This slogan, “out with the old, in with the new,” could not be more applicable to any other business than eCommerce. Things can always go wrong, whether the slow-moving stock or your eCommerce marketing plan. That’s when you should start dipping your toes into new digital marketing methods. And, believe it or not, the pandemic only served to drive retail trends, with eCommerce sales increasing by 34.2 percent in 2020.
So, if you’re ready to roll up your sleeves and get to work, here are eight methods to help you rethink your outdated eCommerce digital marketing plan.
Is your eCommerce marketing approach failing to deliver results? Make a check.
Before you continue reading, you must first understand the current state of your eCommerce store’s marketing plan. But how can you tell whether it’s functioning or not? Here are some of the most typical signs to look out for.
Assess Performance: The first step is to examine your data to see if your marketing efforts are practical. Depending on your marketing aim, you may wish to measure and analyze key performance indicators like conversion rate, average order value, net profit, and cart abandonment rate. If the target statistics for these KPIs are plateauing, it’s a warning sign that your campaigns and marketing efforts are failing.
Understand Your Audience: Many eCommerce firms fail because they target the wrong demographic. Despite having intended to fish for salmon, they wind up catching minnows. Is your company experiencing the same issues? Talking to your customers and understanding their reasons can be a game-changer in this scenario.
Losing Leads: It’s not uncommon for eCommerce businesses to lose leads. However, a significant percentage of ‘leads lost’ implies that marketing methods need to be updated. In this situation, promotional efforts should inform and delight potential clients.
Does this ring a bell? These eight techniques can help you improve your eCommerce marketing.
If your company is experiencing one or more of the issues listed above, it’s time to rethink your eCommerce web marketing methods. Here are eight ways you may take to increase sales in your eCommerce store.
Use referral marketing to spread the word.
Remember how they used to say, “Just tell the cobbler my name, and he’ll look after you?” Those days are gone, but the traditional way of increasing sales hasn’t altered. As the name implies, referral marketing is based on existing consumers referring your items to their friends, family, and network. Building a successful referral marketing campaign aids eCommerce businesses in gaining new consumers and retaining existing ones.
What are the benefits of referral marketing for your eCommerce business?
Precision Targeting: Customers frequently seek friends and acquaintances for recommendations on products and services. This allows you to reach your target audience more quickly, and it’s as exact as it gets.
Trust: Did you know that clients referred by a friend are four times more likely to buy? When current customers endorse a product, they share their positive experiences with the company.
Increased Brand Awareness: Referral marketing expands your brand’s awareness and can convert visitors into paying consumers. According to Sasquatch, 14% of visitors who arrive at the referral page will act.
Adore Beauty, an Australian online beauty company, offers consumers a $10 credit for referring the brand to their friends as an example of an eCommerce referral program.
The key to success is providing the correct incentive and publicizing your referral program. Hyphen, an eCommerce sleep solution firm, has a referral program that allows existing customers to refer new customers who might be interested.
Use Instagram marketing to generate high-quality leads.
With 1.16 billion monthly active users, Instagram is the ideal platform for showcasing products, soliciting feedback, and reaching out to new buyers. But, how can you turn Instagram marketing into a sales machine for your eCommerce store? Here’s what you should concentrate on:
Growth hacking: You must determine what works best for your brand in addition to posting (both conversational and promotional) content. Begin by using relevant hashtags to engage with clients that share similar buying preferences. You can also host contests and focus on user-generated material after a large enough following.
Pay attention to statistics: Instagram analytics can show you the hours when your followers are most active, as well as the types of posts that receive the most engagement.
Recruit influencers: You can generate fantastic engagement with celebrity shout-outs and influencers, and that’s what you should aim for to get your company off the ground. Influencer marketing allows you to collaborate with an influencer whose following is similar to the users you’re after.
When Dunkin’ Donuts intended to target a younger, more digitally savvy audience, they linked up with nano influencers. The goal was to connect with an authentic audience and increase interaction. Dunkin’ Donuts gained 1.1 million Instagram followers due to the campaign, garnering 21.975 likes and over 900 comments across 25 photos. Aren’t the results fantastic?
Use Facebook ads to meet sales goals.
Do you want increased conversions and highly relevant traffic? Running Facebook advertisements can help you fulfill both of these goals while increasing repeat sales. So, what are the best Facebook ads to run?
Want to show personalized adverts to hesitant customers? Use dynamic product ads. You may present tailored advertising based on user behaviors on the website using dynamic product adverts. This allows you to retarget visitors who need a little extra encouragement to complete a purchase.
Carousel ads: Carousel advertisements, which allow the user to scroll through a succession of adverts, are a popular choice in the eCommerce market. They let you display numerous products in a single ad and give customers the option to choose the ones they want. The goal here is to show ads relevant to the customer’s search.
In such instances, relevant products boost the odds of conversion. Carousel advertising is used by the fashion business Modcloth to display its product range.
