It might be difficult to figure out the best digital marketing plan for your organization because many options exist. Understanding your customers’ conversion routes is critical in eCommerce digital marketing, and we’ll go through how to do that in this post. Additionally, we’ll discuss paid media marketing and why integrated e-commerce marketing methods are the most successful ways to reach your target audience.
What is a customer journey in eCommerce?
The phrase “eCommerce customer journey” refers to the period of time between when a consumer first learns about your company and when they make a purchase. This is referred to as a conversion path in Google Analytics. Conversion pathways in eCommerce aren’t always as straightforward as they appear, mainly if the product you’re selling necessitates a longer decision-making process. For example, a client may purchase a AED 20 pair of gloves for themselves rather than a AED 400 piece of artwork as a gift for their lover.
As a result, there is no standard conversion path. Every conversion route will be different from one product to the next and from one individual to the next, but it’s critical to know what your present customers’ journeys are like and what they may be in the future.
Why is it important to know your customer’s buying process?
Understanding the conversion route of your customers is critical for online businesses. According to an Oracle study, consumers can have up to six contact points before completing a purchase. You’ll win if you have a finely honed digital marketing plan that gives beneficial information to your customers at each crucial touchpoint. If you’re only visible through organic search, you’re missing out on a slew of chances to increase online sales.
How to create a client journey map
Now that we’ve demonstrated how critical it is to understand your customer’s normal conversion journey, where do you look for such information?
If you want to learn more about your customers’ existing conversion routes, go to conversions > multi-channel funnels > top conversion paths in Google Analytics. The top 10 conversion channels your clients use when making an online purchase are displayed below.
While this information is useful for determining the efficacy of your current marketing channels, you must also consider the many other client journeys that aren’t reflected in your recent statistics.
Spend some time considering and investigating the journeys of your usual customers. Creating a visual depiction, such as the customer journey map below, might be beneficial. To visualize alternative situations and target audience personalities, you may wish to construct numerous customer journey maps.
Ecommerce marketing that is integrated
Once you have a clear grasp of your customers’ regular conversion routes, you can start developing an integrated eCommerce marketing plan that guarantees you’re providing the appropriate information to the right people at the right time.
Here’s a rundown of the many sponsored channels you might employ in your plan, as well as why they’re so powerful.
Text adverts on Google
Imagine you’re selling knitted beanie hats and having trouble ranking in the first few pages of organic search results. Google text advertising provides you the chance to swiftly rise above your competition and appear at the top of page one. Even if you’re currently on page one naturally, Google Ads is a terrific method to amplify your brand’s visibility and take control of the search results.
Shopping advertisements on Google
Google Shopping ads are another technique to get your items seen at the top of Google search results. Google Shopping advertisements show above Google text advertising and provide an image of your product, making it easier for potential buyers to explore and resulting in more excellent conversion rates than text ads.
Google Ads may be pretty effective, especially if your items are low-cost or one-of-a-kind.
Display advertising on Google
Google display campaigns show picture banner advertising across websites, mobile applications, YouTube, Gmail, and other Google display networks. If you’re selling home electrical accessories, you might want to consider placing a banner ad on interior design or homeware websites that your target audience frequents; this is a terrific way to raise brand recognition. You may even advertise on websites that are comparable to your rivals’.
Dynamic display remarketing campaigns will display pictures of items your recent website visitors have put to cart but not yet purchased throughout Google’s display network. This is a highly efficient method of increasing online sales and conversion rates.
Paid social platforms like Facebook and Instagram provide a low-cost option to reach a huge number of your target audience, boosting brand recognition and driving traffic to your website. As a result, sponsored social is an excellent avenue for acquiring new customers. You may then create remarketing advertisements with stronger calls to action and a bigger incentive to buy to retarget previous website visitors who did not purchase.
The paid media marketing methods listed above can help you grow your internet revenue by a factor of ten. You can digitally connect with possible new consumers when organic search, sponsored search and paid social channels operate together in harmony—providing the correct pictures, messages, and information to your customers at the right time and on the right platforms. Maintaining relationships and keeping top of mind is critical in the very competitive and saturated world of eCommerce.
The distinctions between Google Analytics and website visitor tracker software will be discussed in this post. We’ll also try to illustrate why, even with Google Analytics, a tracking program is still required.
Why Isn’t Google Analytics Enough?
There are currently over 2 billion web pages on the internet.
For obvious reasons, if a website is to prosper in such a competitive market, it must constantly update itself in accordance with user interests.
Because user interests differ from one company to the next, visitor monitoring software can assist a website in determining which organizations are accessing it. That’s something Google Analytics won’t be able to assist you with.
Website Visitor Trackers and Google Analytics are not the same things
B2B website visitor trackers and Google Analytics aren’t interchangeable. Both systems function in various ways and have different areas of concentration.
Google Analytics gives you statistical information. B2B tracker, on the other hand, assists you to determine which organizations are accessing your website.
If you run a sales website, B2B tracker software is crucial since it aids in direct sales prospecting and lead generation, which is recruiting prospects and nurturing them into prospective clients.
Google Analytics: How It Works
Google Analytics tracks website traffic and provides statistics to the website owner.
It organizes the data into several categories so that the website owner may evaluate their site from all angles.
To put it another way, Google Analytics responds to three questions:
How much and when do you see traffic on your website?
What are the origins of the visitors? Or, to put it another way, where did most of your website’s visitors come from?
Which pages/areas of your website do users spend the most time on?
To report the numbers of your interest, Google Analytics uses the following styles:
Google Analytics: A Critical Examination
Users of Google Analytics have endless customization choices, allowing them to grasp what is occurring on their website quickly.
