Growing and retaining a customer base is always difficult – some organisations expand their sales revenue by chance, while for others it takes focused effort and the correct methods to grow and retain a customer base – a task that a digital marketing agency in Dubai can support with.
Acquiring the right sales leads is the key towards achieving your long-term sales goals. A lead becomes a prospect once you’ve determined if they’re a good fit or if they’ve expressed an interest in what your organisation has to offer. Only then are they considered a well-targeted lead.
A well-targeted lead is the most crucial component, without that you will not be able to generate growth in your business. Furthermore, all the sales offers, proposals, marketing tactics, etc., will be a series of wasted efforts if there are no potential leads being put through to the sales funnel.
This article discusses a couple of effective methods to help generate sales leads and expand your business:
Identify Your Buyers Needs
Understand the process a customer goes through to become aware of a problem they are facing, the choices they consider, and why they decide to purchase from your brand.
Ensure you have the answers to the following questions:
- What is the problem that we are trying to resolve for them?
- What is our typical customer’s biggest source of inconvenience?
- What is it that drives them to take action?
- What is the most effective technique to engage with them?
- Why should they be interested in what we have to offer?
Once you have identified your most valuable qualities, you need to implement practises that listen to your potential customers’ needs and convert them into actual sales.
Apply A Widespread Multichannel Method
By increasing the number of times your leads see you or interact with you, you may drastically improve your chances of converting them into customers.
Traditional and non-traditional approaches must all be activated: social media, website content, direct calls, live chat, email, SMS, etc.
Research has shown that it usually takes 2-3 times for a customer to interact with your brand before a buying decision is made.
Respond to inbound leads with outbound solutions
If your promotion, advertising, or content resulted in an inbound lead, that means your marketing efforts are on the right track. Move a step further and nurture those leads by sending them personalised emails, direct SMS messages, or call them if necessary.
According to research, the chances of a lead qualifying are 21 times higher when addressed within 5 minutes as compared to 30 minutes.
Imagine how low our chances are if we wait a day or two to reply to a lead!
A good lead-to-close system takes care of this by activating a task and notifying an internal sales representative to reply within 5 minutes of receiving a fresh inbound lead.
Examine Missed & Neglected Opportunities
“No” typically implies “not right now.”
Reassess your rejected or missed prospects. There’s a good chance that even if you weren’t chosen six months ago, you made such a good impression that you’ll be reconsidered now that the timing is right or that other options have proven unsatisfactory.
Invest time and money into marketing to these potential customers. Email campaigns, local events, blog postings, and phone calls are all effective ways to stay in touch.
Discover Potential Leads On Social Platforms
Facebook and Instagram are excellent sources of B2C leads and has also proven useful for B2B businesses. Additionally, LinkedIn provides a more targeted supply of clients, with users who are more interested in learning about the business and the industry.
Use social media to seek client suggestions, announce special promotions, and provide further information about your business.
Furthermore, once the leads have been generated in the system, you can use social media to communicate with them and learn more about their needs and interests.
Obtain References From Existing Customers
Your leads are less inclined to believe you when you rave about how great you are, as compared to what your existing consumers are saying.
Rankings, evaluations, and recommendations are all effective ways to get people’s attention. Proudly showcase your Google reviews and ratings wherever you go. Place such comments on your website. Moreover, don’t be hesitant to ask your clients to refer you to their friends and co-workers.
Improve Your Sale Processes
There should be a plan in place to collate contact information once you’ve determined your desired leads and the channels you’ll utilise to reach them.
Leads are typically funnelled to a lead capture page or landing page, which invites visitors to provide their contact information in exchange for an incentive such as a coupon, a gift, discounts, etc.
It is imperative that you have a CRM or Marketing Automation software in place so that it helps maintain and keep a track of sales leads, and also engage them further via email, SMS, and retargeting messages on social and online platforms.
Gain Organic Traffic Via SEO
While paid digital ads might prove to be a quick fix for generating leads, search engine optimization (SEO) can provide continuous organic traffic to your website. You can rank high with search engines like Google and offset massive investment of ad campaigns by focusing on keyword researched quality content, posted on landing sites and blogs.
In a competitive sector, a company cannot completely avoid paying for ads, but if you rank well on Google with the help of an SEO agency in Dubai, this organic route will provide you with a steady stream of leads at a cheaper cost of conversion.
In summary, lead generation is not simple, but it is an essential process for any company to succeed. Firms should never rely on a single source; instead, they should have several sources of leads to support and maximise business growth.