Campaigns for general retargeting: Did you know that the average cart abandonment rate is 69.57 percent? To enhance conversion, you can target them with available retargeting display advertising. Here’s an example of Ralph Lauren’s Facebook advertisements. The greatest Facebook ads feature stunning imagery with people and strong value propositions.
Use memes to spice up your social media marketing.
Marketers are well aware that customers would avoid advertisements wherever possible. At such a time, using fun and familiar media to engage hard-to-reach consumers is one option. Meme marketing is a low-cost technique for business owners, marketers, and storytellers to create exciting material that attracts attention.
Memes can also take the form of animated GIFs or static images based on a well-known topic, meaning, or phenomenon. They’re frequently overlaid with text on top of or below the picture on social media.
Marketers utilize memes to connect with their customers, build a community, and raise brand awareness across industries and eCommerce.
Here’s why you should include meme marketing in your social media content plan.
- Memes are easy to make and inexpensive to distribute.
- Memes help to foster a sense of belonging.
- Meme-based material is more likely to be shared, allowing your eCommerce business to reach a larger audience.
- Memes add authenticity, modernity, and relatability to your brand.
On the eve of Thanksgiving, ASOS, a clothes shop, did something similar.
A program like the InVideo meme generator may turn a memorable image into a viral subject in minutes. You can use your films or stock images, add meme text and post it.
Use upselling to convert one-time sales into subscriptions.
Getting one-time buyers to sign up for subscriptions is difficult. As an eCommerce firm, you should use upselling as part of your eCommerce marketing strategy to overcome this issue. You can, for example, provide a member price on product sites and demonstrate that buyers will save money if they choose it.
Here’s a great example of how MeUndies does it to keep customers coming back.
It’s no longer easy to persuade customers to sign up for subscriptions.
Here are some suggestions for persuading your visitors to upgrade to a paid subscription.
Subscriptions will almost certainly provide additional value to your customers, resulting in a high return on investment. However, you must demonstrate this to them at each stage for them to commit.
Appeal to the reasonable mind: Do you sell things like men’s razors and shaving kits that individuals need to renew or replace regularly? You could better emphasize the advantages of signing up for a subscription in such circumstances.
Is it possible to watch a single movie on Netflix without paying the monthly subscription fees? No, that’s correct! You could wish to develop a section of products only available to monthly membership customers.
Use a moderate nudge to convert wishlists. (Consider discounts.)
Your customers might put things on wishlists and then forget about them. As an eCommerce firm, it is your responsibility to go all out to turn that wishlist into a paid order. Sending reminder emails with a clear call-to-action is one method to achieve it (CTA). But what other options do you have?
Urge visitors to build wishlists: The first step is to encourage visitors to do so. Make it as simple as possible for registered users, and allow new users to create an account with just an email address.
Continual reminder: Whether through emails or pop-ups, you need to keep reminding your consumers of their wishlist.
Unique discount: To incentivize potential buyers and encourage them to act, you might provide an exclusive wishlist discount with terms and conditions.
As a result, I’ll have a solid reason to establish a wishlist, and I’ll be more likely to buy something when it goes on sale.
You can send tailored emails depending on the buyer’s journey utilizing segmentation and the customer data you’ve acquired using a CRM like EngageBay CRM.
Use social proof in emails to increase conversions.
Using client testimonials in your emails is one of the most effective eCommerce methods. People who have already purchased and used the product are more likely to recommend it to others. Many companies utilize testimonials on product or landing pages, but you can also use them in emails.
Here’s how BrookLinen, a home-essentials firm located in New York, does it. Instead of including product descriptions, they rely on client feedback.
Here’s how to incorporate social proof into your emails:
Customer testimonials: Pull a few testimonials from your website and include them in your email marketing campaign.
Try including the price information and buy links in addition to the review and the product image.
Customer testimonials can also be included in promotional communications. After all, who better than a customer to describe your product?
Increase sales by combining free shipment and FOMO.
Offering free delivery on orders worth more than a certain amount helps you increase sales and average order value (AOV). 93 percent of online buyers will spend more when a free delivery option is provided.
You can use FOMO (fear of missing out) to persuade potential customers to spend more and qualify for free shipping for your eCommerce firm.
Here’s how ASOS uses this method to increase sales. The easiest way to go about it is to nudge clients at every step before they make a payment.
Here’s how to recommend things that your bottom-of-the-funnel (BOFU) prospects can easily add to their cart if you want them to spend more.
Remind clients that they will miss out on free shipping unless they spend more.
Ensure you know how much you have to spend to get free shipping. “You’re only X dirhams away from free shipping,” for example.
When establishing free shipping campaigns, integrate with dynamic recommendations.
You don’t need a comprehensive website redesign to increase sales and conversions. Give these methods a try if you need some new ideas for your eCommerce marketing success and see what works best for your company.