Simple Ways to Improve Your Website’s Usability

Website usability

Introduction

Aiming to reach high-intent audience? Then working on your site’s usability is your best bet. However, you don’t want subpar results, so be strategic and smart about it. Typically, users expect nothing less from you. From your site being fast to effortless browsing and good check-out procedure, they want it all.

At Redberries, a professional web design agency in Dubai, the team understands why most websites lose visitors and they don’t want their clients to face that. Even if the site design requires a small tweak, they make that happen as they know how it leaves a massive impact on the conversions, usability, and customer trust.

For your backing, below are some pragmatic strategies you can use to improve your site’s UX and eventually gain more users. But first, let’s learn what’s website usability and why it matters so much.

Website Usability and Its Growing Value

Website usability ensures that you and your users can easily interact and navigate your site. Also, while taking an action, they shouldn’t get lost or bored. It blends design, speed, structure, and accessibility. Some key usability metrics that form the baseline are:

  1. Conversion rates
  2. Bounce rates
  3. Task completion rates
  4. Time on page

Usability Strategies To Focus On

  1. You’re Going Nowhere Without Optimizing the Site Speed

As Google says, even a single second delay can put a dent on your conversion rate. Therefore, a faster site should be your top usability priority. Some practical steps are:

  •       Resize and compress images without compromising on their quality.
  •       Use various caching tools and good Content Delivery Networks (CDNs).
  •       Minify JavaScript files and CSS.
  •       Keep testing the speed on GTmetrix or Google PageSpeed Insights.
  1. Mobile Responsiveness is A No-Brainer

In the UAE alone, mobile usage has exceeded over 70%. This means, a mobile responsive web design  is something you can’t forget about even in your sleep. Something of this magnitude must be prioritized at all costs. Also, once taken care of, your site won’t fall behind the competition and will work flawlessly on different screen sizes. You can achieve this by:

  •       Avoid any heavy animations that slow down the mobile phones.
  •       Use flexible layouts for grids with scalable images.
  •       Test the site across Android, iOS, as well as tablets.
  •       Focus on a thumb-friendly navigation with a simplified site menu.
  1. Don’t Ignore Intuitive Navigation During The Process

Creating a logical site equipped with intuitive navigation means guiding users to the final destination without boring or confusing them. In this way, your end-users won’t have to pick their brains regarding where to click next. Keep the site structure and layout predictable and neat. Some ways to achieve this are:

  •       Don’t use vague works like “fixes” to something that needs a better description.
  •       Keep the top-level menus to 5 or 7 items.
  •       Include a visible search bar so the users don’t have to search for it, get it?
  •       Add breadcrumbs to help users easily track their path.
  1. Clear Layouts and Readable Content Are The Main Crux of This

Users have the habit of skimming the content first and then they read if the feel like the site is worth their salt. For this specific reason, make your site content easy to digest, scannable, and neat. Checklist to gain readability:

  •       Break content and segment it into short paras and bullet points.
  •       Use clear and simple headings and subheaders on each page.
  •       There should be high contrast between the background and text being display.
  •       Follow a consistent typography hierarchy.
  •       Combine website content strategy and design to create stunning visuals that attract users towards your site.
  1. Work With SEO and UX for Promising Growth

Google now specifically mentions how it ranks SEO-friendly customer websites with a superior user experience. That means usability impacts the search visibility and vice versa. If your site has poor usability, it won’t appear much on Google and if it’s not optimized well, the usability will be affected. You can design a CMS-based custom website to manage this issue and become more flexible. You can also create a custom responsive website design process that enhances site’s ranking through a good UX. From keyword optimization to performance tracking, and working on the user experience, everything helps in completing the big picture.

Conclusion

A site’s usability is a bridge between promising conversions and design. The more personalized the site feels, the better it responds in real. So look for bespoke web design services and hire an agency like Redberries to crap experiences that are both functional and beautiful.