There is, however, a catch.
Because these limitless possibilities allow the user to customize the platform to their liking, it adds to the complexity.
To fully profit from the platform, one must devote a significant amount of effort to learning various complicated aspects.
To recap, Google Analytics only gives statistical data for the webmaster to see. It takes no steps to help consumers enhance their online experience or turn visitors into buyers.
Tracking software for websites (B2B IP Tracker)
Website monitoring software/B2B IP tracking software monitors the IP addresses that visit your site, determines which organizations or businesses these IP addresses belong to, and reports the firms that have visited your site in a simple dashboard.
As a consequence, the tracker assists you in reaching out to the organizations that visit your site and interpreting their behavior on your site. You’ll be able to approach these firms knowing precisely what they’re looking for!
The Advantages of Website Tracking Software
Compared to Google Analytics, a B2B visitor tracker does a lot more work. Here’s a rundown of what it can accomplish for you.
Prospecting for sales
The program aids in the identification of enterprises and companies that visit your website.
The tracker aids sales prospecting by assisting you in identifying relevant firms and their activity on your website.
Identifying a Relevant Market
You can’t just hope that visitors will stumble onto your website.
A visitor monitoring program may help you determine the most promising sites to target your marketing efforts, making you more proactive in drawing traffic.
Increasing Conversion Rates
Using visitor monitoring software improves your chances of turning visitors into paying clients.
You may communicate and follow up with the firms who visit your site now that you know who they are. This will help you increase conversions.
Features of a Website Visitor Tracker
The data analytics provided by the website visitor monitoring software is simple to understand. The following are the main analytics it gives:
Total Number of Visitors
Page Views in Total
Total time spent on-site
The Entire Visitor Experience
Companies Organized by Channel
Companies Sorted by Keyword
Returning vs. New Table & Graphic
The tracker improves sales by assisting you with:
Integration into society
Notifications in Real-Time
Company’s LinkedIn Plugin
Phone number, website address, and email address
A common misunderstanding
Website, IP monitoring software, can match IP addresses to businesses, but it can’t assist you in identifying the people that visit your site.
According to internet protocols and GDPR, this is because it is regarded as a data breach and wholly unlawful behavior.
Google Analytics vs. Website Visitor Tracker
Google Analytics is a tool that focuses on anonymous quantitative analysis.
It just provides numerical information about traffic and website visits. It can inform you how well your website performs and how far you’ve progressed over time.
The B2B visitor tracker, on the other hand, concentrates on qualitative analysis.
It enables you to identify at the very least the company that is responsible for your frequent visits. Furthermore, it assists you with steps to improve the visitor experience at your site and assist you in converting web views into clients.
What is the best tool to use?
Google Analytics and B2B visitor tracking software perform two types of jobs.
While Google Analytics can assist with quantitative analysis, B2B IP tracking software can assist with qualitative analysis.
Finally, consider combining the two techniques if you want to improve the performance of your website and, as a result, generate sales leads.
Due to the unfavorable press around email spam, email newsletters are devalued tools. Email newsletters are a convenient, cost-effective, and direct method to communicate with your consumers and prospects. Furthermore, newsletters allow you to customize your communications and communicate with clients to obtain feedback. Simple analytics may also track inbound marketing leads generated by the mailing.
Here are eight reasons why your organization should send out email newsletters regularly:
Reason #1: Email marketing allows you to establish a database of potential consumers.
Every company needs a devoted customer base. However, you must provide something for your target audience to follow to gain a following. An email newsletter gives your consumers something to look forward to and provides you with a database of people who are familiar with your company.
Reason #2: Establish a reputation as a reliable source of information.
Customers will select your firm over the competition because they are familiar with or trust you. Build on this relationship by sending out beneficial information regularly via your newsletter. You’ll gain the customer’s trust in your knowledge and a reputation for offering helpful information. Your customer will know whom to call and where to locate you if he needs you.
Reason #3: Remind your consumers of your existence
If you don’t utilize your products or services for six months, even the most careful individual may forget about them. Reminding customers about what you can accomplish by sending newsletters with product information, success stories, promos, and discounts is one of the tried-and-true strategies used by Redberries.
Reason #4: Produce new SEO content for your website
You’re aware that you need to regularly update your website’s content for search engines to crawl you, right? What you publish in the newsletter, after all, makes for terrific website content. It’s also not essential to reuse it; post each email on your website while you deliver it. Regular email marketing generates content, which serves as a resource for clients, and it also keeps your website up to date with new information.
Reason #5: You’ll have something to tweet about.
It might be challenging to develop something to publish on Facebook, LinkedIn, or Twitter daily. You may share everything you publish in your newsletter on your social media platforms. Publish the newsletter on your website and provide connections to information on your site for the most outstanding results. After posting, share the same links on Twitter and Facebook. As a result, your tweet will bring visitors to your website.
Reason #6: Email allows you to send information immediately to your customer’s desktop.
Isn’t it true that customers won’t know unless you tell them? Right. Use email if you don’t want to spend money on newspaper or television commercials or if your story won’t get much press. Your consumer base may hear about new developments with your firm, goods or services, and special offers through newsletters. It’ll be even better if you can get your marketing agency to link it to your website and generate some traffic.
Reason #7: Email marketing is more effective than traditional print advertising.
Email is less expensive and more targeted than print media, but it is also more likely to be read. Not everyone reads every newsletter that arrives in their inbox. On the other hand, the subject line might incorporate crucial information if it is effectively designed. Then, your consumers may see enough to entice them to open the message in the preview window.
Reason #8: Email has the potential to create sales leads.
