Google Data Studio

Data science is the current trend that’s going to go places in the digital marketing arena. Google Data Studio enables digital agencies to stay equipped with the power called ‘data’ in tandem with digital marketing goals in action.

Google Data Studio comes with the Google Analytics Enterprise package.

This is a little expensive but serves a purpose for professionals. It is still in Beta format, but is easy to use and comes with a friendly interface. It comes with a certified short course which allows you to gain experience in using it and put it to proper use.

The certification comes in four sections, each one equally essential to those who intend to use Google Data Studio. The sections are; Welcome to Data Studio, Navigate Data Studio, Build your first report, and Format & Design Reports.


Welcome to Google Data Studio

The first section aims to provide an overview of sorts for the whole system. It teaches the basics which most users would already be familiar with. However, if you are not, this is perfect for you. It will start from scratch, allowing you to develop a base in using the tool and its features. Offering official names and terms is useful for those who are familiar with similar offline tools/software too.

Navigate Data Studio

The second section is a lot more specific to the individual features. It offers an ‘interactive walkthrough’ of the homepage and points out details and features with tips on how to use them or where they would prove useful. With more new information than the first section, it is better at providing an idea of how the whole system actually functions.  This too is more useful for those who are new to the whole idea of Data sharing and reports.

Build your first report

This stage too consists of several walkthroughs, similar to the second section. However, these walkthroughs teach you how to connect your data source and edit it. It offers easier to apply techniques for many things you may have an idea of, making it a useful section for everyone.

It teaches you how to create a calculated metric, followed by the actual creation and styling of charts. This is useful for you, regardless of the experience you may have. It then shows how to add date-controls and the process of sharing the report is the concluding part of this section. While this brings back a lot of section 1, it is useful because it is a lot more application-based.

Format and Design Reports

Despite a lack of walkthroughs, this is the most important section. It gives an idea of what you should expect and desire to achieve from the tool with the visual presentation and content. It also offers tips on the themes and final look of the reports.

This certification may be more appreciated by those with no experience in reports and tools of this sort. However, it is good to follow through with it even if you do have the experience as it acts as a base to the few differences of this tool. It may not be revolutionary but it is worth the effort to new users and old users alike. Usage is made far more convenient by getting the certification and following the YouTube tutorials offered.

Staying equipped with such current trends lets a digital advertising agency stay ahead and harness its expertise for the benefit of its clients. According to experts at Red Berries Digital, data is a new power, and those who channelize this power will go places in digital marketing.

While working with our clients, we believe in refreshing the concepts to be the harbinger of change in the digital marketing ecosystem. This includes reviewing and monitoring the campaigns on concrete data mining and analytics with great transparency. This will be the game-changer in the years to come.

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