Google is highly aware of user-friendly websites and wants to provide its consumers with the most significant search engine experience possible.
The speed with which a web page loads is an essential aspect of a positive user experience. Nobody enjoys fully waiting for a web page to load for more than 4,5,6 seconds. According to Google research, a website loading in 5 seconds increases the bounce rate by up to 90% compared to a website loading in 1 second.
As a result, speed is crucial!
Why should consumers be sent to a site with a terrible user experience when Google can direct them to a superior user experience? The new page experience signals come into play here…
Page Experience Signals
“Page experience is a set of signals that quantify how visitors perceive the experience of engaging with a web page beyond its pure information value,” according to Page Experience Signals. Google’s Core Web Vitals, a set of measures that assess a web page’s real-world loading performance, are among the page experience signals.
What are the most important aspects of the web?
Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift are the three metrics that make up Google’s Core Web Vitals.
The new measures aren’t self-explanatory!
Here’s a short rundown of what the stats are tracking:
The Largest Contentful Paint (LCP) is a metric that measures how quickly a web page loads. LCP is the time it takes for a web page to render the most prominent image or text block visible from the time it first loads.
The First Input Delay (FID) is a metric that measures how interactive a web page is. FID is the time it takes for a user to interact with a web page for the first time, such as clicking a button, until the browser can begin processing a response to the request.
CLS (Cumulative Layout Shift) is a metric that measures a web page’s visual stability. CLS is a metric that tracks the overall layout shift of page items over time.
The hardest to explain is Cumulative Layout Shift. As the page loads, the text block in the image above shifts. Usually triggered by a delayed loading of another element or advertisement, which shifts the position of the text you’re reading or the button you’re going to press!
These metrics join current web important indicators such as mobile-friendliness, safe surfing, HTTPS security, and invasive interstitial standards, which are already in use.
Why Do WordPress Sites Take So Long to Load?
WordPress’s appeal stems from its endless customizability and ease of use in building websites. It’s a stable and typically safe platform with limitless applications.
When building the ideal website, thousands of themes and plugins allow for millions of possible combinations. However, not all themes or plugins are developed with speed in mind, and some plugins may have compatibility difficulties with others, resulting in a variety of page performance concerns.
The content of a web page also has a significant impact on its page speed. A site with a lot of high-quality photos or videos, for example, would take far longer to load than one with only a few drawings and text blocks.
Apart from WordPress, hosting is a vital consideration. No matter how well-coded and efficient a WordPress theme is, the entire website will suffer if the hosting is inadequate. For WordPress websites, hosting is an important consideration.
Our SEO specialists have provided us with some excellent WordPress performance optimization advice. It’s worth thinking about these pointers and practicing them on your website, ideally ahead of the Google Page Experience Update.
While it is still unknown to what extent the upgrade will affect ranking positions, it is worth ensuring that your website matches these requirements to benefit from any potential ranking advantages following the update.
It’s worth remembering that website loading speed is just one of the 200+ ranking elements that Google considers when determining SERP rankings. As a starting point for SEO, it’s always good to focus on high-quality, fresh content and a strong backlink profile.