It’s all about interactivity. Include links to make it easier for people to interact with you. All included a link to the most recent item for sale, your social network accounts, a discussion forum, live chat, and your email address and phone number.
Finally, don’t make customers look for information on a product you’re selling. Put information in your newsletter upfront, send it to their inbox, and make it easy for them to contact you or buy anything online.
The excessive consumption of single use plastic has become one of the most pressing environmental issues of all time. Though there have been recent reports that show a positive environmental change during the COVID-19 pandemic, a rise in non-reusable plastic waste has accelerated the issue of plastic pollution.
We believe in encouraging community members to start with small, gradual changes in their daily lives, which will contribute towards a collectively reduced overall environmental impact.
Cutting back on the use of plastic can sometimes feel overwhelming at the start, but by making it a part of your lifestyle, it can quickly become a force of habit. An activity repeated in our daily routine can become a habit and it is important to cut on plastic on daily basis.
The following article will explore and focus on a few simple steps that an individual can take to minimize the use of single use plastic:
To ensure you don’t get caught off-guard and/or are unprepared, why not put together an eco-friendly kit that includes the required reusable necessities.
For example, if you are a daily coffee drinker, invest in a reusable coffee cup, instead of purchasing your coffee in a takeaway cup every single day.
The eco-friendly kit can also include other kitchen essentials such as reusable water bottles, cutlery, Tupperware, and even a sustainable shopping bag for your groceries.
Avoid Plastic Straws
Studies have shown that this hollow tube of plastic poses a massive threat to our environment, with an estimated whopping 8.3 billion straws polluting beaches and other water bodies alone.
Try avoiding a plastic straw if you are able to sip your drink directly from the bottle/cup. Better yet, opt for paper straw options wherever possible. Alternatively, invest in reusable straws.
Reusable straws made out of paper are biodegradable and therefore, way more sustainable and at the same time, provide the same amount of value as a plastic straw.
Mindful Shopping Habits
Packaging at supermarkets is mostly still monopolized by plastic. While we understand that shopping with zero-waste is not always possible or accessible, one way to help prevent this is to firstly use sustainable totes/ reusable shopping bags to carry your items.
Furthermore, try looking for options that allow refilling of food containers and choose to purchase fruits and vegetables that are loose rather than wrapped in plastic. Moreover, an overall mindset of purchasing only those products that you “need” over what you “want”, can help with decreasing wastage.
Each year, billions of cling film rolls are used across households. This common plastic item is extremely complicated to recycle and often ends up in waste disposal zones, where it gives off hazardous, toxic chemicals that go into the groundwater and impacts oceanic life. Thus, try and use old ice cream tubs or old jam jars to store your leftover food. Alternatively, consider the use of aluminum tin foil instead.
The advantage of using aluminum foil is that not only it is reusable, but it also keeps the food fresh. This also helps you to have healthy food even if it is from one or two days before. In the case of plastic film rolls,
Avoid Chewing Gum
An ingredient listed as “gum base” in many popular chewing gum brands is plastic, and this is exactly why we are often told not to swallow it. Look for alternate choices such as mints, organic gums, etc.
Though the impact of avoiding the purchase of chewing gum packs may seem insignificant, it in fact causes an estimated 100,000 tons of plastic pollution on an annual basis.
Intimate Feminine Hygiene Products
Unfortunately, millions of sanitary pads and tampons are flushed down the toilet and end up in the ocean. Consider the use of sustainable and reusable options such as menstrual cups, period panties, and organic cotton tampons.
Not only are these kinder to our environment, but they are also free from dangerous toxins that can harm our bodies. Moreover, you will be saving up on money in the long run.
Throughout this article, we have focused on several areas where a person can begin making a small habitual change toward reducing single-use plastic.
Start with something simple – perhaps, step one could be to merely monitor your plastic waste on a weekly or monthly basis. Note down the items that are being consumed, do some research, identify reusable or plastic-free alternatives, and gradually make the switch towards more sustainable living. Once you begin, you will soon realize that being able to contribute, in any given way, positively to the environment, can feel extremely empowering and possibly push you to carve a path towards an eco-friendlier lifestyle.
We hope our article has supported by providing ideas that will encourage you to reduce your plastic footprint, now or in the future.
Commerce has become one of the most powerful outcomes as the globe continues to move towards industrialization and technological innovation. It plays a significant role as it is the foundation for internet retailers.
When it comes to commerce, web development companies in Dubai, Sharjah and Abu Dhabi, are most likely to propose two main existing options: BigCommerce and WooCommerce. WooCommerce stands out since it possesses the necessary characteristics for just about any size of online business, making it a viable alternative to BigCommerce. It is a free and open-source eCommerce plugin for WordPress, the world’s most popular content management system. You can select your hosting provider and install software with a single click from this page. BigCommerce, on the other hand, is a complex, closed source, and self-contained eCommerce platform. Whatever plan you choose, everything will be included, including web hosting and other eCommerce features.
Let’s look at the advantages that WooCommerce provides, which puts it ahead of BigCommerce.
The website theme has an impact on the design of your website, including colors, elements, layout, and more. WooCommerce and WordPress both offer a large number of free high-quality themes. The Storefront, for example, is a user-friendly, adaptable, and powerful theme for your business.
If you’re seeking specialty themes, the WooCommerce marketplace is a great place to start. This is a site where business owners may find advanced functionality and specific designs to use.
Alternatively, BigCommerce has a limited collection of free and premium themes available, even from third-party sites.
Feasible Price Points
If you’re just starting out in business and offering a variety of items, every sale matters. As a result, if you pick WooCommerce over BigCommerce, you can expect to save money and increase sales without jeopardizing the quality.
