The Challenge: Digitizing and Modernizing a Leading Freight Forwarding Company in UAE
The logistics industry in the UAE is quite demanding and fast paced. The air freight industry is even more so. Freightchannels, a leading freight forwarding company in UAE, realized that as a company, operating with inefficient and outdated models in the business could soon become a challenge as they would no longer be ahead of the competition. As they started operating, the company’s main priority centered around the digital realtime capabilities of the network and how it could move the company beyond seamless, uninterrupted, and inefficient manual processes to bring a digital system that is easily integrated with customer relationships. They wanted to be able to bring to their customers advanced capabilities in tracking, booking, and other activities. They had to develop a system that no other main competitor had in the industry. They needed to bring their customer and company digital abilities to a new level.
Their team wanted more than a modern website. They wanted complete freight forwarding digital solutions as well as a freightchannels mobile app UAE that would transform the app user experience for both customers and employees and enable them to communicate and transact smoothly at every point. To complete this goal, Freightchannels sought help from Redberries, the finest in digital strategy and implementation.
The Solution: Seamless App Development and UX Engineering
As the leading mobile app development company in Dubai, Redberries was driven by user experience (UX) focus and cross-platform accessibility. The promise was to deliver a robust and market-leading logistics app development UAE solution.
The development team worked to achieve an exceptional UX design freight forwarding app that would help users easily track and book their shipments. To meet the complexities of the air freight industry, Redberries designed a digital solution that comprised:
- A freightchannels mobile app UAE that offers real-time tracking, instant quotes, and easy management of bookings.
- An advanced UX design freight forwarding app that minimized the steps needed for key logistics processes.
- Consistent mobile and desktop application design UAE that guaranteed users the same experience and reliability, regardless of the device they used.
- As a task integrating the operational systems of Freightchannels and other companies.
- Websites in the United Arab Emirates are flexible and adaptable, serving as a digital services hub.
The company built a digital ecosystem and integrated the Freightchannels with transport technology Dubai to provide user experience reliability across devices. The work brought Redberries the prominence in Dubai as a top mobile application development firm.
The Initiation: Digital Marketing Plan to Streamline Usage
The work’s completion made part of the journey. To gain the user value, Freightchannels used the marketing services of Redberries. The launch plan focused on value communication for the digital services.
The main element of the campaign is a marketing video Dubai, animation used to communicate the platform’s main services – a quote, visibility for the cargo, and easier customs documentation. Redberries marketing integrated the video to the social platforms and the website focused on logistics in the UAE.
The enhanced level of efficiency and transparency in the air freight market app was the primary focus of the targeted digital marketing freight forwarding UAE campaigns for current customers and potential customers. This boosted promotional effort resulted in numerous application downloads and continued usage of the app.
Getting The Digital Edge
The digital transformation collaboration of Freightchannels and Redberries has been unparalleled. Digital marketing agency Dubai RedBerries gave Freightchannels the opportunity to avoid the competition by providing both the construction of the technology and the tactical launch of the service.
The platform available on mobile and desktop devices has increased the productivity of the internal departments and improved the app user experience UAE. This freight forwarding case study has shown that digital marketing and mobile app design UAE for a freight forwarding organization in UAE must invest in mobile and desktop app design UAE for continued growth. The digital tools for the future of the logistics industry were provided by Redberries to Freightchannels and for that they earned the right to be called the best.