad spends. Post / ad engagement, impressions and click through rates are monitored throughout the campaign. Along side, we even review the creative performance through A/B testing of ads to ensure what’s working and what’s not in a campaign. Our regular reports and dashboard tools also bring in transparency to our operations and help us bring maximum RoI over media spends.
So, what are you waiting for! The success to your social media / digital media campaign is just a media plan away. Get a customised media plan for your business here.