WordPress and WooCommerce are both open-source programs that can be used for free. You will, however, need to purchase a hosting package, which will store all of your files and make them accessible to site visitors, as well as a domain name, which is your site’s URL.
BigCommerce is a paid eCommerce platform. The pricing is determined by the size of the company and the level of functionality utilized to meet the daily sales target. These are excellent, but a hosting package also necessitates the purchase of a domain name.
Optimised WordPress Option
WordPress is a content management system that began as a blogging platform but has since expanded to power 41% of the internet. One of the reasons it is used by everyone from personal blogs to eCommerce businesses, big news networks, and service providers is its emphasis on content creation.
BigCommerce focuses on eCommerce stores, but not on blogging or website management, which are two important aspects of running a successful online store.
Although a plugin can connect BigCommerce to an existing WordPress site, there is still a big gap. To add products and manage your business, you’ll need to link to your BigCommerce account instead of editing them directly in WordPress (known as your dashboard). This adds a significant number of steps to the process.
In comparison, WooCommerce was designed by Automattic, the company behind WordPress.com, specifically for WordPress. Its content and design skills, along with WooCommerce’s versatile eCommerce features, make for a powerful, all-in-one solution for online businesses of any size. WooCommerce allows you to add products, manage orders, update shop settings, and more in the same place where you write blog posts, create pages, and answer comments. If you utilize the free service, you can also keep track of costs, resolve complaints, and manage deposits right on your website.
WooCommerce can aid in the correct and efficient improvement of your essential functionality. BigCommerce, on the other hand, may offer top-tier features, but the payment system is equally comparable. In addition, both charge more for premium extensions and specialized functionality.
The cost of customization is where BigCommerce and WooCommerce vary. WooCommerce allows you to modify your store without breaking the bank, while BigCommerce does not. Customization provides extra capabilities, which will greatly benefit your shop.
Growth & Expansion with WooCommerce
Scaling is when you work with your hosting provider to change key features and settings to better suit your regular clients and attract new customers.
This concept has become a reality thanks to WooCommerce. Upgrades to hosting plans, transferring to a new hosting provider, adding more features for speed and load balancing, including a CDN, and acquiring hosting plans are all possibilities for your company.
Hosting, switching to new providers, upgrading plans, and making autonomous business decisions are all part of BigCommerce’s growth plans as well. All of these, however, need money. Otherwise, your company will be unable to make the necessary modifications. In addition, BigCommerce sets a yearly cap on the number of sales you may make under your selected plan. You’ll be directed to upgrade your shop features after you’ve hit that specific limit. As a result, as you and your company expand, so will your payment plans.
Thus, WooCommerce is a better option due to its free and limitless features that may be used for your business.
By selecting the ideal payment gateway, you will be able to accept online payments and money transfers directly into your bank accounts. It also protects your clients’ credit cards and other sensitive personal information.
Both WooCommerce and BigCommerce provide the same PayPal and Stripe interfaces, which are two of the most popular worldwide payment providers. Digital wallets and foreign options, such as Amazon Pay and Apple Pay, are available alongside it as well.
WooCommerce, on the other hand, shines out because of its fantastic add-ons; customers and company owners use WooCommerce Payment Solution to manage monetary exchanges, charges, recurring income, deposits, disputes, and much more from within the WordPress dashboard.
Flexibility and ease of control
WooCommerce is well-known for its adaptable services and solutions, which have aided several online organizations and retailers. Business owners have achieved greater heights of success thanks to its price and expansion.
We recently completed some work for a major corporation whose Google Ads campaigns were primarily concerned with impression share.
They didn’t care about conversions; instead, they intended to obtain a particular proportion of impression share for each of their keywords.
Most of the initiatives I oversee focus on increasing conversions; thus, this is an odd target. This firm intended to concentrate on impression share and used its search advertisements solely for branding.
What is the definition of the impression share metric?
The “percentage of impressions that your advertising acquires relative to the total amount of impressions your ads may receive” is known as impression share.
What is the formula for calculating the impression share?
The impression share is calculated as follows: impressions / total eligible impressions.
Your keyword may be activated for various search queries depending on the match type of each term.
Google considers the number of queries that your keywords may be associated with. Then Google divides that figure by the number of searches your ad was seen. To do so, Google examines your account’s bad keywords.
As a result, how you organize your account and the keywords you employ significantly impact your impression share. You’ll be eligible for more searches if you utilize many wide-match keywords (which I don’t encourage). Your impression share is likely to be lower.
However, if you use Google Ads to create a decent keyword list that focuses on exact match keywords and/or a large negative keyword list, you can keep complete control over when your ad is displayed. Your search impression share will increase as a result of this.
Other things to consider to boost your impression share include:
Adapt your location-based targeting. You’ll be eligible for fewer searches if you focus on a narrower area.
Change the device you’re targeting. Turning off mobile devices will also restrict the number of qualified searches.
Boost your Quality Rating. This will lower your cost-per-click, allowing you to participate in more auctions (considering your impression share is limited by budget)
Reduce your bids. You can cut your requests instead of focusing on top ranks for each term, allowing you to compete in more ad auctions.
Make use of an ad scheduler. Turning your advertisements off at specific times (for example, outside of office hours) will simplify your ads to be displayed at those times.
Should you be concerned with this metric?
Impression Share should not be the primary aim of your search advertising efforts, in my opinion. Google Ads works best as a performance marketing tool, and by focusing on Impression Share, you’ll be able to leverage it as a branding strategy as well. There are more effective tools for this (think about Youtube Ads or Google Display advertising, for example).
