A sorely underestimated part of digital selling is the seamless customer journey a website can provide. With the right website design services, your site becomes an invaluable sales tool and an excellent business investment. When done effectively, customers from every digital channel can funnel into your site and convert directly into sales.
The best websites provide a painless purchasing experience. To enhance the user journey and ensure visitors turn into loyal clients, we have compiled these 12 best practices for online businesses.
1. Use a Very Basic Layout
A landing page should have a clean and clear design. If a visitor arrives at a page full of ads and banners and other websites competing for their attention, they get distracted. A simple layout uses whitespace to highlight its content. Websites should focus visitors’ attention on the product and the “Buy” button. If they don’t understand the purpose of the site in 5 seconds, they will leave.
2. High-Quality Product Photography
You could have the best writing on the web, but if your product photos look dark, blurry, or unprofessional, people won’t buy. The product photography impact is huge because customers need to see exactly what they are getting. High-quality shots from different angles and “lifestyle” photos showing the product in use help build immediate visual trust.
3. Clear Headings and Bold Typography
Vast amounts of text on a website cause the user to abandon the page. Scanners will skip reading large passages of text unless the headings capture their attention. If the headings on a site are weak, the site’s values will be overlooked. The value proposition should be clear and the font should be legible on any device.
4. Responsive Design is Non-Negotiable
We’ll state the obvious again: mobile is everything. A responsive website design isn’t a “nice-to-have” feature. It’s the bare minimum. If users have to pinch and zoom to read your text, the infinite scrolling is an exercise in frustration, and your site will not make a good impression. Your site should feel like it was designed specifically for the device in hand.
5. High-Contrast Call to Action (CTA)
Make all-action buttons extremely visible. They should stand out and not match the background. Use bold colors and strong text. Instead of using the boring “Submit”, try “Get My Free Quote” or “Start My Trial.” As users scroll down the page, give them numerous chances to click buttons.
Design vs. Conversion: The Strategic Difference
| Feature | The “Just Pretty” Approach | The “Conversion” Approach |
| Photography | Generic Corporate Stock | Real & Authentic Shots |
| Functionality | Flashy but Static | Functional & Responsive |
| Mobile | Scaled-down Desktop | Mobile-First Optimization |
| CTAs | Buried or Blended In | Visible & High-Contrast |
| Navigation | Hidden & Creative | Familiar & Simple |
6. Easily Accessible Contact Information
When it comes to trust, very few things sink it faster than a company that seems to be hiding. Placing clear contact information in your header or footer showing that they care about trust. If potential buyers have a question before purchasing, they want reassurance that they can contact a real person. A contact number and a company email verifies that you are a real business.
7. Social Media Networking
Your website should be integrated with social media features like live feeds or social “Share” buttons. These features make it easier to promote your brand to the social media community. The more you engage with people on social media, the more potential customers you gain. Social media customers feel convinced that your brand is a community when they see people commenting and interacting with your brand and products.
8. Social Proof and Testimonials
Let your customers tell the world how great you are. Authentic testimonials and video reviews are essential. Most web designing companies Dubai will tell you that a well-placed quote from a happy client near the checkout button can be the final nudge a hesitant buyer needs.
9. Speed: The Invisible Salesman
People are quick to jump to conclusions when things tend to take multiple seconds to process. This usually means money is to be lost as optimizations are needed. If your website takes more than 3 seconds to fully load, you are losing money. A website that loads quickly portrays a better image than one that takes its sweet time in loading.
10. Straightforward Navigation and Search
It’s non-negotiable; if you have a lot of products, get a search bar. Make a user’s experience smooth; you don’t want to have them look through a million categories to locate what they are looking for. Make the path to check out a straight line, not a zigzag. If they have to look for something, they won’t buy it.
11. Use Video for Complex Ideas
Sometimes people don’t read. Explainer videos do a good job of showing your value, and they do it a lot faster than pages and pages of text. They can help all types of learners. Adding one can help ensure that you won’t lose a potential customer.
12. The SEO Safety Net
A design can be great, but if nobody sees it, it’s useless. You need to build in SEO from the start. This is also why the best SEO company Dubai won’t just analyze keywords; they analyze user behavior. If site visitors leave quickly because your site is confusing, your rankings will decrease. Good design and good SEO go hand in hand.
The Bottom Line: Purposeful Design
Most pixels on a screen aren’t actually doing anything to help you sell. Don’t focus on “frilly” design elements—focus on things that respect the user’s time and solve their problems. These twelve techniques will ensure your site becomes an anytime, anywhere salesperson that consistently turns traffic into revenue.