However, it is an intriguing measure to consider when optimizing your marketing. Metrics such as Search Lost IS (budget) and Search Lost IS (rank).
You may see how many impressions you lost due to budget constraints by looking at the Search Lost IS (budget). If your campaigns are now lucrative, you may want to boost your budget.
The Search Lost IS (rank) will also show how many impressions you lost due to a poor ranking. This might mean you’re not bidding high enough and losing a lot of ad bids.
To summarize, Search Impression Share is one of several KPIs to consider when fine-tuning your ads. It should not, however, be the primary objective of your efforts.
When a company undertakes a marketing campaign, it might have a variety of objectives, but the primary goal is undeniably to increase income.
Computing the Return on Ad Spend (ROAS), in addition to measuring the CTR, response rates, conversions, and calculating the overall ROI, is one technique to see if the firm is profitable.
What is the Return on Ad Spend (ROAS)?
Return on Ad Spend (ROAS) is a marketing metric that determines how much money your company makes from each advertisement it runs.
The return on investment (ROI) of each dollar spent on marketing or advertising is calculated. Unlike ROI, it focuses on the cost of the marketing campaign rather than the entire expenses made by the company.
So, what’s the difference between ROAS and ROI?
Ad Spend Return on Investment (ROI) vs. Ad Spend Return on Investment (Ad Spend Return on Investment
Although ROAS and ROI are comparable, they employ distinct criteria to achieve their goals.
Return on Investment (ROI) evaluates the entire efficacy of all marketing initiatives by looking at the business’s total investment.
In contrast, ROAS evaluates the performance of a single ad campaign only based on the cost of the ad. You may use ROAS to determine whether an advertising campaign is worth your time and money.
The return on investment (ROI) is an important indicator to evaluate when deciding which ad to invest in.
Why Do You Need to Calculate ROAS?
You can use numerous marketing campaigns to get conversions, but you won’t receive precise insights about your campaign advertising.
Tracking and estimating the return on each ad expenditure, on the other hand, will provide you with a clearer picture of each ad campaign you run. You may use ROAS to figure out why one campaign generates more money than the others.
It also assists you in determining how a specific ad campaign contributes to your brand’s net income. You can only estimate whether your ad campaign produces more money than cost if you don’t have it.
Furthermore, ROAS assists you in determining better ways to manage your budget. When you’re working with a budget, ROAS will assist you in identifying the most successful ad campaigns.
What is the formula for calculating the return on ad spend?
You need to know two metrics to calculate your ROAS for a single campaign. The first is the expense of advertisements, while the second is the money gained by ads.
The formula for Return on Ad Spend is as follows:
Total Ad Revenue / Total Ad Cost = ROAS
This method generates a ratio that may be used to measure the effectiveness of your marketing strategy. Your ROAS is 5:1 if an ad campaign delivers $10,000 in revenue after a $200 expense.
However, to compute the campaign’s ROAS, you must first track that campaign’s conversions and sales data. Most ad networks, fortunately, make this a simple procedure.
The data you need to track Google Ads campaigns may be found on the Ad Groups page of the main dashboard. You can quickly calculate the campaign’s ROAS once you’ve gathered the conversion and sales data.
What is a good return on investment for my campaign?
The return on investment (ROI) varies from campaign to campaign. As a result, there is no “good” return on advertising investment because various campaigns create varied effects.
However, a ROAS of 4:1 or greater indicates a successful campaign, while a ROAS of 3:1 indicates poor performance, prompting you to investigate your ROAS more and seek problems in the data you have.
Remember that your ROAS calculation relies on the metrics you used to compute it. Make sure you’re putting the revenue and expense in the right places.
How to Raise Your Return on Assets (ROA)?
If one or two of your efforts have a low return on investment, don’t stop them right once. Instead, go over the components that calculated the ROAS to gain a more accurate picture of the results and make a more informed decision.
Examine the accuracy of the ROAS
The first step in increasing your ROAS is to double-check that the measurements you’re using are accurate. Check to see that you’ve included in all your advertising expenses.
Inaccurate Return on Ad Spend might result in the highly competitive campaign being canceled prematurely.
Reduce the Price of Your Ads
The cost of your advertisements is one element to consider. You may enhance your Return on Ad spending by cutting your ad cost.
Check to see whether you’re targeting the proper keywords to reduce your ad costs.
Negative keywords boost the relevance of your ad traffic, resulting in a higher return on ad expenditure.
Increase the amount of money generated through advertisements
Another strategy to enhance your Return on Ad Spend is to boost the income produced from your advertising by examining other metrics such as Clickthrough Rate (CTR) and Cost-Per-Click (CPC) to determine where your ads are failing. Landing pages for ads with a high CTR but a poor ROAS may have an issue.
Finally, you may use a variety of measures to assess the success of your marketing campaign. Still, analyzing and calculating ROAS in conjunction with other digital marketing metrics like CTR and CPC is the most accurate way to decide whether your advertising is worth the investment.
While branding your professional medical office may appear to be commercializing a necessary service, bear in mind that you’re competing for patients with every other local clinic in your region.
If you want to stand out and be remembered, you’ll need to develop a brand image, which is why branding is the most important component of any marketing plan.
While rivalry in the service business is less evident than in retail, you’re still up against other equally qualified professionals for the same clientele pool. Your expertise, facilities, and brand are what set your practice apart from the competition; you must capitalize on them.
Creating a Professional Image
A logo, an advertisement, or the name of your practice are all examples of branding. Your brand defines your company’s overall brand. It’s about your reputation, your convictions, and your ideals as a professional. Your brand represents the promise you make to your customers.
You’ll establish an identity and personality for your practice that sets it apart from others in the region. You undoubtedly had a notion of how you wanted people to perceive your services when you initially explored starting a practice. This may have evolved, but it remains the foundation for identifying the brand you want to create.
Creating a Branding Plan
The establishment of your brand identity, like any other business, involves meticulous preparation based on vital data. Putting a Caduceus sign on everything, expecting that everyone in your neighborhood wants your services and this symbol will deliver them to you, is one of the most typical blunders in professional medical practice marketing.
When patients visit your clinic or see your advertising, you want your medical practice’s brand to be something they see and experience. This brand experience should incorporate everything from your workplace decor to promotional materials to the usability of your website. Patients’ perceptions of your practice might be influenced by branding.
Segmentation of the target market
Identifying your target market as precisely as feasible is the first stage in any branding plan. The profile of the individuals you intend to attract should be used to create market segmentation. Your target market should match your specialty based on demographics, location, requirements, and wants. The more narrowly you define your specialty, the more powerful your brand identification. An OB-GYN office that caters to women of childbearing age, for example, requires distinct branding than a physiotherapy practice that caters to athletes with serious sports injuries.
Determine your unique selling proposition
The terms “value proposition” and “unique selling point” have significantly more meaning when professional medical practice marketing. What distinguishes your practice from the clinic down the street, the young grads working for the established or upscale practice in the new building? These questions will help you think about your brand identity more clearly:
What do you bring to the table that others don’t? Perhaps a customized service, such as an initial lengthier consultation, a follow-up phone call, or teleservices, is in order.
What are your strengths when it comes to working with people? What area of expertise do you love the most, and who do you connect to the best? The responses may provide insight into how you are seen and serve as the foundation for your branding approach.
Do you have a pastime or a unique interest about which you could talk? While discussing non-professional hobbies may seem unconventional, it might serve to personalize your professional practice identity.
Finally, you’ll be in a better position to establish a great branding plan once you’ve determined who your target market is and what you have to offer. Also, once you’ve established your brand, stick to it. Maintain consistency and always follow through on your brand promise.
Growing and retaining a customer base is always difficult – some business expand their sales revenue by chance, while for others it takes focused effort and the correct methods to grow and retain a customer base – a task that a digital marketing agency in Dubai can support with.
Acquiring the right sales leads is the key to achieving your long-term sales goals. A lead becomes a prospect once you’ve determined if they’re a good fit or if they’ve expressed an interest in what your organization has to offer. Only then are they considered a well-targeted lead.
A well-targeted lead is the most crucial component, without that you will not be able to generate growth in your business. Furthermore, all the sales offers, proposals, marketing tactics, etc., will be a series of wasted efforts if there are no potential leads being put through to the sales funnel.
This article discusses a couple of effective methods to help generate sales leads and expand your business:
Identify Your Buyers Needs
Understand the process a customer goes through to become aware of a problem they are facing, the choices they consider, and why they decide to purchase from your brand.
Ensure you have the answers to the following questions:
What is the problem that we are trying to resolve for them?
What is our typical customer’s biggest source of inconvenience?
What is it that drives them to take action?
What is the most effective technique to engage with them?
Why should they be interested in what we have to offer?
Once you have identified your most valuable qualities, you need to implement practices that listen to your potential customers’ needs and convert them into actual sales.
Apply A Widespread Multichannel Method
By increasing the number of times your leads see you or interact with you, you may drastically improve your chances of converting them into customers.
Traditional and non-traditional approaches must all be activated: social media, website content, direct calls, live chat, email, SMS, etc.
Research has shown that it usually takes 2-3 times for a customer to interact with your brand before a buying decision is made.
Respond to inbound leads with outbound solutions
If your promotion, advertising, or content resulted in an inbound lead, that means your marketing efforts are on the right track. Move a step further and nurture those leads by sending them personalized emails, direct SMS messages, or calling them if necessary.
According to research, the chances of a lead qualifying are 21 times higher when addressed within 5 minutes as compared to 30 minutes.
Imagine how low our chances are if we wait a day or two to reply to a lead!
A good lead-to-close system takes care of this by activating a task and notifying an internal sales representative to reply within 5 minutes of receiving a fresh inbound lead.
Examine Missed & Neglected Opportunities
“No” typically implies “not right now.”
Reassess your rejected or missed prospects. There’s a good chance that even if you weren’t chosen six months ago, you made such a good impression that you’ll be reconsidered now that the timing is right or that other options have proven unsatisfactory.
Invest time and money into marketing to these potential customers. Email campaigns, local events, blog postings, and phone calls are all effective ways to stay in touch.
Discover Potential Leads On Social Platforms
Facebook and Instagram are excellent sources of B2C leads and have also proven useful for B2-B businesses. Additionally, LinkedIn provides a more targeted supply of clients, with users who are more interested in learning about the business and the industry.
Use social media to seek client suggestions, announce special promotions, and provide further information about your business.
Furthermore, once the leads have been generated in the system, you can use social media to communicate with them and learn more about their needs and interests.
Obtain References From Existing Customers
Your leads are less inclined to believe you when you rave about how great you are, as compared to what your existing consumers are saying.
Rankings, evaluations, and recommendations are all effective ways to get people’s attention. Proudly showcase your Google reviews and ratings wherever you go. Place such comments on your website. Moreover, don’t be hesitant to ask your clients to refer you to their friends and co-workers.
Improve Your Sale Processes
There should be a plan in place to collate contact information once you’ve determined your desired leads and the channels you’ll utilize to reach them.
Leads are typically funneled to a lead capture page or landing page, which invites visitors to provide their contact information in exchange for an incentive such as a coupon, a gift, discounts, etc.
It is imperative that you have a CRM or Marketing Automation software in place so that it helps maintain and keep a track of sales leads, and also engage them further via email, SMS, and retargeting messages on social and online platforms.
Gain Organic Traffic Via SEO
While paid digital ads might prove to be a quick fix for generating leads, search engine optimization (SEO) can provide continuous organic traffic to your website. You can rank high with search engines like Google and offset the massive investment of ad campaigns by focusing on keyword researched quality content, posted on landing sites and blogs.
In a competitive sector, a company cannot completely avoid paying for ads, but if you rank well on Google with the help of an SEO agency in Dubai, this organic route will provide you with a steady stream of leads at a cheaper cost conversion.
In summary, lead generation is not simple, but it is an essential process for any company to succeed. Firms should never rely on a single source; instead, they should have several sources of leads to support and maximize business growth.
These PPC campaigns tend to generate visitors to your website and considerably enhance income with the right bidding tactics.
That’s when the actual learning curve begins, figuring out how to get the most out of your e-commerce website’s return on investment (return on investment). On the other hand, you can always hire a Google Partner Agency to do it for you. Google provides a variety of Google Ads (PPC) certifications that educate you on using them.
Google Shopping campaigns allow you to promote your inventory directly on the SERPs, increasing traffic to your website. The significant advantages of using Shopping advertising are that they generate higher quality leads and improve engagement and conversions.
Google Ads offers a wealth of information to learn and make judgments – make sure that information backs up your e-commerce digital marketing initiatives! Audiences are an intriguing feature of your Paid Search Ads (PPC)since they allow you to target people with specific interests, intentions, and demographics similar to your present consumers. You may target anybody, from ‘affinity audiences’ – individuals interested in your product because of their lifestyle – to ‘in-market audiences’ – people ready to buy.
Advertisements that are displayed
Display advertisements are another approach you should add to your e-commerce digital marketing repertoire as you move up the sales funnel. They allow you to market nearly anything on various digital channels, including social media and websites.
Most display ads are paid on a CPM (cost-per-thousand impressions) or CPC (cost-per-click) basis to get people to click on them and proceed to your intended landing page. They generally include a strong CTA (call to action) and may be utilized to achieve practically any e-commerce digital marketing goal.
This sort of advertising has the advantage of appearing practically anywhere, in any size or shape. With millions of sites to advertise on, this provides considerable flexibility and reach and makes it simple to target specific populations and track campaign results.
Display remarketing is a new approach to reaching out to people who have visited your e-commerce site. Remarketing advertisements serve as a gentle reminder that someone was interested in your website, product, or service in the first place. This subject is discussed further down in the “Remarketing” section.
On the other hand, Ad Blockers are display advertising’ kryptonite; browser add-ons that completely muffle adverts from the consumer’s perspective, and there’s no way to get past them.
Overall, display advertising work best when they target customers at the beginning of your sales funnel, concentrating on brand recognition and recall. They’re also effective in fostering consumer loyalty by focusing on current customers.
Marketing via email
In e-commerce, email marketing aims to persuade customers to convert. Most people who sign up for your email list are either current customers or people who are interested in the items or services you offer. It may also be programmed to run effective drip campaigns.
How do you build an email list? Make a reciprocal offer. Implement a pop-up on your website, for example, that promises a coupon to everyone who joins up. Customers are pleased with their discount, and you are thrilled at the prospect of expanding your email list.
Luxury businesses frequently adopt the ‘invite-only’ sale approach. This maneuver does an excellent job of creating ‘hype.’ By restricting access to a product or service, it increases its appeal. People cannot choose to buy your goods; they must be selected even to be considered for purchase. In the early phases of a product launch, it may also be a low-cost word-of-mouth strategy to build buzz before releasing the product to the broader public.
Sending emails with limited-time discount deals or reminders of abandoned shopping carts can help consumers return to your website. Never underestimate the psychological power of the fear of missing out.
It gives you a direct connection with your customers unaffected by outside influences. For example, even if you have a large following on social media, your communication line depends on the company whose a product you’re utilizing.
Said, having a direct and relatively inexpensive approach to nurturing your client base is an essential component of any digital strategy.
SEO that is done naturally
This method is more of a long-term investment, but it is pretty durable and may add tremendous value to your digital marketing campaign. Organic SEO’s purpose is to rank at the top of the SERP (Search Engine Results Page) and drive organic traffic to your e-commerce website, which accounts for about 53% of all trackable website traffic.
Improve the SEO of your e-commerce website. Make sure your content, graphics, URLs, and meta descriptions adhere to your SEO plan. All of this aids search engines, such as Google, in locating the most relevant portions of your website and presenting them to individuals who are already searching for them.
Improve the SEO of your e-commerce website. Make sure your content, graphics, URLs, and meta descriptions adhere to your SEO plan. All of this aids search engines, such as Google, in locating the most relevant portions of your website and presenting them to individuals who are already searching for them.
So, if you’re selling coffee and a potential consumer search for it online, you should be on the first SERP. To put it another way, you want to be at the right spot at the right moment.
Content marketing is another way to boost your SEO efforts. It’s an excellent method to demonstrate your value through e-commerce marketing. Blogs or video content may be used as one of the key ways of Content Marketing.
Research what your target audience is looking for (using BuzzSumo, for example) and write about it. This increases the value of your e-commerce website to Google and gives relevant material to your customers. Similar strategies may be used with video content, except it’s a product-related video rather than a written piece.
Remarketing is critical for every e-commerce digital marketing plan, as we’ve highlighted briefly in a number of the sections above. After all, your goal is to drive as many visitors to your website as possible and convert as many purchases as possible. One of the most severe difficulties is that over 85% of online shopping carts are abandoned. This indicates a want to buy, but customers are hesitant to do so. Every step of the way, you must strive to earn your clients’ confidence. It begins with social proof on landing and product pages and continues until the customer completes the checkout process.
Sending an email with a discount voucher to someone who abandoned a shopping cart, or employing display advertisements to inform consumers what they’re missing out on, are examples of remarketing.
It’s critical to focus your e-commerce digital marketing efforts on converting consumers at the bottom of the sales funnel — clients who already know who you are and have expressed an interest in purchasing.
Marketing with Influencers
Influencer marketing for e-commerce is proven to boost everything from brand recognition to sales. You pay influencers to borrow their carefully cultivated groups to grab their attention.
Because influencer networks like and trust them, audiences who see them recommend a product are more likely to trust it.
Sponsoring influencers is a cost-effective strategy to reach out to targeted demographics. If you establish a long-term relationship with influencers, their communities may become a part of yours as well.
Affiliate marketing is a type of marketing in which you
In its simplest form, Affiliate marketing is the payment of a commission to other persons or businesses that assist in driving sales to your e-commerce website.
Affiliate marketers frequently employ paid search/social advertisements and content marketing. It’s akin to hiring a performance-based freelancing marketing team to drive traffic to your website.
Marketing Through Referrals
This is a strategy for converting existing consumers into brand supporters. Customers who are delighted with your e-commerce product will usually tell their family and friends about it, but having a referral program in place ensures that more people will do so.
Dropbox has one of the most effective referral efforts in history. Every individual referred, an existing client, receives additional cloud storage. This resulted in a 3900 percent increase in 15 months. Even if your referral program isn’t your primary source of leads, it will undoubtedly assist you.
Offer an exchange of items for a service to your existing consumers. Is it possible to provide each referral with a discount code? Or, for each referral milestone, offer out specific prizes. Encourage your consumers to understand the benefit of advertising a product they currently enjoy.
Make your e-commerce website’s user experience the greatest it can be. Make it as simple as possible to transition from the landing page to the payment page. The website is quick to load, has decent functionality, and has a user-friendly design. The payment procedure is very simple.
We’ve all been to websites were checking out with your basket is more complicated than just switching to another e-commerce site. Simply said, do everything possible to make your customer’s experience as pleasant and short as possible.
Also, make sure your landing page’s content is straightforward and useful. Don’t make your potential buyers seek information about the product they want to buy; put it on a silver plate for them.
Marketing on Social Media
Social media is one of the finest locations to develop your brand’s online presence and improve your digital marketing in e-commerce operations. You may use these platforms to connect with your target consumers and strengthen your bonds with them.
Demonstrate the value of your brand by showcasing your goods, testimonials, instructional content, and so on. Make people want to follow you on social media by giving them a tangible advantage. For example, if you sell clothes, talk about current trends, give outfit ideas from your catalog, and promote customer-generated content that highlights your items. If your audience sees value in following your social media, you’ll be the first person they think of when they’re ready to buy.
Additionally, you may always include shoppable content as part of your social media strategy. It’s a type of content that converts customers by combining graphics and storytelling. Shoppable Instagram posts, for example, may promote your collection with a fluid UX (user experience), allowing buyers to view pricing and click directly to the product landing page from the Instagram post.
Facebook Marketplace provides comparable capabilities; both methods tend to remove friction from the purchasing process and route sales through your social network.
There is social proof
Encourage consumers to submit reviews on your website, social media, or Google by actively encouraging them to do so. Social proof is one of the most powerful strategies for e-commerce businesses to generate trust and influence purchase decisions.
Customers are more inclined to buy a product that others have purchased and, more importantly, have been satisfied with. Social proof is a genuine strategy for increasing traffic to your website and assisting those in the conversion funnel.
Customer testimonials can also be highlighted on your landing pages. Case studies about your consumers should be published. Showcase well-known organizations’ awards and seals of recognition. Having a sizable following on social media may also serve as social evidence. Return policies that are fair and reasonable might help your brand gain credibility. The term “social proof” refers to good and comes from a third party.
There are several ways to offer social proof for an e-commerce website, but it is essential to have it accessible at critical purchase decision points. It’s that extra security that customers want before making a purchase!
Metrics to pay attention to
It’s critical to track e-commerce and any website metrics, but it’s even more necessary to know which indicators are the most significant. Tracking conversion rates and income is critical for determining which digital marketing strategies are most effective. However, we advocate using the ‘time to purchase’ and ‘clicks to purchase’ data to improve on-site sales.
What exactly is the ‘time to buy? On a basic level, it indicates how long it took your consumer to convert, which might be minutes, days, or even weeks. To build a more suited shopping experience for your customers, it’s critical to understand how long they take and why.
Customers want to investigate and learn everything they can about high-end items, for example. Make your website informative and focused on developing confidence in your goods to suit their demands.
What exactly is “clicks to purchase”? This number indicates how many times your website visitors clicked before converting. You’ll be able to observe what people are looking at and what they’re entirely disregarding if you track it. ‘Clicks to buy’ will show you how to improve the conversion rate of your e-commerce website.
Finally, the greatest digital marketing tactics for e-commerce encompass the majority, if not all, digital marketing approaches. Everything from SEO to influencer marketing has a purpose, and in a perfect world, you’d employ each strategy to its maximum potential. Using these strategies can help you increase your e-commerce revenue.